• Title/Summary/Keyword: Consumer Behaviour

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Fast, ethical and sustainable - The challenge for twenty-first century fashion producers -

  • Hann, Michael;Wang, Chaoran
    • The Research Journal of the Costume Culture
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    • v.24 no.1
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    • pp.114-117
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    • 2016
  • It is recognized that the global apparel market of the twenty-first century is largely profit driven, and that the majority of producers and retailers have sourced products from the lowest cost locations. Purchase tickets of fashion goods available from 'fast' fashion retailers (at least within the UK) refrain from providing the consumer with details of the full circumstances of production. It seems that the majority of major retailers and producers are not willing to engage in levels of self-regulation which could ensure that the products offered to consumers are ethically produced and offer acceptable levels of sustainability. Meanwhile many fashion consumers have the desire to purchase sustainable products, produced ethically by workers paid fair wages in safe working environments. Consumer demand could be a powerful tool to adjust the behaviour of manufacturers and buyers. This paper proposes the introduction of international legislation demanding greater degrees of transparency than exist currently and that the full sourcing and production details of fashion products are stated clearly on the product's purchase ticket within its retail setting. With the introduction of such legislation, consumers could thus be given the opportunity of purchasing goods which they feel accommodate their own views on ethical manufacture and sustainable products. In turn, consumer pressure could ensure indirectly that retail buyers consider all ethical and sustainable aspects of production when negotiating with garment producers/suppliers. Further to this, such a negotiating stance could ensure the improvement of the terms and conditions of employment of the numerous garment workers worldwide.

Group Behavior Pattern Analysis with respect to Playing Loyalty among Blade & Sole Game Users (충성도에 따른 블레이드 앤 소울 게임의 사용자 그룹 행동 패턴 분석)

  • Chung, Ji-in;Song, Doo Heon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.10
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    • pp.1340-1346
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    • 2018
  • There have been researches on game continuance intention based on consumer behaviour theory of management science. Such macro access of computer game analysis might be insufficient to draw valuable results due to complex subsystem structure of recent computer games. In this paper, we choose 'Blade and Soul' game that was first published in 2012 and has been within top 20 MMORPG in Korea but known as a 'long time users' only game'among game players recently. Three user groups - long loyalty, concentrated, casual - are classified based on their play history and play time per day of Blade and Soul. The first survey with 222 subjects revealed that the real strength of the game was not the combat - Dungeon, Arena, Battleground competition - but very cohesive game community Blade and Soul has. Thus, we conduct another survey on the game community issues among 148 long time users (over 3 years playing history) and analyze their traits and behaviour patterns.

Workers' Time Management Behaviors and Time management Satisfaction (직장인의 시간관리행동과 시간관리만족도 연구)

  • Chae, Hwa-Young;Lee, Ki-Young
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.3
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    • pp.31-43
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    • 2005
  • The purposes of this study were to (1) examine the sub-dimensions of time management behaviors and satisfaction with time management, and (2) to identify the variables that can affect satisfaction with time management. Data was collected through an Internet survey answered by 611 working men and women. The data were analyzed using descriptive statistics, factor analysis, and multiple linear regression analysis. As a result of the study, the sub-dimensions of time management behaviour were extracted into three subordinate categories, which were, planning, human relation orientation, and urgency. The sub-dimensions of the satisfaction with time management were extracted into three subordinate categories, which were, satisfaction with the management results, satisfaction with time distribution, and satisfaction of spare time. Management result satisfaction displayed a positive relationship with planning and work time. The satisfaction with time distribution displayed a positively relationship with planning, relations-intention, the level of education, and sleeping time, while displaying a negative relationship with work time. Also, Women tended to be more satisfied with time distribution than men. Finally, the satisfaction of spare time was positively related with age, while negatively related to urgency and work time.

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Factors Influencing on Consumer's Decision on Vegetarian Diets in Vietnam

  • NGO, Vu Quynh Thi;VO, Thi Anh Dao;NGO, Anh Phung;NGUYEN, Do Mai Anh;LE, Minh Thu;TO, Thi Phuong Loan;NGUYEN, Thi Thuy Phi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.485-495
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    • 2021
  • Recently, vegetarian diets have experienced a dramatic increase in popularity. The aim of the study is to explore and test the relationship between the factors influencing consumers' dietary decisions in Ho Chi Minh City, Vietnam. The questionnaire applied a five-point Likert scale to investigate factors that affect Ho Chi Minh City's citizens when they have a vegetarian diet. 497 respondents (68% female; 61.2% aged 18-22; 82.7% had regular vegetarian diets) living in Ho Chi Minh City took part in both online and offline surveys. The results were processed by SPSS 22.0 software. The reliability was checked by Cronbach Alpha and Exploratory factor analysis (EFA) to identify the underlying relationships between measured variables. The Correlation analysis was implemented to show how strong and degree of two variables are related to each other before the multivariate regression equation was analyzed. The result showed the Five factors that were motivating people in Ho Chi Minh City to decide on plant-based diets, such as Animal Welfare, Health, Religion, Mood, and Reference groups. The mood is the most influential variable that significantly influences people's food choices. Attitudes toward vegetarian diets are changing. Therefore, recognizing the trends in food consumption might help companies take advantage of investment opportunities and build their marketing strategies.

Change in Time Use for Daily Eating and Household Work Activities in Germany

  • Zander Uta;Uta Meier-Graewe;Moeser Anke
    • International Journal of Human Ecology
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    • v.6 no.2
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    • pp.37-49
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    • 2005
  • This paper gives special attention to the changes of time use patterns of the German population for eating and drinking as well as for household work. It especially examines the changes in time use for meals eaten at home and away from home as well as the division of labour for nutrition provision activities between men and women. The presented results originated from two time budget surveys conducted in Germany in 1991/92 and 2001/02. In a secondary analysis time use patterns for eating and drinking and nutrition provision activities were examined on a base of a representative sample of 12600 private households. Surprisingly the amount of time spent on eating and drinking increased over the period. More Germans ate away from home at least once a day, whereas meals at home were still dominant. Moreover comparisons over time revealed that the share in household and food provisioning work has narrowed between men and women, especially in households with both partners being employed. Overall the analysis shows that time use data allow general statements regarding the amount and changes of time spent on daily eating, household work and especially food provision activities. The extent of women's employment has shown to be most decisive for an equal division of household work between gender. To be able to better interpret the results and to understand the consequences for family life, it is necessary to complement time use data with qualitative interviews to gain comprehensive insight into peoples nutrition goals, motives and barriers of action.

A Study on Consumption Emotion of the Appearance Management Behaviors in University Students (남녀대학생의 외모관리행동에 관한 소비감정 연구)

  • Lee, Je Sung;Lee, June Young
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.712-722
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    • 2017
  • Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

An Assessment of Local Market Power with Strategic Behaviour under Uniform Pricing (Uniform Pricing하에서의 전략적 행동을 통한 지역적 시장지배력 행사 및 평가)

  • Shin, Young Gyun;Kim, Bal-Ho H.;Chun, Yeong-Han
    • Proceedings of the KIEE Conference
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    • 2002.11b
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    • pp.101-104
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    • 2002
  • With the growing competitive pressure from market participants, utilities, consumer and government, analyses of existing competitive electricity market become more important. The presence of congestion in the transmission system can significantly increase the potential of exercising market power. Since the congestion in the network depends on the several factors. the market power cannot be simply analyzed through the existing indices. This paper presents a systematic analysis on local market power under uniform pricing scheme and provides some mitigation of the strategic market power.

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Indicators for the Assessment of Competition in Korean Mobile Market (이동통신시장 경쟁상황평가를 위한 지수 개발과 적용)

  • Park, Myung-Ho;Lee, Choong-Seop;Oh, Wan-Keun
    • Journal of Korea Technology Innovation Society
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    • v.9 no.4
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    • pp.796-811
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    • 2006
  • This paper aims to develop methodology and indicators to review effective competition in Korean mobile telecommunication market. After examining strengths and weaknesses of other countries' experiences, we proposed several indicators for the assessment of competition. Developed from criteria such as transparency, regulation cost, policy objectives, proposed indicators comprise market structure, behaviour of sellers and consumers, and consumer benefits. These indicators are applied to the Korean mobile market. During the period 2001-2004, 'the competition assessment index' increased steadily, meaning the state of competition was aggravated during this period.

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Thermal Viscoelastic Analysis of Plastic Part Considering Residual Stress (온도 및 잔류응력을 고려한 플라스틱 부품의 점탄성 해석)

  • Moon, H.I.;Kim, H.Y.;Choi, C.W.;Jeong, K.S.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2008.05a
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    • pp.288-292
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    • 2008
  • Plastics is commonly used in consumer electronics because of it is high strength per unit mass and good productivity. But plastic parts are usually distorted after injection molding due to the residual stress after filling, packing, cooling process, and etc. And plastic material is to be deteriorated according to various temperature conditions and operating time, which can be characterized by stress relaxation and creep. The viscoelastic behaviour of plastic materials in time domain can be expressed by the Prony series of the commercial code, ABAQUS. In the paper, the process to predict the post deformation under cyclic thermal loadings was suggested. The process was applied to the real panel, and the deformation predicted by the analysis was compared with that of real test, which showed the possibility of applying the suggested process to predict the post deformation of plastic product under thermal loadings.

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I Can't Believe Online: A Study on How Negative Reviews Move Online Shoppers to the Offline Channel

  • Kim, Hyo-jeong;Han, Sang man
    • Asia Marketing Journal
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    • v.24 no.1
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    • pp.13-28
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    • 2022
  • Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by which consumers who saw negative online reviews feel distrust of online shopping and go to offline stores. It provides implications for understanding the migration phenomenon of online shoppers to offline channels and what strategies should be prepared to retain and attract customers to each channel.