• Fashion, Industry and Education
• /
• 제14권1호
• /
• pp.31-39
• /
• 2016

With the emergence of online communities, the role of online communities in establishing brand equity has been greatly emphasized. In order to enhance our understanding of commitment in online brand communities, the present study attempts to investigate how three dimensions of community commitment (continuance, affective, and normative commitment) influence each component of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) in the context of company-initiated online brand community. An online survey was conducted with a sample of online brand community members. The results found differential impacts of three types of community commitment on brand equity components, emphasizing the role of continuance and affective commitment. Continuance community commitment positively influenced brand awareness and brand association. Affective community commitment positively affected perceived quality, while among the three, only continuance and affective community commitment influenced the enhancement of brand loyalty. The results suggest that brand marketers need to focus on continuance and affective commitment factors in their online communities to effectively enhance brand equity possessed by consumers. Theoretical and managerial implications are provided.

• Asia Marketing Journal
• /
• 제10권3호
• /
• pp.1-30
• /
• 2008

본 연구는 자아이미지 일치성과 대안 매력도와 같은 다양한 서비스 평가준거가 감정적 몰입과 지속적 몰입에 미치는 영향력을 살펴보고 이에 따라 고객충성도와 관련된 행동의도에 미치는 영향력의 차이를 파악하고자 하였다. 본 연구모델의 실증분석을 위해 설문조사를 실시한 결과, 자아이미지 일치성은 감정적 몰입과 지속적 몰입에 유의한 영향을 미쳤으며 지속적 몰입보다는 감정적 몰입에 더 큰 영향을 미쳤다. 하지만 대안 매력도는 두 가지 몰입에 모두 유의한 영향을 미치지 않았다. 또한 감정적 몰입과 지속적 몰입은 모두 재구매의도, 구전의도, 고가지불의도의 세 가지 점포충성도 행동의도에 유의한 영향을 미쳤다. 특히, 감정적 몰입은 지속적 몰입보다 구전의도와 고가지불의도에 대해 더 큰 영향력을 미친 반면, 지속적 몰입의 경우에는 감정적 몰입보다 재구매의도에 더 큰 영향력을 미침을 알 수 있었다.

• 한국사회복지학
• /
• 제64권3호
• /
• pp.101-126
• /
• 2012

본 연구의 목적은 개인-직무부합이 조직일탈행동에 영향을 미치는 과정과 이러한 과정에서 직무만족과 조직몰입(정서몰입과 근속몰입)의 매개효과를 규명하는 데 있다. 본 연구를 위해 사회복지조직에 재직하고 있는 일반직원 533명을 대상으로 설문조사를 실시하였다. 분석결과, 개인-직무부합은 직무만족, 정서몰입, 근속몰입에 정적 영향을 직접 미치는 것으로 나타났으며, 직무만족도 정서몰입과 근속몰입에 정적 영향을 직접 주는 것으로 밝혀졌다. 또한 직무만족과 정서몰입은 조직일탈행동에 부적영향을 직접 주며, 이들 중 조직일탈행동에 미치는 영향은 직무만족이 상대적으로 좀 더 강한 것으로 나타났다. 그리고 개인-직무부합이 정서몰입과 근속몰입에 미치는 과정에서 직무만족은 부분매개 역할을 하였고, 직무만족이 조직일탈행동에 미치는 과정에서 정서몰입은 부분매개 역할을 하는 것으로 밝혀졌다. 즉, 개인-직무부합은 직무만족과 정서몰입을 통해 조직일탈행동에 간접적인 영향을 미치는 것으로 밝혀졌다. 마지막으로 이 연구에서의 결과를 토대로 연구의 시사점과 추후 연구과제에 대해 논의하였다.

• 한국콘텐츠학회논문지
• /
• 제10권1호
• /
• pp.353-364
• /
• 2010

본 연구의 목적은 리더-부하간 교환관계(LMX)가 조직구성원들의 정서적 몰입과 근속적 몰입에 미치는 영향을 직무스트레스의 매개효과를 중심으로 규명하는데 있다. 관련이론과 선행연구들을 기초로 하여 연구 모형과 가설들이 설정되어졌으며, 18개 회사 총 482명으로부터 획득한 데이터를 가지고 구조방정식 모형을 활용해 가설들을 검증하였다. 연구결과를 살펴보면 리더-부하간 교환관계는 조직구성원들의 직무스트레스에 대하여 유의미한 부(-)의 영향을 미치는 것으로 나타났으며 조직구성원들의 정서적 몰입과 근속적 몰입에 대하여 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 한편, 리더-부하간 교환관계와 조직구성원들의 정서적 몰입와의 관계에 있어서 직무스트레스는 부분매개역할을 하는 것으로 나타났지만, 리더-부하간 교환관계와 근속적 몰입과의 관계에 있어서는 직무스트레스가 매개역할을 하지 않은 것으로 나타났다.

• 한국직업건강간호학회지
• /
• 제7권1호
• /
• pp.65-82
• /
• 1998

This study was carried out in order to confirm the reliability and validity of the commitment inventory developed by Meyer and Allen, and to investigate commitment level of health manager, to compare two different professionals of health manager such as industrial health nurse and industrial hygienist to find out some characteristics that have effect on commitment. This survey was done by self-administered questionnaire to 227 respondents as the trainees of Industrial Safety Training Center, KISCO from June to December 1996. Authors classified commitment into two categories ; professional commitment and organizational commitment, and these two types of commitments have three different aspects ; affective, continuance, and normative commitment based on Meyer's inventory. The results were as follows; 1. Items of whole scales of the both type of commitments have three factors that represent three aspects of commitment ; affective, continuance, and normative commitment. This means that each type of commitment was reliable to use as measurement tool of three different aspects of commitment. Classification of items by factor analysis was more consistent in professional commitment than organizational commitment. Among 16 items of organizational commitment, four items were classified into different aspects of commitment with similar factor loading. 2. Commitment level of industrial health nurse was higher than that of industrial hygienist in affective, continuance professional commitment controlled by other characteristics. These differences can be due to other characteristics of specific task and background of health managers that were not used in this study. 3. The level of affective professional commitment was statistically different in age, sex, educational level, and that of organizational commitment was statistically different in only two variables such as age, and job tenure. The level of continuance professional and organizational commitments were different in sex group, but past history of employment have effect on continuance organizational commitment. The level of normative organizational commitment was affected by only age. As the above results, the tools of measurement of commitment developed by Meyer and Allen can be useful to measure the level of commitment of health manager. Three aspects of two types of commitments were influenced by different characteristics of health manager. Authors suggested future study on the affecting variables to the commitment such as background, task of health manager and organizational characteristics.

• 간호행정학회지
• /
• 제21권1호
• /
• pp.1-9
• /
• 2015

Purpose: This study was done to identify the influence of nursing work environment and social support on multidimensional organizational commitment among nurses. Methods: The survey was conducted in August 2012 with self-report questionnaire. Participants were 480 registered nurses working in one general hospital. Data were analyzed with descriptive statistics, t-test, ANOVA, Pearson correlation, and multiple regression using SPSS/WIN(16.0). Results: The average scores were; for affective commitment 2.84, for continuance commitment 2.48, and for normative commitment 2.57. There were significant relationships between affective, continuance, normative commitment and sub-factors of nursing work environment and social support. The affective, continuance, and normative commitment were all influenced by 'staffing and resource adequacy' and 'nursing foundations for quality of care', sub-factors of nursing work environment. Distinctively, affective commitment was influenced by 'staffing and resource adequacy', nurses' age, 'nurse-doctor relations', 'supervisor's emotional support', 'nurse participation in hospital affairs', 'nursing foundations for quality of care', and 'supervisor's informational support', which explained 30.9% of variance in affective commitment(F=31.57, p<.001). Conclusion: The findings show that programs which promote supervisors' emotional and informational support are important to enhance nurses' affective commitment. Also, it is necessary to improve nursing work environment to improve nurses' organizational commitment.

• 대한안전경영과학회지
• /
• 제11권1호
• /
• pp.193-203
• /
• 2009

The purpose of this study verifies: the relationships between trust in supervisor and innovative behavior, and mediator effect of the organizational commitment(affective commitment, continuance commitment). In order to verify the relationships and mediator effect, data obtained from 140 employees working in business office in Ulsan Metropolitan City and they were analyzed by using SPSS 12.0. The findings are as follows: First, the relationship between trust in supervisor and the organizational commitment(affective commitment, continuance commitment) is positively related. Second, there was also a positive correlation between affective commitment and innovative behavior. Finally, affective commitment played as a partial mediator on the relationship between trust in supervisor and innovative behavior. However, there was no empirical evidence for the mediating effect of continuance commitment on the relationship between trust in supervisor and innovative behavior. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

• Educational Technology International
• /
• 제8권1호
• /
• pp.17-39
• /
• 2007

The purpose of this study was to identify the relationships among organizational commitment, job satisfaction, and learning organization culture. This study was conducted in five sub-organizations of one Korean conglomerate company. One thousand employees were randomly and proportionately selected, with 669 useable cases obtained, for a response rate of 67%. The organizational commitment instrument used from the "affective, continuance, and normative commitment" scale (ACNCS) of Allen and Meyer (1990). The "Dimensions of Learning Organization Questionnaire" of Watkins and Marsick (1997) was used to measure learning organization culture. The short form MSQ (Minnesota Satisfaction Questionnaire), developed by Weiss, Dawis, England, and Lofquist (1967), was the third instrument used. Descriptive statistics, correlational statistics, and inferential statistics (ANOVA and t-tests) were used. Organizational commitment (except for continuance) is moderately and positively related to job satisfaction and moderately and positively related to learning organization culture. In addition, learning organization culture is weakly to moderately and positively related to job satisfaction. No differences by age were found. Four-year college graduates are more likely to have higher creating continuous learning opportunities in learning organization culture than graduate school degree holders. Males are likely to have higher affective and continuance organizational commitment than females. Employees working in R&D, Engineering, and Manufacturing (REM) are likely to have higher continuance organizational commitment than do other types of jobs. Employees are more likely to have higher learning organization culture and job satisfaction than assistant managers. Assistant managers have higher continuance organizational commitment than managers. Managers generally have higher organizational commitment, learning organization culture, job satisfaction than assistant managers. They also have higher learning organization culture than employees. Employees who had worked for less than four years in their current job and organization have higher promoting inquiry and dialogue in learning organization culture than those who have worked for ten years or more. Employees in the insurance organization have higher affective organizational commitment, learning organization culture, and job satisfaction than those of the other organizations. Finally, employees of the electronic company have higher continuance organizational commitment in learning organization culture than those of other companies. In summary, this research enables CEOs and HRD and HRM practitioners to view organizational commitment, learning organization culture, and job satisfaction as important variables in exploring diverse ranges of topics related to the workplace. And then, they can diversely apply their management, interventions and practices to fit these diverse characteristics.

• Safety and Health at Work
• /
• 제7권3호
• /
• pp.225-230
• /
• 2016

Background: This study seeks to examine the relationship and impact of occupational health and safety on employees' organizational commitment in Ghana's mining industry. The study explores occupational health and safety and the different dimensions of organizational commitment. Methods: A cross-sectional survey design was used for this study. The respondents were selected based on simple random sampling. Out of 400 questionnaires administered, 370 were returned (77.3% male and 22.7% female) and used for the study. Correlation and multiple regression analysis were used to determine the relationship and impact between the variables. Results: The findings of this study revealed positive and significant relationship between occupational health and safety management, and affective, normative, and continuance commitment. Additionally, the results revealed the significant impact of occupational health and safety on affective, normative, and continuance commitment. Conclusion: Management within the mining sector of Ghana must recognize the fact that workers who feel healthy and safe in the performance of their duties, develop emotional attachment and have a sense of obligation to their organization and are most likely committed to the organization. Employees do not just become committed to the organization; rather, they expect management to first think about their health and safety needs by instituting good and sound policy measures. Thus, management should invest in the protection of employees' health and safety in organizations.

• 간호행정학회지
• /
• 제19권3호
• /
• pp.404-413
• /
• 2013

Purpose: The aim of this study was to identify the effects of change commitment and learning orientation on the innovativeness of clinical nurse. Methods: The participants in this study were 268 nurses, working in hospitals in Seoul, Gyeonggi and Gangwon Provinces, and Daejeon City. Data were collected from June to August, 2012. A structured questionnaire was used for data collect and data was analyzed using the SPSS/WIN program. Results: The most significant predictors of innovativeness were education, normative commitment, continuance commitment and learning commitment. Continuance commitment negatively correlated with innovativeness. Conclusion: These findings suggest that nurses' commitment to change and learning commitment were strongly linked to innovativeness. Management-level workers in these hospitals should have the skills and strategies to promote commitment to change include developing positive expectations about change positive outcomes.