• 유통과학연구
• /
• 제17권1호
• /
• pp.89-94
• /
• 2019

Purpose - In recent digital information society, the most important factor of to increase the firm value of the distribution company is not the activity to increase the sales through the general advertisement of the unspecified majority by purchasing the finished product, but to grasp the needs of the consumers and to develop a new distribution platform that connects producers and consumers directly through consumer-tailored advertisements centering on e-commerce. Therefore each company in the distribution industry is spending a lot on research and development investment to innovate the distribution technology and distribution system, and the research and development investment expenditures can affect firm value. The purpose of this study is to analyze the impact of research and development investment expenditures in the distribution industry on market value of the firm. Research design, data, and methodology - As a research method, the sample firms are those which are listed on korea stock exchange market from 2011 to 2017 and the research model is Ohlson(1995) model, which is a representative valuation model using accounting information. This study analyzes the effect of distribution company's research and development investment expenditures and advertising expenditures on market value of the firm Results - The results of empirical analysis show that research and development investment expenditures for developing new distribution technology and advertising expenditures for promoting sales in the distribution company are all positively related to the market value of firm. Therefore, in describing market value of the distribution company, it is shown that the research and development investment expenditures and advertising expenditures together with the net asset and net profit are the important accounting information that explains the market value of firm. This result show that investment expenditures on research and development for the innovation of distribution technology of distribution company creates intangible intellectual assets and increases market value of the firm. Conclusions - The result of this study shows that research and development investment expenditures for the new distribution technology as well as the spending for the advertisement in the future is a very important investment expenditures that can increase the market value of the distribution company.

• 대한가정학회지
• /
• 제50권4호
• /
• pp.103-113
• /
• 2012

전문의약품 소비자광고가 미국에서 급속도로 증가함에 따라 광고가 소비자의 생활습관 변화에 미치는 영향에 대한 관심이 커지고 있다. 전문의약품 소비자광고에 대한 대부분의 선행 연구들이 광고가 소비자 수요에 미치는 영향에 초점을 맞추고 있는데 반해 소비자 행동 특히 건강관련 생활습관 변화에 미치는 영향에 관한 연구는 드물다. 본 연구는 2000년에서 2004년 사이의 미국 소비자 조사와 대중적인 소비자 잡지들에 실린 전문의약품 소비자광고들 중 고지혈증, 고혈압, 당뇨, 비만 치료제 광고를 데이터베이스화한 자료를 이용하여 개별 소비자 수준에서의 광고 노출을 산출하고, 규칙적인 운동, 운동 빈도, 식이 조절 행동에 미치는 영향을 선형확률모형을 이용하여 분석하였다. 본 연구 결과 고지혈증, 고혈압, 당뇨, 비만 등의 만성질환을 보유한 소비자들이 이들 치료제 광고에 노출되어 규칙적인 운동을 할 확률은 감소하는 것으로 나타났으나, 식이조절을 할 확률은 증가하는 것으로 나타났다. 개별 질환 치료제 광고 수준에서 광고 노출의 영향을 살펴본 결과, 고지혈증 보유자들의 경우 고지혈증 치료제 광고 노출이 증가할수록 주당 운동 빈도가 증가할 확률이 높아지는 것으로 나타났으나 고혈압, 비만 환자인 경우 이들 각각의 치료제 광고의 노출이 증가할수록 주당 운동 빈도와 식이 조절을 할 확률이 감소하는 것으로 나타났다. 또한 교육 수준이 낮은 소비자의 경우 광고 노출이 이들이 규칙적으로 운동을 하는데 정의 영향을 미치는 것으로 나타났다. 본 연구의 결과를 통하여 전문 의약품 소비자광고가 소비자와 관련 질환에 따라 다른 영향을 미친다는 것을 알 수 있다. 따라서 전문의약품 소비자광고가 소비자의 건강한 생활습관 향상에 도움이 되도록 하기 위해서는 꾸준한 모니터링이 중요하며, 전문의약품 소비자광고에 건강한 생활습관을 유도할 수 있는 메시지를 포함하도록 규제하는 것이 필요하다.

• 한국산학기술학회논문지
• /
• 제11권6호
• /
• pp.2038-2045
• /
• 2010

가구당 월평균 가계소득은 그룹(지역)별, 시간별로 다양한 원인에 의해서 가게소득 결정요인이 이루어지고 있어 복잡성을 띠고 있다. 본 연구에서는 복잡성을 띠고 있는 월평균 가계소득에 관련된 제 변인들을 파악하기 위해 패널 데이터를 이용한 연구 모형을 설정하고 이를 통해 가계소득에 결정적으로 영향을 미치는 제 변인에 대하여 조사, 분석, 검증한다. 본 연구는 3그룹(전국, 6개 광역시, 서울)을 분석대상으로 하였다. 분석기간은 2005년 1월부터 2009년 9월까지의 자료를 이용하였고. 월평균 가계 소득액을 종속변수로 설정하고 물가의 대용 변수로서 소비자물가지수, 주택매매가격지수, 경기변수로서 선행종합지수, 금리 및 증권변수로서 주택담보대출 과 종합주가지수 사회현상 변수로서 고용률, 보건 의료비 지출률을 설명(독립)변수로 투입하였다. 월평균 가계소득 요인을 추정한 결과 선행(경기)종합지수와 주택담보 대출은 정(+)의 영향을 미치는 유의한 변수로 나타나고 고용률, 주택매매가격지수와 보건의료비 지출률은 음(-)의 영향을 나타내는 유의적인 변수이지만 소비자물가지수와 종합주가지수는 음(-)의 영향을 나타내는 비유의적인 변수로서 월평균가계소득에는 큰 영향을 주지는 않은 것으로 나타났다.

• Asia Marketing Journal
• /
• 제15권1호
• /
• pp.107-128
• /
• 2013

본 연구의 목적은 유통업태 간 경쟁이 격화되고 있는 시점에서 주요 유통업태 간 소비행태 분석을 통해 소비자 지향의 전통시장 활성화 정책을 제시하는데 있다. 주요 유통업태 간 공간적 경쟁구도가 소비행태에 미치는 영향을 알아보기 위해 다중회귀분석을 이용하여 전국 6개 도시에 거주하는 613명의 소비자를 대상을 실증분석 하였다. 본 논문은 크게 3개의 요소들이 소비행태에 영향을 미치는 것을 확인하였다. 분석 결과 물리적 요인(전통시장까지 소요시간), 사회경제적요인(승용차 보유대수, 월평균 소득), 경쟁적 요인(공간적 경쟁구도의 강함과 중간, 대형마트 월평균 지출액)이 소비행태에 유의한 영향을 미치는 것으로 분석되었다. 이러한 결과를 바탕으로 정부는 고객들의 소비행태에 영향을 미치는 요소들을 선별적으로 고려하여 전통시장 활성화 정책을 추진 할 필요가 있다.

• Human Ecology Research
• /
• 제51권5호
• /
• pp.497-511
• /
• 2013

This study aimed to examine Korean men's experiences of work-family balance in dual income families with children under six years of age. We focused on identifying the difficulty of balancing work and family considering their individual, social, and cultural conditions. The method was a qualitative study involving two in-depth interviews with each of 12 men, and analyzing the data through the grounded theory approach. From the results, a model of men's work-family experience was constructed. It demonstrates the central phenomena (difficulties of balancing), the causal conditions (lacking time for family, seeking support from the employer, and learning husband's roles insufficiently), the contextual conditions (remaining paternalism and changing husband's roles), the intervening conditions (workplace, childcare support, and wife characteristics), and strategies (help from relatives, utilizing daycare centers, controlling birth, managing work conditions, and using family polices). We clarify the overall picture of working and family life experiences, and also show how men deal with their problems in their circumstances by balancing working and family life. In conclusion, males have difficulty participating in family life autonomously because of having less decision-making power than the wife. Moreover, the great responsibilities of the breadwinner disturb the work-family balance. Men devote themselves to working to hold a job instead of spending time with their family. However, they ultimately value work-family balance with respect to 'keeping a peaceful family life'.

• 유통과학연구
• /
• 제16권9호
• /
• pp.59-63
• /
• 2018

Purpose - It has already been proved that 'mood' as the physical environment of shopping affects consumers' main sensory channels such as sight, hearing, smell, touch. However, there is no consensus on how the olfactory cue influences the customers in the shopping environment. In this study, we examine the previous studies on how the olfactory cue affects the customers in the shopping environment and present a clear direction as a suggestion for progressive research. Research design, data, and methodology - It is not important to use a lot of unconditional fragrance, but it should be exposed to the environment that suits the proper fragrance. In recent years, meaningful research on store fragrance has been slowly increasing. As a result, studies on the fragrance effects of retail stores have been conducted to verify the relevance of fragrance suitability in stores and consumer spending scale. Results - The fragrance appropriate for each store can not be uniformly specified as any fragrance. This is because external variables such as time, season, temperature, lighting, density of shoppers, and music in the store also affect customer evaluation. For example, using an unsuitable fragrance may encourage customers to leave the store quickly by restraining impulsive purchases or by disturbing concentration. The store manager should also be interested in using fragrances that are proven and effective in the store environment, but they should also have the ability to easily manipulate and manage the fragrances very appropriately according to changes in the store environment. Store managers should observe consumer preferences and responses according to their goals and strategies, and then systematically manage and store information about the fragrance appropriate to the store. Conclusions - In the future, the fragrance marketing researcher needs to consider the spatial form and density of the customer. In practice, managers operating a retail store should check the most appropriate store density(congestion) according to the size and spatial characteristics of the store and maintain the ideal conditions. To do this, it is necessary to pay attention to how to select and control sensory elements such as fragrance(olfactory), music(auditory), and lighting(visual).

• 감성과학
• /
• 제11권1호
• /
• pp.57-68
• /
• 2008

소비 시장이 감성 소비 환경으로 바뀌면서 브랜드의 역할이 더욱 중요해졌고, 이를 위한 브랜드 이미지 전략으로서 디자인의 역할이 확장되고 있다. 브랜드와 소비자가 소통하는 지점인 소비자 접점은 체험을 통한 브랜드 이미지가 형성되는 경로이므로, 기업이 지향하는 이미지로 각인시키기 위해서는 소비자 접점에 대한 총체적인 기획 및 관리가 필요하게 되었다. 위와 같은 배경에서, 이 연구의 목적은 변화된 시장 환경에서 성공적인 브랜드 이미지를 구축하기 위한 통합 디자인의 구성 방법을 정의하는 것이다. 이를 위해 브랜드 이미지의 특성, 소비자 체험의 조건, 감성의 역할을 이해하고, 이미지와 감성 처리 모형과의 상관성을 해석하여, 이미지의 3가지 특성을 도출하였다. 이미지의 특성은 1) 경험적 판단에 근거하며, 2) 감성적 내용을 표현 전달하고, 3)관념적 공감에 의한 심리적 가치를 만드는 것이다. 이러한 이미지를 창출하는 디자인의 조건을 성공적인 브랜드의 사례연구를 통해 분석하여, 강력한 이미지를 구축하기 위한 브랜드 아이콘의 역할과 이를 위한 통합 디자인의 필요성을 밝혔다. 이 통합 디자인을 구성하는 방법은 1) 브랜드 이미지 포지셔닝에 의한 이미지 집중화, 2) 브랜드 이미지 플롯에 의한 시각적 주제 활용, 3) 이미지 통합 관리를 위한 Total Identity Program, 4) 브랜드 이미지각인을 위한 Brand Icon 개발 등이다.

• 한국생활과학회지
• /
• 제21권2호
• /
• pp.225-240
• /
• 2012

The purpose of this study was to investigate the determinants of households with risky debt loads. The study used financial ratios to determine which households were over-indebted. The 3 ratios used were Debt to Asset ratio, Debt to Financial asset ratio, and Debt Service ratio. Data for this study was the 2011 Survey of Household Finance. Households that demonstrated total debts of 70% or more when compared to total assets were 8.8%. Households that demonstrated a debt load totaling 5 or more times their total financial assets were 19%. Households with monthly repayment obligations of 40% or more of disposable income were 20%. Households that fulfilled all 3 financial ratio criteria were 1.5% of total indebted households. Over-indebted households demonstrated severe economic condition in terms of debt, but not all over-indebted households were categorized as being in economically vulnerable group. The major determinants of households with risky debts were income, asset, purpose of loans, and spending behavior of the households.

• 유통과학연구
• /
• 제18권4호
• /
• pp.87-96
• /
• 2020

Purpose: In this paper, we provide an illustration of Indonesian youth Social Networking Service (SNS) behavior and its relation to their culinary activity. Specifically, their behavior of culinary activity preferences and also the factors affecting their action of spending their money. Data and methodology: We gathered primary data from stratified random questionnaire survey (406 youth). The gathered data was analyzed using text data mining and statistics using R statistical computing language. Results: 1) We found out why our respondents are interested in following the accounts of SNS food influencers: i.e. visually attracted to the posts, as their reference to find places to dine out, as their reference to try new food menu and to get nostalgic feeling about the food. 2) The respondents decide to actually go to the recommended culinary places because of several factors, specifically, its description (visual and text), location, word of mouth (WoM), the experience of being to that place and price. 3) Important factors affecting culinary spent are income, number of following food influencer account, SNS usage time and their interest when looking at WoM. Conclusions: SNS behavior influences Indonesian youth culinary activity preferences and spent.

• 한국주거학회논문집
• /
• 제25권1호
• /
• pp.15-22
• /
• 2014

In the domestic housing market, uncompleted lot-solid apartments and unoccupied residences are increasing in the medium-large scale area whose rents and transactions have been unstable, as going through the financial crisis and economical recession. Demands for small-scale housings are steadily increasing by practical consumer group who don't need large places, which are often not needed for the current people who are spending most of their time outside of their houses. Therefore, this study proposes the useful methods for spatial planning for small-scale houses for multiple households, including variable form, levels form, multi-level form, and smart-sizing. For efficient spatial planning for that purpose, here, small-scale housings are not limited to places for families with 1-2 members, but considered as one of broader approaches to graft various households and families. In addition, we examined the existed trends of researches about spatial utility of small-scale places, and did the research about the status of small-scale housing developments, and then proposed the direction for future small-scale housings by analyzing the advanced examples.