• Title/Summary/Keyword: Consumption tendency analysis

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A Study of Slow Fashion on YouTube Through Big Data Analysis (유튜브에 나타난 슬로우 패션의 빅데이터 분석)

  • Sen Bin;Haejung Yum
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.50-66
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    • 2023
  • The purpose of this study was to examine the word distribution and topic distribution of slow fashion appearing on YouTube in detail and identify the characteristics and aspects related to fashion design through big data analysis and content analysis methods. The specific research results were as follows. First, in the results of the word distribution analysis, "item" appeared the most, 203 times. Also, "one-piece" was a point to pay attention to, as the item had the highest frequency. Second, a total of 5 topics were defined in the topic distribution analysis: topic 1 was "vintage products," topic 2 was "fashion items," topic 3 was "eco-friendly," topic 4 was "life quality emphasis," and topic 5 was "prudent consumption." Third, looking at the relationship between word distribution and topic distribution above, Korean slow fashion on YouTube was actively selecting related design elements that express vintage images in clothing life regardless of trends. In addition, there was a tendency to pursue various basic and high-quality items. Other than those findings, basic items tended to be reinterpreted in various ways through styling methods matched to the vintage image. Lastly, the tendency of slow and small-volume production appeared to emphasize handicrafts and the cultural values of fashion products.

A Study on the Consumption Value and Clothing Pursuit Benefits of Genderless Fashion based on Gender Identity (젠더정체성에 따른 젠더리스패션의 소비가치 및 의복추구혜택에 관한 연구)

  • Hyun Ji Lee
    • Fashion & Textile Research Journal
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    • v.25 no.4
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    • pp.460-471
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    • 2023
  • This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

A Study on the Post-purchase Satisfaction of Clothing related to Clothing Type and Sex (의류제품유형 및 성별에 따른 구매후 만족에 관한 연구)

  • 김지영;박재옥
    • The Research Journal of the Costume Culture
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    • v.10 no.1
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    • pp.49-59
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    • 2002
  • The type of product and consumer characteristis have known to play an important role in the post-purchase behavior. The issue related to the effects of clothing type and sex on the process of consumer satisfaction formation, would be helpful to understand the past-purchase consumer behavior. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to clothing type and sex. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method was utilized to collect the data and subjects were 614 university students. Factor analysis and path analysis were used to analyze the data. The process of consumer satisfaction formation in formal wear and casual wear showed some differences. In the case of format wear, only expressive product performance was found to play an important role in the process of consumer satisfaction formation. However in the case of casual wear, both expressive and instrumental product performances had influence upon clothing satisfaction directly or through consumption emotion. The results revealed a similar tendency in the process of satisfaction formation between male and female groups. However in the male group the consumption emotion had a greater effect on the process of consumer satisfaction formation than in the female group it did.

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A Study on the Clothing Consumption Pattern and Satisfaction of University Students (남녀 대학생의 의복 소비생활과 만족도에 관한 연구)

  • 권수애;최종명
    • Journal of the Korean Home Economics Association
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    • v.41 no.4
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    • pp.111-126
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    • 2003
  • The purpose of this study was to investigate the clothing consumption pattern and satisfaction of the university students. 509 subjects were surveyed during the period of 2002, for statistical analysis, t-test, ANOVA(LSD), X²-test were used by SPSSWIN program. The results of this study were following; Number of clothing showed significant difference according to sex, income, and major Female students had more clothes than male students, but female student was not satisfied with thier number of clothing. University students spend the money below one hundred thousandwon on the purchase of clothing and they depend upon their parents for the cost. Their resources of fashion information are display of shop. Clothing consumption pattern showed significant difference according to sex and female students purchased on sale more frequently than male students. The needs of university students for formal wear was high. The reason for not wearing the clothes they have showed significant difference according sex, male students din't wear their clothes for ragging or unsuitableness of size but female students din't wear because thier clothes were old fashion or they lose interests in thier clothes. The tendency to have ethetic, easycare and high quality clothing of female student was stronger than that of male students. It is necessory business develop high quality formal wear at a low price, made in practical textiles and activative designed skirts for university students.

A Study on the analysis about the power density according to the structural forms of the urban railway stations (도시철도 정거장의 구조형태에 따른 전력원단위 분석에 관한 연구)

  • Jung, Hyun-Ki;Kim, Se-Dong;Chai, Hui-Seok;Kim, Jae-Chul
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.28 no.2
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    • pp.42-47
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    • 2014
  • The urban railway station is a structure that consumes a large amount of electric energy. Thus, the rationalization of using electric power is acutely demanded, but statistical data and design criteria that consider operating power load characteristics and structures, are very insufficiency. Therefore, this study investigated and analyzed that electricity consumption a year, characteristics, gross floor area of the station, structure, and etc, on the basis of Seoul metro station 1~4 line. Through regression analysis theory, we verified the overall features and the main tendency by analysis of specific parameter value(average, maximum, minimum, etc). The object of this study is the analysis about power density considering structure of the urban railway station, managing electric energy for the rationalization and setting a new standard of maintenance and construction.

A Study on the Change of Beef Consumption and Recognition of Aged Meat (소고기 소비성향 변화와 숙성육 인식에 관한 연구)

  • Shin, Jeong-Seop
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.9
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    • pp.373-379
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    • 2020
  • The purpose of this study is to investigate the factors affecting change in consumers' consumption tendency and the perception of aged meat. This study compared 2012 and 2019 results from beef consumer surveys. The importance of quality judgment criteria, taste determinants, and the perception that marbling is harmful to health were analyzed using regression analysis through the backward elimination method. As a result of the analysis, it was determined that the importance had increased for recognizing freshness, juiciness, tenderness, and ripening period, and for knowing that marbling was harmful to the health. Also shown was that the intention to purchase aged meat had an influence on whether the consumer favorably perceived the freshness, tenderness, and ripening period. This study analyzed how consumers' consumption tendencies changed to cope with these changes in consumer preferences. The basic data of the research analyzed consumption propensity, the intention to consume beef, and what factors influence the perception of mature meat. It is thought that there is a need to raise awareness about aged meat for diversification of consumer preferences and rational production and consumption in the future.

A Study on Environment-Friendly Characteristics of campus buildings for creating a green campus (그린캠퍼스 조성을 위한 대학건물의 친환경적 특성에 관한 연구)

  • Jeong, Sook-In;Nam, Kyung-Sook
    • Korean Institute of Interior Design Journal
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    • v.18 no.6
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    • pp.221-228
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    • 2009
  • Recently severity of ecological adaptation and climatic change due to global warming grows larger. According to the fourth report of IPCC in 2007, emission quantity of the earth greenhouse gas(GHGs) generated by activity of mankind increased with 80% since 1970. And it is forecasted that worldwide greenhouse gas will be increased with 25~90%(corresponding to $CO_2$) between 2000 and 2030. This increment of greenhouse gas($CO_2$) is expected to raise average temperature of the earth with the maximum $6.4^{\circ}C$, and sea surface with 59cm in 2090. Like this, destruction of environment by greenhouse gas is regarded as universal problem threatening the existence, not only the problem of one nation. Consequently, systematic correspondence to the global warming at the aspect of energy consumption is also needed in Korea. From the analysis result of 'Statistics of Energy Consumption' published by Green Korea in 2007, energy consumption increment of domestic universities was higher as many as 3.7 times than 22.5% of the whole energy consumption increment in our country. This says to be the direct example which shows that universities are huge sources of greenhouse gas emission. New constructing and enlarging buildings of each universities within campus are the most major reason for such a large increment of energy consumption in universities. The opinion that the possibility of causing energy waste and efficiency reduction is raised by increased buildings of universities has been propounded. That is, universities should make concrete goal and the plan for reducing emission of green house gas against climatic change, and should practice. Accordingly, there is the meaning that 2 aspects of environment-friendly design characteristics, that is application of energy utilizing technology, material usage of energy efficiency-side and environment-side, and introduction of natural element in the environmental aspect, were analyzed for facilities of university campus designed in environment-friendly point of view from initial stage of plan, and direction of environment-friendly design of university facilities in the future was groped in order to grasp environment-friendly design tendency of internal and external University facilities based on this analysis of this paper.

A Study on the Chinese University Students' Clothing Attitudes and Purchasing Behavior According to Their Lifestyle (중국 대학생의 라이프스타일에 따른 의복태도 및 구매행동)

  • 유국연;김용숙
    • Journal of the Korean Society of Costume
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    • v.52 no.5
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    • pp.15-30
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    • 2002
  • The purposes of this study were to identify the Chinese university students' clothing attitudes and purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 540 Chinese university students from Mar. 5 to Mar. 20, 2001. Means, frequencies, and percentages were calculated. Factor analysis, cluster analysis. one-way ANOVA, and Chi-square test were used for data analysis. And Duncan's multiple range test was followed. The factors of lifestyle were consumption, self-confidence, economy, accomplishment. sociability. fashionability, individuality, and conservation. Chinese university students were segmented into 4 groups of the modern sociable, the passive stagnated, the positive progresive, and the traditional conservative. The group size of the modem sociable was the smallest, and the traditional conservative was the largest. Chinese university students considered sexual attractiveness of clothing most important. Psychological dependence and ostentation of clothing were next important in a decending order. The passive stagnated considered conformity of clothing most important and showed the opposite tendency of the modern socialable. The positive progressive considered all aspects of clothing attitudes important, and showed the opposite tendency of the traditional conservative. Chinese university students utilized direct fashion information sources, and patronized medium or small size department store or traditional market.

An Analysis of Discretionary Consumption Expenditure (선택성 소비지출의 변동을 통한 소비"패턴"고찰)

  • 강이주
    • Journal of the Korean Home Economics Association
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    • v.26 no.4
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    • pp.113-127
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    • 1988
  • This paper attempts to investigate and analyze the change of the proportion of discretionary consumption expenditure (DCE) of main consumer goods among total household expenditure from 1964 to 1986 in Korea by reorganizing various data, particularly "Annual Report of Citizen's Household Experditure in Sooul".The result of the author's analysis can be summarized as follows. 1. The analysis shows that while the proportion of DCE in food has been increased during this period as the Korean economy developed, the value of income elasticity for beverages, liguor, out-door eating and processed food products which consist of major part of food, has been successively decreased. And also, though the absolute value of income elasticity for grain products has been increased, its proportion among total expenditure has been successively decreased. From these trends, we can conclude that general consumption pattern has a tendency to change from dependence on main grain products to the more utilization of out-door eating or processed food products. 2. The ratio of DEC of furnitures to housing expenditure has played a role of indicator of business cycle, reflecting the consumers' psychological expectation fro general economic trend. 3. In case of the proportion of DCE of clothes, there has been no great change. 4. As for as DCE of sundry expenditure is concerned, there has been no-great change in The proportion itself/ However. as the ratio of sundry expenditure to total household expenditure has been greatly increased, expenditure for leisure disproportionately increased. 5. The proportion of total DCE in total consumption expenditure, as in the case of housing, has been increased, which coincided exactly with business cyele appeared during this period. In fact, when Korea economy experienced a severe recession in 193 and 1980, that proportion deeply went down respectively, and again went up after those years. Accordingly, we can generalize that the size of DCE deperds on the formation of consumer's psychological expectation toward economy, which confirms George Katona's early proposition.

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An Analysis on the Characteristics of Energy and Water Consumption in Urban Rental Apartment (도심 임대아파트의 에너지 및 상수 소비 특성에 관한 연구)

  • Seo, Youn-Kyu;Kim, Ju-Young;Hong, Won-Hwa
    • Journal of the Korean housing association
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    • v.20 no.6
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    • pp.39-46
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    • 2009
  • It has been a serious problem to consume the energy of apartment while increasing to use of heating & cooling System because of residence environmental upgrades. Great attention has been shown to the problem of the rental apartment, so there are few reports of energy consumption about the rental apartment in korea. To solve the lack of housing, our country has supplied an enormous volume of apartments, and these days it occupies 75% of our buildings. As apartments occupy most of our housings, the rate of energy usage from them are also high. On this, setting apartment energy reduction as a target, by researching the actual conditions of energy consumption and drawing a basis data, we can apply this as a way of saving energy, rationalization of the scale of energy supply facilities and a standard when planning facilities. To grasp the present condition of energy usage of the urban rental apartment, this research analysed the use of electricity, gas and water monthly and annually of a rental apartment that is located in Daegu. The results showed that in 2003 the electricity usage was 1,198MWh but 1,315MWh in 2007, which means 9% of electricity usage increases every year. The average of water usage was $85,072\;m^2$ per year and typical energy consumption unit was $604.2\;MJ/m^2$ on $74.4\;m^2$ of area and $448.8\;MJ/m^2$ on $105.8\;M^2$. By showing the usage of energy and water of the urban rental apartment, understanding the tendency and preparing an typical energy consumption unit standard through this research, apartments should use energy more efficiently.