• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.9
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• pp.4082-4089
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• 2012

This study is to provide basic data for a higher level of customer satisfaction by investigating the satisfaction factors of and dissatisfaction factors for the outpatients. The survey was conducted with the outpatients in a general hospital located in Daejeon on October 24, 2011. A total of 160 questionnaires were distributed and 144 copies were used as the statistical analysis. As a result of the research, it is found that convenience is the most influential factor to affect on the overall satisfaction and willingness to recommend to other people among the characteristics of the administrative support division, which is the quickness and simplicity of the admission and receipt procedure, and it is also found that the comfortability of examination room and outpatient treatment waiting room affects on it in common. In conclusion, it is considered that if a customer-oriented hospital management system is built and operated for the satisfaction of customers, the competitiveness of hospital will be improved and the sustainability of hospital will increase and the business goal that is customer satisfaction management will be achieved.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.398-407
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• 2018

This study examined the concept of nursing student's ethical competence. The concept analysis process by Walker and Avant was used to clarify the meaning of nursing student's ethical competence. As a result, the concept of nursing student's ethical competence was defined in terms of ethical sensitivity, ethical judgement, willingness to implement ethical behavior, and execution power of ethical behavior. Self-understanding, supportive environment, experience of ethical conflict and experience of ethical education can be seen as antecedents for nursing student's ethical competence. The nursing student's ethical competence results in nursing professionalism, satisfaction with nursing, and patient safety. The results of the analysis establish a basis for an instrument to evaluate nursing student's ethical competence. This will guide educators, as well as managers in healthcare, to develop an education program for improvement nursing student's ethical competence.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4830-4836
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• 2013

This research was launched as an attempt to help create a new value-added product called "Green Jujube Chip." To accomplish the objectives, consumers value by attributes of Green Jujube Chip should be estimated. We used Choice Experiment for analysis, which we used to arrive at pricing of specialty jujube chips based on the conditional logit model. As a result, MWTP were estimated at 1333 Won/unit for Mid-size Company Product, 1752 Won/unit for Large Company Product, 1703 Won/unit for University Affiliation, 350 Won/unit for packing unit, 548 Won/unit for rating the raw fruit, 1,322 Won/unit for HACCP, and 1,166 Won/unit for ISO22000. The consumer's WTP for Green Juju Chip, associated with the university-brand recognition, was higher than a product produced by a mid-sized company but lower than a product by a large company. Given how the consumers regard the university-brand product as a specialty item, it is necessary to create value-added products that meet such high expectation. Therefore, we recommend the producers to acquire HACCP Food Safety Certification and the value-added product has used the highest quality raw fruit.

• Journal of Korean Society of Rural Planning
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• v.24 no.3
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• pp.137-144
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• 2018

The purpose of this study is to measure the cost-benefit of a road construction project in Vietnam through international development cooperation, which includes private grants and Official Development Assistance(ODA). In developing countries, it is difficult and costly to use data on markets, the CVM(Contingent Valuation Method) to measure the WTP(Willingness-to-Pay) as the benefits of road construction are used. A total of 232 villagers in 16 villages of Lao Cai Province in Northern Vietnam have been surveyed. It is found that the Benefit-Cost Ratio(B/C) in all 3 models are found to be well over 1.0, ranging from 2.8 to 3.64 with the discount rate of 0.06. These BC ratios imply the road construction project in Lao Cai can be justified. Also, it is found that the shortened travel time is the most relevant factor for WTP among direct benefits and the enhanced academic achievement of the children is the most relevant factor among indirect benefits, due to easier and faster access to schools, which in turn increase the school attendance rate. The result of this study can be used to justify other similar projects in Vietnam, even though the benefits may have to be reassessed in other countries.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.4844-4852
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• 2014

Many festivals are based on overseas municipalities 'city image marketing' planning. This trend is gradually reflected in this country as with the Kimcheon International Family Theatre Festival in the Republic of Korea. Gimcheon promotes itself as the central city of happiness 'city image marketing'. Most of these dimensions are in the middle of planning a festival when the Manjiman Kimcheon International Family Theatre Festival Theatre Festival, and the differentiation of the other audiences that drive successful practices in terms of box office need to be determined. This paper presents the history and status of the Kimcheon International Family Theatre Festival Theatre Festival and others based on the reports point out the distinction of a 100% share of the audience for the fifth consecutive year to analyze the cause. In particular, with local art and local performing arts festivals, audiences through a combination of 'show' Theatre Festival are also indirectly involved in the 'touch and feel' willingness to participate. In the Kimcheon International Family Theatre Festival there are significant challenges for improvements in significance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.5097-5104
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• 2013

To derive implication for marketing strategy for Korean cosmetic products in China, an analysis was conducted on the difference in quality perception and purchase behavior between two groups of Chinese women classified by their awareness of Korean Wave. Analytical methods including k-means clustering method, independent samples t-test, factor analysis were applied on the survey results of Chinese women residing in Guangzhou city. The positive impact of Korean Wave on quality perception and brand image is much stronger for higher awareness group, compared against for lower awareness group, that leads to higher product satisfaction and willingness to recommend purchases. Thus, marketing strategies need to be adjusted based on the difference in customers awareness of Korean Wave. However, the low price is the primary inducement for purchases for both groups, increased efforts to enhance brand image and product quality as premium products is strongly required, together with the utilization of Koran Wave.

• Journal of dental hygiene science
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• v.20 no.1
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• pp.25-33
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• 2020

Background: This study investigated the status of oral health promotion activities for adult workers in public health centers and industrial dental offices and provided basic data for the model development of oral health promotion program for adult workers in Korea. Methods: A questionnaire was developed separately according to the person who in charge of the oral health promotion activities in public health centers nationwide and dental hygienists working in 20 industrial dental offices. This survey was conducted through postal survey and consisted of 29 items and 35 items respectively, including 19 common items for general information, oral health promotion program status and opinion. Statistical analysis was performed using the IBM SPSS ver. 23.0. Results: We analyzed the data of 147 public health centers (57.9%) and 9 industrial dental offices (45.0%). A workforce with a lack of practice was the biggest barrier to oral health promotion activities for adult workers. However, both groups showed high intention for the practice of adult worker's oral health promotion activities. Also, they showed willingness to work together in an organic partnership to perform their roles (94.4% and 77.8%, respectively). Regarding the scope of cooperation in the implementation of the industrial oral health promotion activity linked to the public health center, dental hygienists of industrial dental offices responded that they could coordinate necessary matters and schedule management. Conclusion: The development of an oral health promotion program aided by the relationship between public health centers and industrial dental offices is essential for the oral health promotion of adult workers. The possibility of cooperation between the abovementioned centers was confirmed through this study. In a long-term perspective, it would be necessary to identify a method to institutionalize industrial dental hygienists for the provision of continuous oral health care in workplaces.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.18-24
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• 2020

The purpose of this paper is an analysis of the difference between convergence majors and single majors in the convergence core competency and educational performance. We used survey data for the analysis of the convergence core competencies, the results of the midterm and final exams for the education performance. Analysis targets are 10 students in big data business intelligence at Seokyeong University as convergence majors and 11 students in business administration as single majors. The target course was an analysis of economic data provided in the second semester of 2019. And the lecture contents were analysis of big data using R programming. The survey was conducted on December 5, 2019. The convergence core competences were creative thinking, critical thinking, understanding convergence knowledge, problem solving ability, communication skills, cooperation ability, use of convergence tools, consideration, and responsibility. As results of homogeneity tests, we found that there was no significant difference in all competencies, but there were very significant differences in the educational performance evaluated by the midterm and final exams. Therefore we can see willingness to convergence of single majors was no different from that of convergence majors, but had not led to practice. It is desirable to activate and support convergence courses.

• The Journal of Industrial Distribution & Business
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• v.11 no.10
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• pp.17-25
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• 2020

Purpose: The purpose of this study is to narrow the target down to college students representing single-person households to identify the main attributes of their choice of Home Meal Replacement(HMR) and to look at the impact on satisfaction and repurchase intentions. Research design, data and methodology: An online survey was conducted for consumers who purchased HMR products at least once and a total of 264 questionnaires were used for demonstration analysis. The collected data have verified for validity and reliability between measurement variables through exploratory factor analysis and reliability analysis. Results: As a result, curiosity, economy, safety, and brand, which are HMR selection attributes that university students' value, have a significant impact on satisfaction, and satisfaction has a significant impact on the intention of repurchase, a variable of behavior. In addition, the adjustment effect of health value pursuit was significant only in safety attributes. Conclusions: This study divided the target group to examine what the HMR selection attributes of single-person college students are, the main consumer of HMR, and how selective attributes affect satisfaction and willingness to repurchase. In the process, we wanted to find out if there was a moderating effect on the health-oriented values in the dietary lifestyle.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.429-437
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• 2020

The paper investigates the antecedents of Organic Food (OF) produce in Vietnam and the intentions and behavior of OF purchasers. A theoretical framework is developed and evaluated by simulation of the structural model. Data was collected from a convenient sample of 222 consumers from Ho Chi Minh City in Vietnam. The selection included 159 (72%) women, who were identified as being the primary buyers of organic food for their family (73%). Findings suggest food hygiene issues and conscientious self-identity as the much beneficial determinants of organic production perceptions. Because of the results in this report, the consideration for food security has gained little research consideration throughout the field of organic produce. Food safety concerns are also related to academics exploring consumer confidence as they might be regarded as one of their aspects in selecting standard, natural or health food products. Findings suggest food security as one of the essential determinants of motivation, while health awareness purports to become the least significant motivation, contrary to observations from certain previous studies. However, it is observed that moral personality-identity influences both perceptions and willingness to buy organic food, stressing that the association of participants with ethical concerns influences their perceptions and eventual choices of consumption.