• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.743-759
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• 2023

Collaboration between AI and fashion designers is becoming essential. Thus, this study explored (1) 321 consumer responses to fashion designers, comparing their capabilities and product quality across different designer types, (2) the relationship between designer capabilities and perceived product quality, and (3) the moderating role of AI knowledge in the effect of capabilities on perceived product quality. Data were analyzed using EFA, ANOVA, regression, and moderation analysis. The results indicated that subjects perceived human designers as having higher capabilities and perceived product quality than AI designers. All subjects' perceived creativity and empathy significantly impacted the perceived functionality, aesthetics, and symbolism-sociality of clothing. Additionally, the perceived creativity of AI and human+AI designers, and the perceived empathy of human and human+AI designers, significantly influenced the perceived functionality and symbolism-sociality, but the perceived creativity of human designers and empathy of AI designers did not directly impact perceived functionality and symbolism-sociality. Moreover, perceptions of the designers' capabilities significantly aesthetics in all subjects. Furthermore, low levels of perceived consumer AI knowledge enhanced the positive impact of perceived human+AI designers' creativity and empathy on perceived functionality and aesthetics. The study suggests that fashion companies should refrain from revealing AI designers at this time.

• Asia Marketing Journal
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• v.14 no.4
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• pp.1-22
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• 2013

A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

• International Journal of Human Ecology
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• v.16 no.1
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• pp.11-23
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• 2015

Although Korean international students/scholars are among the largest groups of international students/scholars on most campuses in the United States, little is known about what types of demands their families face and how they adapt successfully in the face of demands. The purpose of this study was to explore family resilience, which consists of family demands, capabilities, and adaptation, perceived by Korean international student/scholar families, being theoretically guided by the Family Adjustment and Adaptation Response (FAAR) model. Data were collected through face-to-face interviews with couple informants. Following procedures of theory-based content analysis, data were analyzed using key FAAR concepts. Findings showed that most informants reported normative types of family demands such as hardships due to childcare; primary family capabilities were "maintaining social integration," "affective and instrumental communication," and "family cohesiveness," and "nurturance, education, and socialization" was the primary family adaptation mode. New categories under family capabilities, "religious commitment" and "transnational family support" were developed. The results suggest that there is a unique set of family capabilities that contribute to the successful adaptation of Korean international student/scholar families. Implications and limitations are discussed.

• Korean Journal of Agricultural Science
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• v.45 no.2
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• pp.308-316
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• 2018

The Korean government introduced the $6^{th}$ industrialization in the agricultural sector to increase farmers' income and value-added agricultural products. The U.S. government has also supported farmers' efforts to increase their income and value-added products in a similar way even though the $6^{th}$ industrialization is not the usual concept in the U.S. Especially, direct-to-consumer and intermediated marketing is one of the main methods to increase farmers' income and value-added agricultural products in the U.S. The purpose of this paper was to analyze direct-to-consumer and intermediated marketing in the U.S., through a survey and frequency analysis. The results of this study are as follows: First, U.S. farmers have shifted their concern and efforts from direct-to-consumer marketing to intermediated marketing because intermediated marketing may offer higher value-added agricultural products. However, consumers' perception and interest are higher for direct-to-consumer marketing than for intermediated marketing of agricultural products and related services. Consumers also will increase the portion of consumption of agricultural products and related services through direct-to-consumer marketing. This difference between farmers and consumers may cause difficulties in increasing farmers' income and value-added agricultural products in the U.S. Korean farmers may have same problem in the future, even though they have not encountered it yet. Especially, the Korean government needs to develop the capabilities of farmers so that they can solve this problem.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.645-654
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• 2017

The purpose of this study is to compare the types and capabilities of smartphone apps related to tea, coffee, wine and beer. As a result of examining the capabilities of 200 tea, coffee, wine and beer apps from Apple App Store, 17 types of capabilities were identified. The study found no significant difference in the capabilities of tea and coffee apps, but there was a significant difference in the capabilities of tea and wine apps, and tea and beer apps (p<0.01). Entertainment-oriented apps take up a higher proportion of tea-related apps while wine apps, provide a higher proportion of consumer usability-oriented apps such as finding information about wine, writing notes about wine characteristics, finding nearby shops/cafes. In order to increase practical use of tea-related apps, this study proposes capabilities of coffee, wine, and beer apps as examples and presents app menu to promote development of tea-related apps.

• Journal of Internet Computing and Services
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• v.7 no.1
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• pp.111-120
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• 2006

In spite of proliferating E-business success stories, many executives urge that they have not realized the return expected from investments in Internet-based E-business systems, Most of businesses tend to focus on immediate financial payoffs and overlook the improvements in information capabilities and business performance, The purpose of the research is to investigate the effects of Internet-based E-business systems on organizations' information capabilities, business performance, and financial performance, and to illustrate the roles and values of the systems in achieving business goals. Findings illustrate that when an organization's information capabilities are enhanced by Internet-based E-business systems, business performance tends to improve. In addition, the study implies that the business performance improvement may create consumer benefits, which would be indispensable factors to make a profit.

• Journal of Distribution Science
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• v.19 no.2
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• pp.65-75
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• 2021

Purpose: During the pandemic, a large number of orders forced online retailers of fresh produce to quickly change their emergency logistics capabilities to meet the needs of ordinary consumers during the pandemic. Our research aims to help online retailers establish an emergency physical distribution framework for fresh produce during disasters to meet consumer needs. Research design and methodology: 160 effective responses were collected from the online response team in Wuhan, China, and exploratory factor analysis was used to determine the emergency logistics capability framework. Twelve experts were invited online to collect their scoring opinions and use the entropy method to determine the importance of emergency logistics capabilities. Results: Our results have identified a total of 17 emergency logistics factors for online retailers, and we found that Transportation route planning and reconstruction capabilities, Emergency plan planning ability, and Supply chain real-time information sharing capability are the most important in the overall framework. Conclusions: This research completely established the physical distribution framework of fresh agricultural products online retailer in emergency situations. It enriches academic resources in the field of emergency distribution and provides a scientific basis for corporate managers to improve their physical distribution capabilities in emergency situations.

• Electronics and Telecommunications Trends
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• v.39 no.3
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• pp.13-24
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• 2024

The capabilities of the metaverse have been demonstrated by representative examples such as Roblox, Fortnite, and Zepeto, and it can enable gaming, social networking services, and other applications. Nevertheless, research on the metaverse has been fragmented owing to conflicting definitions, core values, and characteristics. This ambiguity in metaverse conventions has hindered related research, analysis, and policy establishment. As the confusion seems to aggravate, consistent concepts should be established. Although the coronavirus disease pandemic led to a collapse in metaverse usage, it is regaining public interest since 2022. To promote the metaverse development, we structure core values based on existing research and surveys of consumer expectations. We found that consumers perceive the metaverse as a realistic virtual space and a potential economic opportunity. Hence, it seems necessary to track the extent to which the metaverse core values satisfy consumer demands. Such core values should be consistently reflected in policies and technology development.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.39-54
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• 2021

This study aim to demonstrate and categorize the status of level of mobile information utilization of the 2030 youth generation, and to identify factors that may affect the digital divide within the generation. For this purpose, 1779 data were analyzed using materials for the 2018 digital divide survey in Korea Ministry of Science and ICT. According to the level of information utilization, the consumers were categorized into three types : reference group (46.5%), high utilization group (27.2%), and low utilization group (26.3%). There were statistically significant differences in demographics variable, consumer capabilities, living satisfaction by type of consumer. In addition, the factors influencing the digital divide of the high utilization group and low utilization group were identified compared to the reference group. It is meaningful that this study confirmed the actual gap of information utilization and raised the possibility of the digital divide within the 2030 youth generation.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.127-139
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• 2019

This study aims to explore the impressive experiences of university students on YouTube media and to find ways to improve personal media as useful consumer information. 44 university students were selected, and data on the experience of using YouTube were collected and analyzed by applying the critical incident technique. As a result, the positive responses to personal media were derived from 'enhancing C2C information capabilities', 'consumer-centric usability', 'attractive information creators', 'a sense of the sameness', and 'fresh and entertaining information'. Negative responses were derived from 'spreading of harmful information', 'distrust in information creators', 'inducing excessive advertising and impulse buying', 'media addiction' and 'relative deprivation'. In addition, improvement of the personal media has been suggested. This study has differentiation and significance as a qualitative data for understanding consumer's perception and experience of personal media.