• The Journal of Korean Association of Computer Education
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• v.14 no.4
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• pp.21-31
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• 2011

User-created content(UCC) is on the rapid increase both in terms of quantity and the quality of sharing and enjoying each others. However, not much research has been done on school's adoption of this innovative contents for educational purposes. The aim of this case study is to identify the determinants of students' attitude toward using UCC in elementary school classes. This study employs the perceived educational value, ease of use, social influence, fun, computer self-efficacy, cooperativity and concentration as the antecedents of attitude, and collected 246 survey responses from 5th and 6th grade students. The results indicate that the perceived educational value, ease of use and socal influence have significant impact on the attitude toward using UCC. It was also found that the cooperativity, fun and ease of use determine the level of perceived educational value, and that the computer self-efficacy, fun and concentration influence the perceived ease of use. Some useful suggestions, concerning the utilizing UCC for educational purpose in elementary school classes, are also presented.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.125-131
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• 2019

The purpose of this study is to investigate the relationship between attitude, purchase intention, and intention to share content and brand intention according to Influencer contents and branded content types. The results of this study are as follows: First, beauty products have a positive effect on the content intention and purchase intention as well as the sharing intention as compared to the branded contents. Second, V-commerce of innovative products showed that the branded content was more positive than the influencer content, but the purchase intention was lower. In addition, the content of sharing is higher than that of branded content. Third, the sharing intention was more positive than the beauty product, and the influencer content was higher than the branded content. The purpose of this study is to examine the attitude, purchasing intention, and sharing intention of beauty products and innovative products, which are most frequently used and most interested in users, to examine the content strategy of V-Commerce.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.222-231
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• 2008

The research was executed to find out that customers' dissatisfaction level caused from service failure could be increased or decreased by personal value attitude for a event. With the empirical study the research found fate or destiny oriented individuals are more likely to forgive for the service failures than face value oriented ones. The findings will be helpful to increase customers satisfaction levels after customers experienced service failures if a service firm can manage individuals' personal values.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.197-208
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• 2010

This study examines the 'Attitude towards Money' research trends and suggests future research issues and implications through a contents analysis. To accomplish the study object, 4 analysis categories were selected based on reference study to review the research subject, methods of data collection, research objects, and an analysis of the methods, found in 31 articles in journals and dissertations from 1996 to 2009. The were made in early 1990, (an increase in related research since 2000); however, the object of study is too limited, with an overemphasis on research methods and quantitative research methods. The research method of most articles was mainly limited to the quantitative study. Based on the results, research directions and research limitations were suggested for future leisure research.

• International Journal of Contents
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• v.5 no.3
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• pp.1-7
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• 2009

The importance and the value of call center callers are increasing since they play very crucial roles as representatives of their companies at the closest contact point with customers. However, they have low satisfaction at work and are more likely to leave their jobs due to the fact that they are exhausted from heavy work load; they provide less pay and less chance for promotion than other jobs in the same industry. The high turnover costs companies high expenses on finding and training new callers. In the mean time, customer satisfaction may drop and it can give the customers negative image of the company. Therefore, solutions are required to keep the turnover of call center callers to the minimum. In this study, call center employees in Gwangju area were investigated for their job attitude and turnover intention. Based on the results, several implications are suggested.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.106-115
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• 2017

The purpose of the study is to examine the effect of parenting attitudes on adolescents' interpersonal relationship, and to prove the meditating effect of aggression between the two variables. The results are as follows: First, while positive parenting attitude influenced negatively adolescents' interpersonal relationship, negative parenting attitude influenced positively adolescents' interpersonal relationship. Second, positive parenting attitude had a negative effect on adolescents' aggressions, but negative parenting attitude influenced positively them. Third, while adolescents' aggression factors influenced negatively adolescents' interpersonal relationship. Fourth, adolescents' aggressions had a partial mediating effect between positive parenting attitude and adolescents' interpersonal relationship, and they also analyzed a partial mediating role between negative parenting attitude and adolescents' interpersonal relationship.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.42-50
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• 2011

Using EEG, human physiological signal, as part of research which investigates the state of student learning and provides appropriate feedback to maximize learning efficiency, the relationship of learning attitude and analysis of EEG for female college student is presented. We study the reaction of learner's EEG using the concentration level extracted from the EEG power spectrum when students learn at various learning attitude. The experiment was conducted for the concentrating on learning and, as a control group, erratic attitude and closed eyes state. The attitude of concentrated Learning shows high concentration index and low relaxation index, where as the erratic attitude, such as eye movement and clicking, shows high level of attention index and noisy wave ratio. Especially, the state of closed eyes shows the ratio of alpha and theta wave under 1. This is distinct with open eyes cases.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.447-454
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• 2013

This research is an empirical study to analyze the relationship among the ethical leadership of supervisor, CSR attitude of subordinate, and supervisor's performance evaluated by subordinate. A survey was conducted for the employees of a large manufacturing company in Korea, and 196 questionnaires were analyzed. Results of multiple regression analyses showed that the relationship between the ethical leadership of supervisor and the CSR attitude of subordinate was positively significant. That is, the supervisor's ethical leadership leads the subordinate's positive CSR attitude. And, supervisor's performance evaluated by subordinate positively moderated the relationship between ethical leadership and CSR attitude. That is, when subordinates assesses the supervisor's performance as high, the positive relationship between supervisor's ethical leadership and subordinate's CSR attitude becomes relatively stronger. Theoretical and managerial implications of these empirical results were discussed.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.242-252
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• 2008

This article was examines an attitude towards Tourism Development that has relevance to social psychological differences of individuals in terms of social psychological research on Tourism Development. It used the self-monitoring scale developed by Snyder(1974) who focused on individual behavior, which has been recently paid attention in the field of social psychology. It is considered that the result of this study contributes to academic world from two extensive points of view. One is that this study was conducted without any previous studies on self-monitoring and was performed to arrange the concept of Tourism Development Attitude in the stream. Another one is that this research proved the influence of self-monitoring on the citizen's propensity towards Tourism Development Attitude toward economic impact, Tourism Development Attitude toward social impact and with the tendency of participating in tourism development. Finally, Tourism Development Attitude that has relevance to social psychological differences of individuals.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.281-287
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• 2014

This study dental hygiene and immersive experience of students affects the career attitude maturity by looking at how dental hygienists and students about careers and further rational attitude equip career decisions and that can be used in career counseling was to establish baseline data. As a result, the area of academic experience and commitment to a career attitude maturity was found to be adequate to explain, immersive experience in the dental hygiene students and career attitude maturity was affected. Career attitude maturity of the readiness of the underlying factors, certainty, determinism, finality, independence was affected by the order. Thus, major classes of students in dental hygiene and can facilitate an immersive experience and take advantage of this by taking steps reasonably career exploration and career attitudes-will need to make groups.