• 아태비즈니스연구
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• 제12권4호
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• pp.271-288
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• 2021

Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

• 현장농수산연구지
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• 제11권1호
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• pp.173-179
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• 2009

부식용 채소로 이용되는 호박의 과실 품질을 손쉽게 측정할 수 있는 방법을 제시하고자 실험한 결과는 다음과 같다. 1. 호박의 식미와 가장 관련이 갚은 성분 중 하나가 총고형물의 양으로, '풋호박'과 '서울마디호박'의 과실내 총고형물이 각각 6.4 및 7.5%이었고 'Ford Zucchini'와 시판 '쥬키니' 품종은 각각 4.7 및 4.3%로 나타나 관능검사로 조사한 식미의 선호도 정도와 거의 일치하였다. 2. 분리세대에서 초장과 과실 품질 관련형질과의 상관관계가 없음을 알 수 있어, 초장이 짧은 우수 계통을 육성하는 것이 어렵지 않음을 알 수 있었다. 3. 호박 과실을 건조시킨 후 무게를 측정하는 간이측정법으로 식미 품질을 파악할 수 있어, 호박을 재배하면서 손쉽게 품질을 평가할 수 있는 방법으로 활용될 것으로 생각된다.

• 디지털융복합연구
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• 제20권3호
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• pp.181-189
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• 2022

모바일 기기의 확산과 ICT 기술로 핀테크 혁신이 더욱 가속화 될 것으로 전망되는 가운데, 최근 금융의 화두는 '디지털 전환'이며, 여기에는 빅데이터의 활용이 주요 요소라 할 수 있다. 특히 오픈 뱅킹이라는 인프라가 마이데이터와 마이페이먼트 산업과 연계되어 금융정보의 이종결합, 자산 조회 및 이체 기능이 결합되는 오픈 파이낸스 시대가 도래고 있다. 마이데이터는 데이터 활용을 통한 가치 창출에 주목하여 나타난 개념으로, 데이터의 주체가 능동적인 자기결정권을 갖는데 의의가 있는데 현재 국내에서도 마이데이터가 시행 되며 전략적 활용방안을 모색되고 있다. 이에 본 연구는 마이데이터 관련 비즈니스 사례를 분석하여 향후 금융의 디지털 전환을 위한 전략적 활용방안을 제시하는 것을 목적으로 하였다. 해외 주요국가에서 마이데이터 개념을 적용한 PSD2 및 오픈뱅킹 정책을 적극 추진하고 있는 가운데 성공적인 비즈니스 모델(Mint, Information Bank, Strands)의 분석을 통해 데이터 기반 비즈니스의 타당성을 확인하고 공통점을 모색하기 위한 사례 연구를 수행하였다. 거래의 효율성과 다양성을 향상시키는 사업 모델을 제공한다는 관점에서 마이데이터는 기존의 사업 모델을 개선할 수 있는 잠재력이 있음을 확인할 수 있었다. 마이데이터는 본인 중심의 모든 데이터로부터 개별적인 데이터 생태계를 쉽게 구현하고 관리할 수 있어야 하는데 개인이 스스로 이를 관리, 통제, 활용하는 것은 현실적으로 어렵다. 따라서 마이데이터 오퍼레이터 또는 마이데이터 서비스 제공자 역할을 할 수 있는 비즈니스 모델이 적극적으로 모색될 필요가 있겠다.

• 품질경영학회지
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• 제50권1호
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• pp.43-61
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• 2022

Purpose: The purpose of this study was verifying factors that affect to intention to use AI financial services and finding a way of building an user oriented AI ecology. Methods: This study used the UTAUT (Unified Theory of Acceptance and Use of Technology) model with independent variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, trust, personal innovativeness and AI understanding as moderating variable. The data was collected through online & offline survey with questionnaire from 330 financial customers. Results: As a result, the analysis suggested that the performance expectancy, social influence, facilitating conditions, personal innovativeness are statistically significant to the intention to use AI. It was also found that AI knowledge of users differently influence the intention to use through the moderating effect on the facilitating conditions. Conclusion: Performance expectancy, social influence, facilitating conditions, personal innovativeness have positive causation to the intention to use in AI financial service. On the facilitating conditions, unlike other variables, it was found that the user's intention to use was different by the level of AI understanding. It means that customers could have the strong intention to use AI even though they don't have enough pieces of knowledge on the factors. Customers seem to be of recognition that the technology has certain benefits for themselves. The facilitating factors are significantly affected by AI understanding and differently effect on the intention to use AI.

• 한국의류산업학회지
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• 제25권3호
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• pp.398-408
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• 2023

Smart clothing products can experience a decrease in performance and reliability due to various mechanical, biological, and chemical stress factors that occur throughout their life cycle. These issues can hinder consumer acceptance of the products. This study aims to enhance the reliability of smart clothing and facilitate quality control by analyzing and identifying the current status of international standardization for smart clothing and electronic textiles (e-textiles). The focus of this analysis was on the durability test methods in the use environment. Furthermore, similar standards published by different standardization organizations for durability tests were compared in depth. The study showed that a total of 27 international standards have been developed or are currently under development. The current standardization efforts mainly aim to develop functionality and durability test methods for smart clothing and e-textile products. A detailed comparison was made between two international standards (IEC 63023-204-1:2023 and AATCC TM210:2019) specifically in relation to the washing durability test method and the electrical resistance measurement standards (BS EN 16812:2016 vs AATCC EP13-2021), before and after the environmental exposure tests. Based on this comparison, several suggestions have been made and discussed for the future revision of these international standards.

• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.31-38
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• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• 한국식생활문화학회지
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• 제23권6호
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• pp.667-680
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• 2008

The moisture contained in conventionally extracted red crab shell samples was lower than than in samples extracted using high pressure. In contrast, ash content increased as the extraction time increased and displayed no significant variation in high pressure extraction. Extraction time was influential, with lower lightness (L-value) being obtained in samples extracted at high pressure as compared to traditional extraction. However, large variation in a- and b-values resulted from traditional extraction. For both traditional and high pressure extraction increases in pH, salinity and saccharide content were noted with increasing extraction time, but these parameters did not vary substantially in red crab shell extracted at high pressure. The mineral content in samples extracted by high pressure was higher than in traditionally extracted samples. The mineral content increased with time, with marginally higher contents of essential amino acids and flavor enhancing amino acids noted following high pressure extraction. The contents of the flavor enhancing amino acids increased from 30?60 min, thereafter decreasing. Assessment of consumer acceptance revealed that, while traditionally manufactured red crab sauce was popular, sauce manufactured using a 60 min high pressure extraction was preferred. Extending the high pressure extraction time to 75 min produced a less sensory acceptable product, due to higher mineral and protein levels.

• 한국축산식품학회지
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• 제44권1호
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• pp.39-50
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• 2024

The projected growth of global meat production over the next decade is attributed to rising income levels and population expansion. One potentially more pragmatic approach to mitigating the adverse externalities associated with meat production involves implementing alterations to the production process, such as transitioning to cultured meat, hybrid cultured meat, and meat alternatives. Cultured meat (CM) is derived from animal stem cells and undergoes a growth and division process that closely resembles the natural in vivo cellular development. CM is emerging as a widely embraced substitute for traditional protein sources, with the potential to alleviate the future strain on animalderived meat production. To date, the primary emphasis of cultured meat research and production has predominantly been around the ecological advantages and ethical considerations pertaining to animal welfare. However, there exists substantial study potential in exploring consumer preferences with respect to the texture, color, cuts, and sustainable methodologies associated with cultured meat. The potential augmentation of cultured meat's acceptance could be facilitated through the advancement of a wider range of cuts to mimic real muscle fibers. This review examines the prospective commercial trends of hybrid cultured meat. Subsequently, the present state of research pertaining to the advancement of scaffolding, coloration, and muscle fiber development in hybrid cultured meat, encompassing plant-based alternatives designed to emulate authentic meat, has been deliberated. However, this discussion highlights the obstacles that have arisen in current procedures and proposes future research directions for the development of sustainable cultured meat and meat alternatives, such as plant-based meat production.

• 유통과학연구
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• 제22권3호
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• pp.33-47
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• 2024

Purpose: Most emerging-market countries are concerned about the technology boom, which is accompanied by an increase in revenue from online sales and services. This finding has been demonstrated during the COVID-19 pandemic; however, is this tendency continuing in the new normal, and what factors are driving the increase in consumer decisions? The purpose of this research is to investigate how the decision to utilize online services will be affected in the new normal as well as propose a new research approach in this field. Research Design, Methodology and Approach: By following a deductive research method associated with positivist philosophy, a survey in South Vietnam with 426 respondents using a convenience sampling method was conducted. The reliability of the measurement scales was examined by using the SPSS program. The SmartPLS programme was utilised to assess the measurement and structural models as well as test hypotheses by using partial least squares structural equation modelling. Results: According to the research findings, decision-making has been impacted by social influences, perceived usefulness, perceived ease of use, perceived trust, perceived price, and perceived convenience. Conclusions: The research results also bring significant contributions not only in practice in providing management implications but also in theory. The research model has also demonstrated the feasibility of employing the stimuli-organism-response framework and combining the theory of perceived risk with the technology acceptance model via the explanation of decision-making.

• 문화기술의 융합
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• 제10권5호
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• pp.751-757
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• 2024

본 연구는 인공지능 언어 모델인 ChatGPT를 활용한 광고 카피라이팅의 효과성을 평가하고, 광고 산업 내에서의 잠재적 응용과 그 한계를 분석하였다. 이 연구는 다섯 가지 주요 연구 문제를 설정하여, 부산 지역의 대학생을 대상으로 FGI(Focus Group Interview) 방법을 사용한 심층면접을 실시하였다. 연구 결과, ChatGPT가 생성한 카피와 인간 카피라이터가 작성한 카피 간에는 선호도에 큰 차이가 없는 것으로 나타났으며, 연령별 타깃팅에 있어서는 ChatGPT의 카피가 특히 효과적으로 나타났다. 그러나 성별 타깃팅과 문화적 맥락 반영에 있어서는 AI의 한계가 드러났다. 또한, AI 카피라이팅에 대한 소비자의 수용성은 대체로 긍정적이었으나, AI 카피의 창의성과 자연스러움에 대한 의문이 제기되었다. 이 연구는 AI가 광고 콘텐츠 제작에서 어떻게 활용될 수 있는지에 대한 실질적인 이해를 제공하며, 광고 산업 내에서 AI 기술의 적절한 활용 방안과 소비자의 수용성에 대한 논의를 촉진할 것이다. 또한, 연구 결과는 광고 전문가들과 학계에 중요한 시사점을 제공할 것이다.