• 제목/요약/키워드: Consumer Needs

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SLA기반 IT서비스관리시스템의 품질개선 후보요인 도출방안 연구 : K사를 중심으로 (A Study on Deducing Quality Improvement Candidate Factors of IT Service Management System Based on SLA)

  • 정상철;김명숙
    • Journal of Information Technology Applications and Management
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    • 제15권4호
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    • pp.103-121
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    • 2008
  • Service Providers need to monitor the level of consumer's satisfaction on service they provide continuously and they use appropriate method to measure their operating status. They have to make a plan on their resource and infrastructure to provide their service in the right place at the right time whenever they need. Most previous studies on IT service quality are mainly focused on criteria or levels of quality measurement even though those criteria and levels should be set by considering consumer's needs. And considering for consumer's needs with managerial factors was not found on those studies. So, we suggest deducing quality factors for continuous improvement of IT service management system in this paper as identify the relative priority using QFD method which consider consumers' voices and managerial factors when decide quality factors of IT service management system introduced SLA. We also confirm that our suggestion is practicable and applicable for current operation by case study.

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아파트 상품 디자인 개발을 위한 소비자 트랜드 분석 (A Trend Analysis of Consumers for the Development of Apartment Interior Design)

  • 박영순;이현정;김미경;조은숙
    • 한국실내디자인학회논문집
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    • 제41호
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    • pp.129-136
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    • 2003
  • The purpose of this study is to analyze consumer's lifestyle, needs and preferences and design trends for planning of the future apartment interior design. Recently, social change such as computerization, industrialization, pluralism and globalization has been braught lots of changes to modern housing spaces. The meaning of ‘Family’ and ‘Residence’ has been diversified by various life-style of modern family. Therefore, the new concept of residence is needed to change for the future housing plans and satisfy their sophisticated needs and preferences considering modern family's lifestyle and life-span. This research was conducted through the questionaire-survey, taste style survey by show card, and focus group interview(F.G.I) for investigating consumer's life style and tastes. Through this research, four-types of consumer's lifestyle were classified by analyzing data and special spaces such as family-room, media room, interior planted-space, and men's room were needed to consider interior space planning. This study shows that the planning of storage space, flexible space, livingroom and multi-used space will be more important in apartment interior space.

소비자의 신용카드 사용행동 분석 -광주시 소비자를 중심으로- (Credit cards use of consumers in Kwang-ju)

  • 노채영
    • 가족자원경영과 정책
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    • 제6권2호
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    • pp.65-78
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    • 2002
  • The proposes of this study were designed to practical use of credit cards on consumers in Kwang-ju. The 371 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation and chi-square test by SPSS WIN 10.0. The main results of this study were as following : First, it is analyzed that most consumers have had more than credit cards. Second, it is tended that consumers have influenced to practical use of credit cards by sex, age, marriage, income and living expenses. Third, consumer is use to the spur of credit card, requirement about businessman, credit card connection system and distinction of sex, age, marriage, income, showed difference of relevant distribution between living expenses all. Based on the above, to make the use of credit cards practical and active, it needs more attention from consumers as well as it needs continuous efforts from the authorities concerned. Accordingly, to prevent consumers from overconsuming possibly by imprudent use of credit cards, it suggests systematic consumer training, from which consumers will learn responsible life as a consumer.

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서비스 품질이 브랜드 동일성과 소비자 만족에 미치는 영향 연구 -커피전문점 중심으로- (The service quality of brand identity and the impact on customer satisfaction research -Case of the coffee shop-)

  • 주형준;조재립
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2008년도 추계학술대회
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    • pp.101-114
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    • 2008
  • Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered brand marketing, brand identity is surfacing as a competitive edge that a company can benefit from for a long time : this is related to the fact that people want to know why a consumer selects and purchases a certain brand out of so many others.

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청년 1인 가구의 주거복지를 위한 쉐어하우스 거주 실태와 요구도: 입주자와 잠재 수요자 대학생을 중심으로 (A Study on Shared House Living Conditions and Needs for Young Single-Person Household's Housing Welfare: Focus on the Resident and Potential Consumer for College Student of a Shared House)

  • 지은영
    • Human Ecology Research
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    • 제54권6호
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    • pp.589-598
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    • 2016
  • The study finds a constructive way to improve shared houses by analyzing shared house living conditions, satisfaction of the residents and potential consumer's needs. For this, a survey of 179 single-person university residents and interviews with seven young adults residing in shared house was conducted. The results showed that shared house tenants had high satisfaction in regard to bedrooms, common spaces, and rental costs. They successfully adapted to community life by frequently using the living, dining spaces, and common spaces with respect and consideration towards other tenants by following rules. Single-person university household should prefer single rooms and the biggest consideration when they move into a shared house is rent. Affordable rates were 300,000 to 350,000 Korean Won per month (40.5%) and deposit of 3 million won or less (64.3%). Results also showed a need for a professional manager residing in the house with a cleaning service for common spaces and a want to share hobbies with other tenants (3.25/5 point scale). It is very important in a housing welfare perspective that one experiences the value of living and emotional sharing to heighten the satisfaction through shared houses. It is essential to put effort into developing a service that reflects consumer's needs for shared houses to continue as a housing alternative model for young adults.

Measuring 'Consumer Smartness' for the fashion consumption environment

  • Ahn, Soo-kyoung
    • 복식문화연구
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    • 제28권1호
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    • pp.45-61
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    • 2020
  • As consumers have transformed into the influential entities in the recent consumption environment, it needs a new concept to describe their characteristics. Drawn on the notion of smart consumer experience, this study views the multiple traits of new consumers as consumer smartness. Therefore, elaborating the concept of consumer smartness, this study aims to develop its measurement and validate it by examining the relationship with external variables. Two online surveys were conducted by a professional survey company that had nationwide consumer panels. A total of 531 adult consumers who had purchased fashion goods online completed a self-administered questionnaires. A series of exploratory and confirmative factor analysis generated 21 measuring items with six underlying constructs of consumer smartness such as innovativeness, opinion leadership, self-disclosure, marketing literacy, dissatisfaction, and technology sophistication. In order to validate the measurement, this study conducted a Pearson's correlation test and structural equation modeling analysis with consumer smartness and external constructs. The result shows that there was a significant positive relationship between consumer smartness and behavioral intentions online. In addition, consumer smartness influenced their shopping and sharing intention which supported the validity of new measurement of consumer smartness. This study provides a theoretical and empirical ground of understanding consumer smartness as new consumer characteristics in the changing environment of fashion retailing.

통신시비스 이용자보호제도 개선방안 연구 (Enhancing Consumer Sovereignty in the Telecommunication Services)

  • 여정성;이기춘;이성림;박수경
    • 대한가정학회지
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    • 제40권2호
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    • pp.101-114
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    • 2002
  • This study analyzes the contract terms to explore whether the content has any improper and/or unfair clause, reviews the consumer-related laws, and examines the activities of the regulatory systems in the telecommunication service markets. The major resets of the stud\ulcorner are: first, the level of regulation to contract terms is inconsistent across the services areas and needs to be coordinated; second, the standard contract terms need to be developed; third, the policy implications with respect to regulatory policy making and public education are developed; and lastly establishment of consumer advisory board to advise the commission on consumer issues and the consumer information and education center is suggested.

소비자 요구를 반영한 아파트 보조주방 모듈 개발에 고한 연구 (A Study on the planning of the Sub-kitchen Module Meeting Consumer Needs for the Apartment Unit Plan)

  • 방희조
    • 한국실내디자인학회논문집
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    • 제21권1호
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    • pp.170-176
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    • 2012
  • Korean living culture raised the users' needs for sub-kitchen. In the traditional Korean house, there was large space related to kitchen area for preparing food and stock big and bulky housing stuffs. As apartment housing became dominant as Korean dwelling, sub-kitchen has been planed in the balcony that is not included in the sales area. In this study, the case of the apartment housing in Esiapolis, Daegu was analyzed. To plan the user-oriented sub-kitchen, the consumer research was carried out. Consumers needed a pantry, more storage near the kitchen, and wanted to place washing machine and washing stand in a sub-kitchen. Sub-kitchens were planed to meet those consumers' needs. Through this case study and former studies analysis, sub-kitchen's function unit was derived: wash, storage, auxiliary work. By combining each function unit, sub-kitchen was classified into 3 types, wash & auxiliary work, wash & storage, and wash & storage & auxiliary work. For each sub-kitchen type, components of function units, available layouts, and minimum size were recommended.

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진료의 편의성과 병원 접근성 증진을 위한 스마트 어플리케이션 콘텐츠의 질적 분석 (Quality Analysis of Smart Application Contents for the Convenience of Care and Hospital Access)

  • 이재빈;김지혜;복정희;우혜경
    • 한국병원경영학회지
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    • 제25권1호
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    • pp.1-12
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    • 2020
  • Purposes: The aim of this study is to evaluate whether the contents of hospital reservation and reception applications(apps) are qualitatively useful in meeting the needs of medical consumers and improving hospital accessibility and convenience. Methodology: (1) identify consumer needs through social data web mining, (2) describe the status of key contents of mobile apps to improve accessibility and convenience of care, and (3) verify the quality of apps through validated tools Finding: The contents of 'mobile reservation function' and 'waiting time information provision' that can contribute to reduction of delay time of care and efficiency of desk work were supported, but the level of utilization was insufficient. The quality level of the app, including the level of consumers' needs, has shown a wide gap between the apps. Implications: The recent development of mobile apps for hospital accessibility and consumer needs has shown a wide gap in the quality of apps, including information and aesthetic. Therefore, it is necessary to develop apps based on user interface(UI), user experience(UX) based designs that can promote the usefulness and convenience of apps while monitoring needs of consumers continuously.

유기농 커피 선택 동기가 소비자태도 및 구매의도에 미치는 영향 - 서울 지역 유기농 커피 전문점을 중심으로 - (Impact of Choice Motives on Consumer Attitudes and Purchase Intentions regarding Organic Coffee - Study Performed at Organic Coffee Shops in and around Seoul -)

  • 한수정;김금정;이경희
    • 동아시아식생활학회지
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    • 제25권5호
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    • pp.911-921
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    • 2015
  • This study aimed to examine the choice motives for organic coffee and investigate how these motives influence consumer attitudes and purchase intentions regarding organic coffee. A survey was administered to people visiting organic coffee shops in Seoul. Analyses of frequency, descriptive statistics, factor and reliability, ANOVA, correlation, and regression were conducted using SPSS 20.0. Six factors were demonstrated as motives for choosing organic coffee: health, price, reliability, familiarity, sensory appeal, and environment friendliness. Among six factors, "reliability" and "environment friendliness" were positively associated with consumer attitudes, which had a significant impact on purchase intentions. This study is one of the first to examine the relationship between consumer attitudes and purchase intentions focusing on organic coffee. Although the organic coffee market has high potential, its theoretical background has been under developed. By revealing choice motives for organic coffee, this study could provide basic information on how to satisfy consumer needs and promote purchasing. In addition, by understanding needs of diverse and specific coffee consumer groups, effective marketing strategies can be developed with a focus on organic coffee. Especially, environment-friendly and reliable organic coffee can satisfy consumers, maximize profits, and improve brand value.