• Title/Summary/Keyword: Consumer Needs

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Challenges for the Future LCD Industry

  • Kwon, Young-Soo
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.3-3
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    • 2008
  • The TFT-LCD industry has shown dramatic growth by making technological advances and satisfying consumer needs. It now stands at the heart of the display industry. However, the TFT-LCD market is maturing and is unlikely to sustain the fast pace of growth in years to come. There has been an oversupply in the LCD sector entering 2008 due to capacity expansion aimed at fueling growth coupled with softening demand amid the global economic slowdown and recent financial turmoil. The LCD industry has successfully coped with oversupply on several occasions. Each time, LCD makers faced up to the challenge and responded with a pioneering spirit. They continued to grow by turning crisis into opportunity. LG Display aims to create new markets by developing products based on innovative technology and providing more attractive products through a value-added product planning that incorporates consumer needs. Through a continuous cost innovation targeted at stimulating demand by making products more economical to consumers, we will be at the forefront of overcoming the current oversupply and sustaining robust growth for the TFT-LCD industry. Depending on our management of the situation, the current oversupply could prove to be an opportunity to create even bigger markets for the future.

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A Study for the Establishing Method of Product Standard - Mainly for the Quality Function Development - (제품규격 작성방법에 관한 연구 -품질기능전개기법적용중심으로-)

  • 한정오
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.15 no.26
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    • pp.49-58
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    • 1992
  • It is the greatest task to prescribe accurately and concretely consumer's needs of qualities into the product standards in an enterprise manufacturing and sailing products, From this point of view, Quality Function Deployment system is introduced to inguire into the establishing method of product standards closely Above all, the decision of quality characteristic in the product standards and the estblishing method of product standard are introduced to satisty in this repord. Applying to the product standards in Qulity Function Deployment system, frst it is systematically brought quality function to consumer's needs of qualities into the products. Second the method is concerned with quality function assurance applied in induction of product quality. Also it is available to establish method of product quality level in almost every company.

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Perception related to the commercial.personal information sources and the consumer information needs through them -Focusing on the salesperson of a department store- (상업적.인적 정보원에 관한 소비자인식과 소비자정보요구 -백화점 판매원을 중심으로-)

  • 이혜임
    • Journal of the Korean Home Economics Association
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    • v.32 no.2
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    • pp.17-32
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    • 1994
  • The main purpose of this study is to assess the housewives' perception to the salespersons' delivery of information at a department store and to assess how much they wan to get information through them. In this regard 410 consumers of housewives living in Seoul are randomly selected from April 7 to 28 in 1992. The major results are as follows: Firstly consumers generally seem to think much of salespersons' ability and to need salespersons' close explanation and advice. In this regard salespersons are respected as the consumer information sources whereas the degrees of reliability and satisfaction are relatively low. And, thus, salespersons does not influence much on consumers' decision to purchase. Secondly, consumers require information from salespersons. Therefore salespersons should provide informations to consumers so that salespersons will be available informants to consumers. Thirdly recognition on the presense salespersons is the major variable which influenced on consumers' requirement for information. The more positive recognition raises consumers' requirement for information and hence needs more available salespersons as informants to consumers. Consequently salespersons are expected to be professionals to meet the consumers' demand.

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A New Approach to the Concept of Consumption In Modern Society (현대사회의 소비 개념에 관한 새로운 접근)

  • Chang Hyun Sun
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.2
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    • pp.163-183
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    • 2005
  • In order to clarify and redefine theoretical concepts of consumptions in modern society, the study examines currently enlarging and changing concepts of consumptions. Definitely, the modern society is transferred from industrial society to consumer society, and the meaning of recent consumptions is changed and expanded. In other words, it is important to investigate new cultures and concepts of modern consumptions beyond the fixed perceptions of past consumptions. Today, consumptions in modem society are more than just consumptions. It is not only Physical needs but also Psychological needs of individuals who live in modern society. Hence, this study analyzes and redefines the concepts in modem society's consumptions with respect to set of variables: personal, social, commercial, cultural, and ecological.

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Psychological Factors of Increase in Apple Consumption (사과 소비의 증가에 영향을 미치는 심리적 요인 분석)

  • Huh, Moo-Yul
    • Journal of the Korean Society of Food Culture
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    • v.26 no.1
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    • pp.80-85
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    • 2011
  • This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.

A Study on Development of Color and Image Marketing Strategies for the LOHAS & Nomadic Consumer in Foodservice Industry (로하스와 노메딕 소비자층을 위한 외식산업에서의 컬러와 이미지 마케팅에 관한 연구)

  • Chang, Hea-Jin;Kim, Yoon-Sung
    • Culinary science and hospitality research
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    • v.10 no.4
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    • pp.50-66
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    • 2004
  • We defined life style as something that every members of society have in common. These social and cultural environments build up not only society group or every individual's expectation but also its own life style. In that way, these social and cultural environments leads to particular consumer behavior pattern in this food-service industry. So we regard next generation's trend which consists of rational consumers as important indicator when we make future's plan in foodservice industry. We consider smart map which needs rational and continuous consume pattern as the construction of next generation's main consumer class. Therefore, this study tried to develop of color and image marketing strategies to attract LOHAS and nomadic consumer.

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An Investigation of Consumer Satisfaction Model (고객만족 모형의 고찰)

  • 김철중
    • The Journal of Information Technology
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    • v.2 no.1
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    • pp.191-207
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    • 1999
  • The study is in attempting for reviewing the selection problem of the measurement and the model, concerning a consumer satisfaction model. Therefore, a common model, which measures degree of consumer satisfaction by an arithmetic mean from measurement method including data, which assess compulsively the attribution and the importance to consumers, shows the problems of a field application. There showed a high predictive validity in the model of a singular item using the degree of a general satisfaction rather than a detailed assessment. However, the single model needs the model of consumer satisfaction from the using of plural items, because of the field problems that produce in an alternative application. There showed a high significance level in the model including variables, which are showing a high correlation between purchase intention and predictive validity.

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The Effects of Airport Duty-Free Store O2O Integration Service Patterns Innovation Characteristics, Consumer Pursuit Benefits and Value-Congruency on Behavioral Intention

  • Yin-Nan Li;Young Woo Lee
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.4
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    • pp.45-55
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    • 2023
  • This paper calls attention to the central problem of the influence of identifying the determinants of airport duty-free store customers perceived innovativeness, pursuit benefits and value-congruency on the behavioral intention. The data is completed with 307 adults with purchasing experience of airport duty-free store O2O integration service which brings sufficient convenience to consumers. The content analysis results show that the influence factors of innovation characteristics, consumer pursuit benefits and value-congruency affect the behavioral intention in various aspects. The result suggests that we should upgrade the innovate functionality and improve the service quality based on consumer needs. Finally, this study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.

A Study of the Effective Method for Collecting and Analyzing Human Sensibility Applied Fuzzy Set Theory (퍼지이론을 응용한 효율적 감성 수집과 분석에 관한 연구)

  • Baek, Seung-Ryeol;Park, Beom
    • Journal of the Ergonomics Society of Korea
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    • v.17 no.1
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    • pp.47-54
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    • 1998
  • Product design and development is very important process in enterprise activities. Reducing development time and reflecting consumer's needs is required to product design and development for increasing benefit and decreasing cost. Human sensibility ergonomics is one of the important technology of R&D in product development. However, the subjective method of human sensibility ergonomics has several problems to analyze and to Quantify experimental data and objective method of human sensibility ergonomics is still in process on study. In this research, new analyzing method is proposed for the subjective human sensibility ergonomics applied with fuzzy set theory. What is the useful theory for controlling uncertain type of information like human mind? This approach is more effective method for analyzing consumer's needs for product design and development process. At collecting needs, certainty scale is added for adapting hedge of fuzzy function. Using a kind of union operator, synthesize each item to analyze identification of each item with fuzzy hamming distance. Identification of analysis is classified with the relational weight using Relationship Chart Method, and is drawn the relationship diagram for clustering each item. A case study with sample test is conducted and demonstrated with this suggested method for more effective way.

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Housework Performance and Difference of Cohousing Need Depending on the Housewife's Employment Status in the Metropolitan area (수도권 주부의 취업유무에 따른 가사작업수행과 코하우징 요구의 차이)

  • Choi Jung-Shin;Hahn Joo-Hee
    • Journal of the Korean Home Economics Association
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    • v.42 no.12 s.202
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    • pp.175-190
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    • 2004
  • The purposed of this research was to suggest a basic material of Korean-typed cohousing plan for a dual-income family by examining the difference of cohousing residing environment needs. Selecting Employed and unemployed housewives as this research's subject, the following results were drawn from the analysis between the two groups. 1) The housewives takes responsibility of the household works regardless of whether or not they are employed. Also, more than half of employed housewives stated that the time of nursery facilities was shorter than their needs and that they favored a nursery facility located inside the residential area. 2) The most meaningful difference of cohousing residing environment needs was the demand for sharing household work in terms of cohousing need of the subjects. The desirable cohousing area is the suburbs of the metropolitan areas and the preferable resident organization is need to be organized by people sharing the same goal through an announcement. 3) The need of cohousing and residence intention were generally low, but the employed housewives' need was higher than the unemployed ones.