• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.5
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• pp.1891-1908
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• 2021

Cyber deception defense mitigates Advanced Persistent Threats (APTs) with deploying deceptive entities, such as the Honeyfile. The Honeyfile distracts attackers from valuable digital documents and attracts unauthorized access by deliberately exposing fake content. The effectiveness of distraction and trap lies in the enticement of fake content. However, existing studies on the Honeyfile focus less on this perspective. In this work, we seek to improve the enticement of fake text content through enhancing its readability, indistinguishability, and believability. Hence, an enticing deceptive-content generator, EDGE, is presented. The EDGE is constructed with three steps: extracting key concepts with a semantics-aware K-means clustering algorithm, searching for candidate deceptive concepts within the Word2Vec model, and generating deceptive text content under the Integrated Readability Index (IR). Furthermore, the readability and believability performance analyses are undertaken. The experimental results show that EDGE generates indistinguishable deceptive text content without decreasing readability. In all, EDGE proves effective to generate enticing deceptive text content as deception defense against APTs.

• Journal of the Korean Society of Food Science and Nutrition
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• v.28 no.6
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• pp.1208-1211
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• 1999

Semi HPLC using a column switching technique was used to determine the trace content of vitamin B12 in various foods. Total analytical time required less than 20 mins per sample and the recovery ratio was 99.9, 99.6, 100.1 and 99.8% for 1.0, 10.0, 100.0 and 1,000 g/kg, respectively. The content of vitamin B12 in various foods obtained using column switching method showed higher levels compared to labels in dried milk(0.5 g/100g) and in grain products(0.51~34.36 g/100g). Thus, this column switching method was more sensitive, effective and precise than the microbiological analysis currently used to determine the trace compounds like a vitamin B12.

• JSTS:Journal of Semiconductor Technology and Science
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• v.3 no.4
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• pp.167-174
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• 2003

This paper proposes a network processor especially optimized for content switching. With 2Gbps port capability, it integrates packet processor cluster, content-based classification engine and traffic manager on a single chip. A switch fabric architecture is also designed for scale-up of the network processor's capability over hundreds gigabit bandwidth. Applied in real network systems, the network processor shows wire-speed network address translator (NAT) and content-based switching performance.

• Journal of Information Technology Applications and Management
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• v.21 no.2
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• pp.15-29
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• 2014

This study analyzes the influence factors of IPTV users on the purchase of paid contents. This study carries out a web-log analysis of the actual users of the service provided by the domestic IPTV providers and classifies the influence factors on the purchase of paid contents largely into VOC, switching barriers, and content consumption pattern to conduct an empirical analysis. As analysis procedure, first, this study analyzes the preceding researches related to the core influence factors and content-purchasing patterns, and second, conducts a basic statistics analysis of the distribution of basic characteristics of the logs used, as presented in the above. Third, this study carries out a multiple regression analysis as an estimating equation of the number of purchasing the paid content depending on switching barriers of IPTV service, VOC, and content consumption pattern. As a statistical package, Stata version 11.2 was used. Through the empirical analysis, this study found that of the service use logs, VOC and content consumption pattern had a multi-dimensional impact on the purchase of premium contents. On the other hand, this study also found that the impact of switching barriers such as combination state with other products and current status of holding a point did not have a significant impact on the purchase of paid contents.

• Journal of Power Electronics
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• v.8 no.4
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• pp.325-331
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• 2008

Power system perturbations are due to many reasons; one of the most common perturbation causes is switching off/on the power capacitors. This paper monitors and discusses the overvoltages which appear on local and remote capacitor connected buses in power systems. Using the Fast Fourier Transfer (FFT), the total harmonic content of voltages and currents waveforms is also estimated at all buses. The power factor during different cases of switching modes "off/on" is monitored. The monitoring technique tackles not only the longitudinal long distance mutual effects of switching power capacitors between different buses but also evaluates the overvoltage durations. A relative long term monitoring is implemented using the Matlab/Simulink environment to show severity assessments in different switching modes on the transformers' voltages and currents' waveforms.

• The Transactions of the Korean Institute of Electrical Engineers B
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• v.52 no.12
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• pp.616-623
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• 2003

Conventional P/PI speed controller of today's servo drives should be manually tuned the controller switching set-point by trial-and-errors, which may translate the drive system down-time and loss of productivity. The adjustable drive performance is heavily dependent on the quality of the expert knowledge and becomes inadequate in applications where the operating conditions change in a wide range, i.e., tracking command, acceleration/deceleration time, and load disturbances. In this paper, the demands on simple controls/setup are discussed for industry servo drives. Analyzing the frequency content of motor torque command, P/PI control mode switching is automatically performed with some prior knowledge of the mechanical dynamics. The dynamic performance of the proposed scheme assures a desired tracking response curve with minimal oscillation and settling time over the whole operating conditions. For comprehensive comparison of traditional P/PI control scheme, extensive test is carried out on actual servo system.

• Proceedings of the Korean Vacuum Society Conference
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• 2012.02a
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• pp.385-385
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• 2012

A two terminal N+/P/N+ junction device to replace the conventional selective transistor was studied as a bilateral switching device for spin transfer torque (STT) MRAM based on 3D device simulation. An N+/P/N+ junction structure with $30{\times}30nm$ area requires bi-directional current flow enough to write a data by a drain induced barrier lowering (DIBL) under a reverse bias at N+/P (or P/N+ junction), and high current on/off ratio of 106. The SiGe materials are widely used in hetero-junction bipolar transistors, bipolar compensation metal-oxide semiconductors (BiCMOS) since the band gap of SiGe materials can be controlled by changing the fraction and the strain epilayers, and the drift mobility is increased with the increasing Ge content. In this work, N+/P/N+ SiGe material based junction provides that drive current is increased from 40 to $130{\mu}A$ by increased Ge content from 10~80%. When Ge content is about 20%, the drive current density of SiGe device substantially increased to 2~3 times better than Si-based junction device in case of 28 nm P length, which is sufficient current to operation of STT-MRAM.

• Proceedings of the KIPE Conference
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• 1998.07a
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• pp.63-69
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• 1998

A new current controlled PWM technique with NPC structure is proposed in this paper. A current controlled PWM technique with neutral-point-clamped pulse-width modulation inverter composed of main switching devices which operates as switch for PWM and auxiliary switching devices to clamp the output terminal potential to the neutral point potential is described. The proposed current controller has a first and second current band. The switching pattern will be made by the first current band. According to the second current band, the output state of the switching pattern is changed into positive and negative state. This inverter output contains less harmonic content and lower switching frequency than that of conventional current controlled PWM technique at the same current limit. Two inverters are compared analytically and the performance is investigated by the computer simulation.

• Korean Journal of Mathematics
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• v.23 no.3
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• pp.427-438
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• 2015

The Schensted algorithm first described by Robinson [5] is a remarkable combinatorial correspondence associated with the theory of symmetric functions. $Sch{\ddot{u}}tzenberger's$ jeu de taquin[10] can be used to give alternative descriptions of both P- and Q-tableaux of the Schensted algorithm as well as the ordinary and dual Knuth relations. In this paper we describe the jeu de taquin on shifted rim hook tableaux using the switching rule, which shows that the sum of the weights of the shifted rim hook tableaux of a given shape and content does not depend on the order of the content if content parts are all odd.