• International journal of advanced smart convergence
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• v.8 no.2
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• pp.56-67
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• 2019

The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

• Informatization Policy
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• v.22 no.1
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• pp.96-117
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• 2015

With the development of Information and communication technology the demand for intangible products, in this case contents; are increasing rapidly. However, the market for paid contents is relatively un-vitalized and especially the market for business contents, needed for promoting business or work; is even more stagnant. Existing studies seek to vitalize the paid content market by proposing business models from the supplier's aspect. This study carries out a qualitative research, to discover the causes for market non-vitalization of business content from the user's perspective; by conducting in-depth interviews with 125 customers of business contents targeting office workers and independent businessmen. Through the answers of in-depth interviews, in regards of reasons for purchasing/non-purchasing business contents and problems of business content market; the result indicated that value, trust, and quality are the factors that have direct influence on the purchase. The study proposes resolution to all the problems indicated in three influential factors and derived the responsibility of each paid content market participants; the supplier, related government institution, and user.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.157-167
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• 2016

This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.499-506
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• 2020

The study examines the influence of individual characteristics, training content, and manager support on the effectiveness of on-the-job (OJT) training in the banking and finance industry. A simple random sampling technique was used to select the samples. Questionnaires were distributed to respondents in order to obtain the data. Using cross-sectional data obtained from 396 respondents in Bank A in Malaysia, the multiple regression results show that self-efficacy, motivation to learn, training content, and manager support have positive influence on OJT training effectiveness. Among all these factors, manager support is very highly correlated with OJT training effectiveness. The findings have given fruitful insight of the crucial roles of OJT training in the respective bank, particularly to bring forward the roles of systematic design and implementation of OJT training. This study is not only expanding knowledge in OJT and training, but offers managers practical insights in developing good OJT training program by considering employees need, capabilities, skills and job requirement. Furthermore, this study also provides a valuable framework in identifying the effectiveness of OJT training program for certain jobs. Further discussion of the research findings and its implications to theoretical knowledge of training and managers are promised at the end of the article.

• 중국학논총
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• no.70
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• pp.87-108
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• 2021

This paper makes a comparative analysis of and (Third Edition) textbook. In the introduction part, it puts forward the purpose, significance and research object of the text, combs the general situation of the research on the arrangement of business Chinese textbook, discusses the concept and characteristics of business Chinese, and then makes a detailed comparative analysis of and Two Business Textbooks for Korean and Chinese. Firstly, the paper compares the compiling principles, compiling purposes and applicable objects. Then, it compares the text content, vocabulary selection, grammar teaching, culture and other aspects. Business Chinese has more international teaching ideas and diversified teaching methods in textbook editing, while the former is more targeted in different countries, reflecting more contents of cultural comparison between China and Korea in textbook content. we hope to find a reasonable plan for the compilation of Korean business Chinese textbooks.

• Journal of Intelligence and Information Systems
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• v.14 no.3
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• pp.41-57
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• 2008

U-Publication, the Tag-Embedded publication, is one of U-Media. U-Media is defined as a media where human creates and consumes content through not only human cognitive and perceptual processes but also through the interactions between surrounding digital systems. U-Media provides information by generating, collecting, and attaching the content itself and the related information based on the interaction of the bio-systems incorporating digital information and devices embedded in humans, and surrounding objects including external digital devices. Using U-Publication, readers consume its content not only in offline but also online through a mobile RFID reader which touches and connects the URLs embedded in the RFID tags attached to it. Readers can consume the additional content though the hyperlinks attached to U-Publication and perform commercial activity as well as consumer the printed content. This paper defines the RFID-Tagged publication, proposes its related business models, and evaluates the alternative business models through a simulation study.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.441-446
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• 2018

The purpose of this study is to investigate the digital media strategies for small business branding. To understand the effective strategies for promoting small business through digital content marketing, we conducted in-depth interview with small business managers. The results of in-depth interview revealed that it is critical for small businesses to start creating and including video marketing as part of their entire content strategy. Especially, small business managers considered that video that provides rich media content can boost consumer engagement and increase the time spent on a branded contents. From a managerial perspective, this study provides guide on what small businesses should consider when developing and implementing digital strategies. For future research, this study provides the guide to investigate the effects of digital contents on the brand equity of small business.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.451-459
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• 2024

Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

• The Journal of Society for e-Business Studies
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• v.7 no.3
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• pp.21-48
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• 2002

ebXML is the international technical framework specification that enables Internet-based B2B electronic business using XML, It was standardized by UN/CEFACT and OASIS on May 2001. Registry and Repository is the core of ebXML. It supports registry services which is composed of object management service and object query management service. The object management service manages the object's life cycle and the object query management service provides a mechanism to approach metadata of stored objects. Up to now, implementations of ebXML Registry object query management system don't support full functions of the specification completely. We implemented all the functions of ebXML Registry Service Specification vl.0. This system supports Browse ＆ Drilldown Query, Filter Query, SQL Query, and Object Retrieval Query services. And it also supports Content-based Query service which is not specified in the ebXML RS specification. The Content-based Query service is a repository service which makes it possible In pose content based queries of repository items and which will be specified on the RS specification v2.0.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.613-614
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• 2008

A content recommendation according to users preferences comes up in the Internet application due to contents overwhelming. This paper newly proposes a method to predict contents preference using tags in conjunction with Content-Based Filtering. By implementing this method, this paper cleans up the contents sparsity problem in Content-Based Filtering, and shows the outstanding improvements.