• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.26 no.10
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• pp.111-117
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• 2012

Electric vehicles (EVs) are the most promising alternative substitute to a significant amount of gasoline vehicles for climate friendly transportation. This paper conducted an EV consumer survey through the telephone for 200 residents living in apartments to predict the EV penetration level in the year 2020. The results of EV consumer survey revealed that EV will be penetrated to 10% of the total vehicles in rental apartments and to 23.6% of the total vehicles in apartments for sale(condominium) until 2020. High EV penetration level, however, will lead to an increase of power consumption and over loading of electrical installations. Integrating more electric vehicles, the capacity of transformer related in apartments should be checked to prevent the over loading of the transformer. This paper checked the possibility of over loading at transformer and suggested the load control system as one of the solutions to reduce the over loading of transformers in apartments. Also this paper reviewed other components that should be checked in the designing of EV recharging infrastructure in apartments.

• Journal of Fashion Business
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• v.25 no.6
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• pp.46-69
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• 2021

This research aimed to analyze the features of convertible accessories, develop sustainable accessory designs using convertible techniques, and evaluate the designs developed through a consumer satisfaction survey and in anticipation of commercialization. Through a review of literature and design cases, convertible accessories were classified; and six convertible accessory designs were developed into practical products. A survey on the convertible designs was conducted to evaluate their aesthetic, functional, and symbolic aspects, ease of use, usefulness, and the intention of consumers to purchase and use the products. In addition, a survey was performed to understand the differences in fashion leadership and eco commitment and behavior. The data were analyzed using descriptive analysis methods, a series of t-test, and ANOVA using the SPSS 25.0 software. There were 335 participants; mostly adult women aged between 20 and 60 years and living in China, one of the world's largest accessory markets. The participants showed high interest to use and purchase the developed designs. There were significant differences in aesthetics, functionality, symbolism, attitude, ease of use, usefulness, usage, and purchase intention for the developed convertible accessories among people with different levels of fashion leadership, environmental commitment, and behavior. The results of this study will help designers develop convertible accessories with a better understanding of consumer perceptions and attitudes towards convertible accessories.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.115-136
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• 2002

The purpose of this study was to find out job description and necessary abilities for Consumer Affairs Department Service in business. This study was done using survey by mail to the representatives in Consumer Affairs Department in business. 354 representatives were used for the sample. The business was selected 32 among 107 in OCAP(Organization of Consumer Affairs Professionals in Business), from September 25 to October 5, 2000. The results were analyzed from 96 representatives, 23 business. The results of this study are as follows: 1. The degree of importance and participation on the job description in Customer Service Department was analyzed. The most important job was related to consulting. Consumer management and information collect & provision were next important job in consumer affairs. 2. When the degree of participation on the job description compared to the degree of importance, we found that the general level of participation on the job was a little lower than the degree of importance on the job. Especially, the biggest difference was found in the formation of focusing customer. The smallest difference was found in the field of consulting. 3. The most necessary ability for the representative of consumer affairs department in business was responsibility and sincerity, communication skill. The big difference of present ability and necessary ability of representative was persuasive power and communication skirt.

• Journal of Fashion Business
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• v.19 no.6
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• pp.1-13
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• 2015

This study aimed to determine the relationship between consumer regulatory focus and impulse buying of apparel products and the mediating effect of consumer fashion innovativeness. A large portion of consumer buying behavior is based on impulse. However, impulse buying is difficult to predict; moreover, factors that explain consumers' impulse buying tendencies are not yet fully identified. In this study, consumer regulatory focus was considered as a factor that explains consumers' impulse buying tendencies. The purpose of this study was to examine how fashion innovativeness and impulse buying tendencies differ, based on the consumer regulatory focus. A structural equation modeling was conducted to validate the research model. A questionnaire agency conducted online survey for 1 week and of the 400 copies distributed, total of 400 were collected. Promotion-focus and fashion innovativeness were positively correlated, which in turn had an effect on rational, emotional, and situational impulse buying. The promotion-focus had a negative effect on fashion innovation, but a positive effect on emotional impulse buying. On the other hand, prevention-focus had negative effect on emotional impulse buying, and situational impulse buying. Consumer regulatory focus and fashion innovativeness were useful predictors different consumer tendencies of impulse buying of apparel.

• Journal of Distribution Science
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• v.18 no.7
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• pp.37-48
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• 2020

Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general discrepancy between ethical attitude, intention and actual behaviour by proposing behavioural measures to understand ethical consumption. Research into the effects of generational cohorts and gender, two fundamental demographic factors that shape the consumer habituated repertoire, on consumer ethics has reported mixed findings. The present study investigates if there are differences in ethical consumer behavior by generational cohorts and by gender in the context of an emerging market - Vietnam. Research design, data and methodology: Data was collected using a quantitative survey (a link to the questionnaire was posted on relevant social media platforms). A total of 539 usable responses was used for ANOVAs and independent t-tests to test the hypotheses. Results: a) There are significant differences in terms of ethical consumer behavior between Gen Z and Gens Y/X, but no difference between Gen X and Gen Y; b) There is no gender difference in ethically minded consumer behavior. Conclusion: For consumer ethics, generational effects may be moderated by macroeconomic conditions, while gender alone as a biological variable may not be a reliable predictor.

• Preventive Nutrition and Food Science
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• v.18 no.4
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• pp.242-248
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• 2013

In recent years, manufacturers of animal-based foods with health claims have encountered difficulties in the labeling of their products because of a lack of regulation on defining the functionality of animal-based foods. Therefore, this study was conducted to establish the basic requirements for the development of a definition for functional animal-based foods by investigating consumer and industry awareness. Survey data were collected from 114 industry representatives and 1,100 consumers. The questions of the survey included items on production status and future production plans, functionality labeling, promotion plans, establishment of definition, the role of the government, consumer perception, and selection of products. The results show that both industry representatives and consumers believe that legislation and the provision of scientific evidence should be improved for the development of a functional animal-based foods market. The results obtained from this study will contribute to consumer trust by supplying correct information and can be utilized in the industry as basic data for the development of functional animal-based food products.

• Asian Journal of Business Environment
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• v.5 no.4
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• pp.5-11
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• 2015

Purpose - The purpose of this research is to identify how idiocentric consumers and allocentric consumers respond to retail store environments and how such responses affect their consumer behaviors in a sustainable consumption setting. Method - Data were collected from 422 U.S. adult consumers via a web-based survey. Two store settings were created, perceptually related (eco-friendly clothing displayed with greenery)or perceptually-unrelated (eco-friendly clothing displayed without greenery), and consumers were asked to take the survey based on the given store setting. Results - Allocentric consumers perceived a product and its display environment were related whereas idiocentric consumers perceived the two were unrelated. Also, the former exhibited higher purchase intentions when the product and store environment were related (eco-friendly clothing displayed with greenery), but the latter did when the two were unrelated (eco-friendly clothing displayed without greenery). Conclusions - This research suggests that retailers should consider consumer self-concept at personal-level when implementing marketing strategies. This research also demonstrates that consumers are influenced by store environment in relation to their self-concept and that self-concept can be temporarily modified by various stimuli such as visual displays.

• Nutrition Research and Practice
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• v.13 no.4
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• pp.310-315
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• 2019

BACKGROUND/OBJECTIVES: The objective of this study was to assess the level of awareness, comfort, and likelihood of liberalizing the hemodialysis diet in practicing renal registered dietitian nutritionists (RDN). SUBJECTS/METHODS: An original, cross-sectional survey was sent to the Academy of Nutrition and Dietetics' Renal Practice Group in May 2017, consisting primarily of renal dietitians. RESULTS: A total of 187 renal dietitians responded to the survey designed to assess their current practices regarding the renal diet for hemodialysis patients and how comfortable they would be liberalizing the current restrictions. On average, 16.3% of dietitians are extremely likely to liberalize the restrictions on various food groups including fruits and vegetables, beans and legumes, and whole grains. CONCLUSIONS: RDN feel confident in their ability to interpret and apply evidence-based literature into practice, and they are moderately comfortable liberalizing the renal diet. The participants were generally more comfortable liberalizing the phosphorus restriction than the potassium restriction, and the sodium restriction remains important to control interdialytic weight gain and hypertension. Future research is needed to establish efficacy of a liberalized diet as well as interventions to help RDN feel more comfortable implementing a liberalization of the renal diet.

• Science of Emotion and Sensibility
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• v.24 no.4
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• Journal of Arbitration Studies
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• v.12 no.1
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• pp.207-239
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• 2002

The redemption system for consumer's claim is intended to deal with the conflicts between consumers and firms in their transaction of goods and service ensuring consumer's basic right. In general, the redemption system for consumer's claim requires promptness of redemption, free charge of claim procedure for consumers and constructive response of firms. However, the current redemption system in Korea has some limitations in its authority in the sense that it has only the right for mediation of consultation and agreement and thus the involved consumer should forfeit his/her claim or should go to legal suit which requires high cost and time when the mediation work is failed between two parties. As it is shown in result of survey on empirical cases produced by the Consumer Dispute Mediation Committee in Consumer Protection Board of Korea in 2001, the 20.3％ of total claims have failed to reach final mediation, while the BBB case in the U. S. has recorded 19％ of arbitration success after its failure in mediation. Therefore, it is strongly recommended for Korea to augment current. arbitration system toward assuring firm's cost liability, the principle of quick procedure through agreement on arbitration upon consumer's request. It is thus prerequisite for firms to be armed with the concrete entrepreneurship of responsibility on cost liability. In conclusion, we suggest restructuring of currently existing institution, rather than establishing new one through substantial augmenting the role of Consumer Dispute Mediation Committee In Consumer Protection Board of Korea and enlarging its business criteria of The Korean Commercial Arbitration Board by progressive development of the consumer protection program through amendment of current law for consumer protection.