• Title/Summary/Keyword: Content business

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A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework (국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로)

  • Vickie Jinhee Yu;Ilhan Hong;Kenneth Chi Ho Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.147-172
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    • 2023
  • This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

The Effect of Message Completeness and Leakage Cues on the Credibility of Mobile Promotion Messages (기업의 스마트폰 메시지에 대한 고객 신뢰도에 관한 연구: 메시지 정교화 모델을 중심으로)

  • Hyun Jun Jeon;Jin Seon Choe;Jai-Yeol Son
    • Information Systems Review
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    • v.20 no.1
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    • pp.61-80
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    • 2018
  • Individuals often receive smishing campaigns (mobile phishing messages), which they treat as spam. Thus, firms should understand how their customers distinguish their promotion messages from smishing. However, only a few studies examined this important issue. The present study employs the elaboration likelihood model to develop research hypotheses on the relationship between message cue and message credibility. The message cue in this study is classified as content cue, which is found in the content of promotion messages, and as leakage cue, which is found in peripheral information in the message. Leakage cue includes orthography (inclusion of special characters)and an abbreviated link sent by a faithless sender. We also propose that contextualization has a moderating effect on the relationship between content cue and credibility. We conducted a survey experiment to examine the effect of message cues on message credibility in the context of respondents receiving discount coupons through mobile messages. The result of data analysis based on 166 responses suggests that leakage cue had a negative effect on message credibility. A message with defective content cue has a marginally negative effect on message credibility. In particular, defective content cue in a high-contextual message has a strong negative impact on message credibility. This effect was not observed in low-contextual messages. Moreover, message credibility is significantly low regardless of the degree of contextualization if there is a leakage cue in the message. Our findings suggest that mobile promotion messages should be customized for message receivers and should have no leakage cues.

C-PLM: Design and Implementation of a PLM System for Effective Management of Civil Projects (C-PLM: 토목 프로젝트 관리를 위한 PLM 시스템 설계 및 구축)

  • Kang, Hyoung-Seok;Lee, Sang-Seok;Noh, Sang-Do;Lee, Kwang-Myoung
    • Korean Journal of Computational Design and Engineering
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    • v.15 no.2
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    • pp.124-135
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    • 2010
  • PLM(Product Lifecycle Management) is one of innovative manufacturing paradigms which leverages e-business technologies to allow a company's product content to be developed and integrated with all company business process through the extended enterprise. In these days, most construction companies also make an effort to enhance their systems for creating, sharing and managing information to improve business efficiency through entire lifecycle of project execution. Because of different needs, business process and diverse engineering activities such as design, structural analysis, installing simulation, documents and data managements, a new paradigm for construction companies is needed to manage and share the entire workflow, and information in total project lifecycle. In this paper, we conducted user requirement and business process analysis of constructions to design C-PLM system which is a PLM system for effective management of civil project and engineering activities. Also, we implement C-PLM system based on commercial PDM system, and applied it to civil project as case studies.

A Study on the PLM for Construction Industry (건설산업에서의 PLM 설계에 관한 연구)

  • Noh, Sang-Do;Kim, Gun-Yeon;Lee, Sang-Seok;Kim, Jong-Hwan;Jung, Seung-Ho;Lee, Kwang-Myong
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2008.04a
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    • pp.253-258
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    • 2008
  • PLM(Product Lifecycle Management) is one of innovative manufacturing paradigms which leverages e-business technologies to allow a company's product content to be developed and integrated with all company business process through the extended enterprise. In these days, most construction companies also make an effort to enhance their systems for creating, sharing and managing information to improve business efficiency through entire lifecycle of project execution. Because of different needs, business process and diverse engineering activities such as design, structural analysis, installing simulation, documents and data managements, a new paradigm for construction companies is needed to manage and share the entire workflow, and information in total project lifecycle. In this paper, we conducted user requirement and business process analysis of the construction to design architecture of C-PLM(Construction Project Lifecycle management) and implement a prototype of C-PLM systems based on commercial PDM system.

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User-Created Contents Business : Taxonomy and its Implications (UCC 비즈니스 유형 및 활성화 장애요인 연구)

  • Um, Myoung-Yong;Kim, Eun-Jung
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.120-129
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    • 2007
  • As the Internet is more embedded in people's lives, users draw on new Internet applications to express themselves through user-created contents(UCC). UCC is defined as content that is made publicly available over the Internet, reflects a certain amount of creative effort and is created outside of professional practices. This study describes the rapid growth of UCC as well as its increasing role in network-based communication. Based on the definition of UCC and the structure of emerging value chain, a taxonomy of UCC businesses is presented : UCC e-marketing business, UCC publishing business, UCC e-retailing business, and UCC development software business. This paper concludes with implications for platform and internet access providers.

Obstacles to Accessing Finance by Small Business Operators in the Buffalo City Metropolitan Municipality

  • Chimucheka, Tendai
    • Asian Journal of Business Environment
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    • v.3 no.2
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    • pp.23-29
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    • 2013
  • Purpose - The study investigates the obstacles faced by small business owners (SBOs) in accessing finance in the Buffalo City Metropolitan Municipality. The study aims to identify the causes of inaccessibility to finance for SBOs, investigate the role of government agencies in supporting SBOs, assess the extent to which banks support SMMEs, and suggest solutions to ease the challenge of inaccessibility of finance. Research design, data, methodology -We used a triangulation research design, wherein SMME owners and managers in the Buffalo City Metropolitan Municipality were the target population. We used simple random sampling techniques to select respondents, and conducted in-depth interviews to collect qualitative data. Results - We analyzed quantitative data using descriptive statistics, Chi-square tests, and factor analysis. The qualitative data was analyzed using content analysis. The study identifies and discusses the obstacles in accessing finance; the main among which are the lack of collateral security, poor business plans, lack of knowledge, and lack of financial deposit. Conclusions -We urge the banks, government, and government agencies to support the SMME sector, for it remains the economic engine of many African countries and helps in reducing the impact of socio-economic challenges, like unemployment and poverty.

The Role of Government Regulations in Enhancing Corporate Social Responsibility Disclosure and Firm Value

  • FAISAL, Faisal;SITUMORANG, Lilis Suryani;ACHMAD, Tarmizi;PRASTIWI, Andri
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.509-518
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    • 2020
  • This study investigates, first, whether the extent of corporate social and environmental responsibility disclosure (CSERD) differs between 2010 and 2014; second, whether government regulation affects the extent of CSERD; and, third, whether the CSERD is valued by investors. Content analysis method was used to extract 466 companies' annual reports to measure the extent of social and environmental responsibility disclosure based on the Global Reporting Initiative (GRI) checklist. Independent sample t-test and multivariate regression analysis were also conducted to test the differences of the extent of CSERD as well as determinants and consequence of CSERD. Our results show that the extent of CSERD in 2014 is 21.60 percent higher than in 2010 (13.39 percent). Government regulation has a significant effect on the extent of CSERD. This study also finds that market values positively CSER information disclosed by company. Given that government regulation has a positive impact, however, the findings of this study suggests that the extent of CSERD is still low. To enhance CSERD, government should continuously encourage companies to abide by the regulations as mandated. This study provides a more comprehensive insights of CSRED practices from an emerging country and the effect of government regulation in enhancing CSERD.

Understanding the Business Value of Information Technology(IT) and Information Communication Technology (ICT) in the Competitive Advantage : An Framework for the Impact of IT and ICT on Firm's Competitive Advantage (기업의 경쟁우위에 있어 정보기술·ICT의 사업 가치에 대한 이해와 시사점 : 정보기술·ICT가 기업의 경쟁우위에 미치는 영향에 대한 프레임워크 제안)

  • Kim, Min Sik
    • Journal of Information Technology Services
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    • v.18 no.2
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    • pp.161-183
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    • 2019
  • Researches on the business value of IT and ICT in the past has been focused on static content researches such as study of IT ICT itself and study of the relationship between IT ICT and performance. In recent years, however, the need for discussions on the "process of IT and ICT making economic value (performance) difference between companies" is growing. In particular, there is a need for an framework to analyze the process of qualitative change (progress, evolution, improvement) of IT and ICT affecting the competitive advantage. In this paper, we present a framework for analyzing the process of creating competitive advantage by IT ICT and show the structure of how IT and ICT resources lead to the creation of competitive advantage. In order to achieve these objectives, this paper proposes a framework for the process of creating competitive advantage by linking IT and ICT related resources, value activities, value chains, and business processes.

Qualitative Approach: Business Scenarios for Sustainable Smart Cities Development

  • JEONG, Taehoon;WON, Jaewoong
    • The Journal of Industrial Distribution & Business
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    • v.13 no.10
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    • pp.31-39
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    • 2022
  • Purpose: Smart city has been observed to benefit most urban areas in different nations. Despite its advantages in the promotion of environmental sustainability and improving business competency in the current context, various literature review papers should be introduced to analyze its drawbacks. The present research aims to provide valuable suggestions for sustainable smart cities development. Research design, data and methodology: Using the qualitative content analysis (QCA), the current author could understand the target audience's motivations and habits by gathering data. This implies that the author may predict the kinds of future initiatives. As a result, the current researcher could ensure developed pertinent research questions and a well-planned method for analyzing the replies. Results: The implementation of green city development suggests encouraging the greening of public spaces and reducing heat from the atmosphere caused by the emission of gases from vehicles and companies. Smart cities are offering a new industrial paradigm that is based on the convergence of information technology. Conclusions: The projection illustrates that most people are migrating to the cities, which calls for an immediate transformation to overcome the immense pressure of making the city accessible, sustainable, prosperous, and safer. Therefore, implementing smart cities within the current world promotes efficiency and increases business sustainability.

Assessing the Coronavirus Impact on the Asean Countries' Top 10 Most Valuable Brands

  • ZAHARI, Abdul Rahman;ESA, Elinda;AZIZAN, Noor Azlinna
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.251-260
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    • 2022
  • The goal of this study is to see if the Coronavirus affects the Top 10 most valuable brands in various ASEAN countries (Malaysia, Singapore, Indonesia, and Vietnam) and industry types differently. The data for this study was collected using a secondary data method (content analysis). Based on their annual reports from 2019 to 2021, the researchers examined the brand equity of the Top 10 most valued brands in each of the four ASEAN countries. IBM Statistical Package for Social Science (SPSS) Statistics for Windows was used to examine the data. Frequency, an independent T-test, and one-way analysis of variance tests were also applied to the data. The findings revealed considerable disparities between the Top 10 most valued ASEAN country brands in 2019-2020 and 2019-2021 due to the impact of the Coronavirus. Due to the influence of the Coronavirus, the data revealed no significant differences between industry categories. Future studies could look into the disparities between the most valuable brands and the influence of the Coronavirus over a longer period of time and include a larger number of firms and countries. Brand managers in ASEAN countries' Top 10 most valuable companies must carefully manage their brands to preserve brand life and reduce the impact of future global pandemics.