• Title/Summary/Keyword: Consumption of Sign

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A Study on Social, Economic and Cultural Features of Luxury Brand Consumption -Focused on the Theory of Baudrillard's Consumer Society- (명품브랜드 소비의 사회 경제 문화적 특성에 관한 연구 -보드리야르의 소비사회이론을 중심으로-)

  • Park, Mi-Ryung
    • Fashion & Textile Research Journal
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    • v.8 no.2
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    • pp.183-190
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    • 2006
  • The purpose of this study was to analyze social, economic and cultural phenomena of the luxury brand in the viewpoint that the consumption system of the modern society stood for the sign consumption and the industrial production of difference as Baudrillard mentioned in the Consumer Society. The result was divided into the two subjects popularization and differentiation of luxury brand. Firstly the meaning of luxury brand was that the personal effects of consumption of king or aristocratic class who did not exist in the modern and were made into the selection and consumption-possible things of exchange value. The popularization of this sign was accelerated through TV drama. Secondly as differentiation strategy of luxury brand, was made by giving meaning to the life style concept of the upper class with advertisement and design, and also the logo of design was used as sign differentiated from people. Also the reason why the producer of the luxury brand gave meaning to such life style was that the awareness of the brand which people have consistently makes them consume more products. The consumption system of the modern society stood for the sign consumption, difference sign mark value which was the desire on a social meaning basis, not the consumption of things as used value. And the consumer could express his personality by selecting and consuming the product of luxury brand model made with this sign. Accordingly the distribution, purchase, sales and acquisition of the things with this difference sign were our verbal activity and linguistic code today, and it was the essential feature of the society, culture and economy of the consumer society.

A Study on the Sign-Consuming Expressive Characteristic Appears in Design Hotel (디자인 호텔에 나타나는 기호 소비적 표현 특성에 관한 연구)

  • Cho, Yun-Seong;Yoon, Jae-Eun
    • Korean Institute of Interior Design Journal
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    • v.20 no.3
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    • pp.80-88
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    • 2011
  • The concept of the modern consumption is not limited to the value of use by mere purchasing and using of the products. The consumers in modern capitalistic society, consumes the semiotic value whose meaning is socially granted, as well as the value for using. Therefore, that tendency that the symbolic sign of the products is consumed to differentiate oneself from the others and express oneself appears. The designed hotel that reflects the features of sign consumption in the modern society and where the discriminate experience can be enjoyed through the unique and diversified design expression is drawing our attention. Therefore, in this paper, based on the theoretical consideration of semiotics, the tendency of sign consumption and its feature appearing in the modem society has been studied. And through the case studies of the hotels which have been built since the 2000s, how such features can be expressed in the space has been studied. As a result of the study, as for the features of expression of modern semiotic consumption society shown in the design hotels, the diversity breaking from the uniformity by the diversified thinking, the hybrid attribute, and the attribute of the differentiated entertaining images, based on hedonism, the inherent symbols and narrative attribute, and the flexible interactions through the experience of emotional consumption, are appearing.

A Study on Energy-Saving of Neon Sign by ON/OFF Control (네온사인의 점멸에 의한 전기에너지의 절약에 관한 연구)

  • 김인식;김성수;이동인;이광식
    • The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.8 no.3
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    • pp.27-35
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    • 1994
  • As a study on the method for energy-saving of the neon sign, this paper has systematically investigated the quantity of energy-consumption of the sign through a long period of time, according to the changes of the sign's ON/OFF speed, time ratio, etc. One neon sign(1 [kW] was built up for this. For this experiment, the ON/OFF periods(T) were set to 1.0,2.0,4.0 and 8.0[sec), and the ON time ratios(D) to 25, 50, 75 and 100 [%] respectively. Energy Analyzer was used for more accurate measurement. As the result, we found that the energy consumption of the sign had no effect on the ON/OFF period (T) when T was more than 2.0(sec), but that the energy consumption was decreasing when T was less than 2.0[sec]. The greatest value in the energy-saving of the sign appeared when the values of T and D were small altogather. And under the conditions, the energy consumption with T=1.0[sec) and D= 25[%] decreased 83.0[%] in comparison with the continuous ON case.

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A Study on the Effective Development of Visual Merchandising in Department Stores (백화점 비주얼 머천다이징(VMD)의 효과적 전개방안)

  • Park, Su-yong;Lee, Sang-kyung
    • Journal of the Korea society of information convergence
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    • v.8 no.1
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    • pp.31-38
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    • 2015
  • Modern consumers tend to show value-oriented, image-centered, individualized, and emotionalized consumption behavior, not the consumers who are simply provided with products. Department store industry actively corresponds to the changing consumption behaviors of consumers and pays attention to Visual Merchandising(VMD) as a strategy to visually differentiate stores and sales environments. This study shows 6 parts of effective VMD; presentation of product, product display, color composition, planning of lighting, POP and sign display.

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The literature on the genital cold sign(陰寒) (음한(陰寒)에 대(對)한 문헌적(文獻的) 고찰(考察))

  • Kim, Du Hi;Cho, Chung Sik;Kim, Chul Jung
    • Journal of Haehwa Medicine
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    • v.9 no.1
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    • pp.399-407
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    • 2000
  • According to the literature on the genital cold sign, results were as follows. 1. Genital cold sign is that patient feel cold the part outer reproductive system. 2. The primary cause of genital cold sign is the kidney yang vacuity, and the others are the spleen vacuity, fulling down damp-heat, vacuity consumption, frenetic movement of ministerial fire, dedilitation of kidney yin, insecurity of kidney yang, impairment spleen with vacuity consumption, 3. The primary treatment of genital cold sign is warming and recuperating kidney, and the others are enrich yin and norishing blood, supplement the vital energy and enrich blood, clearing away dampness, etc. 4. For the medical prescriptions are used PalMiHyan(八味丸), GeJiGaYongGolMoReoTang(桂枝加龍骨牡蠣湯), GoJinTang(固眞湯), GaGamNaiGoHyan(加減內固丸), SipBoHyan(十補丸), YoSuYuTang(吳茱萸湯), ChungHonTang(淸魂湯), HuiChunSan(回春散), JoYangSan(助陽散), ChungHonTang(淸魂湯), YoncDamSaGanTane(龍膽瀉肝湯), SiHo-SoengSoepTang(柴胡勝濕湯).

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A Study on the Remote Control for Exit Sign Using High Efficiency LED (고효율 LED를 이용한 유도등의 원격제어에 관한 연구)

  • 백동현;홍석표
    • Fire Science and Engineering
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    • v.16 no.2
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    • pp.1-7
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    • 2002
  • In the normally, exit sign is always lighting on status by the connected to normal electrical source. So, there are happened to rise of the economical cost such as power consumption, maintenances and repair replacement of lamp etc. This paper are study on the new exit sign circuits by using high efficiency LED that is available for remote control and reduceible to power consumption, maintenance cost by the way of compensation fluorescent and incandescent lamps. As a results on the study, exit sign lamp is capable of control and supervisory in trigger angle by the remote control switch, widely and easily. And then, the response time was very fast in 600〔$\mu$s〕and also it can be find that the rising and fall time of oscillate circuit is maximum 200〔ns〕 as high sensitively. Finally, it obtain to the result that reducible of electrical power consumption and not required for replacement of lamp by using the high efficiency LED lighting source.

Luminance Assessment of Outdoor Lighting for Advertisements at Night (옥외광고용 발광조명의 야간휘도분포 분석)

  • Shin, Hwa Young;Lee, Jong Soo;Kim, Jeong Tai
    • KIEAE Journal
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    • v.9 no.6
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    • pp.65-72
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    • 2009
  • Lighting for outdoor advertising is very common feature of building facades as they provide the information and commercial identification. As the interest of improving street beautification more widely, application of various lighting technologies has been develop for advertisement such as electric sign board and signage. Furthermore, the installation of higher sign luminance than needed has many negative consequences, including higher energy consumption and light pollution. There are now no standard for outdoor advertisements in terms of luminance, and installation of indiscreet outdoor advertisement without luminance consideration is becoming more commonplace. This study was to evaluate the luminous characteristics of outdoor advertising as a function of sign and building facade luminance, luminance ratio. Data were collected on 8 electric sign boards, 20 internally illuminated, externally illuminated, neon, and channel letter signs and 4 commercial areas. Photometric measurements were taken by CS-100(Minolta) and ProMetric-1400(Radiant Imaging) for various sign modes and sign design. Also luminance of building facades were analyzed according with CIE standard of maximum obtrusive light permitted for exterior lighting installations. The findings are as follows; (1) There were excessive luminance of electric sign boards that could affect adjacent building facade and night sky luminance. (2) Sings that are externally illuminated providing an inappropriate amount of light on to the outer surface of the sign caused higher building facade luminance and potential of unnecessary glare.

Combining Dynamic Time Warping and Single Hidden Layer Feedforward Neural Networks for Temporal Sign Language Recognition

  • Thi, Ngoc Anh Nguyen;Yang, Hyung-Jeong;Kim, Sun-Hee;Kim, Soo-Hyung
    • International Journal of Contents
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    • v.7 no.1
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    • pp.14-22
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    • 2011
  • Temporal Sign Language Recognition (TSLR) from hand motion is an active area of gesture recognition research in facilitating efficient communication with deaf people. TSLR systems consist of two stages: a motion sensing step which extracts useful features from signers' motion and a classification process which classifies these features as a performed sign. This work focuses on two of the research problems, namely unknown time varying signal of sign languages in feature extraction stage and computing complexity and time consumption in classification stage due to a very large sign sequences database. In this paper, we propose a combination of Dynamic Time Warping (DTW) and application of the Single hidden Layer Feedforward Neural networks (SLFNs) trained by Extreme Learning Machine (ELM) to cope the limitations. DTW has several advantages over other approaches in that it can align the length of the time series data to a same prior size, while ELM is a useful technique for classifying these warped features. Our experiment demonstrates the efficiency of the proposed method with the recognition accuracy up to 98.67%. The proposed approach can be generalized to more detailed measurements so as to recognize hand gestures, body motion and facial expression.

A Low-Cost Speech to Sign Language Converter

  • Le, Minh;Le, Thanh Minh;Bui, Vu Duc;Truong, Son Ngoc
    • International Journal of Computer Science & Network Security
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    • v.21 no.3
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    • pp.37-40
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    • 2021
  • This paper presents a design of a speech to sign language converter for deaf and hard of hearing people. The device is low-cost, low-power consumption, and it can be able to work entirely offline. The speech recognition is implemented using an open-source API, Pocketsphinx library. In this work, we proposed a context-oriented language model, which measures the similarity between the recognized speech and the predefined speech to decide the output. The output speech is selected from the recommended speech stored in the database, which is the best match to the recognized speech. The proposed context-oriented language model can improve the speech recognition rate by 21% for working entirely offline. A decision module based on determining the similarity between the two texts using Levenshtein distance decides the output sign language. The output sign language corresponding to the recognized speech is generated as a set of sequential images. The speech to sign language converter is deployed on a Raspberry Pi Zero board for low-cost deaf assistive devices.

Postmodern Feminism Expressed in the Fashion of Modern Consumer Society (현대(現代) 소비사회(消費社會)의 패션에 표현(表現)된 포스트모던페미니즘)

  • Park, Mi-Ryung
    • Journal of Fashion Business
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    • v.7 no.2
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    • pp.26-36
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    • 2003
  • The purpose of this study is to examine the concept of modern consumer society and to analyze how the meaning of postmodern-feminism is consumed into what image of preference in fashion. The function of modern society has changed into the system which is centered around consumption from the one that emphasizes labor and production of mass consumption age by mass production. In this consumer society, consumption means just not to waste of production but to consume the commodity sign reflected on the desire of a moderner. In other words, it means what is consumed will be the meaning, preference, symbol, and image mood not goods itself with physical feature. Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed, taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea, regarding sex distinction as a socially organized category contrary to women's identity of biological aspect suppressed in the paternal system of value. Especially it has demanded only one type on sex should be translated into a distinctive quality, multiple meaning, and sex. Accordingly in modern fashion, this aspect is expressed like the followings : distinction into women's image evaded fixation, multiple meaning into image of androgyny, multiple sex into that of mixture. And this is used as the image of symbolic goods, also the purpose of brand difference.