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http://dx.doi.org/10.5762/KAIS.2014.15.8.4844

Audience Development for the Gimcheon International Family Theatre Festival  

Pyo, Won-Soub (Department of Theater, CheongJu University)
Nam, Bo-La (Department of Theater and Film, Graduate school CheongJu University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.8, 2014 , pp. 4844-4852 More about this Journal
Abstract
Many festivals are based on overseas municipalities 'city image marketing' planning. This trend is gradually reflected in this country as with the Kimcheon International Family Theatre Festival in the Republic of Korea. Gimcheon promotes itself as the central city of happiness 'city image marketing'. Most of these dimensions are in the middle of planning a festival when the Manjiman Kimcheon International Family Theatre Festival Theatre Festival, and the differentiation of the other audiences that drive successful practices in terms of box office need to be determined. This paper presents the history and status of the Kimcheon International Family Theatre Festival Theatre Festival and others based on the reports point out the distinction of a 100% share of the audience for the fifth consecutive year to analyze the cause. In particular, with local art and local performing arts festivals, audiences through a combination of 'show' Theatre Festival are also indirectly involved in the 'touch and feel' willingness to participate. In the Kimcheon International Family Theatre Festival there are significant challenges for improvements in significance.
Keywords
Audiences; Audiences development; City image marketing; Successful practices; Theatre festival;
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  • Reference
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