• 대한가정학회지
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• 제40권7호
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• pp.83-100
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• 2002

The purpose of this study is to examine related variables to goods purchase by consumers using the home shopping of cable TV. For the purpose accomplishment, this study analyzed the variables which influence on the purchase by demographic variables, consumers'shopping propensity, perceived risk and benefit. The major findings are as follows; In the purchase of convenience goods, the variables which influence positively are sex, job(housewife), instantly impulse purchasing propensity, and diversity of goods information. On the other hand, the variables which influence negatively are risk of delivery & returned goods, and risk of quality. In the purchase of shopping goods, the variables which influence positively are state of marriage, job(nonspecialist), and diversity of goods information. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, risk of delivery & returned goods, and risk of quality. In the purchase of specialty goods, the variables which influence positively are sex, income, convenience of time, and convenience of approach. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, and risk of price & information restriction.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.165-176
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• 2021

The primary purpose of this study is to identify determinants influencing Vietnamese consumers' purchase intention towards Japanese convenience goods. The research model consisting of six factors affecting the dependent variable is proposed based on the Theory of Consumption Values and Theory of Perceived Value of purchase. This study employs a survey method in a convenient sampling method to collect data of target respondents. Data consisting of 180 samples was collected and analyzed using the SMARPLS3 software. The measurement model is assessed to confirm the validity and reliability of the construct, then hypotheses testing is performed with Bootstrapping analysis. The results demonstrated that five factors affect Vietnamese consumers' purchase intention towards Japanese convenience goods, including the price of the product, quality of the product, functional value, emotional value, and conditional value. Major findings of this study suggest that the functional value that consumer perceives about Japanese convenience goods has the most significant relationship with their purchase intention, followed by the quality of the product and the price of the product. Besides, emotional value and conditional value have a moderate influence on consumers' purchase intention. Whereas the influence of the epistemic value of the product on consumers' purchase intention is insignificant in this presented study.

• 가정과삶의질연구
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• 제11권1호
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• pp.12-21
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• 1993

This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.

• 한국컴퓨터산업학회논문지
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• 제2권7호
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• pp.875-884
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• 2001

전자상거래는 지금까지의 성장 과정을 살펴볼 때 향후 잠재력이 매우 큰 시장으로 전망되기 때문에 연구의 중요성이 부각되고 있으나 체계적인 연구는 초보단계이다. 본 연구는 연구범위를 확대하여 전자상거래 강좌 수강여부에 따라 구매행동과 상품 및 서비스의 만족에 차이가 존재하는지를 분석하였다. 이를 위하여 전자상거래 강좌를 수강한 집단과 비수강집단간에 주문과정에 대한 부담감, 주문과정에 대한 편의성, 그리고 상품 및 서비스에 대한 불안감, 상품 및 서비스에 대한 만족감에 대하여 차이가 있는지를 분석하였다. 또한 상품을 구입한 경험이 있는 집단을 대상으로 가격의 저렴성, 품질 만족도, 주문 및 도착 시간의 만족도, 택배서비스의 만족도, 사후서비스(A／S)의 만족도, 전반적인 만족도를 추가적으로 분석하였다. 연구 결과, 수강집단과 비수강집단간에 주문과정에 대한 부담감, 주문과정에 대한 편의성, 그리고 상품 및 서비스에 대한 불안감은 차이가 없었다. 그러나 상품 및 서비스에 대한 만족감은 차이가 있는 것으로 분석되었다. 그리고 상품을 구입한 경험이 있는 집단은 상품과 서비스에 대하여 전반적으로 만족을 느끼는 것으로 나타났다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.40-55
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• 2023

Currently, convenience stores, which are naturally located within a 1-minute walk, are easily accessible, so customers can easily purchase the items they need, and now they are indispensable places for people. In line with modern society that focuses on buying and selling goods quickly and easily, such as 'convenience' and 'quickness', convenience stores also have been changing by marketing such as home-delivery service and storage of fresh products, not just simply selling goods. In addition, by utilizing application software, we can use everything with one smartphone that we use a lot, in order to provide reservation delivery, pickup, and subscription services. In this study, we conducted experiments focusing on the factors of convenience store service quality and users using convenience stores, and examined how these experiments affect behavioral intentions of customers through their emotional responses. As a result, it was confirmed that empathy had a positive (+) effect on the pleasure of customers, and reliability had a negative (-) effect on arousal. In addition, it was found that empathy had a positive (+) effect on arousal, and responsiveness and empathy had a positive (+) effect on dominance. Finally, it was found that pleasure and dominance had a positive (+) effect on the loyalty of customers. In this study, we intend to provide basic data on existing or future convenience stores.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.11-27
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• 2012

This study explores U.S. consumers' perceptions about fashion counterfeit goods and counter feiting and motivations for purchasing and not purchasing those goods. A qualitative research technique utilizing self-administered essay questions was used to collect data. A convenience sample of female college students(N=128) drawn from classes at Midwestern and Southern universities in the U.S. participated in this study. This study found that a majority of consumers tended to perceive that fashion counterfeit goods are merely imitations of the legitimate goods and that counterfeiting is producing and selling fake goods, but a small number of consumers associated those goods with illegally produced goods and illegal practices or violations of intellectual property rights. The major motivations for purchasing counterfeit fashion goods were found to be price/value consciousness, appearance of counterfeit goods, status consumption, availability of the goods, desire for souvenirs, and social(family and peer) influences. In addition, the major deterrents to purchasing these goods were identified as integrity/ethical judgment, poor quality of counterfeit goods, self-image/status, and unavailability of the goods. This study provides policy makers and anti-counterfeit coalitions with information to develop effective educational programs or campaigns to influence consumers' counterfeit fashion purchasing behavior.

• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.181-200
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• 2006

The purpose of this study is to examine factors influencing online product transformation focusing on benefits of online shopping and word of mouth. Generally, it has been known that buying search goods is more proper than experience goods in the online. However benefits of online shopping and word of mouth make product transformation from experience goods to search goods and the product transformation promote the purchase of experience goods online. We developed a conceptual model of online product transformation including benefits of online shopping(e.g. good price and convenience), online word of mouth (e.g. bulletin board and consumer reviews), and consumer characteristics (e.g. innovativeness and Internet usage). Also, we suggest several research propositions on online product transformation. The implications for marketing strategies of experience goods and furher research direction are suggested.

• 마케팅과학연구
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• 제17권4호
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• pp.175-199
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• 2007

The linear regression method was used to model the relationship among a set of perceptions regarding to the importance of physical exercise and the perceived value of physical exercise (as a leisure activity) for aging baby boomers. In terms of a pilot study, we developed two alternative models tested at two different convenience samples. The first sample consisted of 82 aging baby boomers aged 55.65 (sample 1) and the second one consisted of 458 citizens aged 18.45 (sample 2). Through this research approach, we intended to lead to a better understanding of perceived value of physical exercise in the sporting goods marketing context for aging baby boomers. We addressed the core research themes of our study using a convenience survey. Data was collected by means of face to face interviews during the seven week period. The research results showed that the "model 2" better predicts perceived value of physical exercise as a leisure activity for aging baby boomers. We believe that the final findings of our research try can recognize the differences in buying behaviors between aging baby boomers and other target markets and advance marketers of sporting goods strategic tries regarding to consumer strategy management at a store level.

• 한국의류산업학회지
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• 제24권6호
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• pp.731-743
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• 2022

This study examined the effects of platforms' attributes(economy, convenience, ease of use, and security) on perceived usefulness, perceived enjoyment, trust, and the continuance intention to use. Data were collected through a survey conducted with 327 users of second-hand luxury goods trading platforms in their twenties and thirties; 300 were used for statistical analysis using SPSS26.0 for exploratory factor analysis and correlation analysis, and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. For the attributes of second-hand luxury goods trading platforms, four factors were extracted: economy, convenience, ease of use and security. The results showed that only the security of second-hand luxury goods platforms had a positive effect on the perceived usefulness of the platform, but other attributes did not influence perceived usefulness. In contrast, all attributes of the platform showed positive effects on perceived enjoyment. Perceived enjoyment had a strong effect on trust; however, perceived usefulness did not affect trust. The continuance intention to use the platforms was most influenced by perceived usefulness, trust, and perceived enjoyment, in that order. The current findings can help marketers of second-hand luxury goods platforms optimize the platforms' attributes based on the marketing objectives and develop strategies to build perceived usefulness and enjoyment first, and in turn, trust and intention to use.

• 한국인쇄학회지
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• 제1권1호
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• pp.49-55
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• 1983

Packaging should be made fitting for the special characters of goods along with development of modern industry, in the aspects of protection, safety, function, convenience, and good. As the Packaging industry is being developed it has contributed not only Packaging goods but also has appeared with important purpuses protecting goods from infection of vacterium sanitarily,keeping nice outside looks of Packaged goods. I am sure this report will become good references for the development of various problems such as item plan ad activity, promotion of sale, etc, applying GMPs so that the harmony according to reasonable ideas of both maker and designer and it may become on intensive study for the plans of export goods.