• Title/Summary/Keyword: Consumption Barriers

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Study on the Strategy of CO2 Reduction Technology in Vehicle according to CO2 Emissions Regulation in EU - Focusing on Auxiliary Energy Improvement - (유럽 CO2 감축법에 따른 차량 CO2 감축 기술 전략에 관한 연구 - 보기류 개선을 중심으로 -)

  • Seok, Kyu-Up;Yoon, Hyoung Jin
    • Transactions of the Korean Society of Automotive Engineers
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    • v.23 no.2
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    • pp.230-238
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    • 2015
  • The main purpose of this paper is to suggest opportunities for reducing $CO_2$ emission in energy conversion of a vehicle, focused on auxiliary energy improvement in the automotive field. As part of worldwide efforts to curb global warming and to protect the domestic industry as trade barriers, many countries have set goals to regulate greenhouse gas emissions. As an example, new $CO_2$ emission regulation in EU was expected to go into effect strictly in 2020. Therefore, global car-makers need to establish strategic responsiveness of the regulations. This paper shows $CO_2$ economic value by using the correct interpretation of the relevant laws and regulations. The $CO_2$ value analyzed using quantitative figures leads to the possibility of auxiliary(accessories, HVAC, electric apparatus etc.) technology for improving fuel economy. As a result, this study generalizes the meaning of electric power saving for each driving mode by auxiliary energy improvement.

Determinants of purchase intention for vegan fashion products - Application of the modified planned behavior model - (비건 패션제품 구매의도 결정요인 - 수정된 계획행동모델의 적용 -)

  • Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.125-139
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    • 2018
  • This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.

Qualitative Research on Cultural Center Customers' Shopping Behaviors and Image Building of the Department Store

  • Park, Hyo-Eun;Yoh, Eun-Ah
    • The International Journal of Costume Culture
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    • v.12 no.1
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    • pp.52-70
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    • 2009
  • Department store has actively expanded cultural center services by providing a series of educational courses in order to increase customer visits, enhance customer satisfaction, and ultimately increase sales. In this study, cultural center members' shopping behaviors and image building of the department store were explored through focus group interviews. Results generated from a total of 7 focus group interviews with female cultural center members in their 30's through 60's are as follows. First, the consumer group who attends courses for their own purpose is 45 to 55 year-old female customers who are actively involved in consumption at the department store for their own clothing, food and restaurant. They are not often engaged in impulsive either group shopping for clothing. They are satisfied with class quality compared to low tuition whereas dissatisfied with busy schedule of a lecture room and lack of special discount benefits for members. Second, the other consumer group who attends courses for their children is consumers in their 30's. They are charged in shopping for clothing for their husbands, children, and themselves. They are suffering time poverty due to nurturing their children, therefore, they want to shop more in the department store on the day of class. However, expensive kids-care facilities are barriers to do it. Convenience, familiarity and center of culture are important images of the department store, developed through frequent visits of these customers. Eight implications for marketing strategies were generated based on study results.

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Development of Smart Phone Application With Spectrometer for u-Health Service (u-Health 서비스를 위한 스마트폰용 스펙트럼 측정 시스템 개발)

  • Kim, Dong-Su;Lee, Seo-Joon;Lee, Tae-Ro
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.261-269
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    • 2013
  • Ubiquitous healthcare is a recent technology and a new methodology of medical diagnosis and medical care. However, in order for u-Healthcare service to become a general technology, there are some technological barriers(mobility, minimization, battery consumption etc) to overcome. In this paper, we developed a spectrum analysis system for smart phones. The results showed that compared to other solutions, our's were not only small in size but also almost the same in performance(reproducibility comparison experiments, Spectrum, Calibration Curve and Prediction). Therefore, the proposed solution is expected to be widely used in u-Health area.

Overcoming Electrical Energy Efficiency Gap in Nepal's Residential Sector

  • Thapa, Shahadev;Kim, Yun Seon
    • Asia Pacific Journal of Business Review
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    • v.3 no.1
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    • pp.19-38
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    • 2018
  • The energy intensity of Nepal is economically not worthy, lacks eco-friendly and importantly not sustainable, and almost four times the average global energy intensity. Considerable efforts have been exercised to reduce the energy gap yet, it is still much to achieve. Nation priority on energy sector was envisaged with promulgation of investment friendly rules and law in hydropower and renewable technology even though, could not harness the sufficient energy. In amid of this acute energy crisis, the government launched the Nepal Energy Efficiency Programme (NEEP) with technical assistance from German International Cooperation (GIZ). Energy Efficiency (EE) practice is the most cost-effective method to reduce the supply and demand gap, reduce on greenhouse gases and pollution, and deter on import of petroleum products which finally improves on trade imbalance. This paper had proposed a framework of energy management team to promote energy efficient technologies in residential consumer. The energy management teams study the past records of energy use pattern of consumers and suggest appropriate technology for energy saving options. The paper provides some reviews of energy efficiency initiatives undertaken by the concern regulatory body which highlights the current status. The comprehensive knowledge acquired through exploratory research is implemented in this paper to identify the various barriers that domestic consumer is experiencing towards the active participation in energy efficiency program launched by the Government of Nepal.

Environment Factors Affecting Childhood Obesity: Voices from Students, Parents, and Teachers with Photograph (포토보이스를 이용한 아동 비만에 영향을 주는 환경 요인에 관한 탐색적 연구)

  • Park, Eunok;Lee, Hyo Young
    • Journal of Korean Academy of Nursing
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    • v.49 no.3
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    • pp.254-262
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    • 2019
  • Purpose: This study aimed to explore the environmental factors affecting childhood obesity using photovoice from the perspectives of students, parents, and teachers in the community. Methods: Six school students, seven parents, and seven school teachers completed an assignment requiring them to take 24 pictures and participate in group discussions. After training session, the participants were asked to take pictures associated with food and physical activity environments related to childhood obesity at home, school, and within their communities for two weeks and to submit the pictures with records. Each group had four sessions for discussion. Results: School cafeteria, convenience stores near schools, instant food and fast food joints, food delivery, and high-calorie snacks comprised the food environmental factors. Lack of physical activity classes at school, commuting by car, barriers to physical activity, and use of smart-phone were environmental factors that inhibited physical activity. Conclusion: To reduce childhood obesity, the creation of a supportive environment for encouraging the consumption of healthy foods and enhancing physical activity should be considered. Modifications of and improvement to the obesogenic environment might be a good strategy to prevent and reduce childhood obesity.

The Role of Environmental Education in Increasing Potential Green Consumers

  • Hyein, WOO
    • East Asian Journal of Business Economics (EAJBE)
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    • v.11 no.1
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    • pp.31-40
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    • 2023
  • Purpose - The prior literature indicated that green consumerism encouragements and programs have led to strict standards against environmental issues, thus reducing emissions from motors and engines and improving clean-burning energy options. The present study seeks to elaborate on the responsibility of ecological education in amplifying potential green consumers. Research design, Data, and methodology -The justification of the qualitative literature method used in this research is essential because, through the extensive explanation, justification and description of the methods used, researchers can enhance the trustworthiness of the research to a particular or designated audience. Result - Environmental education helps customers worldwide recognize the barriers to purchasing green products at every purchase level. Prior studies pointed out that after environmental education, consumers are much more willing to go greener in their consumption and safeguard the environment. Customers want to act green; however, they anticipate companies to lead the way. Conclusion - This research suggests that reusing prevailing resources creatively implies that fewer dollars are spent buying novel stock to generate green products. Although establishing a green company is expensive, it saves a lot of cash over time. Greening procedures can lead to efficiency gains by minimizing energy costs, permitting companies to acquire green tax credits.

The Impact of the Subscription Economy on the Creation, Consumption and Distribution of the Art Market: Focused on Artnomics Gallery K (구독경제가 미술시장의 창작, 소비, 분배에 미치는 영향 - 아트노믹스 갤러리 K를 중심으로 -)

  • Han, Hyemi;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.57
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    • pp.33-58
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    • 2021
  • The purpose of this study is to understand the impact of the subscription economy on the contemporary art market in terms of creation, consumption and distribution of artwork. To accomplish the aim of this study, we conducted a case study of Artnomic Gallery K borrowing the theoretical perspective from Alexander(2003)'s Modified Cultural Diamond model. In this paper, we collected data through reviewing the secondary document and conducting in-depth interviews with 10 experts and consumers in the art market. As a result, the subscription economy eases the traditional art trade, which is heavily focused on a small number of market arts, by encouraging artists to create various works. The transition to subscription in the purchase of art contributes to lowering the barriers to entry into the art market by reducing the financial burden on consumers in terms of consumption. In terms of distribution, this founding of this article shows that the experts of Gallery K are the main actors in selecting the works that consumers subscribe to. Therefore, in this study, it is of academic significance to discuss that the filtering effect of the distribution system emphasized by Alexander(2003) is effective even in the art trading system to which a new form of economic activity - the subscription economy - is applied.

Factors Affecting Carbon-Labeling Brand Loyalty : Applying Value-Attitude-Behavior Model (탄소라벨링 브랜드 충성도를 결정하는 요인: 가치태도행동 모형의 적용)

  • Kim, Gwang-Suk;Park, Kyungwon;Park, Kiwan
    • Journal of Environmental Policy
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    • v.13 no.3
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    • pp.109-133
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    • 2014
  • With a growing concern about climate change and green house gases mitigation, carbon labeling policy has been launched in several countries as an environmental policy which connects low carbon production to low carbon consumption. This research aims to propose a model that explains consumers' attitude and brand loyalty toward carbon labeling products. This model specifies the consumer's psychological processes by which consumer values, such as autonomy and environmental values, affect carbon labeling product and corporate images and finally form brand loyalty toward carbon labeling products. Panel data were collected in two separate surveys and analyzed using a structural equation technique. Results are summarized as follows. First, consumers' autonomy value(AV) positively affects locus of control(LC) and corporate image(CI). Second, consumers' environmental value(EV) positively influences perceived consumer effectiveness(PCE), which in turn has a negative effect on perceived barriers(PB). Perceived barriers finally affect product image(PI) negatively. Third, both corporate image and product image have causal relationships with brand loyalty. Our results suggest that carbon labeling policy contributes not only to the reduction of greenhouse gases but also to the increase of consumers' attitude and brand loyalty toward carbon labeling products. This research also provides governments with directions for efficient environmental policy and firms with guidance on effective marketing strategies about carbon labeling.

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A Study on Policy Alternatives for Major Changes in the Korea's Agricultural Energy System (우리나라 농업 에너지체계의 전환을 위한 정책대안 연구)

  • Jung, In-Whan;Ko, Soon-Chul
    • Journal of Agricultural Extension & Community Development
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    • v.11 no.2
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    • pp.251-265
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    • 2004
  • The agricultural sector's economic structure in Korea is regarded to encounter major barriers on the way toward revitalizing its economic prosperity. Among many, the energy-related problem is one of prime nuclei embedded in the country's agricultural sector. The ought-to-come structural changes in the country's agricultural energy system hinge upon the central government's policy direction as well as efforts of local governments and local farming community members. The indirect aids via 'cross subsidy' of electricity tariff rate and 'tax-exempt price' of oil fuels are two notable causes of the unsustainable energy consumption pattern in the country's agricultural sector. As measures, demand-side management(DSM) and energy-efficiency promotions are regarded to be the most attractive methods for energy conservation and economic productivity as well. Development of renewable energy sources are also receiving a great deal of attention for the long-term alternatives to the country's existing oil-based agricultural production mode. This study examines the contributive potential of DSM approaches and renewables-based technologies. With the critical evaluation on the concurrent adversities of the country's agricultural energy system, various sources of renewable energy-solar power, wind power, biomass, etc.-are examined for the purpose of technological and economical viability. As sufficient potentials of renewable energy sources are being estimated, both the system production cost and the installation cost for the county's rural areas are expected to lower in the long term. DSM options are also evaluated to be fruitful even in the short term. Both the public and civil arenas must galvanise each side's effort in order to promote these policy options and community potentials.

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