• Environmental and Resource Economics Review
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• v.23 no.2
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• pp.331-347
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• 2014

The purpose of this study is to estimate the economic value of the recreational sea fishing in the Yellow Sea using count data model. For estimating consumer surplus, we used several count data model of travel cost recreation demand such as a poisson model(PM), a negative binomial model(NBM), a truncated poisson model(TPM), and a truncated negative binomial model(TNBM). Model results show that there is no exist the over-dispersion problem and a NBM was statistically more suitable than the other models. All parameters estimated are statistically significant and theoretically valid. The NBM was applied to estimate the travel demand and consumer surplus. The consumer surplus pre trip was estimated to be 254,453won, total consumer surplus per person and per year 1,536,896won.

• Journal of the East Asian Society of Dietary Life
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• v.7 no.2
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• pp.211-220
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• 1997

This study was investigated about preparation of ice at home and developing points which met consumer's demand that was focused on auto icemaker. According to purposive quota sampling method, residences in Seoul and Kyunggi-do area were selected and interviewed by trained interviewer at August 1995. The results were as follows: 66.3% of respondent usually prepared ice in ice-making container of refrigerator and used when they needed. 85% of them used ice in summer and seldomly used in other seasons. Boiling water with barley was major drinking water(45.6%), and broiled or purified tap water was used to make ice(38.6%) commonly. Numbers of ice-making container were two(66.0%). Above 50% of respondents replied that they felt off-flavor in ice usually. After felt off-flavor, 54.7% of respondent threw away the ice, some of them used off-flavored ice after treatment to washing with water. 64.9% of respondents thought that the origins of off-flavor was the flavor of refrigerator itself. The consumer's expectation of developing points were as follows. The most priority of developing points was to make ice quickly, the next was to develop auto ice maker and ice storage container, to make different size of ice. Less expected points were to make more clear ice and large volume of ice in one time. The recognition about auto ice maker was slightly low(35% of respondents), but 67% of them wanted to develop auto ice maker.

• Journal of Families and Better Life
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• v.27 no.4
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• pp.117-126
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• 2009

The purpose of this study was to analyze the difference of working mothers' work-child rearing strain and their demand on special care services according to each mother's work conditions and childcare situation. 477 working mothers who have only one child each were gathered by the use of the purposive quota sampling method and analyzed with t-test, F-test, correlation, and multiple regression. The main results showed that working mothers had high work-child rearing strain and demand on special care services when their working conditions were inflexible and they were not satisfied with the care services for their child. The major variable which explained working mothers' demand on special care services was e their work-child rearing strain.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.107-118
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• 2006

Much research has focused on the conflict and balance between work and family. Yet few studies examine how women feel in balancing these two roles. In that regard, this study examines how married working women feel balanced between work and family as well as the levels of support availability/demand that exists. The level of sense of balance regarding work-family is average. Sense of balance is related to age, income, work hours, size of workplace, numbers of family friendly policies, the family's attitude to woman's work, and the level of balancing strategies used. The demand for support is higher than the availability of support. Both factors are related to working hours and balancing strategies, etc.

• Asia Marketing Journal
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• v.26 no.1
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• pp.23-30
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• 2024

Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promotional activities. Discounting the firm-generating reviews may cause systematic measurement errors in the valence variable and lead to a negative bias when estimating the effect of consumers' organic reviews on demand. To correct the bias, this study proposes including product-specific bias-correction terms representing the proportion of extreme reviews in analysis. For illustration, the proposed method is applied to a demand model for data of movies released in South Korea. The results confirm a negative bias in the estimate of the valence sensitivity of demand. The negative bias potentially leads to an underestimation of the magnitude of the contagion effect through social interactions, a key component of evaluating the value of a satisfied consumer.

• Journal of Agricultural Extension & Community Development
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• v.24 no.1
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• pp.9-19
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• 2017

This paper analyses the interrelationship among wholesale price, trading volumes, import volumes and demand for three agricultural products (cabbage, onions, and garlic) by using the consumer panel and the data from the Korea Rural Economic Institute and the Korea Customs Service with a VAR model. The results are summarized as below. (1) The prices of three agricultural products decrease when trading volumes increase while the price of cabbage and onions decreases when import volumes increase. But the prices of three agricultural products have little effects on trading volumes. (2) The demand of three agricultural products increases when trading volumes increase while the demand of cabbage and onions increases when import volumes increase. (3) when demand of garlic and cabbage increases by 10%, their price increases by 2.5% and 1.3% respectively. And the demand of garlic has positive effects on import volumes of garlic.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.66 no.1
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• pp.7-14
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• 2017

Recently, the power consumption of industrial consumer has increased rapidly, causing problems such as lack of power reserve margin in summer and winter, and therefore there is a growing need for maximum demand power management to consumers. In this paper, we studied small microgrid system consisting of battery ESS and photovoltaic power system, applied to small and medium sized factories to reduce the maximum demand power of daily industrial power load. To verify the validity of the study, we simulated a small microgrid system using Matlab/Simulink software. As a result of applying the simulation to small and medium sized plants that consume a lot of power, it is confirmed that there is a 13% reduction in demand compared to the existing maximum demand power. This result is expected to contribute to the improvement of the power reserve margin.

• Nutrition Research and Practice
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• v.18 no.4
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• pp.567-585
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• 2024

BACKGROUND/OBJECTIVES: This study aims to explore the potential of convenience stores as platforms for healthy food consumption, including low-sodium options, in response to the increasing trend of meal behaviors at convenience stores and the growing demand for healthy eating. SUBJECTS/METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA). RESULTS: The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions. CONCLUSION: This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.

• Journal of Korea Technology Innovation Society
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• v.7 no.1
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• pp.89-110
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• 2004

Home networks consist of two or more home appliances or communication devices enabling the mutual data communication between appliances such as personal computers, refrigerators, phones, television sets, personal digital assistants(PDA), etc. There are three factors that create demand for the home network services. The first factor is development of technology. Second, on the demand side, consumer demand for the home appliances having access to the Internet is in the increase. Finally, producers need a strategy to deal with the problem of market saturation. Home networks are emerging markets. They are unique in that they unite information technologies with home appliances that provide new services. in this paper we study the main attributes of home network services and analyze consumers' preferences for them. However, it is not quite possible to use the revealed preference approach since the home network market is still at an incipient stage. We therefore use the conjoint analysis method using stated preference data. conjoint analysis has been widely use in the area of marketing for evaluating consumer preferences for new products and services. it presents a hypothetical product to the respondents along with the product's attributes and their levels. The respondents are asked to either rank each alternative or choose between several hypothetical products. By estimating consumers' willingness to pay for the attributes of the home network services and analyzing consumers' preferences, we predict the pattern of the development of the home network services and related technologies along various quality dimensions. Based on the estimation results, we draw policy implications for the national- and company-level strategy.

• Journal of Korea Trade
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• v.23 no.2
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• pp.1-13
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• 2019

Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.