• 제목/요약/키워드: Consummer-Behavior

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한국주부(韓國主婦)의 육가공(肉加工) 구매행동(購買行動)에 관한 실증적(實證的) 연구(硏究) - 육가공품(肉加工品)에 대한 소비자(消費者) 인식분석(認識分析) - (The Positive Study on Consumer Behavior of Korean Housewives about Meat Processing Products - I. Consummer's Recognition on Meat Processing Products -)

  • 윤맹호
    • 한국식생활문화학회지
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    • 제1권3호
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    • pp.219-229
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    • 1986
  • The consumption of meat processing products in was creased in Korean recently. Morever the demand of tasted meat processing products being gradual increase in general tendency, and so we expect that in the continuing of westernizing for food life and universalizing of urvanism, the demand of meat processing products. In order to improve the marketing strategies for the meat processing industries, consummeris particular behaviors were analyzed as for consummer's recognition, recognition of problem, the evaluation of substitutional proposal, the decision of purchasing intention an purchasing behavior and the evaluation of post-purchasing to the meat processing products.

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어머니의 소비자 행동이 유아기 자녀의 소비자 행동에 미치는 영향에 관한 연구 (The Interelationship of the Consumer Behavior between Mother and Their Early Children)

  • 김덕순;유경애
    • 한국생활과학회지
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    • 제6권2호
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    • pp.83-93
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    • 1997
  • In order to adapt to the economic change with the rapid world change, the wise consumers should have positive cognizance of their roles and are requested to fulfil their duties as a consummer. Such capability of the consumer could be acquired from home, mass media and school, and specially the role of mother at home would have a great influence on their early children's consummer activities. The purpose of this study was to investigate the interrelationship of the consumer behavior between mother and their children. As a result of this study, the mother with higher educational background could manage effectively the allowance of the children. The mother with older age had a great influence on the consumer's role of the children and high record of the execution. Employed mother had higher level of execution for the consumer's rights than their count part. Accordingly, the consumer behavior of the mother will have an influence on the children's consumer behavior. Such a result showed the meaningful statistic relations(r=3.6, p<.001) for the economy activity of the children the home management and economy life of the mother, and the purchasing activity of the children including the execution of the consumer's right. In their regard, there was the significant statistic relations(r=19, p<.05) between the children's pocket money and the housekeeping management of the mother. In the meantime, it showed that another changing factor concerned with the consumer behavior of the mother have little influence the children's allowance.

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국제유가와 소비자물가의 변동 (The Relationship between World Oil Price and Consummer Price Index in Korea)

  • 김영덕
    • 자원ㆍ환경경제연구
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    • 제9권2호
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    • pp.373-391
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    • 2000
  • This paper investigates the existence of a long-run relationship between world oil price and consumer price index for Korea during 1983~1999. The cointegration and error correction modelling approaches have been applied. Empirical results suggest that there exists a long-run relationship among world oil prices. consumer prices, M2 and a production gap variable. The dynamic behavior of the relationship has been investigated by estimating a error correction model, in which the error correction term have been found significant. The error correction model has also been found to be robust as it satisfy almost all relevant diagnostic tests.

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구조방정식을 이용한 스마트폰 게임의 지속적 사용의도와 추천에 미치는 영향에 관한 실증적 연구 (An Empirical Study on the Influential Factors to User's Continuos Usage and Recommendation of SmartPhone-Games)

  • 권혁인;김호일;최용석
    • 한국게임학회 논문지
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    • 제11권6호
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    • pp.115-125
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    • 2011
  • 최근 스마트폰 사용자의 급격한 증가는 스마트폰게임 시장의 큰 성장을 가져왔으며 고 부가가치 시장으로서의 입지를 굳히고 있다. 이에 새롭게 부각되는 스마트폰게임에 대한 다각적인 연구가 야기되고 있으나 기존 연구가 스마트폰 이전의 휴대폰을 대상으로 연구가 대부분 이루어져 스마트폰 중심의 새로운 확장 연구가 필요한 실정이다. 따라서 선행연구를 통해 도출한 스마트폰게임의 구매영향요인을 토대로 구매의도, 구매행동, 만족, 추천, 지속사용 간의 영향관계를 알아봄으로서 추천과 지속사용에 영향을 미치는 핵심 요인을 도출하고자 하였다. 이를 위해 스마트폰 사용자 커뮤니티 등을 통해 수집한 설문응답자료 293부를 분석에 이용하였으며 변인들 간의 영향관계 분석에 이점을 가진 구조방정식 모델을 채택하였다. 본 연구를 통하여 얻은 핵심 요인들은 차후 스마트폰게임 관련 비즈니스 시장에서 좀 더 효율적으로 개발을 수행하고 보다 가시적인 성과를 거둘 수 있는 유용한 시사를 제공해 줄 수 있을 것이다.