Electronics and Telecommunications Trends (전자통신동향분석)

Electronics and Telecommunications Research Institute (한국전자통신연구원)
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Metaverse Core-value Structure and Consumer Expectations Survey

메타버스 핵심가치에 대한 소비자 기대 수준 조사

  • W.H. Seok ;
  • J.Y. Ahn ;
  • Y.H. Shin
  • 석왕헌 (산업분석연구실 ) ;
  • 안지영 (산업분석연구실 ) ;
  • 신용희 (기술정책연구본부 )
  • Published : 2024.06.01
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Abstract

The capabilities of the metaverse have been demonstrated by representative examples such as Roblox, Fortnite, and Zepeto, and it can enable gaming, social networking services, and other applications. Nevertheless, research on the metaverse has been fragmented owing to conflicting definitions, core values, and characteristics. This ambiguity in metaverse conventions has hindered related research, analysis, and policy establishment. As the confusion seems to aggravate, consistent concepts should be established. Although the coronavirus disease pandemic led to a collapse in metaverse usage, it is regaining public interest since 2022. To promote the metaverse development, we structure core values based on existing research and surveys of consumer expectations. We found that consumers perceive the metaverse as a realistic virtual space and a potential economic opportunity. Hence, it seems necessary to track the extent to which the metaverse core values satisfy consumer demands. Such core values should be consistently reflected in policies and technology development.

Keywords

Acknowledgement

이 논문은 2023년도 정부(과학기술정보통신부)의 재원으로 한국전자통신연구원의 지원을 받아 수행된 연구임[No.1711123220 국가지능화 기술정책 및 표준화 연구].

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