• 한국의류산업학회지
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• 제24권2호
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• pp.229-240
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• 2022

This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intelligence and cognitive evaluation. The moderating effects of individuals' need for human interaction between chatbot anthropomorphism and perceived intelligence, cognitive evaluation, and chatbot reliability are also explored. Participants, who were recruited through the online research firm, responded to questions after watching a video clip showing a conversation with a fashion chatbot on a mobile screen. The data were collected through Mturk, a crowdsourcing platform with an online research panel. All responses (N = 212) were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis, reliability analysis, exploratory factor analysis, and PROCESS procedure. The results demonstrate that chatbot anthropomorphism increases chatbot reliability, and this is mediated by chatbot intelligence. Although chatbot anthropomorphism increases cognitive evaluation, the effect of cognitive evaluation on chatbot reliability is not significant; thereby, the effect of chatbot anthropomorphism on chatbot reliability is not mediated by the cognitive evaluation. The direct effect of anthropomorphism on chatbot reliability is also moderated by individuals' need for human interaction. For participants with a high need for human interaction, chatbot anthropomorphism increases chatbot reliability; however, anthropomorphism does not significantly affect chatbot reliability for participants with a low need for human interaction. The study's findings contribute to expanding the literature on consumers' new technology acceptance by testing the antecedents affecting service reliability.

• 디지털융복합연구
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• 제19권10호
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• pp.469-489
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• 2021

본 연구는 정서 지원 애완용 로봇에 대한 소비자의 담론을 살펴보고 키워드를 통해 해당 제품에 대한 노년 소비자의 반응을 파악하고자 아마존 사이트 내 하즈브로(Hasbro)의 Companion Pets 제품 사용에 대한 미국 소비자들의 리뷰를 수집하고, R을 이용하여 단어 빈도분석, 토픽모델링 LDA 분석을 실시하였다. 첫째, 키워드 빈도분석 결과 애완용 로봇의 형태가 실제 동물과 유사한지에 대한 관심이 높은 것으로 나타났다. 둘째, 토픽모델링 결과 5개의 토픽으로 인지, 감정, 행동적 반응이 도출되었으며 이는 긍정 및 부정으로 크게 분류되었다. 셋째, 소비자와 애완용 로봇의 상호작용에 영향을 미치는 사용자, 제품 및 환경적 특성이 확인되었다. 애완용 로봇은 반려동물을 키우기 어려운 사람들이 이를 대체하기 위하여 사용하고, 인지적 어려움이 있는 노년 소비자와 신체적 어려움이 있는 소비자가 이를 이용하는 것으로 나타났다. 본 연구는 코로나19와 같은 팬데믹 상황에서 정서 지원 기능을 수행하는 애완용 로봇에 대하여 이해하고, 소비자의 효용을 극대화하는 서비스를 제공하는데 도움을 줄 것으로 기대한다.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.119-130
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• 2020

농가소득 중 농외소득 비중은 40% 이상이며 6차 산업은 농외소득의 주요 원천이다. 6차 산업 활성화를 위하여 소비자의 선호를 파악하는 것이 중요하나 대다수의 연구가 생산자에 집중되어있다. 따라서 본 연구는 순위형로짓모형을 사용하여 6차 산업에 대한 소비자의 인지도와 만족도 등을 분석하였다. 분석결과 첫째, 6차 산업에 대한 인지도가 대체로 낮게 나타났으며, 성별, 지역별 인지도가 상이하게 나타났다. 둘째, 6차 산업을 알게 된 경로는 언론보도, 포털검색, SNS로 다양하게 나타났다. 셋째, 6차 산업의 인지도에 미치는 요인에는 연령, 결혼형태, 직업, 거주 지역, 소득 등 인구사회학적 변수가 통계적으로 유의하게 영향을 미치는 것으로 나타났다. 본 연구는 6차 산업 활성화를 위하여 소비자의 관점에서 6차 산업의 인지도와 만족도를 연구한 최초의 논문으로 기존 논문과 차별성이 있다.

• 한국의류학회지
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• 제41권5호
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• pp.809-824
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• 2017

Interest in and use of social media as a communication channel are consistently evolving; in addition therefore, corporate social responsibility (CSR) activities have been often conducted on online channels such as social media due to the advantages offered by the rapid spread of information. Consumers can be persuaded differently and their cognition can be influenced depending on who delivers what message. This study examines the influence of information source characteristics on eWOM acceptance of CSR messages and attitudes toward a company. This study compares cases: when a company sends their CSR message versus when an individual (i.e., consumer's acquaintance) sends the company's CSR message. A total of 320 respondents were presented with online stimuli and responded to the questionnaire to identify this phenomenon. Vegan fashion (which refers to products made from raw materials without animal cruelty) was used as stimuli in this study because it is a representative example of CSR activities. As a result, when consumers are exposed to CSR messages online, perceived expertise, trustworthiness and attractiveness of information source affect consumer's electronic word-of-mouth (eWOM) acceptance and attitude toward a company. However, only trustworthiness influences eWOM acceptance in cases of a corporation information source. This study confirms the differences in eWOM acceptance and in attitudes to the company depending on to whom the messages were sent and with what content.

• KIEAE Journal
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• 제3권3호
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• pp.11-18
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• 2003

The purpose of this study was to find out awareness of the environment-friendly planning elements for residential unit space among practitioners. The respondents in this questionnaire survey were 140 practitioners in architecture and interior design field. The major findings of this study were as follows; most of the respondents were aware of the impact of indoor built environment on residents' wellness. In addition, the survey respondents viewed that the factors for planning environment-friendly high-rise apartments were represented by gardening and energy-saving while their perception on the concept excluded comprehensive components affecting residents' life quality. Over 50% of respondents had an experience of applying environment-friendly planning elements in their works, and high frequency appeared on the general planning elements which had been applied special awareness as pro-environmental features. The respondents considered environment-friendly planning elements as important. Specially, space planning and system were considered more likely important in interior design field. In application of environment-friendly planning elements, cost, lack of consumers' awareness of and underdevelopment of environment-friendly materials were of concern. Therefore, the consumer's cognition needs to be improved for wide application about environment-friendly planning element, and then consumers are willing to pay additional construction cost of environment-friendly apartments. At the same time, the current practice that housing developers pass the additional cost on to residents needs to be changed. Then, the quality of life in high-rise residential settings can be improved. More importantly, the exchange and development of the reliable information on environment-friendly planning elements need to be made, and technical support and long-term policy for the development are required. This research showed current status of knowledge and practice in sustainable planning of unit apartment and proved basic information for future direction.

• 미래기술융합논문지
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• 제1권2호
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• pp.37-48
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• 2022

본 연구는 광고 모델의 속성이 OTT 이용자의 광고 인지, 구매 의도, 몰입과 중독에 미치는 영향에 대한 중국 소비자 대상의 실증적 연구로 진행되었다. 최근 중국의 화장품 시장이 성장하면서 광고 모델의 역할이 부각되고 있으며 과몰입에 따른 쇼핑 중독 현상이 사회문제화 되고 있다. 연구자들은 광고 모델의 어떠한 특성이 소비자를 구매, 몰입에 이르게 하며, 궁극적으로 중독으로 연결되는지 연구모형을 설정하여 검정하고자 하였다. 연구결과는 다음과 같다. 유명도, 매력도 등의 광고 모델 속성은 시청자의 광고 인지와 태도에 긍정적인 영향을 주며, 시청자의 인지된 유용성은 구매 의도와 몰입에 긍정적인 영향을 주는 것을 확인하였다. 또한 시청자의 구매 의도는 화장품에 대한 중독에 정의 영향을 주었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권2호
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• pp.583-600
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• 2014

Social media is considered a valuable platform for gathering and analyzing the collective and subconscious opinions of people in Internet and mobile environments, where they express, explicitly and implicitly, their daily preferences for brands and products. Extracting and tracking the various attitudes and concerns that people express through social media could enable us to categorize brands and decipher individuals' cognitive decision-making structure in their choice of brands. We investigate the cognitive network structure of consumers by building an inter-category map through the mining of big data. In so doing, we create an improved online recommendation model. Building on economic sociology theory, we suggest a framework for revealing collective preference by analyzing the patterns of brand names that users frequently mention in the online public sphere. We expect that our study will be useful for those conducting theoretical research on digital marketing strategies and doing practical work on branding strategies.

• Journal of Computing Science and Engineering
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• 제3권2호
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• pp.127-141
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• 2009

In this paper, we describe our vision of a "Just-in-time" initiative to solve the Data Interoperability Problem (a.k.a. INTEROP.) We provide an architectural overview of our initiative which draws upon existing technologies to develop an immersive and collaborative approach which aims at empowering data stakeholders (e.g., data producers and data consumers) with integrated tools to interact and collaborate with each other while directly manipulating visual representations of their data in an immersive environment (e.g., implemented via Second Life.) The semantics of these visual representations and the operations associated with the data are supported by ontologies defined using the Common Logic Framework (CL). Data operations gestured by the stakeholders, through their avatars, are translated to a variety of generated resources such as multi-language source code, visualizations, web pages, and web services. The generality of the approach is supported by a plug-in architecture which allows expert users to customize tasks such as data admission, data manipulation in the immersive world, and automatic generation of resources. This approach is designed with a mindset aimed at enabling stakeholders from diverse domains to exchange data and generate new knowledge.

• Asian Journal of Business Environment
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• 제8권2호
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• pp.23-32
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• 2018

Purpose - This study investigated the relationship among cultural disposition (Chemyeon, Noonchi, Woozzul), media use, and attitude toward luxury goods consumption. Research design, data, and methodology - We analyzed online survey data for 300 Korean Women between 20 and 39 years of age who lived in Seoul, capital of South Korea. We used multiple regression analysis to examine the relative influence of cultural orientation on cognition of luxury goods, Sobel test. to determine mediating effect, and a two-way analysis of variance in IBM SPSS 23.0. Results - The finding suggests that cultural disposition (Chemyeon, Noonchi, conspicuous Woozzul) correlated significantly with perceived self-identity, attitude toward luxury goods. The effects of Chemyeon, Noonchi, and selfish Woozzul on the attitude toward luxury goods was fully mediated by perceived self-identity. However, association between conspicuous Woozzul and attitude toward luxury goods was partially mediated by perceived self-identity. Regarding media effects, the results indicate that there were interaction effects between selfish Woozzul and amount of time spent on TV on attitude toward luxury goods, as well as between selfish Woozzul and amount of time spent on Internet. Conclusions - These findings suggest that luxury goods consumption of Korean young women is consumer behavior that reflects individual cultural disposition and media use.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1999년도 제16회 동계학술발표회 논문집
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• pp.296-327
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• 1999

Nowadays, there is a huge need of an extensive study to understand features and behavior modes of consumers who have an indefinite potential of purchase and to make EC a bullish market, Recently, the flow construct has been proposed as important for understanding consumer behavior on the cyber space. The purpose of this study is threefold. To investigate (1) the effect of the flow experience when navigating Internet shopping-mall sites and Internet on purchase intention and relational factors of this (2) the difference in the flow experiences between during the time of navigating Internet and during the time of navigating Internet shopping-mall sites. (3) the difference in purchase intention and relational factors of this between an experiential flow and a purposeful flow. The results show that (1) increase of the purchase intention on EC (or relational factors of this) in proportion to the degree of cognition of users' flow experience (2) By the separate motive of searching Internet shopping-mall sites, the flow experiences during the time of navigating Internet lead to different results (3) Although the difference in the purchase intention on EC between subjects is nonsignificant, it suggests that we need to focus on the fact that the correlation between the purchase intention on EC and the purposeful flow experience on Internet shopping-mall sites is greater than any other correlation. In the end of this study, The theoretical and practical implications of the study, limitations of the study, and future research implications are discussed.