• Culinary science and hospitality research
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• v.18 no.3
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• pp.72-89
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• 2012

This study aims to understand the influence of consumption value perceived by resort customers upon customer satisfaction and behavioral intention. Based on total 324 customers obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified total 4 hypotheses with AMOS program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, ${\chi}^2$=467.489(p<.001), df=326, CMIN/DF=1.434, GFI=.911, AGFI=.889, NFI=.881, CFI=.960, RMSEA=.037. The model's fit, as indicated by these indexes, was deemed satisfactory, thus it provided a good basic for testing the hypothesized paths. The result showed that the functional value(${\beta}$ .233, p<.01), social value(${\beta}$ .125, p<.05), emotion value(${\beta}$ .310, p<.001), epistemic value(${\beta}$ .144, p<.05) had a positive significant influence on customer satisfaction. Also, customer satisfaction(${\beta}$ .225, p<.01) had a positive significant influence on behavioral intention. The moderating effects by gender and marital status were found not to exist. Limitations and future research directions are also discussed.

• Journal of Distribution Science
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• v.10 no.12
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• pp.25-34
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• 2012

Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.47-57
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• 2016

This study was conducted to verify the relationships among the image of middle-low price chain hotels, service quality, consumption value, and customer emotion by using the AMOS 22.0 statistic package program. Confirmatory factor analysis and structural equation modeling methods employed for identifying the formulated hypothesis model. According to results, first, it is seen that the image of middle-low price chain hotels has positive effect on the service quality. Second, the image of middle-low price chain hotels has positive effect on the consumption value, and the consumption value has positive effect on the service quality. Third, the service quality does not have positive effect on the customer emotion. Last, the image of middle-low price chain hotels has positive effect on the customer emotion. In this study, we attempted to establish the management strategy device of middle-low price chain hotels by analyzing how the image of middle-low price chain hotels affect the service quality, consumption value, and customer emotion. As a result, when it comes to the service quality according to the image of middle-low price chain hotels, the conviction, in other words, the belief of the hotel staffs was the biggest one. In addition, when it comes to the consumption value according to the image of middle-low price chain hotels, the functional value, the kind service of the hotel staffs was seen as the highest satisfaction. More practical and theoretical implications for developing marketing strategy in context of middle-low price chain hotels has been suggested in conclusions.

• Journal of the Korean Society of Costume
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• v.32
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• pp.69-82
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• 1997

The purpose of this study was to investgate the social meaning and consumption values expressed on apparel advertisements In Teena-ger's magazines from 1976 to 1996. The results of this study were as follows. 1. As the number of the model in apparel advertisements was more than two people it was closely related to conformity and peer ac-ceptance of adolecent's developmental task. Also There were increasing number of foreign models and attractive and famous signers and talents. 2. The trend of appeals showed changing time and society. Since 1990 post-modern ap-proach has increased whereas rational and emotional approach were dominated in 1970s and 1980s. 3, The major consumption values in apparel advertisements were social value emotional value. From 1990 there were variety in consumption values related to adolescent's ap-parel advertisements. This results represented the possibility that apparel advertisements in adolescent's maga-zines not only mirror but mold change of con-sumption values and life style in adolescent. Especially to understand and predict the new generation in Korea educators and practi-tioners in Junior Fashion Market must try to study the current adolescent's life style and consumption values systematically.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.30 no.4
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• pp.159-166
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• 2018

The Korean fenestration energy consumption efficiency rating system only considers thermal performance of the heat transfer coefficient (U-value) and airtightness excluding optical characteristics of the solar heat gain coefficient (SHGC). This study analyzed annual heating and cooling energy requirements on the middle floor of apartment by optical and thermal performance of windows to evaluate the suitability of the rating system. One hundred and twenty-eight windows were analyzed using THERM and WINDOW 7.4, and energy simulation for a reference model of an apartment house facing south was performed using TRNSYS 17. The results showed that window performance was the main factor in the heating and cooling load. The heating load of the reference model was 539 kWh to 2,022 kW, and the cooling load was 376 kWh to 1,443 kWh. The coefficient of determination ($R^2$) of the heating and cooling loads driven from the SHGC were 0.7437 and 0.9869, which are more compatible than those from the U-value, 0.0558 and 0.4781. Therefore, it is not reasonable to evaluate the energy performance of windows using only the U-value, and the Korean fenestration energy consumption efficiency rating system requires a new evaluation standard, including SHGC.

• The Journal of Fisheries Business Administration
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• v.34 no.2
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• pp.131-139
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• 2003

The products of the quality certificated fisheries which are protected from environmental pollution, decomposition are hygienically safe and convenient for food. However, consumers have not yet understood the recognition of the system of quality certfication so far because of lack of demand on the quality certification fisheries. Above all, to put the system of the quality QC in place sucessfully, to understand the variation of consumer's inclination efficiently, the empirical study must be carried out by both consumer's take part in the market of the quality certificated fisheries products and how much the amount of consumption is in this market. The purpose of this study, under the preconditions where these have limited fisheries items in consumer's inclination survey, is to analyze the demand of QC though the Double Hurdle Model. Explanatory variables included were household characteristics such as housewives' age and education, her job, household income as well as their health perceptions and food purchase behaviors. Survey from 530 household was collected in Pusan City in 2003, of 502 were actually used for empirical analysis. The Double-hurdle framework proved to a better representation of the factors influencing the separate decision participation and consumption levels. According to the results of this study, whether or not, participating In the market of quality certicipating in the market of qualify certificated fisheries products is affected by how much experience and confidence these have got. housewives' having a job or not. Furthermore, the amount of consumption is mostly affected income. This value is attributed to the safety of QC fisheries products in comparison with regular fisheries. Findings suggest that the consumers put substantially high monetary value on safe food, such as high quality fisheries products. Therefore, first of all, legal and institutional systems should be clearly and strictly identified for the QC products.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.741-750
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• 2021

The budget deficit is closely related to expansionary fiscal policy as a fiscal instrument to encourage economic growth. This study aims to apply optimal control theory in the Keynesian macroeconomic model for the economy, so that optimal growth can be found. Macroeconomic variables include GDP, consumption, investment, exports, imports, and budget deficit as control variables. This study uses secondary data in the form of time series, the time period 1990 to 2018. Performing optimal control will result in optimal fiscal policy. The optimal determination is done through simulation, for the period 2019-2023. The discrete optimal control problem is to minimize the objective function in the form of a quadratic function against the deviation of the state variable and control variable from the target value and the optimal value. Meanwhile, the constraint is Keynes' macroeconomic model. The results showed that the optimal value of macroeconomic variables has a deviation from the target values consisting of: consumption, investment, exports, imports, GDP, and budget deficit. The largest deviation from the average during the simulation occurs in GDP, followed by investment, exports, and the budget deficit. Meanwhile, the lowest average deviation is found in imports.

• KIEAE Journal
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• v.8 no.4
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• pp.19-27
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• 2008

The carbon dioxide is brought from the energy consumption and regarded as a criteria material to estimate the Global Warming Potential. Building shares about 30% in national energy consumption and affects to environment as much as the energy consumption. But there is not enough data to forecast the amount of the carbon dioxide during the maintenance stage. Various factors are related with the energy consumption and carbon dioxide emission such as the physical area, the building exterior area, the maintenance type and location. Among these factors, the building carbon-dioxide emission can be estimated by the overall building characteristics such as the maintenance area, the number of household, the heating type, etc., The physical amount such as the thickness of the insulation and window infiltration could explained the limited scope and might not be use to estimate the total carbon-dioxide emission energy because the each value could not include or represent the overall building. In this paper, it provided the estimation model of the carbon-dioxide emission, explained by the overall building characteristics. These factors are shown as the maintenance area, no. of household, the heating type, the volume of the building, the ratio of the window to wall area etc., For providing the estimation model of th carbon-dioxide emission, it conducted the corelation analysis to filter the variables and suggested the estimation model with the power model and multiple regression model. Most of the model have a good statistics and fitted in the curve line.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.4
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• pp.603-610
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• 2021

In this paper, we extract the user's power consumption patterns, and model the optimal consumption patterns by applying the user's environment and emotion. Based on the comparative analysis of these two patterns, we present an efficient power consumption method through changes in the user's power consumption behavior. To extract significant consumption patterns, vector standardization and binary data transformation methods are used, and learning about the ensemble's ensemble with k-means clustering is applied, and applying the support factor according to the value of k. The optimal power consumption pattern model is generated by applying forced and emotion-based control based on the learning results for ensemble aggregates with relatively low average consumption. Through experiments, we validate that it can be applied to a variety of windows through the number or size adjustment of clusters to enable forced and emotion-based control according to the user's intentions by identifying the correlation between the number of clusters and the consistency ratios.

• Asian Journal of Business Environment
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• v.4 no.4
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• pp.39-49
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• 2014

Purpose - This study classified consumers' value inclination to find out ways to enhance consumers' eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination. Research design, data, and methodology - The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis. Results - Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention. Conclusion - Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.