• 제목/요약/키워드: Consumer decision process

검색결과 227건 처리시간 0.027초

인터넷 쇼핑몰의 사용자 채택에 대한 구매 단계별 영향 요인 (The Impact on the User Acceptance of Internet Shopping Malls by Purchase Stages)

  • 오창규
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권4호
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    • pp.125-147
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    • 2006
  • Internet shopping mall has dual nature of information technology features defined by the web-based application system and marketing features explained by the shopping marketplaces. The purpose of this study aims at analyzing the consumer's attempt to purchase and re-purchase intention to the internet shopping mall to combine the IT perspective and the marketing perspective. This paper develop the integrated research model with the acceptance behaviors of customers through consumer's purchase decision process(pre-purchase stage and post-purchase stage). The results from an empirical survey as follows: First, the integrated model is valid in predicting the acceptance of the internet shopping malls by using structured equation modeling. Second, there are the differences between pre-purchase stage and post-purchase stage by each conceptual constructs. Finally, the results of MSEM(Multi-group Structured Equation Modeling) indicate the perceived ease of use and perceived trust to the attitude to the internet shopping mall is more effectively predicted at the pre-purchase stage. Vice versa, the perceived usefulness to the intention to the purchase intention of internet shopping mall is more effectively predicted at the post-purchase stage. This study provides an integrative approach to develop the effective and successful internet shopping mall strategy.

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Country of Origin, Religiosity and Halal Awareness: A Case Study of Purchase Intention of Korean Food

  • ASTUTI, Yuni;ASIH, Daru
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.413-421
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    • 2021
  • This research empirically analyzed whether the foods which came from a non-Muslim majority country, such as South Korea, could play an important role in affecting the consumer intention in a predominantly Muslim country. Online survey methods were used to investigate the proposed hypothesis. 318 responses were used for further analysis. Forty-six reflective constructs were adapted from literature and designed by using a five-point Likert scale to facilitate measurement. Estimation models and structural models were examined through SEM-PLS analysis techniques using SmartPLS 3.0 application as the data processing tool. The results showed that religiosity and halal awareness had a positive and significant effect on attitude toward halal labels, including the mediating effect from consumer attitudes towards halal labels which had a positive but insignificant effect on purchase intention. Halal awareness plays an important role for Muslims in the decision-making process for purchasing food. In contrast to the initial hypothesis, the country of origin actually did not have a positive effect on attitudes towards the halal label. In a Muslim-majority country like Indonesia, findings halal food is not difficult, so this research basically is a reminder to marketers to follow those halal principles in implementing their marketing strategies.

Religiosity Role within the Halal Foods Consumptions' Antecedents.

  • Maher Toukabri
    • International Journal of Computer Science & Network Security
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    • 제24권5호
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    • pp.156-164
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    • 2024
  • This research aims to highlight the determinants of the intention to purchase Halal foods. In the conceptual framework we examine the different antecedents that might affect the consumer intention to choose the Halal foods. For this, we evocate the role of constructs attitude towards Halal certification, consumption habits and the subjective norm. Moreover, we attempt to study the role mediating role of the religiosity in this purchase decision process of the Muslim consumer. The empirical study will be implemented in the Saudi Halal Foods Market. Thus, we interviewed 200 invidious in the exploratory study to purify the measurements of the selected constructs that may contribute in the explanation of the intention to consume Halal. The confirmatory phase require a second sample that count 400 interviewees. The software of the data analyses that we have used were SPSS and AMOS to purify measurements, to test the research hypotheses and to validate the developed model. At the end of this research we hope to characterize and define the most important determinants' Muslim purchase intention of Halal foods. Therefore, we advance the necessary recommendations to the academicians interesting in this business field and the practices who enquiry to improve theirs offerings and theirs transactions turnover within this emerging consumption sector.

이동 멀티미디어 서비스에 대한 구매의사 결정구조에 관한 연구 (A Study on the Purchase Decision Structure of Mobile Multimedia Service)

  • 남대경;전효리;최문기
    • 한국통신학회논문지
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    • 제30권7B호
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    • pp.499-506
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    • 2005
  • 본 논문은 이동 중에 혹은 무선을 기반으로 하여 장소에 구애받지 않고 쉽게 인터넷을 사용하거나 멀티미디어 컨텐츠를 사용할 수 있는 서비스를 이동 멀티미디어 서비스라 정의하고 문헌조사와 전문가 의견 수렴을 통해 이동 멀티미디어 서비스 구매요인을 도출하였고 설문조사를 통해 구매요인 계층화 및 구매요인의 중요도를 살펴보았다. 분석결과 첫째, 이동 멀티미디어 서비스의 구매요인으로는 비용, 품질 측면이 외부요인보다 중요한 것으로 나타났다. 둘째, 이동통신, 초고속 인터넷 서비스와는 달리 품질보다는 비용을 중요시하는 것으로 나타났다. 셋째, 사용요금의 적절성이나 단말기 비용 등의 직접적인 비용이 요금제 차별화 등의 간접적 비용보다 중요한 것으로 나타났다. 넷째, 이동성, 컨텐츠 등의 서비스가 갖는 핵심적 특성이 맞춤 서비스 등의 부가적인 특성보다 중요한 것으로 나타났다.

캐나다의 도메인이름중재제도 (Canadian Domain Name Arbitration)

  • 장문철
    • 한국중재학회지:중재연구
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    • 제13권2호
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    • pp.519-546
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    • 2004
  • On June 27, 2002 Canadian Internet Registration Authority (CIRA) launched dot-ca domain name dispute resolution service through BCICAC and Resolution Canada, Inc. The Domain name Dispute Resolution Policy (CDRP) of CIRA is basically modelled after Uniform Domain Name Dispute Resolution Policy(UDRP), while the substance of CDRP is slightly modified to meet the need of Canadian domain name regime and its legal system. Firstly, this article examined CIRA's domain name dispute resolution policy in general. It is obvious that the domain name dispute resolution proceeding is non-binding arbitration to which arbitration law does not apply. However it still belongs to the arbitration and far from the usual mediation process. Domain name arbitrators render decision rather than assist disputing parties themselves reach to agreement. In this respect the domain name arbitration is similar to arbitration or litigation rather than mediation. Secondly it explored how the panels applied the substantive standards in domain name arbitration. There is some criticism that panelists interprets the test of "confusingly similar" in conflicting manner. As a result critics assert that courts' judicial review is necessary to reduce the conflicting interpretation on the test of substantive standards stipulated in paragraph 3 of CDRP. Finally, it analysed the court's position on domain name arbitral award. Canadian courts do not seem to establish a explicit standard for judicial review over it yet. However, in Black v. Molson case Ontario Superior Court applied the UDRP rules in examining the WIPO panel's decision, while US courts often apply domestic patent law and ACPA(Anticyber -squatting Consumer's Protection Act) to review domain name arbitration decision rather than UDRP rules. In conclusion this article suggests that courts should restrict their judicial review on domain name administrative panel's decision at best. This will lead to facilitating the use of ADR in domain name dispute resolution and reducing the burden of courts' dockets.

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배우자간 의사결정력에 따른 노부모로의 시간자원 이전 (Time Resource Transfers of Married Couples to Their Parents on Decision-Making Power)

  • 윤원아
    • 대한가정학회지
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    • 제48권4호
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    • pp.83-102
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    • 2010
  • 본 연구는 노인부양에 관한 부부간 의사결정 과정에서 부양의 주체인 여성 배우자의 의사결정 파워가 실제 노인부양참여를 위한 결정에 어떤 역할을 하고 있는지 알아보기 위하여 미국내 중고령층을 대상으로 한 2002년 HRS(Health and Retirement Study) 자료를 사용하여 실증분석하였다. 또한 이 연구에서는 배우자 양쪽의 부모로부터 동시에 부양의 역할이 요구되었을 때 부부간 교섭력(Bargaining Power)을 대표할 수 있는 여성의 경제력과 교육수준이 부양결정에 어떤 영향을 미치는지를 다항 로짓 분석 (Multinomial Logit) 분석을 사용하여 검증하였다. 분석결과는 부부의 노부모 부양결정은 부부간 교섭력 보다는 양쪽 부모의 상대적 건강상태, 재정상태, 그리고 간호를 위한 대체 인적자원의 여부등에 의존하는 것으로 밝혀졌다. 또한 남성과는 다르게, 여성의 연령과 노동참여는 여성 자신의 노부모 부양결정에 결코 부적 영향을 주지 않았으며, 또한 양쪽 부모로 부터 동시에 부양참여가 요구되었을때 성인자녀가족의 부양결정은 같은 조건이라면 여성배우자쪽 부모의 부양에 보다 더 적극적으로 반응하는 것으로 밝혀졌다.

An overview of the national immunization policy making process: the role of the Korea expert committee on immunization practices

  • Cho, Hee-Yeon
    • Clinical and Experimental Pediatrics
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    • 제55권1호
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    • pp.1-5
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    • 2012
  • The need for evidence-based decision making in immunization programs has increased due to the presence of multiple health priorities, limited human resources, expensive vaccines, and limited funds. Countries should establish a group of national experts to advise their Ministries of Health. So far, many nations have formed their own National Immunization Technical Advisory Groups (NITAGs). In the Republic of Korea, the Korea Expert Committee on Immunization Practices (KECIP), established by law in the early 1990s, has made many important technical recommendations to contribute to the decline in vaccine preventable diseases and currently functions as a NITAG. It includes 13 core members and 2 non-core members, including a chairperson. Core members usually come from affiliated organizations in internal medicine, pediatrics, obstetrics, microbiology, preventive medicine, nursing and a representative from a consumer group, all of whom serve two year terms. Non-core members comprise two government officials belonging to the Korea Centers for Disease Control and Prevention (KCDC) and the Korea Food and Drug Administration. Meetings are held as needed, but at least twice a year, and sub-committees are formed as a resource for gathering, analyzing, and preparing information for the KECIP meetings. Once the sub-committees or the KCDC review the available data, the KECIP members discuss each issue in depth and develop recommendations, usually by a consensus in the meeting. The KECIP publishes national guidelines and immunization schedules that are updated regularly. KECIP's role is essentially consultative and the implementation of their recommendations may depend on the budget or current laws.

인터넷 쇼핑몰에서 구매 경험과 소비자 특성이 의류 제품 구매 시 지각하는 위험과 구매 저해에 미치는 영향 (Perceived Risk and Purchase Obstruction Factors When Purchasing Clothing Online)

  • 김지연;문지영;박정권;최은정;이지연
    • 복식문화연구
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    • 제18권1호
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    • pp.118-132
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    • 2010
  • The purpose of this study is to understand factors of risk perception and purchase obstruction by consumer characteristics and purchase experience of clothing in online. The collection of the research materials was progressed by online and offline. Out of 374 usable questionnaires used for examining this study, 278 questionnaires were collected from offline and 107 questionnaires were collected from online. Frequency analysis, factor analysis, reliability analysis, t-test, One-way ANOVA and multiple regression analysis using SPSS WIN 12.0 were conducted. Three factors of perceived risk were extracted: harmonic/image, quality/shopping process, payments. Based on these dimensions, ANOVA was conducted. The results indicated that the more purchasing experience people had, the less the extent of perceived risk they got, and quality/shopping process risk mostly among them. As the factors which obstruct purchasing decision, a security obstruction, a reliability obstruction, a convenient obstruction and an information insufficient obstruction are extracted. Also, the factors have got the result of same aspects as the perceived risk recognized by the Internet shopping experience. Meaningful differences between groups appear at security obstruction, reliability obstruction, and convenient obstruction. Perceived risk almost influenced on purchase obstruction when purchasing clothes in Internet shopping mall. When consumers perceiving harmony/image risk highly make decisions, they usually hesitate or abandon due to reliability obstruction, convenient obstruction. All the factors: including security obstruction, reliability obstruction, convenient obstruction and information insufficient obstruction made consumers perceiving quality/shopping process risk highly obstruct purchase decision.

AHP를 이용한 모바일 기기 선정 (Selecting a Mobile Device Using the Analytic Hierarchy Process)

  • 변대호
    • 디지털융복합연구
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    • 제9권4호
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    • pp.1-8
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    • 2011
  • 모바일 기기란 터치 입력을 가진 표시 화면과 소형 자판을 가진 작은 크기기의 컴퓨팅 장치로 이동성과 편리함을 갖추고 인터넷 접속이 가능한 기기로 정의된다. 모바일 기기는 혁신 제품이므로 소비자들은 기술수용 문제와 구매를 위한 의사결정 문제에 직면하게 된다. 본 연구에서는 모바일 기기 구매 의사결정 지원방법의 하나로 계층적분석과정 방법을 제안한다. 6개 주기준과 15개의 세부기준으로 구성된 계층적 모델을 제안하고, 다수의 의사결정자가 참여할 때 평가기준의 중요도와 4개의 모바일 기기(넷북, 테블릿 PC, 카메라폰, 스마트폰)의 우선순위를 도출하는 방법을 제안하였다. 평가기준 중 휴대성이 가장 중요도가 높은 것으로 나타났다. 평가 대안 중 스마트폰의 우선순위가 가장 높았지만 전반적으로 모바일 기기 간 선호도는 차이가 없었다.

인터넷을 통한 패션상품 구매행동의 탐색적 연구 (Consumers’Purchasing Process of Fashion Products on the Internet: A Qualitative Approach)

  • 김현정;이은영;박재옥
    • 한국의류학회지
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    • 제24권6호
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    • pp.907-917
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    • 2000
  • Although interest in the potential and actual usage of the Internet as a transaction medium is increasing, the market for fashion merchandise on the Internet in Korea has yet to take off. As the Internet environment is expected to bring about a transformation of conventional consumer buying behavior, the purpose of this exploratory research is to investigate the buying behavior of fashion products on the Internet to identify relevant concepts and generate hypotheses for further empirical research. The research methods selected for the study were observation and in-depth interview. Twelve subjects who had purchased fashion products on the Internet were selected and interviewed. Those who could not participate in face-to-face in-depth interviews because of the geographic locations were interviewed on-line. The results are as follows: First, subjects went through the stages of shopping motivation stage, site choice behavior stage, in-site behavior stage, and postpurchase behavior stage. Second, a model was extracted for each shopping stage, and a final model was completed based on comparisons with the participants processes. The information content of each phase was discussed. Finally, each participant was classified using their purchasing process, revealing six possible mixed usage patterns of the Internet marketing system and the traditional marketing system.

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