• 패션비즈니스
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• 제24권1호
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• pp.75-87
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• 2020

The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for these analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea's official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as 'star', 'show/exhibition', 'product', 'shop', 'fashion film', 'designer', or 'event', included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into 'professional production highlight', 'professional production private', 'UCC' or 'GIF' videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a 'star' type post with 'professional production private' video content was most popular. The selection of production method is therefore important even given the same type of content.

• 인터넷정보학회논문지
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• 제19권1호
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• pp.155-166
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• 2018

These days, online media, such as blogospheres, online communities, and social networking sites, provides the uncountable user-generated content (UGC) to discover market intelligence and business insight with. The business has been interested in consumers, and constantly requires the approach to identify consumers' opinions and competitive advantage in the competing market. Analyzing consumers' opinion about oneself and rivals can help decision makers to gain in-depth and fine-grained understanding on the human and social behavioral dynamics underlying the competition. In order to accomplish the comparison study for rival products and companies, we attempted to do competitive analysis using text mining with online UGC for two popular and competing ramens, a market leader and a market follower, in the Korean instant noodle market. Furthermore, to overcome the lack of the Korean sentiment lexicon, we developed the domain specific sentiment dictionary of Korean texts. We gathered 19,386 pieces of blogs and forum messages, developed the Korean sentiment dictionary, and defined the taxonomy for categorization. In the context of our study, we employed sentiment analysis to present consumers' opinion and statistical analysis to demonstrate the differences between the competitors. Our results show that the sentiment portrayed by the text mining clearly differentiate the two rival noodles and convincingly confirm that one is a market leader and the other is a follower. In this regard, we expect this comparison can help business decision makers to understand rich in-depth competitive intelligence hidden in the social media.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.160-169
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• 2010

국내 모바일 인터넷 서비스 시장은 매우 빠르게 성장하고 있다. 본 논문은 국내 모바일 인터넷 서비스의 현황을 고찰하고, 신방, 방송, 인터넷 등 주요 미디어 기업이 제공하는 모바일 콘텐츠 서비스 유형을 분석하였다. 연구결과 미디어 기업들은 일반적으로 모바일을 통해 뉴스와 정보 유형들을 무료로 제공하며, 새로운 미디어 영역에서 시장 경쟁력을 유지할 새로운 비즈니스 모델을 개발하려고 노력하고 있다. 미디어 기업의 모바일 콘텐츠 영역은 아직 분명한 콘텐츠 비즈니스 모델의 부족으로 초기 단계에 있다. 소비자의 욕구를 만족시키며 시장에서의 경쟁력을 유지하기 위해서는 미디어 기업들이 향후 새로운 비즈니스 모델을 지속적으로 개발해야 하고, 모바일 서비스 시장의 장애물을 줄여나가기 위해서 시장의 다른 참여자들과 서로 협력해야 한다.

• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.137-145
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• 2022

This study aims to test the information content of sustainability reports issued by the most significant telecommunications companies operating in the Kingdom of Saudi Arabia (Stc, Zain, and Mobily), and their compatibility with the national sustainability standards issued by the Ministry of Commerce in the Kingdom of Saudi Arabia in light of the Kingdom's vision 2030, and its impact on the stock exchange indices of these companies. The event study methodology was used to study the impact of publishing sustainability reports on stock prices and the trading volume of these companies' shares in the Saudi stock market during the period from (October 2020 to March 2021). The results indicate a significant impact of the information contained in the sustainability reports on stock prices and trading volume in the stock market, and the importance of directing the company's management towards more disclosure of information about sustainability in its environmental, social, and economic aspects instead of focusing only on information related to the financial performance and economic activity of the company. This encourages the listed companies to disclose the sustainability of the financial reports and standardize the form in which these disclosures are prepared.

• Asia pacific journal of information systems
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• 제31권4호
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• pp.491-526
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• 2021

Airlines can employ a variety of quality monitoring procedures. In this study, we employ a content analysis of 8 years of online reviews for Korean airlines in contrast to other international airlines. Online airline reviews are infrequent, relative to the total number of passengers - the number of reviews is multiple orders of magnitude lower than passenger volumes - and online airline reviews are, therefore, not representative of passenger attitudes overall. Nevertheless, online reviews may be indicative of specific service issues, and draw attention to aspects that require further study by airline operators. Furthermore, significant words and phrases used in these airline reviews may help airline operators to rapidly automate filtering, partitioning, and analysis of incoming passenger comments via other channels, including email, social media posts, and call center transcripts. The current study provides insights into the contents of online reviews of Korean vs Other-International airlines, and opportunities for service enhancement. Further, we provide a set of marker words and phrases that may be helpful for management dashboards that require automated partitioning of passenger comments.

• 한국정보시스템학회지:정보시스템연구
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• 제33권1호
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• pp.159-182
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• 2024

Purpose This study aims to investigate the factors influencing social media users' sharing behaviors of COVID-19 health information. Specifically, we seek to examine the impact of three key antecedents-trust in information source, trust in information content, and trust in social media platform-on users' trust in information quality and determine whether their effects vary between South Korea and China. Design/methodology/approach To fulfill our research objectives, we conducted an online survey across two countries, collecting 408 valid responses (South Korea: N = 201; China: N = 207) for our analysis. We employed Partial Least Squared based Structural Equation Modeling (PLS-SEM) with SmartPLS 4 and performed Exploratory Factor Analysis (EFA) and independent t-tests with SPSS 27. Findings The study revealed that perceived risks significantly inhibit users from sharing health information, highlighting the critical role of trust in countering these effects. We also identified variances in the levels of trust in information content and trust in social media platform between the two countries, which offers fresh perspectives for designing culturally tailored public health communications and interventions.

• International Journal of Knowledge Content Development & Technology
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• 제14권3호
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• pp.77-91
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• 2024

This article aims to comprehensively analyze the crucial role played by data analytics and business intelligence (BI) strategies in propelling digital transformation within diverse industries. Through an extensive literature review and examination of real-world case studies, the study employs a systematic analysis of scholarly works and industry reports. This approach provides a panoramic view of how organizations utilize data-driven insights for competitive advantages, improved customer experiences, and fostering innovation. The findings underscore the pivotal significance of data analytics and BI strategies in influencing strategic decision-making, enhancing operational efficiency, and ensuring long-term sustainability across various industries. The study stands out in its originality by offering a unique synthesis of insights derived from scholarly works and real-world case studies, contributing to a holistic understanding of the transformative impact of data analytics and BI on contemporary business practices. While the study provides valuable insights, limitations include the scope of available literature and case studies. The implications call for further research to explore emerging trends and evolving challenges in the dynamic landscape of data analytics and BI. The practical implications highlight the tangible benefits organizations can derive from integrating data analytics and BI strategies, emphasizing their role in shaping strategic decisions and fostering operational efficiency. In a broader context, the study delves into the social implications of the symbiotic relationship between data analytics, BI, and digital transformation. It explores how these strategies impact broader societal and economic aspects, influencing innovation and sustainability.

• 지능정보연구
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• 제26권1호
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• pp.75-95
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• 2020

소셜네트워크서비스(SNS)의 성장과 함께 다양한 형태의 SNS가 등장했다. 상호작용성, 정보 교류, 엔터테인먼트 등 다양한 이용 동기를 바탕으로 SNS 이용자 또한 빠르게 증가하는 추세이다. 그중 페이스북은 대표하는 SNS 채널로서 기업에서도 페이스북 페이지를 활용해 홍보 채널로 활용하기 시작했다. 이를 위해 운영 초기, 기업은 팬 수 확보에 나섰고 그 결과 최근 기업 페이스북 팬 수는 많게는 수백만에 이를 정도로 늘어났다. 기업의 목표는 팬 수 확보를 넘어 콘텐츠를 통해 고객에게 기업 브랜드 이미지를 재고하고, 나아가 소통하는 수단으로 활용하고 있다. 이를 평가하는 주요 수치가 바로 본 연구의 종속변수에 해당하는 페이스북의 '좋아요', '댓글', '공유', '클릭 수' 등이다. 해당 수치 달성을 위해 콘텐츠 제작에 대한 고민이 선행되어야 하는데, 본 연구에서는 콘텐츠 제작 고려 사항을 3가지로 나눠 독립변수를 구성하였다. 콘텐츠 소재, 콘텐츠 구조, 메시지 스타일 등이 페이스북의 이용자 행동에 미치는 영향을 회귀분석을 이용해 분석하였다. 종속변수의 경우, 콘텐츠상에 모든 이용자의 행동 '전체 클릭 수'로 설정하였다. 본 연구에서는 각 독립 변수를 기존 연구 문헌을 통해 정의하고, 종속변수에 미치는 영향을 분석하였는데, '전체 클릭 수'의 경우, '자사연관', '실생활 관여도', '격식 x 관여도' 등의 변수가 유의미한 영향을 갖는 것으로 나타났다. 연구 결과를 통해, 콘텐츠 목적에 따른 최적화된 콘텐츠 전략을 제시함으로써, 기업 페이스북 운영자와 콘텐츠 제작자의 운영, 제작 전략에 기여할 수 있을 것으로 보인다.

• ETRI Journal
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• 제33권3호
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• pp.443-453
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• 2011

This paper evaluates the efficiency of mobile content firms through a hybrid approach combining data envelopment analysis (DEA) to analyze the relative efficiency and performance of firms and principal component analysis (PCA) to analyze data structures. We performed a DEA using the total amount of assets, operating costs, employees, and years in business as inputs, and revenue as output. We calculated fifteen combinations of DEA efficiency in the mobile content firms. We performed a PCA on the results of the fifteen DEA models, dividing the mobile content firms into those having either 'asset-oriented' or 'manpower and experience-oriented' efficiency. Discriminant analysis was used to validate the relationship between the efficiency models and mobile content types. This paper contributes toward the construction of a framework that combines the DEA and PCA approaches in mobile content firms for use in comprehensive measurements. Such a framework has the potential to present major factors of efficiency for sustainable management in mobile content firms and to aid in planning mobile content industry policies.

• 한국산업정보학회논문지
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• 제12권5호
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• pp.47-53
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• 2007

기업 콘텐트의 광범위한 스펙트럼의 대두로 각각의 비즈니스 유형에 적용되는 종래 방식의 포인트 솔루션으로 대응하기에 한계가 있다는 점이 인식되면서, ECM 솔루션에 대한 요구가 증가하고 있다. 본 논문에서는 ECM 도입을 고려하는 기업의 잠재 사용자를 위해 기업에서 ECM 솔루션 도입시 고려사항을 제시하기 위해 기업 콘텐트의 스펙트럼, ECM의 구성요소 및 핵심가치, ECM의 시장 구조, 그리고 ECM의 기대효과 및 적용사례를 조사 분석한다.