• Food Engineering Progress
• /
• v.13 no.2
• /
• pp.99-104
• /
• 2009

Tofu has been playing an important role in people's daily diet in most of Asia and recently in North America due to several health-promoting functions, preventing and treating a number of chronic diseases such as cancer, coronary heart disease and osteoporosis. The objective of this study was to investigate the effect of different levels of yakong incorporation (0, 5, 10, and 15%, w/w) in preparation of firm tofu. Quality parameters such as pH, titratable, moisture content, color, and consumer preference were determined, and their correlations were analysed. There were no significant differences in pH, titratable acidity, and moisture content due to different levels of yakong incorporation studied (p>0.05). A significant decrease in L$^{*}$ and b$^{*}$-values whereas significant increase in a$^{*}$-value was observed (p<0.05). Five percent yakong tofu received the most favorable mean scores with respect to color, texture, and overall acceptability. Correlation analysis revealed that yakong incorporation was well correlated with some of physicochemical properties as well as consumer preference.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.7 no.2
• /
• pp.39-47
• /
• 2024

This study investigates the impact of mega-influencers and micro-influencers on consumer trust, brand attitude, and purchase intention within the beauty industry. Methods: A survey of 160 adults was conducted in March 2024, analyzing responses to the influence of a beauty mega-influencer ("Isa Bae") and a micro-influencer ("Day Beauty"). Participants were surveyed online over two weeks, and the data were analyzed using statistical tools to compare the influence of both types of influencers. Results: The results indicated that mega-influencers had a more substantial effect on reliability and brand attitude compared to micro-influencers, although both types of influencers significantly influenced purchase intentions. Influencer attractiveness and expertise emerged as critical factors in shaping consumer perceptions and behaviors. Conclusion: This study provides insights into optimizing influencer marketing strategies by leveraging the distinct characteristics and scales of influencers to enhance consumer engagement and brand loyalty. The findings underscore the importance of choosing the appropriate influencer type to maximize marketing effectiveness and consumer trust in the digital marketing landscape.

• Journal of dental hygiene science
• /
• v.4 no.1
• /
• pp.27-32
• /
• 2004

This study intended to identify how our children are aware of dental health and motivate them to learn reasonable knowledge about dental health. Furthermore, it also aimed to induce them to change their awareness and behavioral style about dental health, so that they may keep good habits for dental health for their lifetime. Total 1,044 samples were collected from children who were all 12 years old and lived in Seongnam city. During six months (June to December 2002), they were asked to participate in questionnaire survey about consumer behavior, knowledge, attitude, activity and self-diagnosis for dental health. The results of questionnaire survey can be outlined as follows: (1) The results of investigating consumer behavior for dental health showed that 34.5% of total respondents ever visited dental clinics once or more within latest one year, 21.4% ever visited dental clinics for the sake of prevention, 70.6% were instructed in dental health program, 31.7% were treated with the fluorination, 36.9% were treated with dental sealant, and 17.1% were treated with scaling, respectively. (2) For 10 items asking reasonable knowledge about dental health, respondents answered to 5.06 items on average. (3) For 10 items asking reasonable attitude for dental health, respondents answered to 5.41 items on average. (4) For 10 items asking reasonable behavior, respondents answered to 4.53 items. (5) For 10 items asking reasonable self-diagnosis for dental health, respondents answered to 5.65 items.

• Human Ecology Research
• /
• v.55 no.2
• /
• pp.141-152
• /
• 2017

Recently, one-person households have surpassed nuclear families. One-person households are expected to have many problems with health due to an irregular life style and a tendency to be more isolated from society. In addition, we need to divide the generations and survey each generation due to differences in one-person household factors and characteristics as well as the unique physical conditions of each generation. Therefore, based on the sixth Korea National Health and Nutrition Examination Survey, this survey examined health behavior differences between one-person households and non-one-person households according to generation (respectively) as well as studied how one-person households and health behavior influence subjective health conditions. The major result of this survey is as follows. First, one-person households reveal a higher rate in the negative health behavior than non-one-person households. Second, the physical activity of all households reveals a high rate of non-activity. Third, health scores of one-person households are lower than that of non-one-person households; consequently, the analysis of health scores for one-person households and non-one-person households indicated that the middle age health scores for one-person households have been lowest in generations. Fourth, the factors that influence subjective health conditions indicated that one-person household and health behavior has meaningful influence; in addition, the subjective health condition of one-person households are lower than non-one-person households under controlled health behavior.

• Journal of the Korean Society for information Management
• /
• v.33 no.4
• /
• pp.7-26
• /
• 2016

The present study aimed at investigating the strengths and weaknesses of a mobile personal health record (PHR) application and identifying its impacts on consumer health information behavior. For the study, twenty-seven college students used a PHR application for three months, based on which the study conducted paper-based interviews with them. The results of content analysis highlighted the benefits of the PHR such as supporting preventive healthcare and motivating and providing specific guidelines for healthy lifestyles by utilizing visual interface design, sharing the data with family and assisting caregivers to manage patients' healthcare, and above all enhancing the interaction between patients and healthcare professionals. However, the study found the drawbacks of the PHR such as a lack of data entry for strength training and the incompatibility with other healthcare applications. The participants were motivated to change their health behaviors in ways such as getting rid of sleep disorders, avoiding alcohol and smoking tobacco, and losing weight, and changing eating habits. Some consumers improved self-efficacy by changing their health behaviors, while the PHR provided emotional supports to the consumers who wanted to improve their health. The present study has an academic significance because the study of PHR is a burgeoning area in Korea. The study provides insights for promoting health and medical information services to cope with the paradigm shift of healthcare fields.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.9
• /
• pp.373-379
• /
• 2020

The purpose of this study is to investigate the factors affecting change in consumers' consumption tendency and the perception of aged meat. This study compared 2012 and 2019 results from beef consumer surveys. The importance of quality judgment criteria, taste determinants, and the perception that marbling is harmful to health were analyzed using regression analysis through the backward elimination method. As a result of the analysis, it was determined that the importance had increased for recognizing freshness, juiciness, tenderness, and ripening period, and for knowing that marbling was harmful to the health. Also shown was that the intention to purchase aged meat had an influence on whether the consumer favorably perceived the freshness, tenderness, and ripening period. This study analyzed how consumers' consumption tendencies changed to cope with these changes in consumer preferences. The basic data of the research analyzed consumption propensity, the intention to consume beef, and what factors influence the perception of mature meat. It is thought that there is a need to raise awareness about aged meat for diversification of consumer preferences and rational production and consumption in the future.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.2
• /
• pp.221-240
• /
• 2014

This study aims to analyze contents of websites which provide health information service. The study reviewed 5 websites and selected 15 sample contents among them. Based on the case model that extracted the contents from the websites, this research analyzed the usefulness of the contents. As a result, the usefulness of all the contents are rated above the average. Among the contents, The active core contents include 'information for librarians', 'information bout cancer', 'health related database', and 'multi-lingual health information'.

• International Journal of Advanced Culture Technology
• /
• v.8 no.3
• /
• pp.192-197
• /
• 2020

Foreign students in South Korea face important challenges when they try to maintain their health. As a measure of their motivation to actively build skills for overcoming those challenges, we evaluated the 10-item Consumer Health Activation Index (CHAI), testing its feasibility, dimensionality, and reliability. There were no missing data, there was no floor effect, and for the total scores the ceiling effect was trivial (< 2%). Results of the Kaiser-Meyer-Olkin test and Bartlett's test of sphericity indicated that the data were suitable for the detection of structure by factor analysis. The results of parallel analysis and the shape of the scree plot supported a two-factor solution. One factor had 3 items concerning "my doctor" and the other factor had the 7 remaining items. Reliability was high for the 10-item CHAI (alpha = 0.856), for the 3-item subscale (alpha = 0.838), and for the 7-item subscale (alpha = 0.857). Reliability could not be improved by deletion of any items. Use of the CHAI to gather data from these foreign students is feasible, and reliable results can be obtained whether one uses the total score from all 10 items or scores from the proposed 7-item and 3-item subscales.

• Journal of the Korean Dietetic Association
• /
• v.23 no.3
• /
• pp.274-284
• /
• 2017

This study examined the awareness, understanding, attitudes, and purchase intention regarding food labeling on bakery products in the context of health consciousness. The purpose of the study was to provide basic data for bakery product labeling, which has been insufficient to date, and to develop measures to expand the labeling system. The results of the study showed that higher subjective understanding and better attitude towards bakery food labeling can positively increase the purchase intention. We believe that the bakery industry needs to promote food labeling proactively, while also developing products addressing health concerns. This study is also valuable to academia because it provides insights into the relationship between the consumer's understanding of and attitudes towards nutritional information and purchase intention. In addition, it is beneficial to the bakery industry because it establishes marketing strategies that increase the purchase intent among both consumers with high health consciousness and those who infrequently purchase baked goods.

• Food Science and Preservation
• /
• v.18 no.1
• /
• pp.103-110
• /
• 2011

We investigated consumer perceptions of and purchase intentions for health foods. Data were collected from 454 adults over the age of 20 years living in Seoul and Gyeonggi province, from May 10 to June 5, 2010. Those that "hardly ever drink" (41.4%) were most prevalent in terms of drinking activity, whereas 80.8% of respondents did not smoke. Also, those who responded "hardly ever exercise" ranked highest; although 43.8% in fact exercised frequently. Of all respondents, 44.5% admitted to suffering slightly from stress. A total of 59.5% of respondents opined "I am healthy but I do worry about health", and "exercise" topped the list of approved (37.2% of respondents) health care methods. We also found that 83.5% of respondents claimed to have tried health foods, whereas in the case of having no taking experience, 60% had not purchased such foods because, in their view, this was unnecessary. The extent of concerns about health foods scored 3.09, and the level of purchase intentions for health food was high, with a score of 3.40. Therefore, all of government, producers, distributors, and academic researchers must provide consumers with accurate and complete information, and need to collaborate in the development of consumer education programs on health foods. This will enhance consumer interest in such foods, and empower logical choices.