• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.509-518
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• 2021

Amid the Covid pandemic surge last year, customers and businesses started embracing digital transactions. Digital banking, as an answer to the cash-less-contact-less way of doing financial transactions, was highly convenient during the pandemic, especially in the Philippines. This position examines the Gen Y and Gen Z in the Philippine case and its willingness to encourage digitalization of the financial sector. This study aimed at evaluating the intention to use digital banking services using the factors (1) ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience. A total of 226 respondents were selected by random sampling method and linear regression was used to analyse the collected data. Analysis of the results show that the components (1) perceived ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience had a significant effect on intention to use digital banking while the demographics - gender, age, monthly income, and educational attainment do not have any significance on the intention to use digital banking. The relevance of the study can be used for marketing and financial strategies to increase the intention to use digital banking and to contribute to the enhancement of technology acceptance concerning digital banking.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.139-146
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• 2020

The domain of entrepreneurship has been dotted across various paradigms. Identifying and examining entrepreneurial intention and propensity to it spontaneously require the insight from the lens of psychological approach. The aim of this study is to examine the influence and impact of psychological factors on entrepreneurial intention; as it is found that in Bangladeshi context several entrepreneurship studies are undertaken, still the exploratory research on interplay between the psychological factors (i.e., self-confidence, locus of control, need for achievement, and tolerance for ambiguity) and entrepreneurial intention has been merely found. The study has chosen Bangladeshi university students as the unit of analysis and the ultimate sample size in this research is n=265. The current paper is a quantitative study where sampling method is followed by convenience sampling technique, and study data is collected through survey questionnaire. Data has been compiled into SPSS whereas, for hypotheses assessment, Smart PLS software is applied. The results reflect that self-confidence, locus of control, and need for achievement are revealed as contributory determinants of entrepreneurial intention while tolerance for ambiguity is found as an insignificant predictor. The current research is expected to offer an in-depth understanding about the significance of psychological factors in examining entrepreneurial intention.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.501-508
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• 2020

The focus of this research was on Bali, Indonesia as an international tourist destination. The survey strategy involved self-administered questionnaires distributed to collect data and information supporting this research. The sampling method was non-probability convenience purposive sampling, which means that only those respondents who had visited Bali as a destination for more than two times for their holiday by the time the research was conducted were eligible to fill in the questionnaires. There were 300 questionnaires distributed, only 254 of which were valid. Interview was also conducted for data collection in this research. The structural equation modelling approach was used to analyze the data obtained from respondents, who had visited Bali at least two times. The outcomes of this research reveal a positive influence of push and pull motivational factors on tourist satisfaction. Moreover, a positive, significant correlation between satisfaction and destination loyalty can be seen in this research. With the aim to sustain and enhance destination competitiveness, the results of this research will be beneficial for stakeholders of Bali as a destination. This study helps stakeholders identify push and pull motivational factors in order to better prepare marketing strategies and utilize indicators of push and pull motivation that affect tourists' experience during their stay.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.383-393
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• 2020

The purpose of this research is to identify factors affecting consumer's brand preference toward environment-friendly products like electric vehicles in Bangkok, Thailand. The researcher conducted the study based on a quantitative approach and adapted a nonprobability sampling as a convenience sampling method. The data were collected from 400 respondents living in Bangkok, who are 18 years old and above, with significant knowledge of electric vehicles. This study adapted the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to examine the model accuracy, reliability and verification influence of various variables. The results revealed that social influence has significant effect on environment concern as well as a positive effect on attitude. The initial significance of environment concern leads to a positive effect on fuel efficiency, followed by brand preference. Lastly, attitude has a significant effect on brand preference as attitude of consumers toward environment-friendly products affects the encouragement of brand preference, which largely depends on individual opinion. From an environmental concern, the researchers identified fuel efficiency and attitude having a positive and significant effect on brand preference toward environment-friendly products for electric vehicles. The authors also found that environmental concern and social influences on green purchasing behavior were significantly interrelated.

• 대한안전경영과학회지
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• 제8권3호
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• pp.189-199
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• 2006

The purpose of this study is to analyse the job-satisfaction of police officer. The subjects of this study are selected by convenience sampling of random sampling method. The population is male and female incumbent police officers in Seoul and Gyeonggi province. The 347 cases are used to analyse the job-satisfaction among 400 police officers who answer the question. The Jod-Satisfaction Survey(Choi, 2001) are used for collecting data. In consequence of and 4 sub-factors(job-satisfaction) are found. Cronbach's alpha coefficient revealed $.058{\sim}.804,\;.846{\sim}.871$, respectively. For the statistical analysis, SPSS version 12.0 are utilized. The verification of research hypothesis are conducted by T-test, ANOVA, correlation, and multiple-regression. The significance level of all tests are set at .05. The findings of this study can be summarized as follows: Based on the demographic factors, the differences in life-style among police officers are identified. There is significant differences in gender and ages on individualism and accomplishment, in marital status on individualism and fashion-pursuing, and in income level on fashion-pursuing and accomplishment. There is also significant differences in education, religion, position and service period on accomplishment, individualism and fashion-pursuing.

• 유통과학연구
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• 제21권1호
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• pp.53-63
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• 2023

Purpose: Big Data analytics (BDA) has been recognized to improve firm performance because it can efficiently manage and process large-scale, wide variety, and complex data structures. This study examines the determinants of Big Data analytics adoption toward marketing and financial performance of global logistic companies in Thailand. The research framework is adopted from the technology-organization-environment (TOE) model, including technological factors (relative advantages), organizational factors (technological infrastructure and absorptive capability), environmental factors (industry competition and government support), Big Data analytics adoption, marketing performance, and financial performance. Research design, data, and methodology: A quantitative method is applied by distributing the survey to 450 employees at the manager's level and above. The sampling methods include judgmental, stratified random, and convenience sampling. The data were analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The results showed that all factors significantly influence Big Data analytics adoption, except technological infrastructure. In addition, Big Data analytics adoption significantly influences marketing and financial performance. Conversely, marketing performance has no significant influence on financial performance. Conclusions: The findings of this study can contribute to the strategic improvement of firm performance through Big Data analytics adoption in the logistics, distribution, and supply chain industries.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.416-426
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• 2024

This study shows that, in a situation where the influence of the mobile Internet is increasing in all areas of modern society, SNS users' participation in sports has a significant impact on the development of the sports market and the public's exercise methods and sports awareness. Therefore, the purpose of this study is to determine the impact of awareness of sports values through SNS on participation in sports activities. In order to achieve this research purpose, the population of the study was adults who had experience participating in SNS sports communities. The sampling method used was convenience sampling, and a total of 300 people, 150 men and 150 women, were selected as research subjects through sharing the questionnaire link online and via email. The survey tool used was a questionnaire, and it was modified and supplemented for this study based on a questionnaire that had secured reliability and validity in previous studies. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. The conclusions obtained in this study through data analysis according to these methods and procedures are as follows. First, SNS sports community participants' perception of sports value was found to partially affect their perception of fun. Second, SNS sports community participants' perception of sports value was found to partially affect sports activities. Third, SNS sports community participants' perception of the fun of sports partially influenced sports activities.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.427-437
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• 2024

The purpose of this study is to determine the impact of Chinese international students' academic resilience on acculturation stress and college life adjustment. In order to achieve this research objective, the research subjects were Chinese students participating in sports in Korea. The sampling method was convenience sampling, and a total of 300 people, 150 men and 150 women, were selected as research subjects through sharing the questionnaire link online and email. The research tool used in this study was a questionnaire. Based on the questionnaire that had secured reliability and validity in previous research, it was modified and supplemented to suit this study. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 22.0 Version. The conclusions obtained in this study through data analysis according to these methods and procedures are as follows. First, the academic elasticity of Chinese students participating in sports has partially influenced by cultural adaptation stress. Second, the academic elasticity of Chinese students participating in sports has partially influenced by university life. Third, the acculturation stress of Chinese students participating in sports was found to partially affect their adaptation to university life.

• International journal of advanced smart convergence
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• 제13권3호
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• pp.243-252
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• 2024

The purpose of this study is to investigate the structural relationship between authenticity, club trust, club attitude, and club loyalty of e-sports professional clubs. To achieve the purpose of the study, data were collected from 260 e-sports fans. Sampling was performed using the convenience sampling method, and the completion of the questionnaire was made to respond with the self-administration. Among the collected data, 255 copies were used by adopting the final analysis data, excluding 5 copies of the data judged to be difficult to use. Data processing was performed by using SPSS 27.0. In order to verify the centralized validity and discriminant validity of the measurement items, a confirmatory factor analysis was performed using AMOS 23.0, and the hypothesis was verified using structural equation model analysis. The results were as follows. First, it was found that among the sub-factors of the authenticity of e-sports clubs, truth and effort had a significant effect on club trust. Second, it was found that club trust had a significant effect on club attitude. Third, it was found that club trust had a significant effect on club loyalty. Fourth, it was found that club attitude had a significant effect on club loyalty. The results of this study show that if e-sports clubs operate sincerely, fans' trust in the club increases. In addition, it can be seen that the higher the trust, the more positive the fans' attitude toward the club is, affecting the loyalty of the fans.

• 수산해양교육연구
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• 제27권4호
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• pp.1147-1159
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• 2015

The purpose of this study was to verify the analysis of level of importance and satisfaction in recognitions of elementary school students on useful classes among school sport clubs using Importance-Performance analysis. In order to achieve this objective, samples were taken by using convenience sampling method among non-probability sampling methods, and 384 data were used as the final valid samples for this study except 16 data with missing items or insincere responses. The results of frequency analysis, exploratory factor analysis, independent samples t-test, IPA analysis by using SPSS 20.0 were as follows. First, Iquadrant included education contents of enhance ability to ingenuity, teaching method of provides option, teaching method of encourage participation activity, education contents of the aspect of fun, evaluation of motor function and emotion, education contents of explains key contents easily, and education contents of understanding overall context. II quadrant included education environment of good sport facility, class environment of fair opportunity for activity, class atmosphere of arouses interest, and class atmosphere of autonomous and voluntary. III quadrant included diverse teaching method and instructor's demonstration, class atmosphere of systematic learning, evaluation of fairness, objectivity, and credibility, and an atmosphere that can exercise. IV quadrant included education contents of enable acquisition of knowledge and degree of improvement into consideration, and class atmosphere of trust and respect between instructor and student.