• The Korean Journal of Food & Health Convergence
• /
• v.10 no.2
• /
• pp.1-5
• /
• 2024

This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.

• International Journal of Human Ecology
• /
• v.9 no.1
• /
• pp.63-69
• /
• 2008

Character education is an opportunity for students to develop character through teaching values in schools. In the past, students have been taught values at home but contemporary society has strongly encouraged the public schools to provide time for children to learn values because society is facing a crisis of human values that affects the behavior of individuals. According to research findings, the primary benefit of character education is to develop the intellectual, personal, and social aspects of students. However, there are some problems concerning how to teach values and how to evaluate student outcomes in public schools. This article explores the current character education in the U. S. through a review of the literature in order to reach a better understanding of how character education might be included in the Family and Consumer Sciences Education curriculum.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.5
• /
• pp.704-714
• /
• 2013

Diverse characters have been recently used in fashion products for children. The degree to which parents accept children's opinions or attitudes when they engage in dialogue may be connected with consumer socialization and affect the criteria for the evaluation of character fashion products. This study examined the effects of mothers' childrearing attitudes on consumer socialization and the evaluation criteria for character fashion products for children. A questionnaire was conducted via the Internet on 310 mothers with children aged between four and twelve. The results of the study showed: First, childrearing attitudes were divided into four dimensions: hostility, autonomy, acceptance, and control. Consumer socialization was divided into communication in regards to consumption, consumption control, and the awareness of social relations. The evaluation criteria for character fashion products for children were divided into educational/utilitarian values, emotional values, and social values. Second, mothers were divided into an acceptance group, a moderation group, and a hostility group based on childrearing attitudes. The group with hostile childrearing attitudes had control over their children's consumption and were conscious of others in the process of consumption. The group with accepting childrearing attitudes considered educational/utilitarian values and emotional values when they purchased character fashion products for children. The group with hostile childrearing attitudes considered social values. Third, autonomous childrearing attitudes had the largest influence on communication in regards to consumption. Controlling childrearing attitudes had the largest influence on consumption control and the awareness of social relations. Controlling childrearing attitudes had the largest influence on social/utilitarian and emotional values; however hostile childrearing attitudes had the largest influence on social values.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.28 no.3
• /
• pp.87-97
• /
• 2005

This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.9 no.1
• /
• pp.173-187
• /
• 2007

The purposes of this study were to examine the consumer's behavior on the brands applying the characters by gender, age and residential district, and then to propose the future planning of brands applying the characters and distribution strategies. From Junior on middle school to forty-year olds were selected for this study and areas were grouped to five for comparing the residential distinction. The questionnaire was consisted with 25 questions. Nominal scale and 5-interval scale were used for analysis. The SPSS 12.0 was used to analyze the technical statistics such as average, frequency, t-test, ANOVA, and $x^2$. The results of this study were as follows : 1) The characters influenced on remembering the brand's name regardless gender, agen and residential district. 2) When consumer bought the brand with character, the most important factor is the brand name recognition. 3) It would be desirable to use the one or two mixed methods which express the characters on the clothes. 4) When they distribute the character brands, they would supply more feminine characters in 3rd district, more manly one in 4th district and less quantities in the 3rd and 4th district for lowering inventory. The next must be follow to succeed the character using strategy of fashion brands. It is needed to segment the target for new character creation of specific generation, and to grasp the point of the trend which oriented by the target, and to reflect what they like and what they feel sympathy on character image and brand concept.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.5
• /
• pp.561-572
• /
• 2002

This study was intended to examine the consumer preference and purchasing behavior far the character image used in fashion commodies. The subjects were 491 high school and college female students. The data were analysed using factor analysis, MANOVA, ANOVA and frequency analysis. The results of questionnaire survey were as follows; 1. Both groups of high school and college female students showed to have similar images toward 9 characters included in the study. 2. College female students had higher preference to Tweety, Bunny than high school girls. But, high school students showed higher preference for Hello Kitty, Pazama Sister's and Dalki, than college students. 3. There was no significant difference between the groups in interest, purchase intention, purchase reason, purchasing items, types of shops, and information sources. But, college students seemed to do less planned purchasing and more impulsive buying compared to high school students.

• Journal of the Korean Society of Costume
• /
• v.58 no.7
• /
• pp.104-118
• /
• 2008

This study analyzed that how well the consumer recognize and what they feel about the characters which were applied in fashion brand. Four hundreds and forty two men and women who were living in Seoul and the metropolitan area were selected for this study and SPSS 12.0 was used for the technical statistics such as Frequency, Chi-Square Test and Correlation Analysis. The result of this study were as follows : 1. The consumer didn't well recognize the name of brand and the character which were provided from the brand. 2. There were included brands 'B' 'T' 'L' 'A' in the highly ranked cognition brand. A common feeling of these brands were 'a feeling of cute' and 'a feeling of intimacy'. 3. The consumer's feelings of character were categorized into 'a feeling of lute''a feeling of sexy' 'a feeling of soft as pap' 'a feeling of humorous'.

• The Journal of the Korea Contents Association
• /
• v.15 no.2
• /
• pp.208-222
• /
• 2015

Competition among local governments in a competitive global festival and the festival is going to become the intensify regional strategies as enabled by the improved local image production and has been a symbol of the festival and each municipality is competitive. Is required as a symbol for the symbol can be passed to the consumer in this situation differentiated festive images efficient communication studies on the character. When viewed as a symbolic sign for the character representation of activities for the festival, Can provide a logical framework that is distinct from the idea of a character who relies on intuition and the creative semiotics. In this research paper a semiotic analysis of the character and the character string to enhance communication efficiency concept, Festival effect, we analyzed the correlation of the local culture. Empirical analysis of consumer images, Shared on the basis of empirical results to the consumer means, the paper shows that the influence of each of the other factors is reflected in the character according to the signifier local cultural characteristics and a character region on the concept of a character form culture semiotics interpretation element influences the guidelines of the characters that may be produced.

• Archives of design research
• /
• v.17 no.4
• /
• pp.259-268
• /
• 2004

Today is so-called brand war age. Brand equity has been a critical factor to evaluate the business value according to changes of competitive situation and consumer's choices under the 21 century market situation. Brand advertisement with character on TV commercial has long been common and effective ways for many years as useful methods of brand differentiation in the consumer mind. In this thesis, character's roles and possibilities are researched to enhance a brand awareness in marketing, and also the interrelation between the patterns of character and the involvement on TV commercials over several categories are analyzed through the grid model of FCB that is a advertising agency in U.S.A. The attitude of Character usage and technique are also examined by analyzing the materials and the expressive methods of characters in each category.

• Journal of Arbitration Studies
• /
• v.23 no.3
• /
• pp.61-80
• /
• 2013

The U.S. Supreme Court delivered a decision on the case between AT&T and Concepcion, which confirmed the contractuality of a defense as a threshold to distinguish between what is a viable defense for invalidation of consumer arbitration agreement and what is not. In this paper, the adhesiveness of arbitration clause, which is a unique character for consumer arbitration, is investigated in the U.S. as a legal defense to invalidate the consumer arbitration agreements, and its contractuality and related legal doctrines are analyzed. The legal issues of consumer arbitration have been analysed in several legal perspectives including the voluntary, knowing and intelligent doctrine, doctrine of separation, contract of adhesion and the contractuality of defenses. Among all of these, the first three issues are related with arbitration clause, and the last one, the contractuality of defenses, reflects the nature of defenses invalidating the consumer arbitration agreement.