• 한국조리학회지
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• 제18권3호
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• pp.72-89
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• 2012

본 연구는 국내 리조트를 이용하는 고객들이 인지하는 소비가치가 고객만족 및 행동의도에 미치는 영향을 고찰하고, 이러한 인과관계에서 성별과 결혼유무에 따른 조절효과를 검증하고자 하였다. 실증연구를 위해 확보된 324개의 표본을 바탕으로 연구모형의 신뢰성, 적합성 등을 검토하였고, 구조방정식 모형을 사용하여 총 4개의 가설을 검증하였으며, 모형의 적합도는 ${\chi}^2$=467.489 (p<.001), df=326, CMIN/DF=1.434, GFI=.911, AGFI=.889, NFI=.881, CFI=.960, RMSEA=.037등으로 조사되었다. 연구결과 소비가치의 하위 차원 중 상황적 가치를 제외한 기능적 가치, 사회적 가치, 정서적 가치, 진귀적 가치는 고객만족에 유의한 영향을 주는 것으로 조사되었으며, 고객만족은 행동의도에 유의한 영향을 미치는 것으로 조사되었다. 이를 통해 고객들이 인지하는 리조트의 소비가치는 고객만족에 유의한 영향을 미쳐, 결과적으로 행동의도에 긍정적인 태도를 형성하게 된다는 것을 확인 할 수 있었다. 한편 소비가치가 고객만족 및 행동의도에 미치는 영향에 있어서 성별과 결혼유무에 다른 조절효과를 분석한 결과 성별과 결혼유무에 따른 조절효과는 존재하지 않는 것으로 조사되었다.

• 유통과학연구
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• 제10권12호
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• pp.25-34
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• 2012

Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

• 한국조리학회지
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• 제22권7호
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• pp.47-57
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• 2016

본 연구는 중저가 체인 호텔 이미지가 서비스 품질과 소비가치 및 고객감정에 미치는 영향 관계를 분석함으로 AMOS 22.0 통계 패키지 프로그램을 활용하여 분석하였고, 사용된 통계기법은 측정도구의 단일 차원성으로 확인적 요인분석, 항목의 인과관계 검증으로는 구조방정식 모형을 사용하였다. 가설 검증 결과, 첫째, 중저가 체인 호텔 이미지는 서비스 품질 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 중저가 체인 호텔 이미지는 소비가치 정(+)의 영향을 미치는 것으로 나타났으며 셋째, 소비가치는 서비스 품질의 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 서비스 품질은 고객 감정 정(+)의 영향을 미치지 않는 것으로 나타났으며, 다섯 번째, 중저가 체인 호텔 이미지는 고객 감정 정(+)에 영향을 미치는 것으로 나타났다. 본 연구에서 중저가 체인 호텔 이미지가 서비스 품질, 소비가치 및 고객감정에 미치는 영향을 분석함으로써 중저가 체인 호텔의 경영 전략적인 방안을 수립을 하려고 하였다. 그 결과, 중저가 체인 호텔 이미지에 따른 서비스 품질에서는 확신성 즉, 호텔직원들의 믿음이 가장 컸으며, 중저가 체인 호텔 이미지 따른 소비가치에서는 기능적 가치 즉, 호텔직원들의 친절한 서비스가 가장 높은 만족도로 나타났다. 따라서 이는 중저가 체인 호텔을 운영하는데 중요한 마케팅 전략으로 사료된다.

• 복식
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• 제32권
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• pp.69-82
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• 1997

The purpose of this study was to investgate the social meaning and consumption values expressed on apparel advertisements In Teena-ger's magazines from 1976 to 1996. The results of this study were as follows. 1. As the number of the model in apparel advertisements was more than two people it was closely related to conformity and peer ac-ceptance of adolecent's developmental task. Also There were increasing number of foreign models and attractive and famous signers and talents. 2. The trend of appeals showed changing time and society. Since 1990 post-modern ap-proach has increased whereas rational and emotional approach were dominated in 1970s and 1980s. 3, The major consumption values in apparel advertisements were social value emotional value. From 1990 there were variety in consumption values related to adolescent's ap-parel advertisements. This results represented the possibility that apparel advertisements in adolescent's maga-zines not only mirror but mold change of con-sumption values and life style in adolescent. Especially to understand and predict the new generation in Korea educators and practi-tioners in Junior Fashion Market must try to study the current adolescent's life style and consumption values systematically.

• 설비공학논문집
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• 제30권4호
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• pp.159-166
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• 2018

The Korean fenestration energy consumption efficiency rating system only considers thermal performance of the heat transfer coefficient (U-value) and airtightness excluding optical characteristics of the solar heat gain coefficient (SHGC). This study analyzed annual heating and cooling energy requirements on the middle floor of apartment by optical and thermal performance of windows to evaluate the suitability of the rating system. One hundred and twenty-eight windows were analyzed using THERM and WINDOW 7.4, and energy simulation for a reference model of an apartment house facing south was performed using TRNSYS 17. The results showed that window performance was the main factor in the heating and cooling load. The heating load of the reference model was 539 kWh to 2,022 kW, and the cooling load was 376 kWh to 1,443 kWh. The coefficient of determination ($R^2$) of the heating and cooling loads driven from the SHGC were 0.7437 and 0.9869, which are more compatible than those from the U-value, 0.0558 and 0.4781. Therefore, it is not reasonable to evaluate the energy performance of windows using only the U-value, and the Korean fenestration energy consumption efficiency rating system requires a new evaluation standard, including SHGC.

• 수산경영론집
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• 제34권2호
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• pp.131-139
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• 2003

The products of the quality certificated fisheries which are protected from environmental pollution, decomposition are hygienically safe and convenient for food. However, consumers have not yet understood the recognition of the system of quality certfication so far because of lack of demand on the quality certification fisheries. Above all, to put the system of the quality QC in place sucessfully, to understand the variation of consumer's inclination efficiently, the empirical study must be carried out by both consumer's take part in the market of the quality certificated fisheries products and how much the amount of consumption is in this market. The purpose of this study, under the preconditions where these have limited fisheries items in consumer's inclination survey, is to analyze the demand of QC though the Double Hurdle Model. Explanatory variables included were household characteristics such as housewives' age and education, her job, household income as well as their health perceptions and food purchase behaviors. Survey from 530 household was collected in Pusan City in 2003, of 502 were actually used for empirical analysis. The Double-hurdle framework proved to a better representation of the factors influencing the separate decision participation and consumption levels. According to the results of this study, whether or not, participating In the market of quality certicipating in the market of qualify certificated fisheries products is affected by how much experience and confidence these have got. housewives' having a job or not. Furthermore, the amount of consumption is mostly affected income. This value is attributed to the safety of QC fisheries products in comparison with regular fisheries. Findings suggest that the consumers put substantially high monetary value on safe food, such as high quality fisheries products. Therefore, first of all, legal and institutional systems should be clearly and strictly identified for the QC products.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.741-750
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• 2021

The budget deficit is closely related to expansionary fiscal policy as a fiscal instrument to encourage economic growth. This study aims to apply optimal control theory in the Keynesian macroeconomic model for the economy, so that optimal growth can be found. Macroeconomic variables include GDP, consumption, investment, exports, imports, and budget deficit as control variables. This study uses secondary data in the form of time series, the time period 1990 to 2018. Performing optimal control will result in optimal fiscal policy. The optimal determination is done through simulation, for the period 2019-2023. The discrete optimal control problem is to minimize the objective function in the form of a quadratic function against the deviation of the state variable and control variable from the target value and the optimal value. Meanwhile, the constraint is Keynes' macroeconomic model. The results showed that the optimal value of macroeconomic variables has a deviation from the target values consisting of: consumption, investment, exports, imports, GDP, and budget deficit. The largest deviation from the average during the simulation occurs in GDP, followed by investment, exports, and the budget deficit. Meanwhile, the lowest average deviation is found in imports.

• KIEAE Journal
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• 제8권4호
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• pp.19-27
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• 2008

The carbon dioxide is brought from the energy consumption and regarded as a criteria material to estimate the Global Warming Potential. Building shares about 30% in national energy consumption and affects to environment as much as the energy consumption. But there is not enough data to forecast the amount of the carbon dioxide during the maintenance stage. Various factors are related with the energy consumption and carbon dioxide emission such as the physical area, the building exterior area, the maintenance type and location. Among these factors, the building carbon-dioxide emission can be estimated by the overall building characteristics such as the maintenance area, the number of household, the heating type, etc., The physical amount such as the thickness of the insulation and window infiltration could explained the limited scope and might not be use to estimate the total carbon-dioxide emission energy because the each value could not include or represent the overall building. In this paper, it provided the estimation model of the carbon-dioxide emission, explained by the overall building characteristics. These factors are shown as the maintenance area, no. of household, the heating type, the volume of the building, the ratio of the window to wall area etc., For providing the estimation model of th carbon-dioxide emission, it conducted the corelation analysis to filter the variables and suggested the estimation model with the power model and multiple regression model. Most of the model have a good statistics and fitted in the curve line.

• 한국정보통신학회논문지
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• 제25권4호
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• pp.603-610
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• 2021

본 논문에서는 사용자의 전력소비패턴을 추출하고 사용자의 환경 및 감성을 적용한 최적 소비패턴을 모델링한 후, 이 두 가지의 패턴을 비교 적용하여 사용자의 전력소비행위 변화를 통한 전력의 효율적 사용 방법을 제시한다. 유의미한 소비패턴을 추출하기 위하여 벡터 표준화 및 이진 데이터 변환방법을 사용하고, k-평균 군집화를 적용한 앙상블의 합집합에 대한 학습과 k값에 따른 지지도를 적용하였으며, 최적 전력소비패턴 모델은 상대적 평균 소비량이 적은 앙상블 합집합에 대한 학습 결과를 기준으로 강제 및 감성 제어를 적용하여 생성하였다. 실험을 통하여 전력소비행위 변화 유도대상 추출 시 클러스터의 수와 일치율 간의 상관관계를 파악함으로써, 사용자의 의도에 따라 강제 및 감성 기반의 제어가 가능하도록 클러스터의 수나 크기 조절을 통한 다양한 윈도우에 적용할 수 있음을 검증하였다.

• Asian Journal of Business Environment
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• 제4권4호
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• pp.39-49
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• 2014

Purpose - This study classified consumers' value inclination to find out ways to enhance consumers' eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination. Research design, data, and methodology - The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis. Results - Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention. Conclusion - Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.