• Asia pacific journal of information systems
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• 제33권3호
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• pp.573-602
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• 2023

The smartphone is a necessary communication and productivity tool. Unlike other neutral, utilitarian technologies, smartphones are also a social display of wealth, i.e., of conspicuous consumption. Behavior around necessity and conspicuous goods are normally separate research tracks, and we can find no studies for technology products that exhibit both traits. We therefore propose a four-factor model that explains conspicuous consumption of "necessary" smartphones: dependency, social influence, the need for social connection, and convenience, in the United States, Mexico, and the Philippines. This paper provides confirmatory support for extant literature of the four constructs; it demonstrates the viability of the survey instrument across countries; and it shows similar effects among country models. Our structural model results imply the borderless nature of smartphone conspicuous consumption.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.189-190
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• 2000

The purpose of this study is to estimate of design and ambience of goods by using 5 Kansei design items (shape, color, sense of material, fit, functionality/convenience). This paper describe that effectiveness of 5 Kansei design items. selecting image words and correspondence of 5 Kansei design items with image words. Kansei design items, selecting image words and correspondence of 5 Kansei design items with image words. (image words: the word describing about item image)

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.191-194
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• 2000

This study's purpose of estimate of design and ambiance of goods by using 5 Kansei design items. 5 Kansei design items are shape, color, sense of material, fit and functionality/convenience.

• 한국의류산업학회지
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• 제3권3호
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• 복식
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• 제48권
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• pp.183-196
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• 1999

The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.

• 패션비즈니스
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• 제8권1호
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• pp.34-48
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• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• 한국콘텐츠학회논문지
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• 제8권3호
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• pp.173-181
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• 2008

본 연구는 인터넷 쇼핑몰에서 소비자의 구매제품유형에 따라 쇼핑가치와 점포이미지를 파악하여 만족도 및 재방문의도와의 관련성을 검증하고자 하였다. 분석결과 쇼핑가치는 쾌락적 가치와 실용적 가치로 분류되었으며 쇼핑몰의 이미지는 명성, 제품 및 정보서비스, 구매 후 고객서비스, 분위기, 편리성, 안전성 등 여섯 가지 차원으로 추출되었다. 쇼핑몰의 이미지요인은 탐색재, 경험재 모두 쾌락적 쇼핑가치보다는 실용적 쇼핑가치에 미치는 영향력이 더 높았다. 또한 구매제품유형에 따라 쇼핑몰의 이미지와 쇼핑가치가 고객만족 및 재방문의도에 영향을 미치는 데 서로 유의한 차이가 있는 것으로 나타났다. 이러한 연구결과는 경쟁이 심화되고 있는 인터넷 쇼핑몰 시장에서 차별화된 세분시장을 파악하는데 마케팅시사점을 제공할 수 있다.

• 복식
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• 제55권1호
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• pp.73-85
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• 2005

According to a rise in leisure time thanks to a five-day workweek system, the population of golf tends to rise day by day as exercise not extreme and doing together with nature, and as a sport with high concentration degree, by virtue of people who have an interest in health care and who strive to enjoy a leisure life. This study targeted the whole male and female golfers who reside in the areas of Seoul and Gyeonggi-do and are now playing golf, carried out sampling, and finally used 485 sheets for analyzing data. The study results were as follows; First, as a result of analyzing the whole lifestyle propensity depending on golfers' gender, it was shown that, as a result of making it type by factor, a male golfer was classified into shopping intention, fashion intention, family intention and tradition intention, and a female golfer was divided into shopping intention, fashion intention, family intention and man-and-woman equality intention. Second, as a result of analyzing a characteristic of gender depending on the standard of selecting goods, it showed the difference between genders as for the standard of selecting goods in case of purchasing golfwear, and it showed the difference in style/design, physique fitness, wearing of a famous golfer, convenience of laundry and management, and functionality, and male golfers were shown to select after seeing the clothes which a famous golfer did wear, compared to female golfers. Also, it could be seen that there was difference depending on the standard of selecting goods and the purchasing propensity in case of buying golfwear.

• 한국재난정보학회 논문집
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• 제11권3호
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• pp.346-355
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• 2015

본 연구는 재해이재민 지원서비스 중 재해구호물품을 중심으로 이재민의 Needs 파악과 효율성을 평가하고자 하였다. 분석결과, 응급구호세트와 취사구호세트의 경우 1차 필수품과 2차 필수품으로 새롭게 분류되었다. 1차 필수품의 경우 생활에 직접적으로 연결되는 물품, 2차 필수품의 경우 있으면 편리하긴 하나 생활에 꼭 필요하지 않은 물품으로 정의내릴 수 있었다.이는 향후 중점개선사항으로 도출된 1차 필수품들을 2차 필수품의 제외 및 대체를 통하여 개선할 수 있으며 추가적으로 고려할 수 있는 물품과의 교체가 필요할 것으로 판단된다. 본 연구의 분석결과는 향후 재해 구호물품과 관련된 계획 수립시 기초자료로 활용될 수 있을 것이다.

• 한국인터넷방송통신학회논문지
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• 제19권1호
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• pp.289-294
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• 2019

사물인터넷(IoT:Internet of Thing)를 사용하여 구매물품 정보를 쉽게 취합한다. 취합되어진 데이터는 스마트폰으로 바로 갱신되어져 확인이 가능하며, 이러한 정보를 바탕으로 결제 정보를 QR-Code로 생성한다. 시스템 구현을 위한 방법으로는 라즈베리파이를 활용한 IoT 기술과, 모바일 QR 기술 두 가지 가정을 전제로 시스템을 구성하였다. 첫 째, 상품에 바코드 대신 RFID 태그를 부착하고, 둘 째, 마트의 쇼핑카트에 IoT 컴퓨터(Raspberry-Pi)를 내장한다. 오프라인 매장에서 쇼핑을 할 때 계산의 즐거움을 위해 기존의 면대 면 계산방법인 계산대는 유지하며, 상품의 바코드를 개별적으로 찍어서 계산하는 방식을 QR-Code 하나로 대체하여 시간 효율적이지 못한 현상을 해소한다. 본 논문의 시스템을 개발함으로 인하여, 온라인이 아닌 오프라인 매장에서의 쇼핑 즐거움을 유지하며 고객들의 계산대 대기시간 단축과 상품에 대한 사전 정보제공으로 인한 편의성을 제공하였다.