• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.84-84
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• 2003

Rapid changes in the period has altered the changes in consumption. The concept of consumption changed from simply being supplied with goods to the one that considers values' or buying images such as services and information along with the product. Diversification or individuality of values caused demands in store differentiation for companies in industrial activities and due to such demands, a necessity of visual merchandising needed for strategic image plans has been emphasized. Therefore, an objective of this research was to clarify differences of demographical variables of clothing purchase behavior according to the response level of department store VMD and to investigate about the correlations with clothing purchase behavior to provide fundamental guidelines in establishing strategies of VMD according to consumption motivation as a new perception about life style.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.4
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• pp.93-105
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• 2018

For some consumer goods, consumers expect additional benefits or returns after purchasing or using them. This kind of consumer goods that consumers expect some additional benefits or returns after consumption (hereafter consumer goods of investment or CGOI) need not only an approach of simple purchasing perspective but also an approach from investment perspective. Current study tries to figure out if consumers react differently in their purchasing intentions toward CGOI between when they focus on the product's quality, functions, or other current state related information (i.e., simple purchase focus) and when they focus on the benefits that will be generated after using the product (i.e., investment focus). According to the results, while consumers' purchasing intentions toward CGOI in the investment mode are greater when the price is low than when the price is high, consumers' purchasing intentions toward CGOI in the simple purchasing mode are greater when the price is hgih than when the price is low.

• Journal of the Korean Home Economics Association
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• v.38 no.12
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• pp.15-28
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• 2000

The purpose of this study is to analyze Adolescents spending habits and examine it. The data was collected from 1125 high school students and their parents nationwide. The resets are as follows. 1. About seventy eight percent of the responded students own relatively high-priced goods such as brand-name jeans (59.1%), a mobile phone (31.9%), perfume with a price of 50,000 won or more (26.5%), CD Player (24.4%) or electronic pocket diary (17.1%). The percentage varies according to region. 2. The Adolescents tendency for conspicuous consumption is reflected by 2.92 points out of a total 5 points, while their mothers'marks 2.18 points. By region, conspicuous consumption behavior is more common in Seoul than in other small and medium-sized cities and towns. Also, the more mother attribute children's behavior internally, the lower the childeren's competence is.

• KDI Journal of Economic Policy
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• v.39 no.3
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• pp.19-41
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• 2017

This paper examines the aspects of changes in China's consumer market since the mid-1980s. By comparing urban and rural residents' expenditures, I find that the rural consumer market has exhibited extraordinary growth. Over the past decade, the consumption growth rate and average propensity to consume by rural residents have surpassed those of their urban counterparts, with the former's consumption patterns becoming increasingly similar to the latter's. Such a phenomenon prevails in rural areas which neighbor second-and third-tier cities where urbanization is progressing rapidly. These findings imply that Korean companies need to diversify their export goods in line with China's expanding rural markets while further differentiating their product composition to satisfy the heterogeneous demands in urban areas. With regard to the government, efforts must be made to strengthen the export cooperative system so that it targets not only urban but also rural markets in China.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.111-117
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• 2014

This study investigated the perception of upcycling for sensitive university students in regards to fashion trends. It was conducted through questionnaires delivered to male and female college students who majored in clothing related subjects from June 2012 to June 2013 in Gwangju. The contents for this research are general details, seriousness of environmental resources, awareness of upcycle, and purchasing intention for upcycling products. Most of the respondents said that recycling of resources is absolutely necessary due to the impact of environmental pollution and the consumption of resources. On the contrary, the experience of the respondents which purchased recycling products was low. The awareness of also was low, upcycling, internal upcycling brands and internal consumption groups, however, the decisions for subsequent purchases were positive. The reasons for the unsatisfactory of upcycling of products were due to quality and price. The reaction for many upcycle goods had the best question response rate in daily supplies part; subsequently, this study suggested 3 items, apparel products, fashion accessories, and daily supplies. In addition, a group which contains people who expend more for clothing had a lower awareness of upcycle and purchasing intention than other groups that contained some people who expend less. The results of the study can be used in data that recognize the necessary of upcycle education for university students, and develop educational programs. It can also encourage the purchase of upcycle products that reduce the consumption of resources.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1033-1041
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• 2021

Consumptive behavior is the behavior of consuming goods that are actually less or not needed (especially in relation to the response to the consumption of secondary goods, namely, goods that are not really needed). This study aims to determine the influence of factors such as lifestyle, financial literacy, and social demographics on the consumptive behavior. The population in this research is students of STIE Bank BPD Jawa Tengah who had taken entrepreneurship I and II courses, with a total of 230 students, while the sample is determined by using accidental sampling technique and using Slovin formula, which obtained 70 samples. Quantitative data are used, and data collection method in this study is questionnaire. The analytical tool in this study is the multiple regression analysis. Data is processed by using the SPSS program 21. The results showed that there were positive influence of lifestyle variable on student consumptive behavior; positive influence of financial literacy variable on student consumptive behavior; and positive influence of social demographics on student consumptive behavior. The most dominant variable influencing consumptive behavior is variable X3 (social demographics) with a regression coefficient value of 0.510, followed by variable X1 (lifestyle) and variable X2 (financial literacy).

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.150-158
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• 2004

Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases.

• Journal of Families and Better Life
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• v.7 no.1
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• pp.1-14
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• 1989

The purpose of this study was to identify the problems in the consumption life of household over the family life cycle so that they would support to select the consumer education subjects and the establish the long-term household plan. For these purposes, a survey was conducted using questionnaire. The data used in this study included 562 homemakers living in Seoul. Statistics used for data analysis were frequency distribution, Mean, Percentile, One-way Anova, Scheffie-test, Multiple Classification Analysis. Major findings were as follows; 1) In the level of the problems in the consumption life of household, housing problem, durable goods problem, healthy-medical problem and child education problem area were in the low level. Leisure problem and properties management problem area were in the high level. 2) The problems in the consumption life of household differed significantly over the family life cycle. 3) When controlling family monthly income and education level of husband was compared with not-controlling them, the influences of family life cycle on the problems in the consumption life were as follows. (1)At housing problem area, the effect of the FLC was higher in controlling them than not-controlling them. (2) At other problems the effects of the FLC was lower or same in controlling them than not-controlling them.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1786-1797
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• 2010

This study investigates the historical formation and characteristics of modern Korean consumption culture by reviewing previous literature about consumption spaces and conspicuous consumption in modern Korea. This study examined the historical formation and characteristics of three different periods of time: from 1876 to 1919, from 1920 to 1936, and from 1937 to 1945. In addition, the current study reviews previous literature related to advertising, poems, novels, historical events, and Orientalism. Based on this, the historical characteristics were also analyzed. The overall results were as follows: The first period from 1876 to 1919 was the beginning of modern Korean consumption culture, in which exotic goods such as foreign fabrics were preferred and consumed. In addition, clothing was simplified and westernized through modern reform. The second period of time, 1920 to 1936, was the development stage of modern Korean consumption culture that formed the foundation of modern consuming spaces where the recognition of the human form became more modern, and 'modern girls' styles appeared. The final period, 1937 to 1945, was the regression stage of Korean modern consumption culture, in which consumption decreased during the Sino-Japanese War and World War II. The results of this study' conclude that the leading-consumer items hold symbolic value as well as became signifiers within modern consumption spaces such as modern Korean department stores and that women were recognized as modern leading-consumers as shown by the dramatic increase in the number of products that targeted women.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.99-106
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• 1998

Today's consumers have the behavior of purchasing that is self-value-centered and distinctly goal-conscious. Because of this trend the new shops that sell well have the characteristics that effectely transfers strong store-image. The starting point of selling is showing. To appeal to the sense of more consumers and to facilitate the act of consumption you should express more surely store and image of merchandise in the limited space of sales room. Especially in the compound living goods store which sell various items of products the role of presenting the whole merchandises attractive and organized is of utmost importance and the interior planning of show rooms and displaying the room according to the actual sales. According to this the goal of this study is to create not only the convenience of purchasing but also distinguished store image through organizing show rooms according to themes as a part of VMD strategy.