• 제목/요약/키워드: Context-based

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외식 프랜차이즈 입지요건과 서비스 품질 요인이 고객만족에 미치는 영향 (A Study on Food Service Franchise Location Factors and Quality of Service Factors, The Impact on Customer Satisfaction)

  • 조인석;조규연;안상봉
    • 벤처창업연구
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    • 제11권5호
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    • pp.77-90
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    • 2016
  • 본 연구는 외식 프랜차이즈의 입지요인과 서비스 품질 요인이 고객만족에 어떠한 영향을 미치는지를 파악하기 위해, 외식 프랜차이즈 예비창업자들을 연구대상으로 제한하여 외식 프랜차이즈 점포의 이용자에 대한 선호도 분석을 실시하였다. 이를 통해 예비 창업자들에게 외식경영에 있어 보다 이익을 극대화할 수 있는 대안을 제시하는 것이 본 연구의 목적이다. 본 연구에 대한 가설을 검증한 결과 첫째, 외식 프랜차이즈 입지요인과 서비스 품질 요인의 영향력 검증 결과, 응답자들은 점포의 청결함과 가시성을 중시하는 것으로 나타났으며, 근접성 및 교통편이성이 통계적으로 유의하지 못한 이유는 응답자들이 가까운 외식업소를 주로 이용하므로 거리가 크게 문제가 되지 않은 것으로 판단된다. 둘째, 서비스 품질요인과 입지요인과 고객만족의 영향력에 대해 살펴본 결과, 고객반응과 신속정확성, 정확성 요인이 영향력이 높게 나타나 응답자들은 고객의 욕구와 필요에 대한 신속한 반응과 빠른 판단 그리고 업무에 대한 전문적인 지식으로 서비스를 제공해주길 원하는 것으로 나타났으며, 신뢰성에 관련된 요인은 고객만족과는 관련성이 낮게 나타났다. 셋째, 서비스 품질요인과 입지요인과 재이용의 영향력에 대해 살펴본 결과, 재이용의도와 구전의도 두 요인에서 고객반응과 전문성이 모두 통계적으로 유의한 결과를 나타내어 고객만족과 비슷한 통계결과가 나타나 고객만족과 재이용 모두 고객의 욕구에 대한 발 빠른 판단과 행동 및 전문적 지식이 중요한 것으로 파악된다. 이상의 연구 결과는 외식프랜차이즈 창업시 입지요인과 서비스 품질 요인이 고객만족에 미치는 영향을 살펴봄으로써 예비 창업자들의 성공가능성을 높여줄 것으로 판단하며 나아가 기존의 창업자들에게도 직 간접적인 영향 요소들에 대한 개선을 통해 목표이익의 달성과 이익극대화에 도움이 될 것으로 판단한다.

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사용자환경의 메타포가 스마트폰 애플리케이션 사용의도에 미치는 영향 (The Effects of Metaphors in the Interface of Smartphone Applications on Users' Intention to Use)

  • 정원진;홍석기
    • Asia pacific journal of information systems
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    • 제24권3호
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    • pp.255-279
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    • 2014
  • It is not too much to say that smartphones have become an essential part of our lives due to their versatility. Nevertheless, they still have less overall capabilities than their desktop counterparts. Specifically, they have small screens and low resolutions, which make their applications difficult to have a usable interface. To account for these limitations, the interface of smartphone applications should be designed carefully and properly. Good interface design to any application is critical. However, a comprehensive information systems (IS) literature review found that there has been little research on the user interface design of smartphone applications. More specifically, there has been little empirical evidence and understanding about how metaphors, an imaginative way of describing objects and concepts, in the user interface of smartphone applications affect users' intention to use the applications. Thereby, the research goals of this study are to examine 1) the effects of the metaphors in the user interface of smartphone applications on the interaction between users and applications and 2) the effects of mediating variables including the interaction between users and applications, users' beliefs and attitudes, on users' intention to use the applications. A survey was conducted to collect data. University students and practitioners participated in the survey. A 24-item questionnaire was developed on a 5-point Likert-type scale. The measurement items were mostly adapted from the previous studies in the IS literature and modified to fit the context of this study. First, a principal component factor analysis was performed to explore the inter-relationships among a set of variables. The analysis showed that most of the items loaded quite strongly on the six components. The analysis also revealed the six components with eigenvalues exceeding 1, explaining a total of 70.7 per cent of the variance. The reliabilities of the items were also checked. Most Cronbach alpha values were above 0.8, so the scales were considered reliable. In sum, the results of the analysis support the decision to retain the six factors for further investigation. Next, the structural model was analyzed with AMOS structural equation modeling. The values of GFI, AGFI, NFI, TLI, CFI, and RMSEA were checked. The values showed that the research model considerably have a good fit in general. Next, the convergent and discriminant validities of all constructs were examined. The values for the standardized regression weights and critical ration (CR) indicated sufficient convergent validity for all constructs. In addition, the square root of the average variance extracted (AVE) of each construct was compared with its correlations with all other constructs. The results supported discriminant validity for all constructs. In sum, the results of analysis demonstrated adequate convergent and discriminant validities for all constructs. Finally, path coefficients between the variables were examined. Methphor was found to have an impact on interaction (${\beta}$ = .457, p = .000). There were also significant effects of the interaction on perceived usefulness (${\beta}$ = .273, p = .000) and ease of use (${\beta}$ = .405, p = .000). User attitude was significantly influenced by these two beliefs, perceived usefulness (${\beta}$ = .386, p = .000) and ease of use (${\beta}$ = .347, p = .000) respectively. Further, the results of analysis found that users' intention to use smartphone applications was significantly influenced by user attitude (${\beta}$ = .567, p = .000). Based upon the analyses, all hypotheses were supported. This study found that the metaphors used in the interface of smartphone applications affect not only the interaction between users and applications, but also users' intention to use the applications through the mediating variables, perceived usefulness and ease of use. These findings imply that if the metaphors used in the user interface of application are easy enough to understand for smartphone users, then the application can be perceived useful and easy to use, which in turn make users to have an intention to use the application. In conclusion, this study contributed not only to validate and extend Technology Acceptance Model (TAM) partially, but also to develop the construct of metaphor in smartphone settings. However, since a single empirical study cannot be enough to validate the findings, some limitations should be considered.

특정 대상에 대한 개인 수준의 문화적 성향이 사용자 경험에 미치는 조절효과에 대한 실증적 연구: 미국, 독일, 러시아의 4개 디지털 기기 사용자를 대상으로 (An Empirical Study on How the Moderating Effects of Individual Cultural Characteristics towards a Specific Target Affects User Experience: Based on the Survey Results of Four Types of Digital Device Users in the US, Germany, and Russia)

  • 이인성;최지웅;김소령;이기호;김진우
    • Asia pacific journal of information systems
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    • 제19권1호
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    • pp.113-145
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    • 2009
  • Recently, due to the globalization of the IT(Information Technology) market, devices and systems designed in one country are used in other countries as well. This phenomenon is becoming the key factor for increased interest on cross-cultural, or cross-national, research within the IT area. However, as the IT market is becoming bigger and more globalized, a great number of IT practitioners are having difficulty in designing and developing devices or systems which can provide optimal experience. This is because not only tangible factors such as language and a country's economic or industrial power affect the user experience of a certain device or system but also invisible and intangible factors as well. Among such invisible and intangible factors, the cultural characteristics of users from different countries may affect the user experience of certain devices or systems because cultural characteristics affect how they understand and interpret the devices or systems. In other words, when users evaluate the quality of overall user experience, the cultural characteristics of each user act as a perceptual lens that leads the user to focus on a certain elements of experience. Therefore, there is a need within the IT field to consider cultural characteristics when designing or developing certain devices or systems and plan a strategy for localization. In such an environment, existing IS studies identify the culture with the country, emphasize the importance of culture in a national level perspective, and hypothesize that users within the same country have same cultural characteristics. Under such assumptions, these studies focus on the moderating effects of cultural characteristics on a national level within a certain theoretical framework. This has already been suggested by cross-cultural studies conducted by scholars such as Hofstede(1980) in providing numerical research results and measurement items for cultural characteristics and using such results or items as they increase the efficiency of studies. However, such national level culture has its limitations in forecasting and explaining individual-level behaviors such as voluntary device or system usage. This is because individual cultural characteristics are the outcome of not only the national culture but also the culture of a race, company, local area, family, and other groups that are formulated through interaction within the group. Therefore, national or nationally dominant cultural characteristics may have its limitations in forecasting and explaining the cultural characteristics of an individual. Moreover, past studies in psychology suggest a possibility that there exist different cultural characteristics within a single individual depending on the subject being measured or its context. For example, in relation to individual vs. collective characteristics, which is one of the major cultural characteristics, an individual may show collectivistic characteristics when he or she is with family or friends but show individualistic characteristics in his or her workplace. Therefore, this study acknowledged such limitations of past studies and conducted a research within the framework of 'theoretically integrated model of user satisfaction and emotional attachment', which was developed through a former study, on how the effects of different experience elements on emotional attachment or user satisfaction are differentiated depending on the individual cultural characteristics related to a system or device usage. In order to do this, this study hypothesized the moderating effects of four cultural dimensions (uncertainty avoidance, individualism vs, collectivism, masculinity vs. femininity, and power distance) as suggested by Hofstede(1980) within the theoretically integrated model of emotional attachment and user satisfaction. Statistical tests were then implemented on these moderating effects through conducting surveys with users of four digital devices (mobile phone, MP3 player, LCD TV, and refrigerator) in three countries (US, Germany, and Russia). In order to explain and forecast the behavior of personal device or system users, individual cultural characteristics must be measured, and depending on the target device or system, measurements must be measured independently. Through this suggestion, this study hopes to provide new and useful perspectives for future IS research.

가상 공동체 사용자의 전자상거래 수용에 대한 연구 (A Study on EC Acceptance of Virtual Community Users)

  • 이형용;안현철
    • Asia pacific journal of information systems
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    • 제19권1호
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    • pp.147-165
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    • 2009
  • Virtual community(VC) will increasingly be organized as commercial enterprises, with the objective of earning an attractive financial return by providing members with valuable resources and environment. For example, Cyworld.com in Korea uses several community services to enable customers of Cyworld to take control of their own value as potential purchasers of products and services. Although initial adoption is important for online network service success, it does not necessarily result in the desired managerial performance unless the initial usage is continuously related to the continuous usage and purchase. Particularly, the customer who receives relevant online services and is well equipped with online network services, will trust the online service provider and perceive less risk and experience more activities such as continuous usage and purchase. Thus, how to promote continued online service usage or, alternatively, how to prevent discontinuance is a critical issue for VC service providers to consider. By aggregating a wide range of information and online environments for customers and providing trust to its members, the service providers of virtual communities help to reduce the perceived risk of continuous usage and purchase. Drill down, online service managers realize that achieving strong and sustained customers who continuously use online service and purchase on it is crucial. Therefore, the research into this online service continuance will identify the relationship between the initial usage and the continuous usage and purchase. The research of continuous usage or post adoption has recently emerged as an important issue in the IS literature. Individuals' information systems(IS) continuous usage decisions are congruent with consumers' repeat purchase decisions. The TAM(Technology Acceptance Model) paradigm has been strongly confirmed across a wide range from product purchase on EC to online service usage contexts. The analysis of IS usage based on TAM has proven to be successful across almost online service contexts. However, most of previous studies have focused on only an area (i.e., VC or EC). Just little research has tried to analyze the relationship between VC and EC. The effect of some factors on user intention, captured through several theories such as TAM, has been demonstrated. Yet, few studies have explored the salient relationships of VC users' EC acceptance. To fill this gap between VC and EC research, this paper attempts to develop a research model that extends the TAM perspective in view of the additional contributions of trust in the service provider and trust in members on some factors that affect EC and VC adoption. In this extension, we applied the TAM-to-TAM(T2T) model, and analyzed the transfer effect of trust between these two TAMs. The research model was empirically tested on the context of a social network service. The model was to extend TAM with the trust concept for the virtual community environment from the perspective of tasks. By building an extended model of TAM and examining the relationships between trust and the existing variables of TAM, it is aimed to explain a user's continuous intention to use VC and purchase on EC. The unit of analysis in this paper is an individual user of a virtual community. The population of interest is the individual with the experiences in virtual community. The data for this paper was made available via a Web survey of VC users. In total, 281 cases were gathered for about one week, but there were some missing values in the sample and there were some inappropriate cases. Thus, only 248 cases were finally analyzed. We chose the structural equation analysis to test the hypotheses and it is better suited for explaining complex relationships than the other methods. In this test, AMOS was used to test the Structural Equation Model (SEM). Noticeable results have been found in the T2T model regarding the factors affecting the intention to use of virtual community and loyalty. Our result showed that trust transfer plays a key role in forming the two adoption beliefs. Overall, this study preliminarily confirms the salience of trust transfer in online service.

과당경쟁(過當競爭)과 정부규제(政府規制) (In Search of "Excess Competition")

  • 남일총;김종석
    • KDI Journal of Economic Policy
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    • 제13권4호
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    • pp.31-57
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    • 1991
  • 본 연구는 과잉투자(過剩投資)나 과당경쟁(過當競爭)이 발생할 수 있는 객관적인 기준과 경제적 조건들을 분석하고, 정부규제(政府規制)의 근거로서 제시되는 과잉투자(過剩投資)-과당경쟁(過當競爭)의 개념과 논리의 타당성 및 이에 대한 정책적(政策的) 대응방향(對應方向)을 검토하였다. 본고(本稿)에서 필자(筆者)들은 유지불가능한 자연독점의 경우를 제외하면 시장수요(市場需要)의 사전적(事前的) 불확실성(不確實性)으로 인해 발생하는 사후적(事後的) 설비부족(設備不足)이나 유휴설구(遊休設構)는 발생할 수 있지만, 투자시점에서의 과잉투자는 발생할 수 없음을 모형의 분석을 통해 보였다. 설비투자 완료후 생산(生産)-판매단계(販賣段階)에서 유휴설비가 발생하였을 경우에 정부(政府)가 경쟁을 제한할 수 있다는 예상이 오히려 과잉설비투자를 초래하는 중요한 원인임을 보이고, 일관성 있는 정부불개입정책(政府不介入政策)의 유지가 과잉설비투자를 억제하는 최선의 정책임을 보였다.

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대학생 환경교육캠프 사례에서의 집단 토의 활동에 있어서 상호작용 기능과 양상에 따른 역할 형성 양상 (Role Formation by Interaction Function and Pattern for Group Discussion Activity using the case of Environmental Education Camp for Undergraduate Student)

  • 정원영;이고은;신현정;차현정;김찬종
    • 한국과학교육학회지
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    • 제32권4호
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    • pp.555-569
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    • 2012
  • 최근 여러 과학 교육 연구와 실제에서 협동 학습이 강조되고 있으며, 그와 유사한 맥락에서 본 연구는 사회문화적 관점에서 학습을 바라보면서 또래 집단 안에서의 학습자 간 상호작용을 통한 의미 구성을 매우 중요한 학습 과정으로 간주하고 있다. 특히 그룹 활동을 통한 학습 과정에 있어서 구성원의 역할 형성 및 분배가 성공적인 상호작용적 학습을 위한 주요 요인임을 전제로 하여, 그룹 내에서 나타나는 학생들의 역할 형성과 분배의 양상을 밝히는 것을 목적으로 하였다. 이를 위해 에너지 흐름과 물질 순환을 주제로 그룹 토의 활동을 수행한 대학생들을 연구 참여자로 선정하였으며, 총 9명의 학생들이 하나의 그룹을 이루어 토의 주제에 대한 인지적 대화뿐 아니라 토의 결과 발표를 위한 자료 준비에 관한 대화를 나누었다. 이들의 토의 과정을 모두 비디오 녹화 및 전사하여 연구 자료로 삼았다. 연구 참여자들 간의 상호작용을 분석하기 위해 상호작용 기능과 요소를 코드화하였으며, 발화 양상을 도식화하기 위한 기호를 개발하여 적용하였다. 상호작용 기능은 인지적, 조직적, 초인지적, 조작적 상호작용의 4가지로 구분되었고, 상호작용 요소는 질문, 단순응답, 의견제시, 의견받기의 4가지 행위 요소 및 각 행위 요소별 2~4가지의 의도 요소로 구성되었다. 연구 결과, 상호작용 기능과 요소에 따라 인지적 질문자, 조작적 질문자, 단순응답자, 조작적 제안자, 조직적 지시자, 조작적 지시자, 인지적 설명자, 정리자, 반성자의 총 9개 역할이 도출되었다. 그리고 이들은 발화의 순서와 대상에 따라 7개의 발화 양상으로 재유형화되었으며, 이들 발화 양상의 특성과 상호작용에 작용하고 있는 역할의 기능에 따라 상호작용 촉진, 지속, 종료의 3가지 역할 그룹으로 구분되었다. 이는 그룹 내에서 구성원들의 역할이 어떻게 형성 및 작용하느냐가 상호작용과 학습에 영향을 미칠 수 있음을 보여주는 것으로써, 본 연구의 결과는 교수학습방법으로서의 협동 학습을 비롯하여 프로젝트, 자유 탐구, 동아리 활동 등 다양한 집단적 상호작용을 통한 학습 과정에 대한 시사점을 줄 수 있으며, 특히 그룹 단위의 학습에 있어서 역할을 상호작용이라는 측면에서 재조명했다는 의의가 있다.

정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구 (A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance)

  • 이승창;이호근;정창욱;정남호;서응교
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

문화유산 해석 연구의 통시적 발전과 유산 해석(interpretation)의 개념 (Diachronic Research History and the Concept of Heritage Interpretation)

  • 이나연
    • 헤리티지:역사와 과학
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    • 제53권3호
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    • pp.42-61
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    • 2020
  • 문화유산 해석 연구는 20세기 중반부터 꾸준히 진행되어 왔지만, 그 개념이 매우 모호하며, 다양한 의미로 혼용되어 왔다. 이코모스(ICOMOS)에서 2008년에 채택한 '에나메헌장(The ICOMOS Charter for the Interpretation and Presentation of Cultural Heritage Sites)'에서 해석에 대한 정의가 제시되었지만, 매우 광범위하여 명확한 정의를 내리기 어렵다. 또한 유산 해석은 '현상'에 바탕을 둔 용어이기 때문에 개념 정의가 더욱 어렵다. 지금까지 선행된 유산 해석 연구에서도 주로 유산 해석이 사회적으로 어떠한 역할을 지니는가에 대한 논의가 주를 이뤄왔다. 하지만 문화유산의 사회·철학적 연구가 점차 중요해짐에 따라 문화유산 해석의 개념은 명확하게 제시될 필요가 있다. 따라서 본 연구에서는 문화유산 해석 연구의 발전 과정을 살펴보면서 문화유산 해석의 사회적 역할을 두 가지로 나누어 구분하고, 이를 바탕으로 문화유산 해석의 개념을 도출해 보았다. 본 논문에서 제시한 문화유산 해석의 두 가지 사회적 역할을 살펴보면 근대적 유산 해석과 포용적 유산 해석으로 나눌 수 있다. 문화유산의 근대적 해석은 전통적으로 소수 전문가에 의해 창출된 문화유산의 가치를 대중에게 전달하는 교육적·커뮤니케이션적 역할로 정의할 수 있다. 둘째, 문화유산의 포용적 해석은 문화유산을 둘러싼 다수 이해관계자 간의 서로 다른 유산 해석에 대한 인정과 유산 해석 불일치로 인해 발생한 갈등의 해소 방법을 모색하는 대안적 역할을 갖고 있다. 본 연구에서는 두 유산 해석의 역할이 분명 다른 사회적 배경과 접근으로 발전되었음에도 불구하고, 두 역할의 발생 배경이 불분명하게 중첩되고, 복잡한 사회 현상을 바탕으로 관점의 변화가 일어났다는 것을 확인하였다. 문화유산 해석의 개념은 '해석'이라는 용어로 단순화하기에는 매우 복잡하다. 본 연구에서는 유산 해석을 문화유산에 가치를 부여하는 과정 속 모든 활동을 의미한다고 보았다. 두 유산 해석의 관점은 집단 정체성을 구축하기 위해 의미 부여가 이루어지는 유산의 본질적 특성을 인정하고 있다는 점에서 '해석'의 개념에 부합한다. 하지만 거대 담론을 통해 패권국이나 집권층의 권력을 유지하려는 근대적 해석을 부정하고 새로운 유산 해석의 시각을 제시한 포용적 해석은 '재해석'으로 개념화하는 것이 적합하다.

저자동시인용분석을 위한 복수저자 기여도 산정 방식의 비교 분석 (A Comparative Analysis on Multiple Authorship Counting for Author Co-citation Analysis)

  • 이재윤;정은경
    • 정보관리학회지
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    • 제31권2호
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    • pp.57-77
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    • 2014
  • 학문연구에서 공저가 빈번해짐에 따라서 저자 단위의 지적 구조 분석을 수행할 때 복수저자의 기여도 산정 방식이 중요한 고려사항이 되고 있다. 이 연구에서는 복수저자 기여도 산식에 따른 상관분석, 다차원척도법, 패스파인더 네트워크의 차이를 비교 분석해보았다. <한국건축학회지: 계획계>에 2003년부터 2008년까지 발표된 2,014편의 논문을 대상으로 여섯 가지 복수저자 기여도 산식을 적용해보았다. 첫째는 제1저자만 고려하는 산식(m1), 둘째는 모든 공저자 대등 산식(m2), 셋째는 균등분할 산식(m3), 넷째는 합계 1이 되는 차등 산식(m4), 다섯째는 합계 1 이상 2 이하가 되는 차등 산식(m5), 여섯째는 제1저자 가중 산식(m6)이다. 이중에서 m1은 제1저자 이외의 공저자를 모두 무시하는 반면 m2는 제1저자와 다른 공저자를 동등하게 기여도가 1인 저자로 취급하므로 두 산식이 가장 양 극단의 방식인 것으로 분석되었다. 상관분석과 다차원척도분석을 수행할 때 m1을 제외한 다섯가지 산식(m2~m6)의 결과를 비교해본 결과 m3, m4, m5는 상대적으로 유사한 결과를 도출하는 것으로 나타났다. 그러나 패스파인더 네트워크로 지적 구조를 시각화한 결과에서는 복수저자 기여도 산식을 달리함에 따라 변경되는 한 두 링크의 차이가 전체 네트워크 구조의 현저한 차이를 낳을 수 있는 것으로 나타났다. 저자 군집에 대한 내적 타당도 측정 결과에서는 제1저자 가중 산식(m6)이 좋은 성능을 보였다. 비교 분석 결과 여섯 가지 복수저자 기여도 산정 방식 중 유사한 방식들을 구분할 수 있었으며, 특히 지적 구조를 네트워크로 표현하는 경우에 산정 방식의 차이가 더 큰 영향을 끼치는 것으로 드러났다.

정보기술 수용 후 주관적 지각 형성: 사용 경험에서 형성된 습관, 기대일치, 자기효능감의 역할 (What happens after IT adoption?: Role of habits, confirmation, and computer self-efficacy formed by the experiences of use)

  • 김용영;오상조;안중호;장정주
    • Asia pacific journal of information systems
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    • 제18권1호
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    • pp.25-51
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    • 2008
  • Researchers have been continuously interested in the adoption of information technology (IT) since it is of great importance to the information systems success and it is also an important stage to the success. Adoption alone, however, does not ensure information systems success because it does not necessarily lead to achieving organizational or individual objectives. When an organization or an individual decide to adopt certain information technologies, they have objectives to accomplish by using those technologies. Adoption itself is not the ultimate goal. The period after adoption is when users continue to use IT and intended objectives can be accomplished. Therefore, continued IT use in the post-adoption period accounts more for the accomplishment of the objectives and thus information systems success. Previous studies also suggest that continued IT use in the post-adoption period is one of the important factors to improve long-term productivity. Despite the importance there are few empirical studies focusing on the user behavior of continued IT use in the post-adoption period. User behavior in the post-adoption period is different from that in the pre-adoption period. According to the technology acceptance model, which explains well about the IT adoption, users decide to adopt IT assessing the usefulness and the ease of use. After adoption, users are exposed to new experiences and they shape new beliefs different from the thoughts they had before. Users come to make decisions based on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user's experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user's experiences and beliefs in the post-adoption period and examine how they affect user's intention to continue to use IT. Through deep literature reviews on the construction of subjective beliefs by experiences, we draw three meaningful constructs which theoretically have great impacts on the continued use of IT: perceived habit, confirmation, and computer self-efficacy. Then, we examine the role of the subjective beliefs on the cognitive/affective attitudes and intention to continue to use that IT. We set up a research model and conducted survey research. Since IT use implies interactions among a user, IT, and a task, we carefully selected the sample of users using same/similar IT to perform same/similar tasks, to exclude unwanted influences of other factors than subjective beliefs on the IT use. We also considered that the sample of users were able to make decisions to continue to use IT volitionally or at least quasi-volitionally. For each construct, we used measurement items recognized for reliability and widely used in the previous research. We slightly modified some items proper to the research context and a pilot test was carried out for forty users of a portal service in a university. We performed a full-scale survey after verifying the reliability of the measurement. The results show that the intention to continue to use IT is strongly influenced by cognitive/affective attitudes, perceived habits, and computer self-efficacy. Confirmation affects the intention to continue indirectly through cognitive/affective attitudes. All the constructs representing the subjective beliefs built by the experiences of IT use have direct and/or indirect impacts on the intention of users. The results also show that the attitudes in the post-adoption period are formed, at least partly, by the experiences of IT use and newly shaped beliefs after adoption. The findings suggest that subjective beliefs built by the experiences have deep impacts on the continued use. The results of the study signify that while experiencing IT in the post-adoption period users form new beliefs, attitudes, and intentions which may be different from those of the pre-adoption period. The results of this study partly demonstrate that the beliefs shaped by the behaviors, those are the experiences of IT use, influence users' attitudes and intention. The results also suggest that behaviors (experiences) also change attitudes while attitudes shape behaviors. If we combine the findings of this study with the results of the previous research on IT adoption, we can propose a cycle of IT adoption and use where behavior shapes attitude, the attitude forms new behavior, and that behavior shapes new attitude. Different from the previous research, the study focused on the user experience after IT adoption and empirically demonstrated the strong influence of the subjective beliefs formed in the post-adoption period on the continued use. This partly confirms the differences between attitudes in the pre-adoption and in the post-adoption period. Users continuously change their attitudes and intentions while experiencing (using) IT. Therefore, to make users adopt IT and to make them use IT after adoption is a different problem. To encourage users to use IT after adoption, experiential variables such as perceived habit, confirmation, and computer self-efficacy should be managed properly.