• Title/Summary/Keyword: Consumer Traffic

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A study on the VMD elements of fashion select shop interior displays (패션 셀렉트샵 인테리어 디스플레이의 VMD 구성요소에 관한 연구)

  • Choi, Jihoon;Kim, Mihyun
    • The Research Journal of the Costume Culture
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    • v.25 no.2
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    • pp.206-223
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    • 2017
  • This study examines the role of visual merchandising (VMD) in creating effective interior displays for fashion "select shops"(shops that carry a wide selection of brands) amid the recent changes in consumption trends, with consumer needs becoming increasingly individualized and diversified. Fashion select shop interior displays can be categorized as self-service, showcase, counter, and environmental display spaces. Regarding the VMD elements that contribute to effective interior displays, we reached the following conclusions. First, in self-service displays, in order to heighten sales efficacy, display elements should be presented in such a way as to enable customers to select products with ease by themselves. Second, the mere presence of showcase displays was found to be insufficient; if, however, select shops use showcase displays to arrange products according to the flow of customer traffic, enabling the creation of a gentrified atmosphere for products, this may contribute to a differentiated image of brands, heightening perceived product value. Third, in counter displays, having a harmonious arrangement of display and presentation elements promotes sales by inspiring customer confidence. Fourth, regarding environmental displays, it is important for stores to have attractive interior designs and decorations in order to reproduce settings in which products are actually used, as this can inspire interest in products and promote customers' purchasing intention.

An analysis of Noise Conditions in Elementary Schools Located near Airport and Roads (항공 및 도로 교통 소음권내 초등학교의 소음실태분석)

  • Choi Yoon Jung
    • Journal of the Korean Home Economics Association
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    • v.43 no.4 s.206
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    • pp.31-47
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    • 2005
  • This study is a preliminary investigation into improving the environmental quality of schools. The purpose was to clarify the present conditions and reasons of noise in elementary schools located near airports and roads by noise level measurements and questionnaire surveys of subjective responses. fold measurements on equivalent and instantaneous noise levels, indoor and outdoor, were carried out in 3 schools during the periods 11th~ 13th of February and 2nd~ 7th of July,2003. The respondents were 94 teachers working in the 3 schools. The results were as follows. 1) Indoor noise levels of the 3 schools were 36.g~73 dB(A) in winter, and 46.9~ 91 dB(A) in summer. These values were higher than the indoor noise standard of 50 dB(A), except for the average of equivalent noise levels in winter.2) Outdoor noise levels of the schools were 41.1 ~ 101 dB(A) in winter, and 52.4~ 102 dB(A) in summer. These values were generally inappropriate relative to the standard for environmental noise of 65 dB(A). 3) The respondents showed relatively non- positive responses during school hours for interruptions by environmental noise.4) The frequently checked types of environmental noise of the schools were 'airplane noise','surrounding facilities', and 'traffic noise'. The frequently checked types of damage by environmental noise were 'Interrupting school hours' and 'Interrupting business'.

A Study for Revitalization of Jang-Tteul Traditional Market in Jeung Pyeong-Gun (충청북도 증평 장뜰 재래시장 활성화 방안에 대한 연구)

  • Park, Hyung-Keun;Noh, Byung-Ok;Seo, Ji-Hyeong
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.6D
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    • pp.819-828
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    • 2011
  • Due to emergence of large discount mart and on-line shopping, and the resulting shrinkage of market share, traditional market that is typically having operational disadvantages is facing a predicament. However, considering the total sales volume and the consumer traffic, it is true that traditional market still plays an important role. In this context, traditional market should be vitalized through an improved management system as well as restructuring, and seek a balanced growth in the distribution industry. In order to provide competitiveness to the local traditional market of Jeung-Pyung Province and to vitalize the local economy, an analysis was preformed for the local market environment, and the vitalization plans, which can be referenced in determining the local economic policies, are suggested in this paper.

A Development of Product Design for Launching in New Market - inkel Car Navigation (WideTouch) - (Car Navigation 신시장 진출을 위한 제품디자인 개발사례 연구 - 인켈 와이드터치(WideTouch) -)

  • Seo, Hong-Seok
    • Science of Emotion and Sensibility
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    • v.9 no.spc3
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    • pp.225-234
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    • 2006
  • Car Navigation market is rapidly emerging in Korea recently. And it adds the multiple functions which are various traffic and travel information, DMB(Digital Multimedia Broadcasting) TV, game, movie and music. It is evolving as a killer application device of Car Infotainment (Information & Entertainment). On the other hand, the technical barrier which is pushing into the market is low and the competition is intense in process of time. In the market situation, the design differentiation is embossed with important element. In this case study, focused on inkel which specialized in Audio/Video launching into the Car Navigation market with the new brand 'WideTouch', we tried to provide successful product design strategy based on proactive research on the market for the design differentiation through the target segmentation of the new generation, middle-aged and a woman consumer.

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Defining Role of Health Personnel to Improve the Quality of Life among Korean (삶의 질 향상을 위한 우리 나라 보건요원의 역할)

  • 남철현
    • Korean Journal of Health Education and Promotion
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    • v.15 no.2
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    • pp.199-215
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    • 1998
  • The health care environment exerts tremendous influence on community health practices. Here the author mention several major factors that will influence the future plan for health service and health education; that is, economic problem, the issues of decrement of infectious disease, increment of chronic degenerative disease due to natural increase of the elderly, increased frequency of traffic and industrial accidents and the issues of medical-technological advances etc. Therefore, special efforts by health personnel should be made to develop health education and health promotion strategies on a community-wide basis. Accordingly, the flexible accessibility, convenient availability, guaranteed medical service, sufficient supply of health information, and rapidly available medicaid service for special population such as the elderly, the handicapped, the disabled and the poor are considered. Also, the financial support from the central government and local self-government and active participation of health consumer to health service are needed in Korea, The role of the health personnel is to elicit, facilitate and maintain health promoting behavior with his and her assurance for health consumers being competent and supported in the voluntary choice of their health promoting activities. The health promoting activities such as the above mentioned will be produce escalation of their life Quality among Koreans.

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A Study on DRT System Introduction for Aging Society : A Case Study on Kimhae City (고령화사회의 DRT(Demand Responsive Transit)시스템 도입방안에 관한 연구 - 김해시를 중심으로 -)

  • Oh, Yun-Pyo;Kim, Jae-Youl
    • Journal of Korean Society of Rural Planning
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    • v.14 no.3
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    • pp.27-36
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    • 2008
  • Rapid increase of aging population and progressed migration from rural areas to urban areas have caused deficit of bus routes in local cities. This increasing burden of operation deficit affects the movement strategy of the transportation vulnerable who are using buses. Along with dramatically increased aging in Korea, there is an urgent need to implement a new method which can guarantee mobility rights of public transportation especially for the elderly. This study focuses on the case of Demand Responsive Transit(DRT) system that has been operating in America, Europe, Japan, etc. Kimhae(Sangdong-myeon and Saengnim-myeon) is selected as a study area. This study investigated the possibility of adopting DRT system on the perspectives of the consumer and provider by the analysis of traffic condition such as the number of transportation vehicles, present bus service and regulation and conduct of questionnaire survey which includes present bus service and DRT system and so on. In conclusion, DRT system in Kimhae city will reduce transport cost, increase affordability through the betterment of service level and secure mobility rights for the transportation vulnerable.

A Study on Car-to-car Frontal Impact Considering the Vehicle Compatibility (상호안전성을 고려한 차대차 정면 충돌 안전성 선행 연구)

  • Lee, Chang min;Shin, Jang ho;Kim, Hyun woo;Park, Kun ho;Park, Young joon
    • Journal of Auto-vehicle Safety Association
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    • v.9 no.1
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    • pp.13-18
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    • 2017
  • In recent years, NCAP regulations of many countries have induced automaker to improve the vehicle crashworthiness. But, the current NCAP regulations don't cover all types of traffic accidents. And rapid-increasing market share of compact cars and SUVs has brought for both consumer and automaker to pay more attention on crash compatibility. So, many countries have tried to develop the new crash test mode and update the present crash test mode. Especially, Euro NCAP has been developing a new impact protocol of the car-to-car frontal offset impact including the crash compatibility assessment. There are plans to introduce this new protocol in 2020, and it will be replaced the current Euro NCAP frontal offset impact. The test dummy in the front seats of this new test mode will be changed from 50% Hybrid-III male to 50% THOR male. This paper will address the vehicle responses, the occupant responses and the vehicle compatibility performance from a full vehicle crash test using the new car-to-car frontal offset test protocol of Euro NCAP.

A Study on Recall Systems of Motor Vehicle by Statistical Analysis of Defects Investigation (자동차 제작결함조사 통계 분석을 통한 리콜제도 연구)

  • Song, Ji-hyun;Kwon, Hae-boung;Lee, Kwang-bum;Kim, Hee-june
    • Journal of Auto-vehicle Safety Association
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    • v.7 no.4
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    • pp.20-25
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    • 2015
  • The basic point of a vehicle recall is to remove vehicle defects as soon as possible and thus prevent possible road traffic accidents caused by the defects beforehand. Therefore, the core of vehicle recall under the self-certification system consists of a timely response and fast remedy of defects. The present study aimed to deduce a plan for improvement of the system necessary for the fast remedy of defects through a phased analysis of defect investigation procedure based on defect investigation statistical data. There will be a need to make the TSB(Technical Service Bulletin) or service campaign data submission of a manufacturer compulsory for the collection of broad defect information in the stage of information analysis and to impose a higher penalty when the manufacturer violates the data submission in the investigation stage. In addition, it is considered that an active service campaign should be induced and a punishment for late recall will be needed for consumer protection.

Exploratory Study on Global Marketing Strategy for the Dongdaemun Fashion District (동대문 패션시장의 생산시스템을 활용한 글로벌 마케팅 전략에 관한 탐색적 연구)

  • Kim, Munyoung
    • Journal of the Korean Society of Costume
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    • v.64 no.3
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    • pp.47-61
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    • 2014
  • Dongdaemun Fashion District has been successfully positioned as the main hub for fashion product distribution in Korea since 1960 thanks to its unique and successful fashion merchandising system. This system enables the distributors to respond quickly to consumer need and inexpensive price. However, at the present time, Dongdaemun Fashion District has been facing serious challenges from new types of retail stores such as fast fashion brands like ZARA and online shopping malls. To achieve this result, statistical analysis was performed using data from 68 employees of wholesalers in the Dongdaemun Fashion District. They were required to answer questions regarding the marketing system supporting program, amenities like restrooms, and traffic congestion. For the case study, C.I.S, a successful global wholesale system in Italy, was selected. C.I.S has 130 offices offering professional services in the field of trade, legal and tax issues, and insurance. This study suggests cooperation among related wholesalers in order to make an area management plan in the Dongdaemun Fashion District. Also, for the wholesalers to build up product information system and infrastructure for the Global marketing strategy.

Study on Freight Transportation with Train Ferry between Korea and China (한.중간 열차페리를 이용한 화물수송방안연구)

  • 이용상;노학래;정병현
    • Proceedings of the KSR Conference
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    • 1999.05a
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    • pp.41-51
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    • 1999
  • Trade between Korea and China was 372million dollars accounting for 1.56% of total in 1988 and has been increased to 23,689 million dollars occupying 7% in 1997, which implies 32.2% increase on average per year. This trend will continue dramatically and consistently as China's open policy toward the world accelerates and korean companies advance into chinese market. The main trade routes are with marine transportation between korean west sea area and chinese San-Dong peninsula around east sea. However, due to the increasing traffic congestion on main roads connecting harbors and main consumer cities and capacity problem in west sea harbor areas, the logistics cost have been increased resulting in losing competitiveness of freight trade. Therefore, these road-oriented inland transportation means need to be changed to rail transport system to reduce congestion and to conserve natural environment. To achieve this scheme, efficient intermodal transportation system connecting road and rail should be constructed. These combined system will ensure timely delivery of goods and consequently the customers would make proper transportation schedule for the import/export goods in advance. Especially, combined transportation of Railroad and train ferry would cope with the logistics problem and this system would be efficient means for trade with not only China but further with many adjacent countries in central asia such as Kazakhstan and Uzbekistan

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