• 제목/요약/키워드: Consumer Behaviour

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Fast, ethical and sustainable - The challenge for twenty-first century fashion producers -

  • Hann, Michael;Wang, Chaoran
    • 복식문화연구
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    • 제24권1호
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    • pp.114-117
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    • 2016
  • It is recognized that the global apparel market of the twenty-first century is largely profit driven, and that the majority of producers and retailers have sourced products from the lowest cost locations. Purchase tickets of fashion goods available from 'fast' fashion retailers (at least within the UK) refrain from providing the consumer with details of the full circumstances of production. It seems that the majority of major retailers and producers are not willing to engage in levels of self-regulation which could ensure that the products offered to consumers are ethically produced and offer acceptable levels of sustainability. Meanwhile many fashion consumers have the desire to purchase sustainable products, produced ethically by workers paid fair wages in safe working environments. Consumer demand could be a powerful tool to adjust the behaviour of manufacturers and buyers. This paper proposes the introduction of international legislation demanding greater degrees of transparency than exist currently and that the full sourcing and production details of fashion products are stated clearly on the product's purchase ticket within its retail setting. With the introduction of such legislation, consumers could thus be given the opportunity of purchasing goods which they feel accommodate their own views on ethical manufacture and sustainable products. In turn, consumer pressure could ensure indirectly that retail buyers consider all ethical and sustainable aspects of production when negotiating with garment producers/suppliers. Further to this, such a negotiating stance could ensure the improvement of the terms and conditions of employment of the numerous garment workers worldwide.

충성도에 따른 블레이드 앤 소울 게임의 사용자 그룹 행동 패턴 분석 (Group Behavior Pattern Analysis with respect to Playing Loyalty among Blade & Sole Game Users)

  • 정지인;송두헌
    • 한국정보통신학회논문지
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    • 제22권10호
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    • pp.1340-1346
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    • 2018
  • 게임 고객의 충성도 혹은 재구매 의도를 경영학의 고객 충성도 이론을 적용해 보는 거시적 분석이 있었지만 게임 시스템이 복잡해지면서 흥행에 성공한 특정 게임의 장기 충성 사용자의 행동 패턴을 분석함으로써 실증적으로 그 게임에 대한 애착과 성공의 원인을 알아보는 것도 의미가 있다. 본 논문에서는 2012년 출시되어 초창기에 흥행에 큰 성공을 거두고 지금도 점유율 10위권에 자리하고 있는 판타지 퓨전 무협 MMORPG 블레이드 앤 소울의 3년 이상 장기충성 사용자들의 행동 패턴이 1년 미만의 캐주얼 집단, 플레이 경력 1~3년 사이의 집단과 어떻게 다른 지 222명의 피험자에 대해 설문을 통해 살펴보았다. 그 결과 그 게임의 강점으로 알려진 던전 활동, 비무, 전장의 전투 방식과 내용보다는 그 게임 커뮤니티에의 끈끈한 애착이 더 중요했다. 심지어 전투 밸런스의 만족도는 5점 척도에서 모든 그룹이 1점대를 기록하기도 하고 초심자와 장기사용자가 1~3년 사용자보다 전투 레벨이 높은 U-커브를 나타내기도 했다. 이에 다시 148명의 장기 사용자의 설문 분석을 통해 커뮤니티 내 인간관계 형성 요인과 패턴을 조사하였다.

직장인의 시간관리행동과 시간관리만족도 연구 (Workers' Time Management Behaviors and Time management Satisfaction)

  • 채화영;이기영
    • 가족자원경영과 정책
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    • 제9권3호
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    • pp.31-43
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    • 2005
  • The purposes of this study were to (1) examine the sub-dimensions of time management behaviors and satisfaction with time management, and (2) to identify the variables that can affect satisfaction with time management. Data was collected through an Internet survey answered by 611 working men and women. The data were analyzed using descriptive statistics, factor analysis, and multiple linear regression analysis. As a result of the study, the sub-dimensions of time management behaviour were extracted into three subordinate categories, which were, planning, human relation orientation, and urgency. The sub-dimensions of the satisfaction with time management were extracted into three subordinate categories, which were, satisfaction with the management results, satisfaction with time distribution, and satisfaction of spare time. Management result satisfaction displayed a positive relationship with planning and work time. The satisfaction with time distribution displayed a positively relationship with planning, relations-intention, the level of education, and sleeping time, while displaying a negative relationship with work time. Also, Women tended to be more satisfied with time distribution than men. Finally, the satisfaction of spare time was positively related with age, while negatively related to urgency and work time.

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Factors Influencing on Consumer's Decision on Vegetarian Diets in Vietnam

  • NGO, Vu Quynh Thi;VO, Thi Anh Dao;NGO, Anh Phung;NGUYEN, Do Mai Anh;LE, Minh Thu;TO, Thi Phuong Loan;NGUYEN, Thi Thuy Phi
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.485-495
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    • 2021
  • Recently, vegetarian diets have experienced a dramatic increase in popularity. The aim of the study is to explore and test the relationship between the factors influencing consumers' dietary decisions in Ho Chi Minh City, Vietnam. The questionnaire applied a five-point Likert scale to investigate factors that affect Ho Chi Minh City's citizens when they have a vegetarian diet. 497 respondents (68% female; 61.2% aged 18-22; 82.7% had regular vegetarian diets) living in Ho Chi Minh City took part in both online and offline surveys. The results were processed by SPSS 22.0 software. The reliability was checked by Cronbach Alpha and Exploratory factor analysis (EFA) to identify the underlying relationships between measured variables. The Correlation analysis was implemented to show how strong and degree of two variables are related to each other before the multivariate regression equation was analyzed. The result showed the Five factors that were motivating people in Ho Chi Minh City to decide on plant-based diets, such as Animal Welfare, Health, Religion, Mood, and Reference groups. The mood is the most influential variable that significantly influences people's food choices. Attitudes toward vegetarian diets are changing. Therefore, recognizing the trends in food consumption might help companies take advantage of investment opportunities and build their marketing strategies.

Change in Time Use for Daily Eating and Household Work Activities in Germany

  • Zander Uta;Uta Meier-Graewe;Moeser Anke
    • International Journal of Human Ecology
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    • 제6권2호
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    • pp.37-49
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    • 2005
  • This paper gives special attention to the changes of time use patterns of the German population for eating and drinking as well as for household work. It especially examines the changes in time use for meals eaten at home and away from home as well as the division of labour for nutrition provision activities between men and women. The presented results originated from two time budget surveys conducted in Germany in 1991/92 and 2001/02. In a secondary analysis time use patterns for eating and drinking and nutrition provision activities were examined on a base of a representative sample of 12600 private households. Surprisingly the amount of time spent on eating and drinking increased over the period. More Germans ate away from home at least once a day, whereas meals at home were still dominant. Moreover comparisons over time revealed that the share in household and food provisioning work has narrowed between men and women, especially in households with both partners being employed. Overall the analysis shows that time use data allow general statements regarding the amount and changes of time spent on daily eating, household work and especially food provision activities. The extent of women's employment has shown to be most decisive for an equal division of household work between gender. To be able to better interpret the results and to understand the consequences for family life, it is necessary to complement time use data with qualitative interviews to gain comprehensive insight into peoples nutrition goals, motives and barriers of action.

남녀대학생의 외모관리행동에 관한 소비감정 연구 (A Study on Consumption Emotion of the Appearance Management Behaviors in University Students)

  • 이제성;이준영
    • 한국의류산업학회지
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    • 제19권6호
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    • pp.712-722
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    • 2017
  • Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

Uniform Pricing하에서의 전략적 행동을 통한 지역적 시장지배력 행사 및 평가 (An Assessment of Local Market Power with Strategic Behaviour under Uniform Pricing)

  • 신영균;김발호;전영환
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2002년도 추계학술대회 논문집 전력기술부문
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    • pp.101-104
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    • 2002
  • With the growing competitive pressure from market participants, utilities, consumer and government, analyses of existing competitive electricity market become more important. The presence of congestion in the transmission system can significantly increase the potential of exercising market power. Since the congestion in the network depends on the several factors. the market power cannot be simply analyzed through the existing indices. This paper presents a systematic analysis on local market power under uniform pricing scheme and provides some mitigation of the strategic market power.

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이동통신시장 경쟁상황평가를 위한 지수 개발과 적용 (Indicators for the Assessment of Competition in Korean Mobile Market)

  • 박명호;이충섭;오완근
    • 기술혁신학회지
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    • 제9권4호
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    • pp.796-811
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    • 2006
  • 본고에서는 통신시장의 구조를 최대한 반영하면서 투명성, 객관성, 규제 비용, 정책목표 구현 등을 고려한 평가체계를 개발하여, 기존 평가 방법 대비 개선된 새로운 평가 기준을 만들었다. 그리고 국내 이동통신시장에 대해 새로운 평가기준을 적용하여 경쟁상황 평가를 시도하였다. 경쟁상황에 대한 1차 판단 결과 국내 이동통신시장은 지배적 사업자로의 지속적인 쏠림현상이 존재하여 유효경쟁 상태에 있지 않은 것으로 나타났다.

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온도 및 잔류응력을 고려한 플라스틱 부품의 점탄성 해석 (Thermal Viscoelastic Analysis of Plastic Part Considering Residual Stress)

  • 문형일;김헌영;최철우;정갑식
    • 한국소성가공학회:학술대회논문집
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    • 한국소성가공학회 2008년도 춘계학술대회 논문집
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    • pp.288-292
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    • 2008
  • Plastics is commonly used in consumer electronics because of it is high strength per unit mass and good productivity. But plastic parts are usually distorted after injection molding due to the residual stress after filling, packing, cooling process, and etc. And plastic material is to be deteriorated according to various temperature conditions and operating time, which can be characterized by stress relaxation and creep. The viscoelastic behaviour of plastic materials in time domain can be expressed by the Prony series of the commercial code, ABAQUS. In the paper, the process to predict the post deformation under cyclic thermal loadings was suggested. The process was applied to the real panel, and the deformation predicted by the analysis was compared with that of real test, which showed the possibility of applying the suggested process to predict the post deformation of plastic product under thermal loadings.

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I Can't Believe Online: A Study on How Negative Reviews Move Online Shoppers to the Offline Channel

  • Kim, Hyo-jeong;Han, Sang man
    • Asia Marketing Journal
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    • 제24권1호
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    • pp.13-28
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    • 2022
  • Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by which consumers who saw negative online reviews feel distrust of online shopping and go to offline stores. It provides implications for understanding the migration phenomenon of online shoppers to offline channels and what strategies should be prepared to retain and attract customers to each channel.