• Title/Summary/Keyword: Consumer Skill

Search Result 71, Processing Time 0.028 seconds

A Study on the Historical Tendency and Concrete Development of scholastic Consumer Education in Japan (일본 학교소비자교육의 사적동향과 그 구체적인 활용사례)

  • 권정원;이기춘
    • Journal of the Korean Home Economics Association
    • /
    • v.40 no.12
    • /
    • pp.13-29
    • /
    • 2002
  • The scholastic consumer education program in Japan was adopted after world war Ⅱ. And so far, based on home economics class at school, the program has undergone seven times modification with “A course of study(learning coaching guide). Now the main objective with the consumer education program, initiated from ‘purchasing skill’ and ‘information offer’, has been shifted to the direction of stressing the ‘reasonable decision making’ and ‘invocation of consumer recognition’. The concrete operation of the scholastic consumer education program in Japan was managed and operated to the direction of urging the student to think independently and self-motivated and provoking the power of thinking, while utilizing daily works closely to routine life as educational materials and subjects. The investigations on Japanese scholastic consumer education program which have been developing and accumulating concrete instances and know-how's of scholastic consumer education program are considered to be still suggestive, and we may conclude it's necessary for both of Korea and Japan to interchange necessary experiences and ideas on this field with each other.

The Effects of Ubiquitous Based Learning on the fashion and consumer behavior course (Ubiquitous Based Learning (UBL) 을 이용한 패션과 소비자 행동 수업에 관한 고찰)

  • Lee, Seung-Hee
    • Journal of Fashion Business
    • /
    • v.16 no.2
    • /
    • pp.1-11
    • /
    • 2012
  • The purpose of this study was to examine the effects of UBL (Ubiquitous basedlearning) on fashion and consumer behavior course. Thirty-one undergraduate university students completed a 15-week capstone course in a clothing and textiles department. About sixteen percent students were majoring in liberal arts and sixty-three percent of the participants were majoring in the clothing and textiles. Mainly, the participants were junior and senior undergraduate students. The participants demonstrated positive attitude toward the UBL (Ubiquitous based-learning) on fashion and consumer behavior course. The results showed that seventy-seven percent of the participants have more opportunities to handle multi-media resources using social network and social media. Eighty percent of the participants have been developed of communication skills. Seventy-one percent of the participants were helped to learn foreign language skills. Overall, most of the participants were satisfied that their presentation skill was improved in class and they had willing to recommend the class to other students for the future.

A Study for the Consumption Competencies According to the Shopping Value Types of College Students (대학생의 쇼핑가치유형 및 소비능력에 관한 연구)

  • Seo, In-Joo
    • Journal of Family Resource Management and Policy Review
    • /
    • v.14 no.3
    • /
    • pp.1-14
    • /
    • 2010
  • The purpose of this study was (1) to investigate the changes in consumer competencies according to the types of shopping value, (2) to reveal the effects of shopping value on consumer competencies. The subjects of this study were 266 university students dwelling in Seoul. A questionnaire was used as the survey method. The data was analyzed by Cronbach's alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan's multiple range tests, multiple linear regressions. Computations were conducted by SPSS WIN 12.0. The study produced the following results. First, college students can be categorized into 3 shopping values by K-means Cluster analysis of 13 items: the hedonic shopper (shopping value), the utilitarian shopper (shopping value) and the balanced shopper (shopping value). Second, there were significant differences in grades, satisfaction with life and shopping value. That is, grade 3and utilitarian shopping value group had a higher level of consumer competency. Third, the variable that influenced consumer competency was the utilitarian shopping value, influencing consumer attitude and consumer skill. These results imply that consumers should be constantly educated and that there needs to be a campaign to promote utilitarian shopping value.

  • PDF

A Study on Analyzing Actual Condition for Developing A Married Immigrant Families Support Program from the Consumer' Viewpoint: Focused on Seoul Residing Married Immigrant Women (수요자 관점의 결혼이민자가족지원 프로그램 개발을 위한 기초 실태 분석: 서울시 거주 결혼이민여성을 중심으로)

  • Kim, Yang-Hee;Anh, Jin-Kyung
    • Journal of Families and Better Life
    • /
    • v.28 no.4
    • /
    • pp.1-13
    • /
    • 2010
  • The purpose of this study is to conduct base line research, which is based on requestion of international married immigrant women, for developing social adaptation and family enrichment program for those population who reside in Korea. The survey questionnaire was distributed to 142 international married immigrant women who reside in Seoul to research program participate satisfaction and requestion. Analyze the study results, frequency, percentage, t-test, ANOVA and Duncan-post test were utilized. As a result, overall satisfaction toward program that offered by organization was highly ranked. Visiting service showed high score of satisfaction but mentor service that strongly possess sacrifice showed lower score of satisfaction. Vocational and job-related skill improvement education presented less satisfied degree of satisfaction but cooking class, computer class, training education for native-speaking instructor present high level of satisfaction. Second, the requisition of target population, who did not participate program, presented lower than the satisfaction, still present high demand of variety area of program. Among them, assist child nurturing and vocational and job- related skill improvement education showed high demand. It enable to predict that they are eager to get support toward parent role and self-realization. Third, when the difference were analyzed to compare the subjective judgement toward life adaptation in Korea and the satisfaction for program user and the requisition of non-user, the meaningful differences were founded; especially, individuals who possess confident degree of computer skills and Korean(reading, speaking, and listening) showed higher degree of satisfaction to vocation and job-skill related improvement education. This study has a practical implication, which is based on the study results, on developing a program to support international married immigrant women and multicultural families to satisfactory settlement in Korea life and to maintain healthy families.

Evaluation of Service Quality Factors on the Nailcare Shop (네일 샵의 서비스 품질 요인에 대한 평가)

  • Kim, Soon-Sim;Rhee, Sung-Suk;Kim, Hyeon-Ju
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.11 no.3
    • /
    • pp.153-162
    • /
    • 2009
  • The purpose of this study was to examine the differences in the service quality evaluation on the skill and expert, the shop facilities and atmosphere, the time and access, and the price and benefit of a nail care shop by age, income, spendings of appearance and a nail care, and a regular nail care. The survey was performed with questionnaires and the subjects were was 240 consumers who used the nail care. The data were analyzed by frequencies, F-test, T-test, Factor Analysis, one way ANOVA. The results of the study were as follows: Service quality evaluation were classified four factors- the price and benefits, the skill and expertness, the facilities and atmosphere, the time and access. There were no statistically significant differences in the price and benefits by age, income, spendings of appearance and a nail care, and a regular nail care, but there were statistically significant differences in the skill and expertness, the facilities and atmosphere, and the time and access. The service quality on the time and access was evaluated as high by the consumer in the 30s, with more income, and with high appearance and nail care spendings. The service quality on the shop facilities and atmosphere was evaluated as high by the consumers with high nail care spending. The consumers with a regular nail care evaluated the service quality on the skill and expertness, the time and access, the shop facilities and atmosphere as high.

  • PDF

Effects of Parental Leadership and Verbal Control Modes on Preschool Children's Leadership (부모의 리더십과 언어통제유형이 유아의 리더십에 미치는 영향)

  • Jang, Young Ae
    • The Korean Journal of Community Living Science
    • /
    • v.26 no.2
    • /
    • pp.249-259
    • /
    • 2015
  • This study examines the effects of parental leadership and verbal control modes on preschool children's leadership. The sample included 202 children between the ages of 4 and 5 and their mothers, and data were collected using an index of parental leadership, an index of parental verbal control, and an inventory of preschool children's leadership. A statistical analysis was conducted using a t-test, a correlation analysis, and a multiple regression analysis. According to the results, there were significant differences in preschool children's leadership according to the child's age. According to a correlation analysis, parental leadership and verbal person-oriented control modes had significant positive correlations with preschool children's leadership, and imperative control and position-oriented control modes had negative correlations. In addition, parental leadership and verbal control modes were significant predictors of preschool children's leadership. In particular, parents' communication skill, relationship skill, group activity skill, person-oriented control mode, and position-oriented control mode were significant predictors of preschool children's leadership.

Effects of Cognitive Age on Consumer Satisfaction and Repurchase Intention by Silvers' Lifestyle in the Hairdressing Shop (미용실에서 실버소비자들의 라이프스타일 유형에 따라 주관적 연령이 소비자만족 및 재구매 의도에 미치는 영향)

  • Kang, Eun-Mi;Park, Eun-Joo
    • Fashion & Textile Research Journal
    • /
    • v.11 no.1
    • /
    • pp.57-65
    • /
    • 2009
  • The purpose of this study was to investigate the effects of cognitive age, service quality, and consumer satisfaction on repurchase intention according to silvers' lifestyle types in the hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by factor analysis, Cronbach's alpha, cluster analysis and path analysis using SPSS WIN 12.0 and LISREL 8.53. The results of the study were as follows: First. silver consumers were classified by the lifestyle into the Active self-fidelitist, Economy family-oriented, and Passive-stagnant. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, according to silvers' lifestyle types, repurchasing intention was differently influenced by cognitive age, perceived store service quality, and consumer satisfaction when hairdressing services. Hairdressers were the most important variable for silver consumers' satisfaction, which influenced the repurchase intention of hairdressing services.

A Study on the Economic Problems of Urban Low-income Families (도시 저소득층소비자의 경제문제에 관한 연구 - 서울과 인천의 주부를 중심으로)

  • 윤정혜
    • Journal of Families and Better Life
    • /
    • v.4 no.2
    • /
    • pp.67-88
    • /
    • 1986
  • This study attempts to explain the income and consumption problems of urban low-income consumers and to explore factors of their poverty. For the purpose of this study, interviews were conducted with 124 low-income home managers. All the subjects live in Seoul and Inchon. The major findings are: First, low-income families seriously suffer from low income and small property. And the degree of economic hardship is the most serious with wife-working families whose husbands have no job or are dead. Second, low-income consumers have low budgeting and purchasing skill. Third, low-income consumers have 'doing' orientation but have fatalistic value orientation. This study suggests that it is necessary to develop an integrative measurement of economic hardship. It also suggests that low level of low-income consumer's skill can be well explained in terms of man-nature value orientation.

  • PDF

The Comparisons of Elementary School Children's Food Purchasing and Consumer Competency for a Healthier Diet by Their Attitude toward the Meal Management (초등학생의 식생활관리 태도에 따른 식품구매 행동 및 식생활 소비자능력 비교)

  • Park, Ok-Hee;Lee, Kyoung-Ae
    • Journal of Nutrition and Health
    • /
    • v.41 no.4
    • /
    • pp.353-364
    • /
    • 2008
  • In this study elementary school children's food purchasing and consumer competency for a healthier diet were compared by their attitude toward the meal management. The subjects were 779 sixth grade elementary school children (417 boys and 362 girls) in Busan. They were classified into three groups: 'High' was composed of 226 subjects who had more than the mean +1/2 SD of attitude toward the meal management; 'Medium' was composed of 343 subjects who had the mean ${\pm}1/2$SD; and 'Low' was composed of 210 subjects who had the less than the mean -1/2 SD. The results were as follows. The high group had less pocket money than the low group, and thought that their allowances were adequate to their needs. They also had a habit of entering amounts into an account book. The children in the low group purchased mostly snacks without making or practicing a budget. The high group purchased yogurt, fruit, or bread as snacks more frequently than the low group. More children checked the nutrient facts on the package in high group than in the low group. There were no significant differences in the consumer's knowledge of a healthy diet among the groups; but there were significant differences in the consumer's skill, and the consumer's attitude toward a healthy diet among the groups. The high group had higher skills and more positive attitudes than the low group. This research suggests that education can elevate interest and can help develop more positive attitudes toward healthy diets among children. The education can help them to develop planned food purchasing habits, and improve their consumer competency for a healthy diet.

A Study on Consumer Recall Competency and Recall Experience (우리나라 소비자의 리콜 역량과 리콜 경험에 관한 연구)

  • Koo, Hye-Gyoung
    • Journal of Digital Convergence
    • /
    • v.16 no.4
    • /
    • pp.1-10
    • /
    • 2018
  • In Korea, the number of recalled products is steadily increasing annually, but the recall participation rate of consumers is very low. This study looked at recall competency as a necessary factor for active recall participation by consumers. And identify the components of the recall competency and identify the recall competence factors that influence recall experience. To this end, we examined the recall experience and recall capacity of 1,626 adult consumers in Korea. As a result, five factors of recall participation will, recall related skill, recall policy recognition, subjective knowledge and objective knowledge were derived. As a result of comparing recall competencies among recall experience and non-recall experience, there were statistically significant differences in all competency factors. Recall related skill and subjective knowledge competency were significant factors for recall experience. In order to improve the effectiveness of the recall system, it is important to improve the recall information and increase access to information retrieval in order to increase the recall participation rate by strengthening the recall capacity of consumers.