• Title/Summary/Keyword: Consumption value

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The Antecedents of satisfaction of eco-friendly seafood: The moderating effect of gender (소비가치 관점에서의 친환경 수산물 제품 만족도의 선행요인 분석: 성별의 조절효과를 중심으로)

  • Kang, Seong-Ho;Hur, Won-Moo;Park, Kyung-Do
    • The Journal of Fisheries Business Administration
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    • v.44 no.2
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    • pp.51-68
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    • 2013
  • The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.

The Impact of Consumption Values on Environmentally Friendly Product Purchase Decision

  • LEE, Juyon
    • The Journal of Economics, Marketing and Management
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    • v.9 no.4
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    • pp.31-43
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    • 2021
  • Purpose: This study investigated how consumption values influence consumers' purchasing decisions regarding environmentally friendly products. Based on the Consumption Values Theory, six dimensions of consumption values were defined: functional value-quality, functional value-price, emotional value, social value, conditional value, and epistemic value. In particular, the current study analyzed the differential impact of the environmentally friendly consumption values between two consumer groups - users and nonusers. By doing so, more effective marketing strategies can be applied to the target groups. Research design, data, and methodology: The online survey was conducted through Macromill Embrain in Korea to collect data from users vs. nonusers of environmentally friendly products. There were 215 usable responses in the users sample and 225 responses in the nonusers sample. Structural equation modeling (SEM) was performed by using AMOS 18.0. Results: The results revealed that four dimensions of consumption values, i.e., functional value-price, emotional value, conditional value, and epistemic value, positively influenced the users, while functional value-price and epistemic value positively influenced purchase intention toward environmentally friendly products among the nonusers. Conclusions: These results have important implications for applying effective marketing strategies for target consumers. Theoretical and practical implications are also discussed.

Role-relaxed consumption: Consumption related variables as antecedents and fashion consciousness as a consequence (역할완화 소비: 선행변수로서의 소비관련 변수와 결과변수로서의 패션의식)

  • Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.22 no.3
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    • pp.411-430
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    • 2014
  • The purpose of this study is to identify the antecedents and consequence of role-relaxed consumption. Consumption-related variables were considered as antecedents, and fashion-related variable was considered as a consequence. Hedonic consumption, impulse buying, value consciousness, and brand sensitivity were included as consumption-related variables and fashion consciousness was included as a fashion-related variable. It was hypothesized that hedonic consumption, impulse buying, value consciousness, and brand sensitivity influence rolerelaxed consumption and then influence fashion consciousness. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. While hedonic consumption, impulse buying, value consciousness, and brand sensitivity were uni-dimensions, role-relaxed consumption and fashion consciousness were multi-dimensions. Factor analysis of role-relaxed consumption revealed two dimensions, 'self-centered decision making' factor and 'importance of intrinsic value' factor. In addition, factor analysis of fashion conscious revealed three dimensions, 'individualism' factor, 'dressing style' factor, and 'appearance' factor. Tests of the hypothesized path show that impulse buying and brand sensitivity negatively influence 'self-centered decision making' and that hedonic consumption and value consciousness negatively influence 'importance of intrinsic value'. While 'self-centered decision making'negatively influence 'dressing style' and 'appearance, 'importance of intrinsic value' negatively influences all factors of fashion consciousness. The implications of these findings and suggestions for future study are also discussed.

Effect of Consumption Value of Restaurant Service on Consumer Satisfaction: Focusing on Consumer Experiences at a Chinese Franchise Restaurant (외식서비스에 대한 소비가치가 소비자만족에 미치는 영향: 중국 프랜차이즈 레스토랑 소비자경험을 중심으로)

  • Sun, Wan Lu;Hwang, Hyesun;Hong, Ji Hyung
    • Human Ecology Research
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    • v.58 no.2
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    • pp.177-186
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    • 2020
  • This study examined consumer experiences on consumption value for the restaurant service and the effect of consumption value on consumer satisfaction. Consumption value was composed of four values: functional, social, emotional, and epistemic. Participants consisted of 407 consumers who live in Shanghai and have experience eating at Haidilao restaurant. The results of this study suggested that the perceived consumption value of the restaurant service varies by the socio-demographic backgrounds of consumers. Consumer satisfaction is affected by the epistemic, emotional, and functional values of the restaurant service. The effect of epistemic value on consumer satisfaction with restaurant service was the highest among all consumption values followed by emotional and functional values. There was no significant effect of social value on consumer satisfaction. This study showed that consumers pursue various values in the restaurant services which had a greater influence on consumer satisfaction than the functional value related to the primary purpose of restaurant services. As the consumer experience diversifies along with the globalized food service industry, it is necessary to improve the consumer satisfaction of restaurant services by investigating what values and experiences consumers pursue. The results of this study contribute to a consumer-oriented service design of restaurants by illuminating consumers' experiences with consumption values that influence consumers' satisfaction with the overall restaurant service.

A Study on the Well-being Food Consumption Behaviors and the Well-being Oriented Consumption Values (식생활관련 웰빙지향 소비가치와 웰빙식품 소비행동)

  • Jae, Mie-Kyung;Jeon, Hyang-Ran
    • Journal of the Korean Home Economics Association
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    • v.45 no.9
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    • pp.63-74
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    • 2007
  • The purpose of this study was to investigate types of well-being oriented consumption values that lead to well-being food consumption behaviors, as well as to identify the variables influence well-being food consumption. A survey of 579 women aged 20 or more was conducted through azoomma.com, an online portal site. The findings of the study were as follows: The level of well-being food consumption was above the mid-value for all categories, with the exception of food with added ingredients. In addttion, multiple regression analysis indicated that approximately 22.7% of the environmentally friendly foods consumed were chosen based on emotional value, degree of price perception and educational level. Conversely, 20.8% of the confectionaeries consumed were chosen based on emotional value, age, degree of price perception, average monthly income, and functional value. When food with added ingredients were considered 16.6% of those were chosen based on emotional value, social value, and degree of price perception. Finally, 29.3% of cereals and fish consumed were chosen based on emotional value, degree of family's health, and social value.

Examining the Relationship between Shopping Style and Consumption Value of Apparel Products (의류상품 유형별 쇼핑스타일과 소비가치 관계 연구)

  • Oh, Hyun-Jeong
    • Journal of the Korean Home Economics Association
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    • v.48 no.1
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    • pp.27-40
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    • 2010
  • The objectives of this study were to investigate differences in shopping style and consumption value of apparel product type, and to establish the effects of consumption value on shopping style. A questionnaire was used to collect data from 263 women aged between 20 to 49 in Gwangju on their shopping style and consumption value according to formal and casual product type. Collected data were subjected to frequency analysis, factor analysis, ANOVA, t-test and multiple regression analysis using statistical program SPSS(version 17.0). Results showed that shopping style could be influenced by six factors: fashion-recreational, quality-brand, impulsive, confused, brand-loyal, and price conscious consumer. Clothing consumption value was influenced by five factors: emotional, functional, epistemic, social, and situational value. Shopping style and clothing consumption value were significantly different between a formal product purchaser and a casual product purchaser. Consumption value had a significant influence on shopping style of the formal product purchaser and also the casual product purchaser.

The Effect of Economic Value on Shopping Commitment and Consumer Loyalty in Chinese Mobile E-Commerce: A Moderated Mediation Effect of Social Value (중국의 모바일 전자상거래에서 경제적 가치가 쇼핑몰입과 고객로열티에 미치는 영향: 사회적 가치의 조절된 매개효과)

  • Hye-Young Joo;Byoung-Boo You
    • Korea Trade Review
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    • v.46 no.2
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    • pp.301-321
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    • 2021
  • This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

Differences in Purchase Behavior of Men's Suits among Male Consumption Value Groups (남성 소비자의 소비가치에 따른 신사복 구매행동의 차이)

  • Kang, Yurim;Park, Kwanghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.584-598
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    • 2018
  • This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation -Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity- (베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로-)

  • Choo, Ho Jung;Jang, Ju Yeun;Baek, Eunsoo;Lee, Ha Kyung;Kim, Habin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.848-867
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    • 2022
  • As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

The Effects of Clothing Consumption Value on Usefulness, Ease of Use and New Product Acceptance Intention of Premium Linen Apparel (의복소비가치가 프리미엄급 린넨의류의 사용유용성과 용이성 및 신제품 수용의도에 미치는 영향)

  • Cho, Hyeon-Seon;Kim, Chanho
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.2
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    • pp.17-29
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    • 2018
  • This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.