• Journal of the Korean Society of Costume
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• 제63권8호
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• pp.143-155
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• 2013

The outdoor apparel market has been growing very fast recently, and consumers are spending more time doing outdoor activities for their leisure. As the outdoor apparel market is growing, it has started to combine functionality with style to provide more diverse designs and colors for all ages. The increase of interest in heathy life-styles, outdoor activities, and leisure has lead to a rise in demand for outdoor apparel. Now outdoor apparel have become a part of people's daily casual wear in addition to being worn for outdoor activities. This study is focused on a outdoor jacket design which is used as down-alternative material and the purpose of this study is to design outdoor jackets using a down-alternative fabrics that improve the thermal and lightweight effects for clothing comfort, and increase the satisfaction of wearing down-alterative outdoor jacket. The research of this paper was done by using a questionnaire survey. The survey was used to examine the male customers' outdoor activities, purchase behaviors, place, expense and design preferences. Then, down-like fabric was used to make the prototype down jacket and its design, function, and satisfaction with wearing compared with other brands down jacket products were analyzed. Although duck down fabrics are representative of outdoor jackets, they have many problems that need to be solved such as feathers falling out or its vulnerability to moisture. They have competitive prices compared to down jackets so down-alternative jackets are able to gain more proportion of its market share.

• The Journal of Industrial Distribution & Business
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• 제11권1호
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• Fashion & Textile Research Journal
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• 제19권5호
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• pp.579-588
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• 2017

This study investigates the wearing behavior and athleisure wear design preferences of women in their twenties as related to the design development of athleisure wear. A questionnaire survey was conducted on 185 women in their 20s. The survey was conducted from September to October 2016. Questionnaire items consisted of respondents' general items, athleisure wear and preference related items, and athleisure wear purchase related items. We collected 185 questionnaires from participants; subsequently, 169 were used as analytical data (except for incomplete questionnaires). The results of the study are as follows. Fit and wear comfort was the most important factor in the selection of athleisure wear. As a result of investigating the popularity of the athletic wear brand, the preference for the total sportswear brand was higher than the professional athletic wear brand. When the preferred colors were examined, the achromatic colors were ranked higher than chromatic colors. An examination of the preferred designs according to items indicated that the bra top preferred the 'U' shaped front plate and the 'Y' base basic type; in addition, T-shirts with the round neckline and the 1/4 length sleeves were preferred as tops. Leggings preferred long length type. It is necessary to develop a brand that matches the preference of the twenties' consumers by adjusting the aged target that can avoid the overheated competition and develop a niche market.

• Archives of design research
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• 제18권2호
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• pp.123-132
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• 2005

In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of a product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Conclusively, this study aimed at providing materials for developing product design by presenting an esthetic guideline and to put these materials to practical use. The study also investigated other considered elements classified by manufactures and the importance of esthetic factors and its influence on consumer tastes.

• The Research Journal of the Costume Culture
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• 제23권5호
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• pp.778-792
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• 2015

The purpose of this study is to identify women (aged from 49~59), who have recently emerged as consumers, and their clothing preferences, and it suggests how to make jackets provide better fit and wearability. The results of the study are as follows. In drafting a pattern for size 66 tailored collar jacket with an X-silhouette, it was made with front waist length measuring B/4+1.5 cm, a back length of B/4+1.3 cm, an armhole depth of B/4, a hip ease of H/4+1.2 cm and a sleeve opening of 34.5 cm, to allow for easy movement. In drafting a size 66 high neck collar jacket, it was made with a front and back waist length measuring B/4+1.5 cm, an armhole depth of B/4, a hip ease of H/4+1.2 cm and a sleeve opening of 35 cm. In drafting a size 66 sports collar jacket with an A-silhouette, it was made with front and back waist lengths measuring B/4+1.5 cm, an armhole depth of B/4, and a side dart of 1.3 cm, to provide raglan sleeves. The last experimental jacket pattern improved the appearance and moving fitness evaluation especially for shoulder and arm movement. Based on analysis, jackets were made and subjected to an appearance evaluation using multi-modules to test the level of wearing satisfaction for each fabric and silhouette. the results of the multi-module wearing tests indicate that the preferred silhouettes caused less stressful situations in terms of both psychological and physiological signals.

• Proceedings of the Korean Association for Survey Research Conference
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• 한국조사연구학회 2001년도 춘계학술대회
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• pp.83-107
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• 2001

The contingent valuation method used survey questions to elicit people's preferences for public goods by finding out what they would be willing to pay for specified improvement in them. The method is thus aimed at eliciting their willingness to pay in money amounts. It circumvents the absence of markets for public goods by presenting consumers with hypothetical markets in which they have the opportunities to buy the good in question. The hypothetical markets may be modeled after either a private goods market or a political market. Respondents are presented with material, often in the course of a personal interview conducted face to face. An on-site survey was conducted to 1107 randomly selected P-mountain users using a dichotomous choice questionnaire for the contingent valuation method. Seventeen different bid sets were chosen ranging from the lowest bid of 300won to the highest bid of 2,100won to elicit a reasonable entrance fee in the suggested bid had been determined, and the expected value of willingness to pay was estimated using binary-logit model. The average public value of P-mountain per individual user was estimated to be 1,055.92won∼1,995.61won according to the binary-logit model. The economic value of this P-mountain which includes both use value and existence value can be determined by aggregating the average value giving total willingness to pay for the entire population, in this case 5.491 billion ∼ 10.377 billion.

• Survey Research
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• 제2권2호
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• pp.83-107
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• 2001

The contingent valuation method uses survey questions to elicit people's preferences for public goods by finding out what they would be willing to pay for specified improvement in them. The method is thus aimed at eliciting their willingness to pay in money amounts. It circumvents the absence of markets for public goods by presenting consumers with hypothetical markets in which they have the opportunities to buy the good In question. The hypothetical markets may be modeled after either a private goods market or a political market. Respondents are presented with material, often in the course of a personal interview conducted face to face. An on-site survey was conducted to 1107 randomly selected P-mountain users using a dichotomous choice questionnaire for the contingent valuation method. Seventeen different bid sets were chosen ranging from the lowest bid of 300won to the highest bid of 2, 100won to elicit a reasonable entrance fee in the hypothetical market. The probability of an individual user's willingness to pay for the suggested bid had been determined, and the expected value of willingness to pay was estimated using binary-1ogit model. The average public value of P-mountain per individual user was estimated to be 1,055.92won ~ 1,995.61won according to the binary-logit model. The economic value of this P-mountain which includes both use value and existence value can be determined by aggregating the average value giving total willingness to pay for the entire population, in this case 5.491 billion ~ 10.377 billion.

• Journal of the Korean Society of Costume
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• 제65권8호
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• pp.1-21
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• 2015

The purpose of this study is to investigate the self-image of men and the characteristics of their fashion styles, as they are fast becoming an influential consumer group. Men in the thirties and forties who had a higher-than-average interest in fashion were surveyed online and the results from this study are as follows. In terms of variations of self-image connected to situations, we found that there were strong relationships between the preference of the "charming & romantic" image to private meet-ups with acquaintances, "intelligent & classy" to official events, "rational & realistic" to everyday work in an official setting, and "modest & ordinary" to complex situations including family occasions and customary events. Those who aimed for "urban refinement - sensitive" appeal also preferred a "charming & romantic" self-image, while pursuing a "classic & modern" fashion style for official settings and a "gentle & charming" style in private settings. Those who aimed for "stable elegance - intelligent" youth" image preferred the "intelligent & classy" image, while pursuing a "stable & intelligent" fashion style in official settings, and an "intelligent yet active & young" style in private settings. Those who aimed for "rational practicality - comfortable activity" image preferred a "rational & realistic" self-image, while pursuing a "rational & practical" fashion style in official settings, and a "comfortable & active" style in private settings. Those who aimed for "ordinary modesty - plain simplicity"preferred a modest and ordinary self-image, while pursuing an ordinary fashion style, and a simple style in private settings. The various situational assessments used in this study to analyze the fashion-related circumstances for male consumers can be utilized in upcoming studies, and can be an effective indicator of situational consumer preferences in terms of men's fashion marketing and product planning strategies.

• Journal of the Korean Society of Costume
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• 제58권1호
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• pp.151-160
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• 2008

`Early adopters,` a term first used by Everett Rogers in 1957, refers to people who are among the first to try a new product and like to evaluate the product for others. Early adopters in the digital age of the 21st century, greatly influence others by exchanging information on products and writing product reviews on Internet boards. Technological products have recently been released in the fashion world to become important fashion items, and early adopters are active buyers of these products. The purpose of this study is to examine the values and characteristics of early adopters as consumers of technological fashion products, and present a standard for designing fashion products in the future. This study was based on documentary research, Internet research and in-depth interviews. Documentary research was carried out to examine the lifestyles, characteristics and consumption habits of early adopters. Internet research was done to understand the tendencies of Korean early adopters, and a total of 18 websites were studied in 7 product categories. The subjects of in-depth interviews were 6 people who were either webmasters or members of early adopter-related websites. IT field early adopters tended to pursue new technologies, and fashion early adopters placed importance on how well a person could express their own style. New, unique, useful and pretty were the key words to describe the tendencies of early adopters, and fashion early adopters preferred the latest contemporary styles. Interviewees placed most importance on price, design and function of products. Since IT related products are continuously being added on to clothes and becoming fashion products themselves, further research on technology-related fashion design would be significant.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• 제12권6호
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• pp.223-227
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• 2012

The core parties operating application stores can be categorized into two major groups. One of which is an application store that offers manufacturing and platforms while the other being telecommunication company orientated. Each group has an affiliated partnership. In a larger group, there are three major types of partnership such as "partnership that causes an increase in traffic","partnership through the sales within the application contents" and "partnership through advertisements". In order to find out whether teenagers and potential consumers in their twenties would prefer a "message-type advertising" or an "application-type advertising". Through experiment, we also figured out which type of advertising worked more effectively between the two given types.