• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.24-31
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• 2023

The purpose of this paper is to divide franchise education and restaurant education programs into three factors: educational content, educational techniques, and educational environment. After completing the franchise curriculum, we will identify what educational programs affect corporate performance and CEO's capabilities. A total of 99 copies were used as statistical analysis data by conducting a survey of those who completed the training from May 01 to May 15, 2023. The survey used the Likert 5-point scale, and for data analysis, hypothesis verification was conducted using frequency analysis, demographic analysis, and reliability analysis using SPSS23. As a result, it was confirmed that all three factors of franchise education are factors that affect performance and competency. Therefore, among franchise education programs, it is necessary to be faithful to the contents of education, use appropriate educational techniques, and prepare an educational environment well.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.179-184
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• 2024

Franchise are now a red ocean in Food industry and they need to find other options to appeal for their product, the uprising content, food tech. The franchises are working on R&D to help franchisees with the operations. Through this paper, we analyze the franchise interest on food tech and to help find the necessity of development for franchisees who are in needs with hand, not of human, but of technology. Using Textom, a big data analysis tool, "franchise" and "food tech" were selected as keywords, and search frequency information of Naver and Daum was collected for a year from 01 January, 2023 to 31 December, 2023, and data preprocessing was conducted based on this. For the suitability of the study and more accurate data, data not related to "food tech" was removed through the refining process, and similar keywords were grouped into the same keyword to perform analysis. As a result of the word refining process, a total of 10,049 words were derived, and among them, the top 50 keywords with the highest relevance and search frequency were selected and applied to this study. The top 50 keywords derived through word purification were subjected to TF-IDF analysis, visualization analysis using Ucinet6 and NetDraw programs, network analysis between keywords, and cluster analysis between each keyword through Concor analysis. By using big data analysis, it was found out that franchise do have interest on food tech. "technology", "franchise", "robots" showed many interests and keyword "R&D" showed that franchise are keen on developing food tech to seize competitiveness in Franchise Industry.

• 한국컴퓨터정보학회논문지
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• 제26권12호
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• pp.273-281
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• 2021

본 연구는 유튜브 먹방 콘텐츠 속성이 호감도, 만족도, 브랜드 선택에 어떠한 영향을 미치는가를 분석하여, 유튜브 먹방 콘텐츠의 활용이 어떤 형태로 이루어져야 하는지 그 방법을 찾는데 목적이 있으며, 외식 프랜차이즈 본부에서 유튜브를 활용한 전략적 마케팅 방안을 제안하고자 한다. 본 연구에서는 유튜브 먹방 콘텐츠 중 치킨 먹방을 시청한 경험이 있는 218명을 대상으로 설문을 실시하였다. 선행연구를 통해 유튜브 콘텐츠 속성을 정보성, 오락성, 신뢰성, 매력성으로 구분하였다. 연구가설의 검증을 위하여 단일 회귀분석, 다중회귀 분석을 실시하여 변수들 간의 관계를 확인하였다. 핵심 연구결과를 정리해보면 첫째, 유튜브 먹방 콘텐츠 속성이 호감도에 긍정적인 관계가 있는 것으로 나타났다. 둘째, 유튜브 먹방 콘텐츠 속성이 만족도에 긍정적인 관계가 있는 것으로 나타났다. 셋째, 호감도는 만족도에 영향을 미치는 것으로 나타났다. 넷째, 호감도는 브랜드 선택에 영향을 미치는 것으로 나타났다. 다섯째, 만족도는 브랜드 선택에 영향을 미치지 않는 것으로 나타났다. 이러한 연구결과로 볼 때 외식 프랜차이즈 본사의 유튜브 마케팅 활성화를 위하여 유튜브 먹방 콘텐츠를 통해 매력있는 정확한 정보 제공을 통해 이용자들의 호감도를 높이고, 지속적인 호감도 증진을 통해 브랜드 선택을 할 수 있도록 전략적인 접근이 필요할 것이다.

• 한국의류산업학회지
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• 제14권6호
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• pp.928-940
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• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

• 한국안전학회지
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• 제39권3호
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• pp.36-49
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• 2024

Article 79 of the Occupational Safety and Health Act mandates franchise headquarters with over 200 franchises to implement industrial accident prevention measures. Notably, the franchise business information provision system designates restaurants and wholesale/retail as the primary categories for information disclosure, with convenience stores classified as secondary. This study aims to identify law-regulated franchise headquarters and franchises and analyze industrial accidents within these sectors. Furthermore, it seeks to investigate adverse risk factors for individual processes across major industries. Pertinent franchise headquarters and franchises were discerned using the Fair Trade Commission's business information system. Data regarding the status of industrial accidents, as published by the Ministry of Employment and Labor, was leveraged in the analysis of industrial accidents. Additionally, a survey was conducted to derive detrimental factors for each process in major industries. The inquiry revealed a total of 7 wholesale and retail franchise headquarters subject to the law, along with 126 within the restaurant industry. Overall, there were 50,488 franchises in the wholesale and retail sector, and 71,283 in the restaurant business. Risk factors and improvement measures for industrial processes were determined for five industries: convenience stores, Korean food restaurants, coffee places, pizza eateries, and chicken vendors. Locating the currently developed safety and health program establishment guide proves to be challenging. Moreover, utilizing it can be difficult due to the industry-specific content, further complicated by the prevalence of franchise stores featuring numerous small businesses. Therefore, this study highlights the imperative need to develop guidelines that incorporate preventive measures tailored to each industry.

• 유통과학연구
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• 제13권4호
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• pp.65-76
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• 2015

Purpose - This article aims to present and test a model regarding franchisors' supporting activities that may positively influence franchisees' attitude toward the franchising headquarter and their own business performance. Moreover, the authors examine the moderating effect of competitive intensity between franchisee attitude and business performance. Most previous research focused on behavioral performance measurements such as satisfaction, trust, and commitment. There are few empirical studies that focus on financial performance data because it is difficult to determine a relational mechanism between behavioral and financial performance. Moreover, financial data is confidential and difficult to collect in many cases. However, this study measures financial performance (e.g., sales revenue per square meter) differently than most previous research, which is mostly focused on the behavioral performance measurements. Research design, data, and methodology - To test our hypotheses, we selected 137 franchisee managers who are running chains of one of the foremost bakery franchise brands in South Korea. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed instrument by analyzing the data obtained from the samples. The data was analyzed using the AMOS structural equation modeling program. Results - The results indicated that: non-financial support activities (e.g., information exchange and communication) had a positive impact on the franchisee attitude toward the franchising headquarter. The franchisee attitude in turn had a positive effect on the headquarters' business performance. Furthermore, competitive intensity could enhance the relationship between franchisee attitude toward franchising headquarter and business performance in a local franchise market. However, financial support activities (e.g., rewards and promotional support) and training had no relationship with either franchisee attitude or business performance. Conclusions - This study provides some practical implications to franchisors in terms of franchise operation and store opening strategies. With respect to the franchise operation strategy, franchisors need to focus on non-financial rather than financial support. Most franchisees consider the necessity of financial support activities and not their sufficiency because these activities are specified in their franchise contract. In addition, it is important for franchisees to maintain a positive attitude for the franchise headquarters. The franchisees with a positive attitude for the franchisor can show a high degree of solidarity for various support activities, and it consequently determines franchisees' sales performance. In terms of franchise store opening strategy, this study suggests an additional criterion that can be considered in determining the location of direct and non-direct management stores (e.g., franchisees' stores). In this research, franchise stores located within high level of competitive intensity are shown to have a high relationship between franchisee attitudes of franchisor support activities and business performance compared to the franchisees located within low competitive intensity level. This result shows that opening non-direct franchise stores is more effective than direct stores in higher competitive market situations. Research contribution, implications, and further research directions are discussed at the end of the paper.

• 한국융합학회논문지
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• 제13권4호
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• pp.63-70
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• 2022

최근 교육시장의 변화와 코로나로 인해 과외 시장 및 온라인 학습시장으로 소비자들이 이동하여 대형 교육 프랜차이즈 사업이 매출액을 중시하는 입장에서 수익구조를 극대화하는 비즈니스 모델로 재편되고 있다. 교육환경의 변화로 교수자 중심에서 학생 중심으로 개별 맞춤 서비스를 제공하고, 학생들 스스로가 자기주도 학습이 가능할 수 있도록 학습동기를 부여하고 학습기술을 배양할 수 있는 새로운 학습균형 모델이 요구되고 있다. 본 논문에서는 수학 교육서비스 프랜차이즈 사업을 운영하는 가맹본부 입장에서 최근 교육 트렌드와 소비자의 욕구를 만족하면서 기업의 수익구조를 향상 시킬 수 있는 새로운 수학 프랜차이즈 모델(K-MODEL)을 제안한다. K-MODEL은 차별화 콘텐츠 및 서비스, 학습 및 운영 프로세스, 학습 성취도 향상을 위한 다양한 프로그램을 개발하여 가맹본부와 가맹사업을 진행하는 가맹점사업자들이 안정적인 수익구조를 가질 것으로 기대한다.

• 한국프랜차이즈경영연구
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• 제3권2호
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• pp.1-19
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• 2012

기존 자영업자와의 골목상권 분쟁 그리고 가맹본부와 가맹점간의 갈등과 분쟁에서 해결할 수 있는 방안으로 상생협업인 협동조합을 제시하고자 하며, 프랜차이즈 산업이 발달된 미국의 던킨 도너츠의 구매형 협동조합을 분석하고 던킨 도너츠와 가맹점간의 협력적 전략 등이 우리나라 프랜차이즈산업에 도움을 줄 수 있는 시사점을 찾아보고자 한다. 본 연구는 1955년 미국의 초기의 프랜차이즈 협동조합부터 1970년대 말까지 ARCOP, KFC, 던킨 도너츠 협동조합의 기본 원칙과 실행지침을 통해 새로운 한국형 프랜차이즈 협동조합의 모델의 발굴이라 할 수 있다. 또한 던킨 도너츠를 통하여 종합유통프로그램(TDP), 단기선물프로그램(SFP), 그리고 유통실행프로그램(DCP)의 구매형 협동조합의 성공프로그램을 살펴본다. 프랜차이즈 가맹점들의 수익성 개선을 위해서는 공동구매 협동조합을 운영하는 미국의 던킨 도너츠 사례를 통해 첫째, 가맹본부와 가맹점간의 힘(Power)관계가 아닌 협력적인 관계가 필요. 둘째, 가맹점의 상호연대의 힘. 셋째, 한국 프랜차이즈 시스템의 문제. 넷째, 빨리 가는 것 보다 함께 가는 기업가 정신이 필요. 다섯째, 철저한 만족경영이다. 30여년 안 되는 짧은 프랜차이즈의 역사 따른 양적 팽창과 프랜차이즈 수익모델 등 두 나라의 시스템 환경이 다른 상황에서 서로간의 상생적 동반자인 협동조합을 통한 성공사례 모델로 일반화에는 한계가 있다. 향후 협동조합 성공을 심도 있는 분석을 통해 국내 프랜차이즈산업의 지속가능한 경영을 기대해 본다.

• 한국융합학회논문지
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• 제13권4호
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• pp.39-44
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• 2022

수학 프랜차이즈 교육기업들은 다양한 온라인 학습 시스템을 개발하여 학습자에게 온-오프 통합 교육을 진행하고 있다. 기존 온라인 학습은 학습자에게 한 방향의 강의 콘텐츠 전달과 학습 결과에 대한 양적인 문제풀이 학습을 진행하고 있다. 그러나 학습자 마다 학업 성취 역량이 다르며 수학문제를 해결할 때 정확히 어느 부분에서 이해도가 떨어졌는지를 확인할 수 없다. 본 논문에서는 체계적이고 구조적인 WCSNA 학습법을 제안하고 이를 기반으로 온라인 학습시스템을 구축하여 학습자의 취약한 부분을 발견하고 효율적인 학습자 관리방안을 제안한다. 개발된 학습법과 시스템을 통하여 학습자에게는 균형 잡힌 문제해결 능력을 배양하고, 프랜차이즈 기업에게는 차별화된 브랜드 이미지 및 상담 서비스를 제공할 것으로 기대한다.

• 한국조리학회지
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• 제6권1호
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• pp.225-252
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• 2000

This study aims to examine theoretical frame work of franchise restaurant, the characteristics of store manager's job and the level of their job satisfaction through an empirical investigation. Job satisfaction survey study shows that store managers consider important all work to be attended to as part of their duty with service management on top. It is also found that the majority of store managers consider their aptitude as most important job satisfaction factor and those, who are satisfied with their job content, advancement and the prospect, are more proactive in delivering qualify service and more than willing to commit themselves to their duties. Regrading demographical variables, store managers with scholarly competence and higher pay level are more likely to be satisfied with their job but married men are not satisfied with the work environment in general. Ergo, Businesses should correspond by capitalizing on those store managers content with their duty thus collecting additional information and providing opportunities to further contribute to the business. For those dissatisfied individuals, however, businesses should determine their demands and by educational training supply a motive therefore making possible the conversion of such individuals to satisfied store managers and their active participation in business management. But, as with any study, this one has a number of limitation which constraints the generalizability of the empirical findings. It has not been for long since franchise restaurants established in domestic market and has been few studies regarding this topic there. Furthermore, managers are not willing to release operation related data. Therefore, further study are urged to overcome this limitation and should examine other dimensions of job satisfaction such as relations between revenue and profit with the level of store manager's job satisfaction remain to be investigated.