• 제목/요약/키워드: Consumer Opinions

검색결과 144건 처리시간 0.025초

월경장애여성의 건강관리를 위한 동서간호학적 접근 (An Approach of the Eastern-Western Nursing for the Health Management of the Women's with Menstrual Disorder)

  • 신혜숙
    • 동서간호학연구지
    • /
    • 제4권1호
    • /
    • pp.34-43
    • /
    • 1999
  • This study reviewed about Health Management of Women's with Menstrual Disorder and the differences in opinions between the Eastern- Western Nursing Sciences. The purpose of this study was to find out a possible integration of the Eastern-Western Nursing Sciences for Health Management of Women's with Menstrual Disorder and to suggest a distinct frame of Korean Nursing Intervention Method. In the last decade, the women's movement has succeeded in changing in inappropriate and poor treatment. The health consumer movement has also achieved many gains in improving the quality of health care. Yet the medical care offered women during their life stages is still characterized by a lack of effectiveness, safety, and consideration. Today, Although there are differences between Oriental and Western Medicine in approaches to clients, the Eastern-Western Nursing Sciences in approach to clients can be hoped that contribution will be made to the development of nursing intervention which is suitable to Korean context.

  • PDF

RFM을 활용한 추천시스템 효율화 연구 (A Study on Improving Efficiency of Recommendation System Using RFM)

  • 정소라;진서훈
    • 대한설비관리학회지
    • /
    • 제23권4호
    • /
    • pp.57-64
    • /
    • 2018
  • User-based collaborative filtering is a method of recommending an item to a user based on the preference of the neighbor users who have similar purchasing history to the target user. User-based collaborative filtering is based on the fact that users are strongly influenced by the opinions of other users with similar interests. Item-based collaborative filtering is a method of recommending an item by comparing the similarity of the user's previously preferred items. In this study, we create a recommendation model using user-based collaborative filtering and item-based collaborative filtering with consumer's consumption data. Collaborative filtering is performed by using RFM (recency, frequency, and monetary) technique with purchasing data to recommend items with high purchase potential. We compared the performance of the recommendation system with the purchase amount and the performance when applying the RFM method. The performance of recommendation system using RFM technique is better.

Proposing Evaluation Procedures for Blended Instruction

  • OH, Eunjoo
    • Educational Technology International
    • /
    • 제12권2호
    • /
    • pp.47-70
    • /
    • 2011
  • The purpose of this paper was to develop evaluation procedures for blended instruction, focusing on the courses that are currently offered in the university. This study analyzed current evaluation procedures and instruments and suggested redesign the evaluation process for blended instruction. The evaluation procedures are designed based on the combination of objective-oriented and consumer-oriented evaluation approaches. It includes three stages: front-end (screening), formative evaluation, and summative evaluation. During the front-end evaluation stage, information regarding students' technology skills and attitudes towards online instruction and classroom instruction are suggested to collect and plan the instructional strategies accordingly. The formative evaluation is conducted during the semester to collect students' opinions about the course and instructors modify their instruction based on the evaluation results. At the end of semester, summative evaluation is to be conducted to collect the data to improve the course. Evaluation questions and components for each stage are developed to collect the data such as students' perceptions of the course, the usefulness of online instructional materials, the effectiveness of blended learning strategies, and students' satisfaction with the course.

중국의 모바일 전자상거래에서 경제적 가치가 쇼핑몰입과 고객로열티에 미치는 영향: 사회적 가치의 조절된 매개효과 (The Effect of Economic Value on Shopping Commitment and Consumer Loyalty in Chinese Mobile E-Commerce: A Moderated Mediation Effect of Social Value )

  • 주혜영;유병부
    • 무역학회지
    • /
    • 제46권2호
    • /
    • pp.301-321
    • /
    • 2021
  • This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

A Study on Major Curriculum Based on Individual's Capacities-Focused on Physical Therapy Department in U University

  • Myoung-Hee Lee
    • The Journal of Korean Physical Therapy
    • /
    • 제36권1호
    • /
    • pp.45-51
    • /
    • 2024
  • Purpose: Since core competence-based training is in demand, this study aimed to develop a suitable talent model and major competencies for the Department of Physical Therapy at U University and use it to propose appropriate educational subjects. Methods: This case study was conducted at U university in Gyeongju-si, Gyeongsangbuk-do. To study curricula based on major competence, related documents were analyzed, expert opinions were obtained, and a consumer survey was conducted. Results: U University assigns major competencies for each department, develops subjects accordingly, maps them, and constructs a competency matrix. The four major competencies of physical therapy were defined as musculoskeletal system, nervous system, cardiorespiratory system and sports injury, and physical management abilities. In order to realize these major competencies, U University added subjects to its curriculum. Conclusion: The results of internal and external environmental analysis should be more actively considered to enable changes in subjects at the departmental level. In addition, the setting of major competencies should be subjected to more detailed, specific reviews to maintain the basic principles of major curricula.

한우고기 육질등급 선호도에 따른 구매성향 특성 분석연구 (A Study on the Characteristics of Purchasing Propensity by Preferences Quality Grade of Hanwoo Beef)

  • 조수현;신정섭;설국환;김윤석;강선문;서현우
    • 한국산학기술학회논문지
    • /
    • 제21권3호
    • /
    • pp.537-544
    • /
    • 2020
  • 쇠고기 소비트랜드는 소비자 요구와 선호도 등에 따라 변화하고 있다. 본 연구는 한우고기 구매 소비자를 대상으로 구매성향 및 선호도 조사를 통해 쇠고기 등급제 보완방향에 대한 기초자료를 수집하였다. 조사대상자는 2017년 7월 24일부터 8월 14일에 걸쳐 서울, 경기도 및 5대 광역시에 거주하는 소비자를 대상으로 조사를 수행하였고, 무응답 등을 제외하고 최종 362명 데이터를 분석에 이용하였다. 위계적 회귀분석 결과 1등급 선호집단의 구매빈도 증가에는 마블링 형태가, 1+등급에서는 지방색이, 1++등급에서는 소득, 등급제 개선 의견, 마블링 함량, 마블링 형태가 각각 정의 영향(+)을 미치는 것으로 분석되었다. 반면, 선호등급이 없는 집단에서는 구매빈도 증가에 영향을 미치는 변수는 없는 것으로 분석되었다. 종합적으로 살펴볼 때 구매빈도 증가에 영향을 미치는 변수들이 집단별로 다른 것으로 분석되었는데, 소도체 등급기준은 축산농가 및 산업체의 경제적 이익과 소비자 구매력에 직접적으로 연관되어 있어 매우 중요한 제도이기 때문에 생산자와 소비자 의견을 적절하게 반영하여 합리적이고 과학적인 방향으로 앞으로도 보완되어야 할 것으로 생각된다.

소비자 맞춤형 삼차원 프린팅 서비스 플랫폼 개발을 위한 탐색 (Preparatory Research prior to the Development of Consumer-Tailored 3D Printing Service Platform)

  • 이국희;최혜경
    • 감성과학
    • /
    • 제20권1호
    • /
    • pp.3-16
    • /
    • 2017
  • 삼차원(3D) 프린터의 개발과 보급에 따라 현대의 소비자들은 자신이 원하는 제품을 집에서 3D프린팅 할 수 있는 시대에 살고 있다. 3D프린팅을 통해 소비자 맞춤형 제작이 활성화되기 위해서는 3D프린터와 호환되는 디지털 설계도를 소비자 스스로 제작할 수 있어야 한다. 또한 최적의 프린팅 재질과 온도를 설정할 수 있어야 하고 3D프린터의 유지보수에 비용을 감당해야 한다. 더하여 혹시 있을지 모르는 디자인에 대한 지식재산권 문제에 대응할 수 있어야 한다. 그러나 실상 소비자가 이러한 문제들에 대응하기는 어렵기 때문에 소비자가 원하는 방향으로 3D프린팅을 대행해 줄 수 있는 서비스가 개발될 필요가 있다. 이런 동기에서 출발한 본 연구는 소비자가 원하는 3D프린팅 서비스 방식이 무엇인지에 통찰을 얻기 위해 세계적인 온라인 3D프린팅 제품판매 업체인 Shapeways (www.shapeways.com)에 대한 사용자 경험을 다양한 측면에서 탐색하였다. 그 결과 Shapeways의 사용성, 검색과정, 가격 적절성, 재방문의도, 디자인의 다양성, 디자인 만족도에 대한 양적 평가에서 전반적으로 낮은 평가를 받았다. 또한 다양한 언어지원, 제품 제작과정 공개 및 온-오프라인 사이트 동시운영, 디자이너 중심의 소비자 맞춤형 제작 서비스, 배송 안전성과 제품 내구성에 대한 확신을 줄 수 있는 서비스, 표면의 마감처리 서비스가 필요하다는 건설적인 의견을 통해 소비자 맞춤형 3D프린팅 서비스에 대한 통찰을 획득하였다. 본 연구가 3D프린팅 서비스 플랫폼 개발뿐 아니라, 관련된 산업 및 연구에도 폭넓은 시사점을 줄 것으로 기대한다.

만족도와 재구매 간 관계에 있어서 상황적 영향의 조절효과에 관한 연구 - 인지 종결 욕구와 일시적 자아 해석의 조절효과를 중심으로 - (The Moderating Role of Need for Cognitive Closure and Temporal Self-Construal in Consumer Satisfaction and Repurchase Consistency)

  • 이민훈;하영원
    • Asia Marketing Journal
    • /
    • 제11권4호
    • /
    • pp.95-119
    • /
    • 2010
  • 최근 들어 소비자의 만족과 재구매 행동 간 불일치성에 영향을 미치는 조절변수 탐색 연구가 다수 진행되었다. 그러나 이들 연구는 주로 소비자의 인구통계적 특성 및 사회경제적 특성에 치중하여 소비자 내면의 심리 관점에서 만족과 구매 후 행동 간 상응성을 설명해내지 못하는 한계가 있었다. 따라서 본 연구에서는 만족과 재구매에 영향을 미치는 중요한 상황적 요인으로서 인지 종결 욕구와 일시적 자아 해석의 역할을 가정하고 두 개의 실험을 통해 이를 규명했다. 우선 소비자의 일시적인 심리 상태에 영향을 미치는 중요한 상황적 요인으로서 최근 심리학계에서 많은 학자들로부터 주목받고 있는 인지 종결 욕구의 개념을 구매의사결정에 직면한 소비자 입장에 새롭게 적용하여 그 역할을 입증했다. 구체적으로 인지 종결 욕구가 높은 상황에서는 가능한 한 신속한 의사결정을 내리고자 하므로 새로운 대안 탐색을 회피하고 기존 대안을 반복 선택할 가능성이 증가했다. 또한 소비자에게 일시적으로 유발된 자아 해석을 만족과 재구매 행동 관계의 주요 조절변수로 가정하고 이를 규명했다. 즉, 일시적으로 독립적 자아 해석 상황에 처하게 되면 상호의존적 자아해석 상황에 처했을 때보다 재구매 행동이 강화될 수 있음이 확인되었다. 독립적 자아 해석 상황에서는 자신의 만족 경험과 판단을 신뢰하여 기존 대안을 지지할 가능성이 높지만, 상호의존적 자아 해석 상황에서는 내집단과의 우호적 관계를 자기 자신의 판단 이상으로 중시하는 경향이 있으므로 의미있는 주변인의 추천에 동조하여 전환행동을 할 가능성이 높아지기 때문이다. 본 연구의 결과는 고객 만족을 넘어 충성 고객화를 위해 고심 중인 기업들에게 근본적인 해결책을 제시하는 실무적 의의가 있다. 단순한 만족이 충성도로 발전하는 과정에서 영향을 미치는 상황적 원인을 규명해낸다면 이를 진정한 충성도 배양에 도움을 주는 방향으로 작동시키면 되기 때문이다.

  • PDF

유아용 유기면 의류의 소비 및 안전성능 인증실태 (Tendency of Consumption and Safety Certification for Infant's Organic Cotton Apparel)

  • 조성교;한은주
    • 한국의류학회지
    • /
    • 제39권6호
    • /
    • pp.924-937
    • /
    • 2015
  • This study surveyed the recognition and credibility of infant's organic cotton apparel and examined the current quality of children's organic cotton clothes available in the market. This study contributes to improve fabric certification programs and safety standards by understanding customer opinions and actual quality. A customer survey revealed that customers believe that organic cotton products should not include chemicals such as pesticides, fluorescent whitening agents and chemical colors; in addition, customers have high expectations for safety as well as worries about the products' validity. Children's underwear was the most purchased item category among organic cotton products. Current organic cotton certification programs are voluntary with multiple organizations that provide various certification standards. A total of 34.2% of children's organic cotton clothes sold at online and offline stores were not certified, and 10.5% had invalid certification information. This may substantially lower the credibility of organic cotton products and requires immediate change. Examination of organic cotton products showed that products do not meet customer expectations for quality and safety: 3 out of 8 products used accessories (buttons and wappens) that include harmful chemicals such as lead, phthalate and formaldehyde, 6 products used fluorescent whitening agents, and 4 products used other fabrics such as rayon, polyurethane and polyester. GOTS mark is the most recognized organic certification, but it still allows the usage of fluorescent whitening agents, which indicates a gap between customer opinions and actual certification standards. Managing national-level mandatory certification programs like food and setting quality standards that meets customer expectations are required to enhance the credibility of organic cotton products.

중학교 ‘기술.가정’ 교과 교육내용의 통합적 접근에 관한 연구 (A Study on the Integrated Approach for the Contents of Industrial Arts.Home Economics in Middle School)

  • 전현주;윤인경
    • 한국가정과교육학회지
    • /
    • 제3권1호
    • /
    • pp.95-112
    • /
    • 1991
  • This study was conducted to identify a problem of Industrial Arts$.$Home Economics subjects, and to improve its curriculum contents. In order to have accomplished the above objectives, the experts were gained about ideas and methods about organization of the curriculum contents of Industrial Arts$.$Home Economics subjects. In second questionnaire, based on the curriculum contents of Industriasl Arts$.$Home Economics subjects draw from the above review of literatures, the opinions of the experts were investigated about review of literatures, the opinions of the experts were investigated about the selection of the contents of Home Economics, Industrial Arts, respectively. The selected data in first questionnaire was manipulated by the frequency and percent. The curriculum contents in second questionnaire was selected above the sum total 80 in Home Economics subjects and above the sum total 61 in Industrial Arts subjects. The distinction of curriculum contents selected by the each domain were as follows. (1) The daily life as a consumer and the importance of home management were emphasized in the curriculum contents selected in the domains of consuming and management. (2) The vocational investigation, the course education, and the development of the young generation were emphasized in the curriculum contents selected in the domains of the family living and human development. (3) The basic Knowledge of nutrition and cooking and the contents related to the food choice were emphasized in the curriculum selected in the nutrition and food. (4) The choice and care of clothing a proper personal appearance, and the contents related to the machinery and tools were emphasized in the curriculum contents selected in the clothing and textiles. (5) The economical aspects of housing, the contents of the reasonable housing choics, and the contents for vital skills were emphasized in the housing and instruments.

  • PDF