• Title/Summary/Keyword: Consumption of Goods

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The Purchasing Behavior of Fashion Goods According to Life Style and Role Model of Preteen Generation (프리틴세대의 라이프스타일과 역할모델에 따른 패션상품 구매행동)

  • Kwon, Yu-Jin;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.7 no.3
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    • pp.291-300
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    • 2005
  • The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

Reexamination of the Traditional Product Classification Theory as the Social Characteristics of Goods Become More Reflected in Consumption (전통적 상품분류방식의 문제점과 대안 모색: 상품의 사회적 특성화를 중심으로)

  • Yeo, Woon-Seung
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.103-129
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    • 2007
  • One of the most enduring concepts in the history of marketing thought relates to the classification of consumer goods. The product classification theory first proposed by Copeland(1923) has, with little modification, survived to the present day, and continues to be endorsed by the American Marketing Association and other related institutions some 80 years after it was first published. In truth, Copeland's classification is now outdated and bears little, if any, relevance to modern product advertising, retailing and consumption. In particular, it can not accommodate the fact that, in modern societies, consumer preoccupations with style, personal identity and status have meant that the social characteristics of goods, heavily promoted by brand managers who understand their markets, are key determinants of consumer choice and buyer behavior. In this respect, the author attempted to explore the reasons why product classification theory has been unresponsive to changes in market conditions over so many years and argue that its failure to embrace the many social influences on consumption and on consumer behavior is now its most serious weakness. And also, the author proposed the new categorization system of goods, based on the several existing literatures.

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The relationship between Consumption Behavior Characteristics and Golf Consumption Behavior According to the influence of Important Hitters of Golf Participants

  • Bae, Changhee;Park, Sunmun
    • International Journal of Advanced Culture Technology
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    • v.10 no.3
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    • pp.253-262
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    • 2022
  • The purpose of this study is to investigate the influence of golf participants' major hitting factors on their consumption behavior characteristics and golf consumption behavior. To achieve this objective, the study subjects were set as the population aged 20 years or older who use golf courses and driving ranges in Gwangju Metropolitan City and Jeollanam-do, and then 158 males and 172 females using cluster random sampling. A total of 300 persons were selected as the study subjects. The survey tool was the questionnaire method, and among the tools that had already been used to verify the reliability and validity of the questionnaire in domestic and foreign previous studies, it was reused or modified or supplemented according to the variables of this study. The collected data were winter-processed according to the purpose of analysis using the SPSS statistical program as follows. The results obtained through this process are as follows. First, it was found that the major players participating in golf had partial differences in the characteristics of golf consumption behavior. Second, it was found that the major hitters participating in golf had a partial difference in their golf consumption behavior. Third, it was found that the golf consumption behavior characteristics of golf participants partially affected the golf consumption behavior.

An Analysis on the Consumption Types by the Clothing Consumption Propensity(CCP) -Focused on Korean Female X-generation- (의류소비성향에 따른 소비유형분석 -20대 신세대 여성을 중심으로-)

  • 장은영
    • Journal of the Korean Society of Costume
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    • v.48
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    • pp.37-52
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    • 1999
  • The purpose of this study was to find out the clothing-consumption propensity(CCP) and to classify consumption types in CCP and to classify consumption types in CCP and to compare the classfied groups on their consumer characteristics among Korean female X-generation. The survey method was conducted for this study. The subjects are 477 Koran femal X-generation whose age ranges from 18 to 29 and who reside in Seoul and its adjoined areas. The span of the survey was February through March in 1998. the results were analyzed by using of SPSS/PC+package. 1. The clothing consumption motives among the female X-generation were the sensuous satisfaction for posession motive the were practical necessity of the purcahse successively in order. The clothing consumption attitude were the practical electicism the effective value the favorable attitude on low price goods toward sale items and the self-control over their consumption. 2. According to the CCP consumers were classified into five groups: electice and practical group ostentatious and extravagant group passive and economical group sensuous and practical group and sale-fond group. The respective group showed significant difference in the nine factors of the CCP. 3. Consumtion type group had significantly difference in lifestyle among consumer factor and materialistic propensity influence of economic recession follow consumption among social influence factors.

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Specialization, Firm Dynamics and Economic Growth

  • Cho, Jaehan;Ge, Zhizhuang
    • East Asian Economic Review
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    • v.23 no.2
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    • pp.169-202
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    • 2019
  • Productivity in agriculture or services has long been understood as playing an important role in the growth of manufacturing. In this paper we present a general equilibrium model in which manufacturing growth is stimulated by non-manufacturing sectors that provides goods used in both research and final consumption. The model permits the evaluation of two policy options for stimulating manufacturing growth: (1) a country imports more non-manufacturing goods from a foreign country with higher productivity and (2) a country increases productivity of domestic non-manufacturing. We find that both policies improve welfare of the economy, but depending on the policy the manufacturing sector responses differently. Specifically, employment and value-added in manufacturing increase with policy (1), but contract with policy (2). Therefore, specialization of the import non-manufactured goods helps explain why some Asian economies experience rapid growth in the manufacturing sector without progress in other sectors.

Determinants of Smartphone Conspicuous Consumption

  • Ricardo Lim;Donald L. Amoroso
    • Asia pacific journal of information systems
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    • v.33 no.3
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    • pp.573-602
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    • 2023
  • The smartphone is a necessary communication and productivity tool. Unlike other neutral, utilitarian technologies, smartphones are also a social display of wealth, i.e., of conspicuous consumption. Behavior around necessity and conspicuous goods are normally separate research tracks, and we can find no studies for technology products that exhibit both traits. We therefore propose a four-factor model that explains conspicuous consumption of "necessary" smartphones: dependency, social influence, the need for social connection, and convenience, in the United States, Mexico, and the Philippines. This paper provides confirmatory support for extant literature of the four constructs; it demonstrates the viability of the survey instrument across countries; and it shows similar effects among country models. Our structural model results imply the borderless nature of smartphone conspicuous consumption.

Household Debt and Consumer Spending in Korea: Evidence from Household Data

  • KIM, YOUNG IL;HWANG, MIN
    • KDI Journal of Economic Policy
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    • v.38 no.4
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    • pp.23-44
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    • 2016
  • Household debt in Korea raises concerns about the resilience of the economy due to its size and quality. Against this backdrop, we investigate if household leverage matters for private consumption in adverse economic environments even without severe financial disruptions. We find that the balance sheet positions in terms of the leverage ratio may weaken consumption growth. We also find that the depressive effect of debt on consumption may differ across types of consumer spending and household characteristics. In particular, the effects of indebtedness have been much stronger in relation to durable goods expenditures than in other areas. In addition, debtors in high-income (wealth) groups have also shown downward adjustments in consumption even more so than low-income (wealth) groups. These findings imply that debtors' precautionary behavior may serve as an important channel from leverage to consumer spending.

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Comparing Production- and Consumption- based CO2 Emissions by Economic Growth

  • Jooman Noh;Hong Chong Cho
    • Journal of Korea Trade
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    • v.26 no.8
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    • pp.21-36
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    • 2022
  • Purpose - Carbon emission standards are based on the "production-based carbon emissions" generated by the production of goods in the relevant country which were the existing measurement methods. However, can such carbon emissions measurement standards be established international? For example, some of the goods produced in developing countries are produced for the demand of developed countries. The method of measuring carbon emission based on the final demand of a certain country is called "consumption-based carbon emissions." This study compares productionand consumption-based CO2 emissions according to economic growth in ninety-three countries categorized by income level. Design/methodology - Our empirical model considers the difference between production- and consumption-based CO2 emissions according to economic growth. Also, our model investigated whether the EKC hypothesis in most of the previous studies that had been based on production-based emissions was also established in the consumption-based emission model. Considering the continuous characteristics of CO2, we utilized the generalized method of moments (GMM), specifically a system GMM econometric technique because CO2 in the previous period can affect CO2 in the present period. Findings - Our main findings can be summarized as follows: The results show that for the consumption-based CO2 emissions model, CO2 continuously increases as economic growth increases in the upper-middle income countries. The inverted U-shaped result was found in the case of the production-based model. However, in the lower-income countries, an inverted-U shape in which CO2 emissions decrease at some point as the economy grows in the production-based model does not appear. On the other hand, in the consumption-based model, an inverted U-shaped result was obtained when estimating with system-GMM. Additionally, the proportion of manufacturing, energy imports, and energy consumption had an effect on both the production- and the consumption-based model regardless of the group's CO2 emissions. On the basis of such assessments, policymakers need to consider not only production- but also consumption-based options. Originality/value - Previous studies have mainly focused on production-based CO2 emissions, with most of them revolving around economic growth or the effect of various social and economic factors on CO2 emissions. However, this study considers the relationship with economic growth using consumption-based emissions as a dependent variable by classifying ninety-three countries by income level.

An analysis of the changing trends of kyongjobi expenditure pattern and the related factors of kyongjobi expenditure of urban household (도시가계의 경조비 지출 변화추이와 관련 요인 분석)

  • 박명숙
    • Journal of the Korean Home Economics Association
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    • v.36 no.7
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    • pp.13-24
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    • 1998
  • An analysis of the changing trends of kyongjobi expenditure pattern from 1982 to 1996 and the related factors of kyongjobi expenditure of urban household in 1996 has been performed. Major findings were as follow: An average monthly expenditure was 20,036 won during the period, and the increased rate of monthly expenditure was 5.6 times in the past 15 years which was the twice as much as of the total consumption. The ratio of the total kyongjobi consumption was increased about 2 times during the period, and it was 2.96% in 1996. During the period, an average marginal consumption propensity was 0.0379, and it was dramatically increased from '93 to '94. Average income elasticity was 1.743 during the period and found out that it was luxury goods. The result of Anova and Tobit analysis showed that the level of consumption, number of earners, age and education had positive effect on kyongjobi. And in Seoul area, house owner, male(head of the household), and professionals spent more on kyongjobi than other. The present problems of custom, spending of kyongjobi, were discussed and the change of the custom was urged.

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Variables Affecting on the Rationality of Consumption Behavior of Adolescent Consumers (청소년소비자의 소비행동의 합리성에 영향을 미치는 요인)

  • 권미화;이기춘
    • Journal of Families and Better Life
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    • v.18 no.2
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    • pp.175-190
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    • 2000
  • The purpose of this study is to investigate variables affecting on rationality of consumption behavior of adolescent consumers. The findings from data analysis can be summarized as follows: 1) The degree of the rationality of whole consumption behavior, buying behavior, using behavior and disposing behavior is not so high. Especially the degree of making a buying plan before they buy gathering information according to buying plan and applying gathered information is low but presenting a claim for inferior goods is high. Adolescent consumers don't tend to use products to the end and to exchange or donate disusing products. 2) According to the result of multiple regression analysis, sex, grade, application of advertisement, influence of parents, saving value, conspicuous value, pro-environmental value, aesthetic value, enjoyable value are variables affecting on the rationality of consumption behavior of adolescent consumers.

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