• 제목/요약/키워드: Consumer culture

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모바일 쿠폰 선물증여 빈도에 따른 군집별 증여동기 차이에 관한 융합모형연구 (Mobile Coupon Gift-giving Motivation Disparity Fusion Model among Groups decided by giving Frequency)

  • 여현진
    • 한국융합학회논문지
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    • 제7권5호
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    • pp.7-13
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    • 2016
  • 모바일 시대를 열었다고 해도 과언이 아닌 스마트폰의 대중화로 인해, 우리는 다양한 생활 양식의 변화를 겪어왔다. 특히 의사소통의 수단이 음성/영상 통화에서 텍스트로 변화되게 한 모바일 메신저는 이제는 선물하는 방식에도 변화를 가져오고 있다. 디지털 바우처에 대한 연구는 다양하게 연구되고 실증되었으나, 본 연구에서는 이러한 모바일 바우처 선물동기를 선물동기이론, 기술수용이론, 소비자 가치이론을 통해 실증한 지난 연구를 기반으로 표본의 인구통계학적 특성에 따른 선물빈도 차이를 의사결정나무를 통해 밝히고, 집단을 구분하여 특정 집단간 선물동기이론이 다르게 적용되는 지에 대해 실증했다. 결론적으로 선물 빈도에 따라 3개의 집단으로 분되며 각 집단은 다른 동기결과를 나타냈다.

가족행사로서의 성년례 정착을 위한 방안연구 - 어머니들의 성년례에 대한 인식과 실천사례를 중심으로 - (Research on the Practice of Coming-of-Age Ceremonies as a Family Event)

  • 주영애
    • 가족자원경영과 정책
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    • 제14권4호
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    • pp.1-20
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    • 2010
  • The purpose of this study is to provide fundamental information of the practice of coming-of-age ceremonies as a family event. In order to achieve the purpose of this study, research questionnaires were developed, and 321 mothers residing in Seoul, South Korea were selected as the research subjects. The study was conducted from April 15th, 2010 to June 25th, 2010. The collected data was analyzed using SPSS17 computer programs. The conclusions are as follows. 1. In the future, coming-of-age ceremonies will be necessary in family event. 2. Education for mothers (specifically for mothers under the age of 30) opposed to coming-of-age ceremonies is necessary. 3. The contents for the education of coming-of-age ceremonies must include ceremony processes, alcohol consumption etiquette, and sex education. 4. Coming-of-age ceremonies, as family events, will be desirable to have on the 19th birthday. 5. Education of coming-of age ceremonies must be done in schools or social educational institutions. The Healthy Family Support Center will especially be able to play a central role. 6. Education of coming-of-age ceremonies is necessary even from the popular media.

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직장 내 가족친화제도가 취업모의 직업만족도에 미치는 영향 (The Effects of Work-family Balance Policies on Working Mothers' Job Satisfaction)

  • 임중경;고선강
    • 가족자원경영과 정책
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    • 제14권1호
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    • pp.97-118
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    • 2010
  • The purpose of this study is to provide background information to help develop family-friendly policies which aid in the ability for employees to balance family and work, and to increase the effectiveness and feasibility of these policies at work sites. We surveyed the performance and usage of work-family balance policies among working mothers with young children. We also examined the factors influencing the job satisfaction of working mothers. The study sample consisted of 237 working mothers with young children. We found that family economic status, working mother's experience of family leave or maternity leave, and easiness of policy use are important factors in a working mother's job satisfaction. Especially when individual and job characteristics are controlled, the most influential factor on working mothers' job satisfaction was the experience of family leave or maternity leave. In addition, the easiness of family-friendly policy use was a significant factor in working mothers' job-satisfaction.

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에너지절약태도 및 관련 행동과 전기에너지소비의 영향요인 분석 (The Analysis of Determining Factors Influencing for Energy-saving Attitudes and Behaviors Related and Electric Energy Consumption)

  • 허경옥
    • 가족자원경영과 정책
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    • 제14권3호
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    • pp.53-68
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    • 2010
  • This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

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대학생의 재무관리행동 유형별 특성 및 재무지식 수준 (Financial Management Patterns and Financial Knowledge of College Students)

  • 차경욱
    • 가족자원경영과 정책
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    • 제11권1호
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    • pp.1-20
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    • 2007
  • This study identified financial management patterns of college students, and compared socioeconomic characteristics among different groups of financial management patterns. Also, the study examined the level of financial knowledge of college students, and compared it among the groups of financial management patterns. Data fur this study were from a questionnaire completed by 4-year college students (n=364), and were analyzed by factor analysis, cluster analysis, chi-square test, and ANOVA. The findings of this study were as follows: First, the financial management patterns were categorized by four groups: rational management group, future-oriented group, active management group, and present-oriented group. Secondly, younger students were more likely to be in the present-oriented group, while older students were likely to be in the future-oriented or active management group. Male students were likely to be the active managers, but female were likely to be the rational managers. Students' income was higher for future-oriented or active management groups, and their part-time jobs and their experiences of financial education were also significant variables. Thirdly, the average score of college students' financial knowledge was 49.9 on a 100 point basis. The part of financial assets and investment had only 47 points. The group of rational managers and active managers received higher points than the other groups.

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취업주부의 다중역할 수행의 효과 -취업주부의 역할 만족도와 긴장도 및 역할 만족도와 긴장도에 영향을 미치는 요인들- (The Effect of Multiple Roles of South Korean Married Working Mothers: Role Gratification and Strain, and Factors which Influence Potential Role Gratification and Strain)

  • 박주희
    • 가정과삶의질연구
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    • 제23권6호
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    • pp.117-131
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    • 2005
  • In this paper, 1 examined role gratification and role strain of South Korean working mothers. The results show that South Korean working mothers experienced very similar level of role gratification and role strain as taking their multiple roles. The findings also show that the factors of caregiving demands, employment demands, caregiving resources, employment resources are not strongly related to role gratification and role strain. Among the 12 caregiving demand variables and employment demand variables, number of children, type of family, number of hours worked were significantly related to producing role gratification. Among the 12 caregiving demand variables, number of hours worked, number of husbands absence due to night work were significantly related to producing role strain. Among the 8 caregiving resources, participants satisfaction due to income contribution, look to make a purchase new electric home appliances were significantly related to produce role satisfaction. Among the 8 caregiving resources, number of family support policies in the husbands workplace, participants satisfaction due to income contribution were significantly related to producing role strain.

The Beginning and Settlement of the Apartment Housing in Korea During the Postwar and Economic Development Era

  • Jun, Nam-Il;Yang, Se-Hwa;Sohn, Sei-Kwan;Hong, Hyung-Ock
    • International Journal of Human Ecology
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    • 제7권2호
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    • pp.1-15
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    • 2006
  • The purpose of the study is to examine how the apartment housing became common and how it became the main structure type of housing in Korea, as well as the social backgrounds. The study also focuses on how such phenomenon caused the housing problems which become social problems, and how new trials in terms of housing supply were performed to provide solutions to meet various housing needs of households. The purpose was accomplished by the examination of related literature since the liberation from Japan in 1945 to the early 1990s. In fact, it was uncommon to have apartment housing as the main figure of housing style. However, it became the major housing culture in Korea. Even if there have been lots of blames for apartment housing for last forty years, they were able to settle in Korea. Major reasons for such phenomenon include desperate needs for a larger quantity of housing due to industrialization, urbanization, etc.

The Influence of Early Government-sponsored Housing on the Modernization of Korean Housing: From Post-Korean War to Late 1960s

  • Jun, Nam-Il;Yang, Se-Hwa
    • International Journal of Human Ecology
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    • 제13권1호
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    • pp.147-157
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    • 2012
  • The construction of government-sponsored housing in Korea began in the early 1950s. Beyond fulfilling the housing shortage after the Korean War, it also impacted the development of housing in Korea. The aim of this study is to explore the construction and supply of government-sponsored housing and to discuss the positive and negative influences on the modern housing in Korea. In order to achieve the objectives, the pictures and floor plans, newspaper articles and the KNHC publications, which led the public housing supply from 1950 to 1960, were examined. Results indicate as follows: First, government-sponsored housing industrialized the housing production, which satisfied the volume need. The simplified floor plan and exterior, along with the western characteristics, created a new urban landscape. Second, the distinct characteristics of Korean housing were established. By emphasizing development and financial practicality, large scale housing complexes were built with simplified, characterless, and mechanical exteriors in a disconnected territory with neighbor district. Third, government-sponsored housing became the major accelerator to westernize the Korean housing culture. In conclusion, the principles of functionalism of government-sponsored housing have become the fundamental root of Korean housing since the war.

동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 - 동대문 쇼핑몰의 유형을 중심으로 - (The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types -)

  • 장팅;고은주;채희주
    • 한국의류산업학회지
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    • 제18권4호
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    • pp.438-449
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    • 2016
  • Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

Matching Sourcing Destination with Fashion Brands' Business Model: Comparative Advantages of Bangladesh and Vietnam Apparel Industries

  • Jacobs, Bertha;Simpson, Leslie;Nelson, Sara;Karpova, Elena
    • Fashion, Industry and Education
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    • 제14권2호
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    • pp.11-23
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    • 2016
  • This study investigated the comparative advantages of the Bangladeshi and Vietnamese apparel industries using Global Value Chain (GVC) framework. In this study, the GVC framework was expanded to include social and environmental sustainability issues. Secondary data, for the 2012 - 2013 period, were collected and analyzed for each component of the apparel GVC. The findings indicated that while both countries have unique comparative advantages, Vietnam clearly emerged as a leader on many GVC components. Bangladesh's comparative advantage lies in lower wages, producing high volume orders, and lean manufacturing. In spite of Vietnam's higher labor costs, it has comparative advantages in higher productivity, skilled and trained workers, manufacturing of intricate styles of high quality, agility and flexible manufacturing, more developed infrastructure and logistic services as well as greater social and environmental compliances. This study contributes towards insight into best sourcing fit for fashion brand business models. Based on the findings, fashion driven companies offering more complex styles at a faster rate will benefit from choosing Vietnam. In contrast, Bangladesh might be a better choice for high volume driven companies that offer basic apparel and better value for their consumers. From theoretical perspective, the research makes an important contribution by expanding the GVC framework.