• Journal of Families and Better Life
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• v.28 no.5
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• pp.197-208
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• 2010

This study examines the 'Attitude towards Money' research trends and suggests future research issues and implications through a contents analysis. To accomplish the study object, 4 analysis categories were selected based on reference study to review the research subject, methods of data collection, research objects, and an analysis of the methods, found in 31 articles in journals and dissertations from 1996 to 2009. The were made in early 1990, (an increase in related research since 2000); however, the object of study is too limited, with an overemphasis on research methods and quantitative research methods. The research method of most articles was mainly limited to the quantitative study. Based on the results, research directions and research limitations were suggested for future leisure research.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.487-498
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• 2011

The purpose of this study was to classify the lifestyles of 20's and 30's male consumers, identify the differences among the lifestyle groups, and analyze clothing values and buying behaviors according to the lifestyle types. The results of the study were as follows. First, as a result of cluster analysis to classify the lifestyles of 20's and 30's male consumers, 4 groups were identified as "adventurous and self-accomplishing type", "positive and socially active type", "active and trend seeking type", and "practical and information-oriented type". Second, 4 factors of Utilitarian Value were classified as "symbolism", "diversity of wearing purpose", "convenience of management", and "physical activeness". Third, 4 factors of Hedonic Value were extracted as "pursuit for confidence", "pursuit for sexual sensitivity", "pursuit for trend", and "pursuit for personality". Fourth, upon analyzing the differences of clothing values based on lifestyles, 4 groups considered the most important value as the pursuit of sexual sensibility. Fifth, the male consumers in 20's and 30's purchased to express individuality and made their own decision on buying the casual wear. Based on these results, adventurous and self-actualizing type and active and trend seeking type were 518 of 684 and represented male consumer in 20's and 30's.

• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.765-779
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• 2013

This paper studied why middle-aged group is using active wear as casual wear. First, we can think of 'comfort', 'ideal body shape', 'trend', 'functionality', 'economy' for the reasons. We categorized the incentives as 'comfort/functionality pursuits', 'trend/economy pursuits', and 'ideal body shape pursuits'. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men's casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.963-986
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• 2022

This article surveys the fashion forecasting industry in Korean domestic markets. With the rise of new media and devices with high technology, the paradigm of fashion trends forecasting systems has dramatically changed. New perspectives of trend forecasting are required to understand the trend flow and consumer behavior of the MZ generation. The research questions are as follows: 1) Major trend forecasting companies studied the development of their strategies and new forecasting methods. 2) The consumers' needs in the domestic market were analyzed. The influence of the trend companies' forecasting on the market was investigated. The results are as follows: 1) International trend forecasting significantly affected the domestic market. The concordance rate between consumers' online searches about fashion trends was approximately 70.14%. The match rate by category is as follows: The highest rate, 85.06% is from pattern and print, color is 83.92%, the item is 80.39%, and style is 54.32%. 2) Specialized information such as the Pantone color chart is being widely consumed, leading to a trend among the masses. 3) The Korean-specific socio-cultural background has an impact on domestic trends.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.312-313
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• 2004

• Proceedings of the Korea Society of Costume Conference
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• 2002.10a
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• pp.86-86
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• 2002

• Bulletin of Food Technology
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• v.24 no.4
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• pp.640-646
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• 2011

• Journal of the Korean Society of Food Culture
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• v.26 no.1
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• pp.80-85
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• 2011

This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.

• Culinary science and hospitality research
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• v.10 no.4
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• pp.50-66
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• 2004

We defined life style as something that every members of society have in common. These social and cultural environments build up not only society group or every individual's expectation but also its own life style. In that way, these social and cultural environments leads to particular consumer behavior pattern in this food-service industry. So we regard next generation's trend which consists of rational consumers as important indicator when we make future's plan in foodservice industry. We consider smart map which needs rational and continuous consume pattern as the construction of next generation's main consumer class. Therefore, this study tried to develop of color and image marketing strategies to attract LOHAS and nomadic consumer.

• Korean Journal of Human Ecology
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• v.16 no.5
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• pp.997-1006
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• 2007

The consideration of the effective corresponding system is required to enhance expectation of consumers and satisfy consumer needs in response to recent fashion market trend showing polarized phenomena. One of the solutions is to establish Korean style SPA brand which not only utilizes traditional fashion markets and but also adopt a production system of the fast fashion. A traditional market can provide some advantages such as low price, a variety of items in an integrated buildings, fast propagation of fashion trends and a flexible production system reflecting consumer's need immediately. The production system of fast fashion has integrated system of planning, manufacturing and distributing to provide trendy products with low price on time. Therefore, The Korean style SPA offers trendy, cheap and chic clothing to customers as quickly as possible.