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http://dx.doi.org/10.7236/JIWIT.2012.12.6.223

A Study on Consumer Preferences for Partnership Model of Smartphone App  

Nam, You-Jung (Dept. of Medical IT & Marketing, Eulji University)
Kim, Myung-Gwan (Dept. of Medical IT & Marketing, Eulji University)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.12, no.6, 2012 , pp. 223-227 More about this Journal
Abstract
The core parties operating application stores can be categorized into two major groups. One of which is an application store that offers manufacturing and platforms while the other being telecommunication company orientated. Each group has an affiliated partnership. In a larger group, there are three major types of partnership such as "partnership that causes an increase in traffic","partnership through the sales within the application contents" and "partnership through advertisements". In order to find out whether teenagers and potential consumers in their twenties would prefer a "message-type advertising" or an "application-type advertising". Through experiment, we also figured out which type of advertising worked more effectively between the two given types.
Keywords
제휴모델;앱 광고 선호도;노출광고;
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