• 한국게임학회 논문지
• /
• 제16권6호
• /
• pp.173-184
• /
• 2016

본 연구는 전통적인 양면시장인 게임산업에서 게임개발사들이 선택하는 플랫폼 전략을 모바일 게임플랫폼을 대상으로 탐색하였다. 온라인과 오프라인에 존재하는 관련 콘텐츠를 대상으로 자료를 수집하여 주제를 추출하는 콘텐츠 질적 분석을 실시하였으며 연구의 신뢰도와 타당도를 높이기 위하여 게임개발사의 임원 4명과 추가로 심층면접을 실시하였다. 연구결과는 첫째, 게임개발사의 플랫폼 선택 요인은 게임 구현능력과 기술적 안정성, 플랫폼의 마케팅능력, 그리고 수익성 창출이다. 둘째, 가치창출과 가치확보에 따라서 모바일 게임플랫폼은 SNS중심의 모바일 1세대 게임에서 마켓플레이스를 중심으로 하는 모바일 2세대 게임으로 플랫폼 주도권을 넘겨주었다.

• 패션비즈니스
• /
• 제14권5호
• /
• pp.49-65
• /
• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• 한국해양바이오학회지
• /
• 제6권1호
• /
• pp.26-30
• /
• 2014

Chlorella vulgaris, a genus of single-cell green algae, is considered to be a very essential resource for the higher value-added business including functional food and biodiesel, due to its high contents of protein, carbohydrate and lipid. In this study, ultraviolet rays were irradiated in order to induce the mutation of C. vulgaris. After inducing the mutation, UV1-20 mutant, high in lipid was selected and its cell growth rate, dry weight, pigment content and lipid content were measured. The growth rate of the UV1-20 mutant was increased almost 1.5 times than the wild type, but pigment contents of chlorophyll and carotinoid were decreased. In addition, the lipid content of UV1-20 was increased 1.8 times than the wild type. Therefore, C. vulgaris mutant, isolated in this study, is considered to have sufficient potential to be used as a material for the higher value-added business.

• 패션비즈니스
• /
• 제23권6호
• /
• pp.1-15
• /
• 2019

Appropriation is of considerable significance in a cultural trend of thought, as one of the means of realizing the post-modernism period. With the increasing use of appropriation techniques in modern fashion, it is necessary to study the external performance and internal aesthetic value of appropriation in fashion. In the book of cultural appropriation, American scholar James o young divides into three categories of appropriation in culture, namely: object appropriation, content appropriation, and subject appropriation. Based on James O Young's three types of appropriation techniques summarized in the theory of the cultural appropriation, the purpose of this study is through the appropriation of the poncho of traditional Mexican clothing in modern fashion as an example; analyzing the external appropriation characteristics and internal aesthetic significance of different appropriation type. The results are as follows. First, designers take the Originality in modern fashion by expressing Mexican Poncho's form, color, pattern, and material as it is through object appropriation technique. Second, through the Mexican folk poncho's style, designers used these to show the similarity produced by content appropriation in modern fashion. Third, designers used the poncho's design concept or poncho's culture, blending the theme of the collection, adding different color, pattern or materials such as fur, lace, and wool, and presenting a new image different from folk costumes through creative subject appropriation technique.

• 패션비즈니스
• /
• 제26권1호
• /
• pp.119-139
• /
• 2022

This study analyzed characteristics of domestic male fashion YouTubers and fashion contents in accordance with the need to analyze various content demands and testes of male consumers in the fashion industry. Using literature research and fashion expert evaluation, characteristic factors of fashion YouTubers were derived and the popular content of fashion YouTubers was classified by subject to analyze contents according to characteristics of YouTubers. Based on literature research, ten representative male fashion YouTubers were evaluated by fashion experts. Characteristics of male fashion contents in Korea were derived from attractiveness-friendliness, friendliness, professionalism-friendliness, and expertise. Contents of male fashion YouTubers were mainly composed of styling contents that could feed back daily looks, fashion-related information contents, and Vlogs. They mainly dealt with daily fashion coordination evaluation made by YouTubers. Based on the proportion of fashion information easily accessed by ordinary men through single fashion item's recommendations, shopping know-how or styling tip was mainly dealt with. This study was significant in that it analyzed characteristics and contents of male fashion YouTubers according to the need to analyze various content demands and tastes of male consumers who have recently emerged as an important consumer group in the fashion industry.

• Asia pacific journal of information systems
• /
• 제28권3호
• /
• pp.183-203
• /
• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

• 유통과학연구
• /
• 제11권2호
• /
• pp.11-21
• /
• 2013

Purpose - The purpose of the study is to promote the adoption of traditional liquor product contents in order to revitalize the market and to increase consumer awareness of traditional liquor. Research design, data, methodology - In this study, the 4P relationship model was evaluated that included the self-supporting business of traditional liquor, continuous business, diversification of the types of the liquor, and discovery of preliminary social enterprises for the distribution of the liquor. Results - The study suggested a 4P relationship model that consisted of traditional liquor as the product, traditional market as the place, promotion within traditional market, and payment of labor costs. In other words, selection of the traditional liquor product, place, rental supports, distribution and delivery strategies, operations, public relations and training, foundation of social enterprises, and discussion between departments. Conclusions - The central government, local governments, and merchants (the market association) should actively cooperate with each other to revitalize the market for traditional liquor. Social enterprises that rely on a non-profit business model are likely to revitalize the traditional liquor market.

• 식물조직배양학회지
• /
• 제24권4호
• /
• pp.189-195
• /
• 1997

Twenty six per cent of Canada's core biotech companies are Ag-biotechnology, compared with five per cent in the United States. Activities include the use of microorganisms, plant cells to create commercially viable products, and transformation of plants to improve specific qualities. Goals ate to increase the world's food supply, enable crops and animals to resist pests and diseases, increase the nutritional content of food, and improve production efficiency. I believe that there are business opportunities in the agriculture sector for Canada and other countries such as Korea to collaborate. These are research to research : institute to institute: business to business, and combinations of these areas. However, for these opportunities to become a reality we need to increase our awareness of each other's activities and needs. My presentation today was not designed with specifics, but to encourage some strategic thinking by both countries on how we can do business together in agriculture and biotechnology.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2012년 춘계학술대회
• /
• pp.139-155
• /
• 2012

A fundamental concepts of business environment changes and the importance of stakeholder's value creation is changing in the business. This study ISO9004: 2009 quality management system of Category 5: Strategy and Policy, Category 10: improvement, innovation and learning (Note) SBK target was to develop a model that is the company's sustained success. Three concepts of the new revision of ISO9004" in response to environmental changes," "learning", "innovation" (Note) SBK applied to the project settings and talent establish long-term vision was to establish the process as the organization's learning content was TDR for the creation of exceptional and innovative programs were introduced. As a result, (Note) SBK three years of continuous business performance indicator has grown dramatically to more than 50% continued success is going to create business models. But 100 years to accomplish the vision, ISO9004 model needs to extends the entire category as a management system to achieve the optimization needed.

• 전자통신동향분석
• /
• 제36권4호
• /
• pp.81-91
• /
• 2021

Recently, discussions on Metaverse, which represents the transcendent world, have been dominant for some time. Cases related to the Metaverse are introduced through various media and are continuously attracting attention as the next generation of the Internet. This study reviews the business model and the ecosystem overview, focusing on service cases related to the Metaverse. The widely used business models include content production and sales, media brokerage fee, and marketing fee. The Metaverse ecosystem is formed around games, with major players in game production, authoring tool & support SW, intelligent cloud service, and game platform expected to lead the market. Results show that a strategy to secure the leadership of the Metaverse, such as the business model expansion conditions, a strategy to foster a game-oriented Metaverse ecosystem, and technology development for the realization of the ultra-realistic Metaverse, is necessary.