• Fashion & Textile Research Journal
• /
• v.18 no.6
• /
• pp.833-843
• /
• 2016

Due to the rapid expansion of fashion, consumers easily purchase fashion products, the period of wearing apparel is shortened, and the occurrence of clothes piling up in the closet is increasing. In order to induce and suggest rational consumption and disposal actions, research focused on the factors influencing difficulty discarding and disposal behavior toward a fashion product is needed. Thus, this study considered fashion-shopping orientation as a variable affecting difficulty discarding and disposal behavior toward fashion products. A total of 325 questionnaires were collected, and 11 were discarded due to partial responses or missing data. Finally, a total of 314 survey questionnaires were analyzed. Frequency, exploratory factor, reliability, and multiple regression analyses were employed for data analysis using SPSS 23.0. The study results were as follows. First, hedonic and economic shopping orientation positively affected difficulty discarding a fashion product, whereas rational shopping orientation negatively affected difficulty discarding a fashion product. Second, hedonic, economic, and conspicuous shopping orientation positively affected reuse behavior among disposal behavior toward a fashion product. Third, trend-seeking and convenient shopping orientation positively influenced handover behavior. Fourth, economic and conspicuous shopping orientation positively affected separation discard behavior. The results of this study provide various guidelines for manufacturers and retailers of fashion products.

• The Journal of Information Technology
• /
• v.6 no.3
• /
• pp.45-51
• /
• 2003

The purposes of this study were to identify Avatar benefits and characteristics of Avatar users. Avatars are imaginary characters that people use to represent themselves in the Cyber. The number of Netizens who want to consume avatars is increasing. It is necessary to understand about the consumption behavior of the Netizens who use Avatars. These data comes from Pollever Research Company in Korea on Oct. 2003. The factor Analysis of the data resulted in five factors that contribute to Avatar Benefits: uniqueness, response, assurance, self-expression, proxy satisfaction and affirmative. And we have found out meaningful themes, showing psychological experiences, purchasing strategies and repurchasing behavior of Avatars in the process of the consumption. The results showed a significant affect on each factor of the benefits and multiful regression analysis. Affirmative response was affected by self-esteem, fashion leadership and conspicuous value. So many Netizens were using unlimited purchasing coupons, exchanging Avatars and buying-selling-buying. Strategies for obtaining involved purchasing Avatars in order to get game points. The reason why Hangame site was No.1 of Avatar site in Korea. We have found out that Netizens needed to repurchase Avatars. Because they wanted to maintain positive psychological experiences in Avatar consumption.

• Fashion & Textile Research Journal
• /
• v.25 no.4
• /
• pp.460-471
• /
• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.47-67
• /
• 2021

The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

• Journal of Information Processing Systems
• /
• v.2 no.1
• /
• pp.39-43
• /
• 2006

In this paper, we proposed TASL-MAC, a medium-access control (MAC) protocol for wireless sensor networks. In wireless sensor networks, sensor nodes are usually deployed in a special environment, are assigned with long-term work, and are supported by a limited battery. As such, reducing the energy consumption becomes the primary concern with regard to wireless sensor networks. At the same time, reducing the latency in multi-hop data transmission is also very important. In the existing research, sensor nodes are expected to be switched to the sleep mode in order to reduce energy consumption. However, the existing proposals tended to assign the sensors with a fixed Sleep/Listening schedule, which causes unnecessary idle listening problems and conspicuous transmission latency due to the diversity of the traffic-load in the network. TASL-MAC is designed to dynamically adjust the duty listening time based on traffic load. This protocol enables the node with a proper data transfer rate to satisfy the application's requirements. Meanwhile, it can lead to much greater power efficiency by prolonging the nodes' sleeping time when the traffic. We evaluate our implementation of TASL-MAC in NS-2. The evaluation result indicates that our proposal could explicitly reduce packet delivery latency, and that it could also significantly prolong the lifetime of the entire network when traffic is low.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.2
• /
• pp.27-41
• /
• 2019

This study aimed to investigate the influence of fashion lifestyles and consumption values on the difficulty of discarding unused fashion products. To achieve this purpose, this study surveyed female consumers aged 20s-50s to gain empirical analysis in July 2018. Data were analyzed for 236 subjects who were selected through online and offline sampling. The results were as follows. First, consumers tend to have difficulties discarding unused fashion goods. Consumers that have a higher income tend to have greater difficulty when choosing to discard items. Factors influencing the difficulty in discarding items were emotional attachment, usefulness in the future, economic value, and the lack of organizing skills. Usefulness in the future and the lack of organizing skills are the most significant factors influencing the discarding difficulty. Second, discarding difficulty had a significant relationship with fashion lifestyle, indicating that consumers seeking a fashion lifestyle that purchase more expensive brands tend to have more difficulty when discarding items. Third, each factor had a meaningful relationship with fashion goods consumption values. Those pursuing conspicuous value showed a greater difficulty discarding items due to emotional attachment, economic value, and lack of organizing skills. Pursuance of situational value showed a higher discarding difficulty than economic value factors. Pursuance of practical value showed a higher difficulty than both usefulness in future situations and economic value factors. Pursuance of differentiation value showed a higher discarding difficulty than emotional attachment and usefulness in the future factor. This study will help understanding consumers psychological mechanisms that experience difficulty in terms of the discarding of unused fashion goods.

• Culinary science and hospitality research
• /
• v.23 no.6
• /
• pp.161-172
• /
• 2017

The purposes of this study were to examine if a decision making by a tourist sequentially or hierarchically occurs in a tourism destination and to test determinants that have an effect on both a sequential and non-sequential decision making. An instrument for the study was developed with three steps. A total of 420 and 380 questionnaire were collected respectively for the first two round surveys. For the third step, a pilot test was conducted with 30 respondents. And the data analysis utilized SPSS 18.0. A logistic regression analysis with variables of tourism activity and demography was employed to investigate the factors that affect a sequence of decision-making process. As an important result, the higher the age of the tourist in a tourism destination, the more conspicuous the consumption expenditure is made through the sequential decision-making process. Additionally, it is unreasonable to apply the premises and assumptions in extant consumer behavior to tourist behavior. The process of decision making by tourists in tourism areas is driven by either non-sequential or non-hierarchical decision-making process. More discussion and implications were provided.

• Journal of Communications and Networks
• /
• v.18 no.5
• /
• pp.857-869
• /
• 2016

This paper proposes an X-MAC/BEB protocol that runs a binary exponential backoff (BEB) algorithm on top of an X-MAC protocol to save more energy by reducing collision, especially in densely populated wireless sensor networks (WSNs). X-MAC, a lightweight asynchronous duty cycle medium access control (MAC) protocol, was introduced for spending less energy than its predecessor, B-MAC. One of X-MAC 's conspicuous technique is a mechanism to allow senders to promptly send their data when their receivers wake up. X-MAC, however, has no mechanism to deal with sudden traffic fluctuations that often occur whenever closely located nodes simultaneously diffuse their sense data. To precisely evaluate the impact of the BEB algorithm on X-MAC, this paper builds an analytical model of X-MAC/BEB that integrates the BEB model with the X-MAC model. The analytical and simulation results confirmed that X-MAC/BEB outperformed X-MAC in terms of throughput, delay, and energy consumption, especially in congested WSNs.

• Journal of Families and Better Life
• /
• v.21 no.6
• /
• pp.97-106
• /
• 2003

This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

• The Journal of the Korean dental association
• /
• v.19 no.2 s.141
• /
• pp.163-166
• /
• 1981

Sugar consumption has been increased in recent days according to an improvement in living conditions. It is generally accepted that sugar is one of the causes of caries and that diabetes mellitus is closely related to the periodontal diseases. This investigation was designed to gain informations on the influence of overdosage of sugar and/or high blood sugar level on the periodontal tissue. 12 rats weighing about 1.5Kg were divided into 4 groups, control one and 3-day, 7-day, 14-day ones after daily administration of 30-50 gm of sucrose. The results were as follows: 1. Daily adminisration of 30-50 gm of sucrose elevated blood glucose level as much as 10-20 mg% than before. 2. Epithelial keratinization was gradually conspicuous to the dosage of sucrose. 3. The severity of inflammatory infiltration was also increased to the dosage of sucrose. 4. Inflammatory infiltration was encountered in marginal gingiva more than other periodontal tissue.