• 식품보건융합연구
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• 제7권5호
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• pp.33-40
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• 2021

In recent years, the trend of Korean cuisine has been more popular and quickly become the favorite flavor of Vietnamese youth. Restaurants serving Korean food are growing strongly in Danang market and are known by many classes of society. To better understand the taste and preferences of Danang people about Korean food, this study determined the behavior and assessment of diners who have used food and beverage services at Korean restaurants in Danang city. In addition, the study also identifies diners' desire to change the tastes of Korean dishes. The results show that Korean restaurants are attractive to young diners, from 18 - 25 years olds with income of $220 - $440, who appreciate Korean foods (especially grilled dishes) and most people intend to return to Korean restaurants in the next consumption. The study used a combination of qualitative and quantitative methods. Qualitative methods are used through analysis, evaluation and synthesis of previous studies to formulate survey contents, conduct surveys and propose solutions based on the collected results. Quantitative method applied SPSS 25.0 for descriptive statistics analysis. These findings will help Korean restaurant managers to identify target customers, improve the restaurant's dishes to increase sales and develop Korean dishes in Danang.

• 산업경영시스템학회지
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• 제42권3호
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• pp.217-231
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• 2019

The purpose of this study is to analyze the factors influencing consumers' selection of web-toon service through AHP (Analytic Hierarchy Process) analysis and to provide the strategy of web-toon service. To accomplish this study, theories, existing research and references related to AHP were sufficiently examined and selected the factors in the selection criteria. Surveys from consumers who used the web-toon service were conducted with selected factors. Through this, the results were analyzed by AHP analysis to find out the weighting values and the differences were examined and analyzed. The highest weighting factor in the first layer that consists of web-toon service was cinematic quality. The cinematic quality was the most important factor in the selection criteria of customers who use the web-toon service regardless of their preferred genre. Furthermore, it was confirmed that the weighting value or ranking changed in the second layer by genre. In this study, the effective basis of strategy were suggested by ranking the quantitative selection factors according to the preferred genre of consumers using web-toon services. In addition, This research provides some practical implications. That is, the web-toon service provider can easily recognize and respond to the customer's requirements, which factors are important when the customer selects a specific genre from the web-toon genre.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2009년도 춘계학술대회
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• pp.781-784
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• 2009

현재 통신 방송 융합 서비스로 크게 대두되고 있는 서비스는 IPTV 서비스이다. IPTV 서비스는 대량의 방송 채널 선택, VoD서비스, 각종 양방향 응용 서비스 등과 같은 고품질의 다양한 방송 통신 융합 서비스 제공한다. IPTV에 대한 관련 기술이 빠르게 발전되면서 그에 대한 불법시청, 불법 복제, 접근권한 오남용 등 IPTV 콘텐츠 보안취약점에 대한 우려가 증가되고 있는 추세이다. 본 논문에서는 공개키 기반구조(PKI)의 공개키 인증서와 권한인증기반구조(PMI)의 속성인증서를 이용하여, 콘텐츠 서버 접근통제방안을 제안하였다.

• 한국의상디자인학회지
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• 제22권4호
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• pp.17-24
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• 2020

Storytelling, a medium that arouses the customers' purchasing need by playing on their emotions, is the best content that can be used as it can increase the value of goods using information. This paper's significance is that it suggests cultural products that can be used by using Baeke relic Jinmyosu (Guard Animals) as a motif. The purpose was to present the possibility of high value-added cultural products using storytelling techniques. This study developed storytelling by adding the meaning of Jinmyo and Beoksa, who calm protected their masters from evil forces with horns and wings, and has the meaning of ascending into heaven and guiding the soul on the right path. That image gives a glimpse of originality and differentiation to Baekje. This study proposed 4 cultural products as 'Keeper Stone Mason' and 4 'Stone Mason Teller.' The proposed cultural products can help to give correct awareness of Baekje culture through a correct understanding of the historical significance of the Baeke relic, Jinmyosu. Moreover, it will help promote the originality and excellence of Baekje culture around the world by enhancing the value of Baekje culture. This study is expected to be used as a guideline for further research on developing cultural products that can create added value in various fields.

• 융합경영연구
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• 제10권6호
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• pp.47-57
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• 2022

Purpose: This study explored the relationship between product characteristics and customer purchase intention in cross-border online shopping. Research design, data, and methodology: Through literature review, the research model of product characteristics and consumers' purchase intention is constructed, and trust is taken as a medium variable. Based on the survey data of Chinese consumers, empirical analysis and hypothesis verification are conducted. This study used SPSS version 21 to confirm the reliability and validity of the research model. To confirm the media effect of the model in this study, the Sobel Test was used. Results: The results of hypothesis identification of this research model showed that 8 of the 11 hypotheses were adopted and 3 were rejected. Results confirmed the relationship between product characteristics (specification, diversity, reputation, novelty, quality) and customer purchase intention. Conclusions: The result from this study had particular theoretical significance for improving the research on cross-border online shopping systems to improve the safety and satisfaction of customers in cross-border online shopping.

• 정보보호학회논문지
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• 제22권5호
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• pp.1103-1113
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• 2012

개인정보유출 방지 솔루션으로 사용되고 있는 DLP 방식 기술은 데스크톱 컴퓨터 중심의 온라인 작업환경에서는 고객 정보 유출 방지에 효과적이었으나 스마트 폰이 일반화되고 스마트 워크가 도입되면서 스마트폰에 의한 개인정보유출과 APT공격에 취약하다는 점이 문제점으로 지적되고 있다. 본고에서는 DLP 기술이 갖고 있는 기본적인 문제점을 해결하기 위해 DLP기술의 내용 검색 기능을 정보 유출 방지 솔루션 E-DRM과 통합한 새로운 개인정보 보호 기술을 제안한다. 내용 검색기능을 활용하되 E-DRM이 갖고 있는 암호화 모듈과 접근제어 기능을 활용함으로 스마트워크 환경에서도 문서가 내부와 외부의 어느 사용자에게 전달되더라도 개인정보 유출을 효과적으로 막을 수 있을 것으로 기대되고 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제31권4호
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• pp.161-187
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• 2022

Purpose This study analyzed the topic of game review contents and how the characteristics of game reviews affect the reviews helpfulness. In addition, this study explore the content of game reviews according to the game's sales strategy such as early access strategy and releasing without early access. Design/methodology/approach We collected a list of 3,572 action genre games released in 2020. 58,336 online reviews were collected by random sampling 50 reviews in each games, and topic modeling was performed on those reviews. We dynamized the results of topic modeling and analyzed the effect on review helpfulness with multiple regression analysis. Findings The results of analysis indicate that the longer the review is or the shorter the time it is written, the more helpful the review is. In addition the topic with positive and negative review has a significant effect on the review helpfulness. As a result of exploratory analysis, games from early access had relatively fewer reviews of story-related topics than games that were released without early access. These findings can present direct guidelines for collecting specific opinions from customers in the game industry when releasing games.

• 한국전자통신학회논문지
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• 제17권6호
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• pp.1187-1192
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• 2022

강원도는 대표적인 레저휴양 관광지이다. 그러나 관광정보 제공이 기존의 이미지와 텍스트 위주의 단순성을 벗어나지 못하고 있다. 따라서 관광지 활성화를 위한 콘텐츠 사업의 연계 전략이 필요하다. 본 논문에서는 첫째, 360도 회전 VR 콘텐츠 저작기능을 제공하며 둘째, VR 콘텐츠를 맵 상에 등록한 후 사용자가 손쉽게 투어스케줄링을 저작하는 기능을 포함한 동적 플랫폼을 제안한다. 최종적으로 제안 시스템은 예비 관광여행 고객들에게 온라인 선체험을 제공하여 만족도를 높일 수 있는 기회를 제공한다.

• 융합경영연구
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• 제11권1호
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• pp.13-19
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• 2023

Purpose: This study aims to determine which optional attributes are more important for the MZ generation when purchasing luxury fashion goods. Although sales are slowing down in all industries due to COVID-9, sales of luxury fashion goods are instead increasing, centered on the MZ generation. Companies are expanding online sales channels and transforming to gain more attention. Research design, data and methodology: Selection attributes are considered to be more crucial, when customers select luxury fashion products such as prestige image, brand awareness, reasonable price, and product quality, were researched and also find the correlation between satisfaction and purchase intention were analyzed. A survey was conducted focusing on the MZ generation, and the contents of the survey were analyzed using the SPSS 22.0 program and the Amos 26.0 program. Results: As a result of the study, selection attributes as prestige image, brand awareness, and product quality were proved to influence significantly on satisfaction. Moreover, the path of satisfaction to purchase intention proved significant. But reasonable price did not influence on MZ generations satisfaction. Conclusions: The research results present the selection attributes of luxury fashion products and provide significant implications when the MZ generation selects the attributes of luxury fashion products.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.