• 제목/요약/키워드: Consideration Toward Self

검색결과 44건 처리시간 0.03초

청주권 토지이용 체계에 관한 연구 (지역지구제 중심으로) (A study on Cheong-ju urban land use planning on the subject of Zoning)

  • 권상준
    • 기술사
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    • 제16권1호
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    • pp.20-34
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    • 1983
  • A phenomenon in the unplanned urban sprawl of Cheong-ju city has to be rest-rained from disposing and to develop, though progress in urbanization inevitably decreases rural area. So, this thesis aims at reviewing, revising and guiding toward the more effective land use planning practice and zoning mechanism and system of Cheong-ju city. I proposed that land use planning should be had several factors and thereupon that Korean zoning mechanism and system including Building Code should be amended because of inducing human activities in buildings and facilities not to demarcate and plan every one of them. First, the factors of urban planning are a rather diversified approach to it than a unified, supplementation of the applicable difference in time between preparing and appling it, a solid controlling system, a micro and macro planning theory and giving serious consideration for the inertia from the existing land use. Second, the applicable amendments for our zoning mechanism including Eluding Code are as follows; a need of reorganization for Zoning Ordinance appricated to different regulation concerning a scale and peculiarity of a oily, a decision of the different earmarked confinement in area to different zone ana from Zoning Ordinance in City Planning Law, a demarcated facilities and the more detailed land use concerning human activies than the exsisting and entrusting decision on the ways and processes of it to every rural city planning committee, a settlement of zone ana area considering for block-unit and Planned Unit Development(P. U. D.), and a need of security jurisprudence in order to solve the zoning regulation rather in City Planning Law than in Building Code that our zoning regulation and controlling system are depended on. According to these applicable amendments to Cheong-ju city, I proposed the conceptions of Cheong-ju city land use planning are as follows; a reinforcement with one cored pattern of urban land use, a selection of gradual urban sprawl by way of city development and renewal, a strengthening accessibility to the core of the city with Plurizing the system of arterial roads, a choice of priority to conservation at the core of tile city and security of open spaces and parking area at the area of the city, a harmonization between development and conservation at the inner ring area that is situated between the core and periphery reserved area in order to develop in the future, a buffered open space situated at the congested area with heterogenous functions, and a completion of urban open space system. The proposal made here so far is for the hope of the better structure of Cheong-ju city that should be granted to the peculiarity developed with educational, cultural, conservative and self-sufficient city functions.

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노인의 자아통합현상에 관한 연구 (A Study on the Ego-Integrity Phenomenon of the Elderly)

  • 이현주
    • 한국응용과학기술학회지
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    • 제37권4호
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    • pp.794-806
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    • 2020
  • 본 연구는 만65세 이상 노인의 자아통합현상을 심층적으로 이해하고 기술하기 위해 시도되었다. 자료는 2020년 6월부터 7월까지 반구조화된 질문을 통한 심층면담으로 수집되었다. 자료는 현상학적 연구의 분석방법 중 Colaizzi 방법으로 분석하였다. 모든 인터뷰는 분석을 위하여 녹취하여 필사하였다. 분석을 통하여 309개의 중요한 진술이 추출되었고, 88개의 의미형성, 53개의 주제, 16개의 주제묶음, 5개의 범주가 도출되었다. 범주와 주제묶음은 다음과 같다 : '지난 생애를 흐뭇하게 되돌아봄'('생애주기에 따른 보람', '책임을 다함으로 이룩함', '특별하고 감사하게 성취됨'), '씁쓸한 지난날로 인해 지금 외롭고 괴로움'('신체의 건강과 심리사회적 욕구가 충족되지 않음', '부모와 자녀를 위한 선택을 잘하지 못함', '노후생활이 녹록치 않음'), '고단하고 어려운 삶의 여정을 잘 견뎌낸 만족감'('직장과 가정에서 수고한 것을 보상 받음', '견디고 극복함으로 문제가 해결됨', '지난날의 습관에서 벗어나 노년을 건강하게 살고 있음'), '노년기 삶의 방법을 터득하여 살아감'('지금이 제일 뿌듯하고 좋을 때임', '노년에 자기관리 함', '늦었으나 열정적으로 살기', '충만한 마음으로 생활전선에서 물러남'), '마지막 때를 아름답게 마무리함'('노년에 대한 바램', '임종을 맞이했을 때의 희망', '죽음이 다가왔을 때의 모습과 감정')이었다. 자아통합현상은 과거의 아쉬움이나 어려움을 회상함으로써 인생의 의미를 통찰하게 되고, 이런 회상을 통해서 남은 생애를 위해 긍정적이며 초월적인 희망을 가지게 됨이 관찰되었다. 노인의 자아통합은 주관적이며 역동성이 있고, 연속적이기보다는 동시에 일어나는 것으로 보였다. 나이와 경험의 형태를 고려하여 다양한 간호중재를 개발할 것을 추천한다.

여대생이 지각한 부모의 양육태도 (Woman College Students' Perception of Their Parent's Child-rearing Attitudes)

  • 김영희;김신정
    • Child Health Nursing Research
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    • 제9권3호
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    • pp.309-322
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    • 2003
  • Purpose: This study was carried out to show the parental child-rearing attitudes perceived by daughters(woman college students), who were in the process of pursuit of resonable values, ethics and preparing for marriage and settling down, and another purposes were to help them to have positive attitudes toward their child-rearing in the future and set up preliminary parenting education program. Method: The subjects were 120 woman college students who were freshmen to junior in one university in Seoul. Using the self-report questionnaire, data were collected from December in 1999 to March in 2000. The contents which subjects wrote down were categorized by content analysis method. Result: 1) The age range of subjects were 19-25 years old and main rearer was mother(85.84%). 2) The perception of parent's child-rearing by subjects were revealed 555 statements and then tied together 50 themes: 'emphasizing on studying hard'(8.3%), 'doing by oneself'(5.6%), 'sternness'(5.2%), 'respect of personality'(4.5%), 'eagerness'(4.0%), 'humanity education'(4.0%), 'moderating in daily living'(4.0%), 'propriety education'(3.8%), 'sacrificing for children'(3.6%), 'expectation'(3.2%), 'concerning'(3.1%), 'parent-centered'(3.1%), 'giving a free hand'(2.9%), 'sharing with'(2.9%), 'consideration'(2.7%), 'over-protectiveness'(2.3%), 'hostile attitude' (2.2%), 'corporal punishment'(2.2%), 'expression of parental love'(2.0%), 'encouragement'(1.8%), 'family-centered' (1.8%), 'treating fairly'(1.6%), 'offering live experiences'(1.6%), 'exacting obedience'(1.62%), 'exemplary parental role' (1.6%), 'sexual discrimination'(1.6%), 'cooperation'(1.4%), 'giving favors'(1.4%), 'indifference'(1.4%), 'understanding' (1.3%), 'confidence'(1.3%), 'intimacy'(1.3%), 'pursuit of health'(1.3%), 'warm-hearted'(1.1%), 'stinginess'(1.1%),'broad-mindedness'(0.7%), 'granting'(0.7%), 'interfering'(0.7%), 'reproach'(0.7%), 'distinction of sex in household affairs'(0.7%), 'help'(0.5%), 'preparing for the future'(0.5%), 'disregarding'(0.5%), 'making environment'(0.4%), 'bringing up a child personally' (0.4%), 'comparing'(0.4%), 'religious life'(0.4%), 'good deed'(0.4%), invasion of privacy' (0.2%), 'controlling desire'(0.2%). 3) 50 themes were categorized by 18 categories once more: 'control' (13.2%), 'crazy for education'(12.3%), 'endeavoring'(8.6%), 'autonomy'(8.5%), 'home education'(7.7%), 'esteem' (6.67%), 'support'(6.67%), 'pursuit of healthy daily life'(5.6%), 'earnestness'(5.4%), 'disregarding personality'(5.4%), 'emotional bonding'(3.2%), 'imposing a burden'(3.2%). 'inhospitality'(3.1%), 'acceptance'(5%), 'discrimination'(2.3%), 'mature parenthood'(1.8%), 'strengthening family tie'(1.8%), 'psychological intimacy'(1.1%). 4) On the basis of this study, 3/5 of subjects(61.2%) perceived their parents had mature and autonomous child-rearing attitudes, and on the other hand 2/5(39.5%) of them perceived controlling, just forcing to work harder and personally disregarding attitudes. Conclusion: So we need to offer them nursing implementation such as preliminary parenting education program and parenting consulting like to strengthen positive perception and help improving in realistic, developmental child-rearing attitudes.

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VENGEANCE, VIOLENCE, VAMPIRES: Dark Humour in the Films of Park Chan-wook

  • Hughes, Jessica
    • 비교문화연구
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    • 제28권
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    • pp.17-36
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    • 2012
  • This essay places the South Korean film Thirst (2009) within Park Chan-wook's oeuvre as a filmmaker notorious for graphic depictions of violence and revenge. Park's use of dark humour in his films, which is emphasized in Thirst perhaps more than ever, allows for a more self-aware depiction of violence, where both the viewer and the protagonist are awakened to the futility of revenge. This ultimately paints his characters as fascinatingly crazy - simultaneously heroes, villains, and victims. Film theorist Wes D. Gehring's three themes of dark humour ('man as beast,' 'the absurdity of the world,' and 'the omnipresence of death') become most obvious in Park's most recent film, which pays closer attention to character development through narrative detail. Rather than portraying the characters as sentimental, dark humour depicts their misfortunes in an alternative way, allowing for consideration of such taboo subjects as religion, adultery, and death/suicide. These issues are further tackled through Thirst's portrayal of its vampire protagonist, which ultimately de-mystifies the traditional vampire figure. While this character has more often been associated with romance, exoticism and the mystical powers of the supernatural, Thirst takes relatively little from the demons of Nosferatu (Murnau, 1922) and various other Dracula adaptations, nor the romantic figures of Interview with the Vampire (Jordan, 1994), and Twilight (Hardwicke, 2008). Instead, it is part of a much smaller group of contemporary vampire films, which are rather informed by a postmodern reconfiguration of the monster. Thus, this paper examines Thirst as an important contribution to the global and hybrid nature of those films in which postmodern vampires are sympathetic and de-mystified, exhibiting symptoms stemming from a natural illness or misfortune. Park's undertaking of a vampire film allows for a complex balance between narrative and visuals through his focus on the Western implications of this myth within Korean cinema. This combination of international references and traditional Korean culture marks it as highly conscious of New Korean Cinema's focus on globalization. With Thirst, Park successfully unites familiar images of the vampire hunting and feeding, with more stylistically distinct, grotesque images of violence and revenge. In this sense, dark humour highlights the less charming aspects of the vampire struggling to survive, most effective in scenes depicting the protagonist feeding from his friend's IV in the hospital, and sitting in the sunlight, slowly turning to ash, in the final minutes of the film. The international appeal of Park's style, combining conventions of the horror/thriller genre with his own mixture of dark humour and non-linear narrative, is epitomized in Thirst, which underscores South Korea's growing global interest with its overt international framework. Furthermore, he portrayal of the vampire as a sympathetic figure allows for a shift away from the conventional focus on myth and the exotic, toward a renewed construction of the vampire in terms of its contribution to generic hybridization and cultural adaptation.

방화범죄의 실태와 그 대책 - 관심도와 동기의 다양화에 대한 대응 - (The Reserch on Actual Condition of Crime of Arson Which Occurs in Korea and Its Countermeasures)

  • 최종태
    • 시큐리티연구
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    • 제1호
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    • pp.371-408
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    • 1997
  • This article is the reserch on actual condition of crime of arson which occurs in Korea and its countermeasures. The the presented problem in this article are that (1) we have generally very low rate concern about the crime of arson contrary to realistic problems of rapid increase of crime of arson (2) as such criminal motives became so diverse as to the economic or criminal purpose unlike characteristic and mental deficiency of old days, and to countermeasure these problems effectively it presentation the necessity of systemantic research. Based on analysis of reality of arson, the tendency of this arson in Korea in the ratio of increase is said to be higher than those in violence crime or general fire rate. and further its rate is far more greater than those of the U.S.A. and Japan. Arson is considered to be a method of using fire as crime and in case of presently residence to be the abject, it is a public offense crime which aqccompany fatality in human life. This is the well It now fact to all of us. And further in order to presentation to the crime of arson, strictness of criminal law (criminal law No, 164 and 169, and fire protection law No. 110 and 111) and classification of arsonist as felony are institutionary reinforced to punish with certainty of possibility, Therefore, as tendency of arson has been increased compared to other nations, it is necessary to supplement strategical policy to bring out overall concerns of the seriousness of risk and damage of arson, which have been resulted from the lack of understanding. In characteristics analysis of crime of arson, (1) It is now reveald that, in the past such crime rate appeared far more within the boundary of town or city areas in the past, presently increased rate of arsons in rural areas are far more than in the town or small city areas, thereby showing characteristics of crime of arson extending nation wide. (2) general timetable of arson shows that night more than day time rate, and reveald that is trait behavior in secrecy.(3) arsonists are usually arrested at site or by victim or report of third person(82,9%).Investigation activities or self surrenders rate only 11.2%. The time span of arrest is normally the same day of arson and at times it takes more than one year to arrest. This reveals its necessity to prepare for long period of time for arrest, (4) age rate of arson is in their thirties mostly as compared to homicide, robbery and adultery, and considerable numbers of arsons are in old age of over fifties. It reveals age rate is increased (5) Over half of the arsonists are below the junior high school (6) the rate of convicts by thier records is based on first offenders primarily and secondly more than 4 time convicts. This apparently shows necessity of effective correctional education policy for their social assimilation together with re-investigation of human education at the primary and secondary education system in thier life. The examples of motivation for arosnits, such as personal animosity, fury, monetary swindle, luscious purpose and other aims of destroying of proof, and other social resistance, violence including ways of threatening, beside the motives of individual defects, are diverse and arsonic suicide and specifically suicidal accompany together keenly manifested. When we take this fact with the criminal theory, it really reveals arsons of crime are increasing and its casualities are serious and a point as a way of suicide is the anomie theory of Durkheim and comensurate with the theory of that of Merton, Specifically in the arson of industrial complex, it is revealed that one with revolutionary motive or revolting motive would do the arsonic act. For the policy of prevention of arsons, professional research work in organizational cooperation for preventive activities is conducted in municipal or city wise functions in the name of Parson Taskforces and beside a variety of research institutes in federal government have been operating effectively to countermeasure in many fields of research. Franch and Sweden beside the U.S. set up a overall operation of fire prevention research funtions and have obtained very successful result. Japan also put their research likewise for countermeasure. In this research as a way of preventive fire policy, first, it is necessary to accomodate the legal preventitive activities for fire prevention in judicial side and as an administrative side, (1) precise statistic management of crime of arson (2) establishment of professional research functions or a corporate (3) improvement of system for cooperative structural team for investigation of fires and menpower organization of professional members. Secondly, social mentality in individual prospect, recognition of fires by arson and youth education of such effect, educational program for development and practical promotion. Thirdly, in view of environmental side, the ways of actual performance by programming with the establishment of cooperative advancement in local social function elements with administrative office, habitants, school facilities and newspapers measures (2) establishment of personal protection where weak menpowers are displayed in special fire prevention measures. These measures are presented for prevention of crime of arson. The control of crime and prevention shall be prepared as a means of self defence by the principle of self responsibility Specifically arsonists usually aims at the comparatively weak control of fire prevention is prevalent and it is therefore necessary to prepare individual facilities with their spontaneous management of fire prevention instead of public municipal funtures of local geverment. As Clifford L. Karchmer asserted instead of concerns about who would commit arson, what portion of area would be the target of the arson. It is effective to minister spontaveously the fire prevention measure in his facility with the consideration of characteristics of arson. On the other hand, it is necessary for the concerned personnel of local goverment and groups to distribute to the local society in timely manner for new information about the fire prevention, thus contribute to effective result of fire prevention result. In consideration of these factors, it is inevitable to never let coincide with the phemonemon of arsons in similar or mimic features as recognized that these could prevail just an epedemic as a strong imitational attitude. In processing of policy to encounter these problems, it is necessary to place priority of city policy to enhancement of overall concerns toward the definitive essense of crime of arson.

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소비자의 인삼 소비문화 -대학생 소비자의 인삼에 대한 태도 및 구매의도를 중심으로- (A study on consumers' consumption culture of Panax ginseng -Focused on college students' attitude and purchase intent for ginseng, and related products -)

  • 김시월
    • 인삼문화
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    • 제2권
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    • pp.71-83
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    • 2020
  • 대학생은 소득활동을 준비하는 잠재적인 소득계층으로 매우 중요한 미래의 주된 소비자이다. 본 연구는 대학생 소비자의 인삼 관련 소비문화의 현황을 파악하고 앞으로 인삼 제품과 서비스의 확대를 위하여 그들의 인삼 제품에 대한 태도를 알아보고, 구매현황 및 만족도, 그리고 구매의도를 알아보고자 하였다. 이를 통하여 구매의도에 영향을 미치는 관련 변수의 상대적 영향력을 살펴보았다. 그 결과, 대학생 소비자의 인삼 제품 구매의도에 영향을 미치는 변수는 인삼에 대한 신뢰성, 경제성, 구매 경험, 주관적 관심도, 월평균 소득(아르바이트 포함), 월평균 용돈, 인삼에 대한 자부심, 그리고 연령 등의 순으로 나타났다. 이 중에서 대부분의 변수가 정(+)의 영향을 미쳤으나, 월평균 소득, 월평균 용돈, 연령은 부(-)의 영향을 미쳤다. 즉, 인삼에 대한 신뢰성, 경제성, 자부심이 높을수록 구매의도가 높았으며, 구매 경험이 많을수록, 인삼에 대한 주관적 관심도가 높을수록 구매의도 역시 높았으나, 연령, 월평균 용돈, 소득 등은 높을수록 오히려 구매의도가 낮았다. 대학생의 인삼 제품 소비 촉진을 위해서는 젊은 층을 위한 가격 인하, 질적인 측면에서의 고급화, 그리고 젊은 세대를 위한 제품의 다양화, 떫고 쓴 맛을 거부하는 부정적인 측면을 극복할 수 있는 맛 개선, 그리고 무엇보다 소비자의 관심을 유도할 수 있는 면이 필요하다. 또한, 젊은 층이 편리하고 쉽게 먹을 수 있는 제품 개발과 판매처의 증설 등을 통한 접근성 확대도 필요하다. 최근 젊은 소비자들은 이전에 경험해 보지 못한 새로운 제품, 디자인이나 포장이 독특하여 인증하기 좋은 제품, 과거의 향수를 자극하는 레트로 제품 등에 관심이 많으므로 이러한 관점에서 인삼 제품 소비와 관련된 홍보 및 정보제공을 할 필요가 있다. 소비자의 실용성과 편리성을 고려하고 다양한 생활환경에 맞추어 휴대가 편리한 제품 선호를 반영하며 다른 제품과 시너지 효과를 발휘할 수 있는 개인 소비자의 취향 큐레이션 서비스 등의 고려를 제안한다.

일부(一部) 지역사회(地域社會) 주민(住民)의 의료(醫療) 행태(行態)에 관(關)한 연구(硏究) - 반월읍(半月邑) 주민(住民)의 Shopping-around 현상(現象)을 중심(中心)으로 - (A Study on Health Seeking Behavior - Focused on Shopping-Around Phenomenon in Banwol-Eup Residents)

  • 최영택;이은일;김효중
    • 농촌의학ㆍ지역보건
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    • 제11권1호
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    • pp.44-54
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    • 1986
  • This study was aimed at investigating the health seeking behaviors of patients; For the purpose of analyzing the research theme we classified the study into two phase. First, the types of patients' health seeking behavior were categorized into a scheme according to what medical care resources were utilized in patients' coping process. Second, from patients' first visits to third visits to medical resources, we analyzed variations of factors which noted as crucial elements in constituting the patients' sickness career. To grasp the generalized characteristics from complicated empirical data, we limited the scope of our analysis to third stage of health seeking. A total of 121 persons who had beer suffering from chronic diseases more than 3 months was sampled among the residents of Banwol-Eup, the target Area of Korea University Health Project. The findings are as follows ; 1) In the course of visiting medical care resources, 34 different types of health seeking Behavior were found. From this result we inferred the idea that patients in Banwol-Eup had not any stable norms to cope with their pains. Clinics, hospital, pharmacy, Herb-doctors', folkways (self-treatment) were accessed by patients in orders. But more than half of patients who had utilized clinics or hospitals from their first to third visits, changed medical care resources to others, for example herb doctors or folkways, which had fundamentally different treatment models. Upon these two facts, the diversified types and capricious patterns in the health seeking behavior of Banwol patients, we observed a typical Shopping-Around phenomenon. 2) Factors which influenced patients' to their sickness career were changed along the courses of health seeking, from first to third visits as follows ; $\cdot$ Perceived seriousness of diseases were tended to decrease. $\cdot$ Professional medical personnel tended to be influencial in the patients' sickness career, (5.0%, 25.0% and 65.7%). The influence of the primary interaction groups such as parents, friends, neighbours, tended to decrease ; (90.9%, 71.2% and 30.0%). $\cdot$ The subjective reasons why to choose such a medical care resource were related to economic affordability and disease-itself as main motives. Credibility of health resources tended to increase 14.9%, 24.0% and 31.4 sequently. $\cdot$ Geographic accessibility factors did not change significantly. Most of patients had utilized health resources in Banwol and Anyang area. 3) Cultural inclination in the shopping-around phenomenon has shown difference among age groups. The age group' over 50 years' preferred traditional health resources to modern health resources. 4) Consistency of health seeking behavior on the shopping around phenomenon has shown difference according to the degrees of patients' economic affordability and those of psychological satisfaction toward modern health services. However, there were some restrictions in this thesis ; a) the study was limited to the 3rd health seeking career so it did not allow us to collect more informations after that, b) the study was not able to carry out causal analysis on patients health behavior determinated by explanatory model of health resources, and c) the study was not able to take into consideration of factors connected with social structural circumstances. Despite of restrictions described above, we are sure that this thesis would promote health providers' understanding toward patients' inclinations, through which they could provide efficient and accurate medical service.

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특수건강진단에 대한 근로자의 인식과 태도에 영향을 미치는 요인 (Factors Influencing Workers' Perception and Attitude Toward Special Periodic Health Screening Test)

  • 남시현;감신;박재용
    • Journal of Preventive Medicine and Public Health
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    • 제28권2호
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    • pp.334-346
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    • 1995
  • 특수건강진단에 대한 근로자들의 태도에 영향을 미치는 요인들을 조사하기 위해 대구지역의 29개 사업장에서 특수건강진단 수검근로자들에게 자기기입식 설문조사를 실시하여 그중 779명을 대상으로 하여 분석하였다. 건강믿음모형을 일부 변형하여, 특수건강진단에의 자발적 수검 여부와 필요성 인지를 최종적인 종속변수로 한 새로운 연구모형을 만들어서 이들에 영향을 미치는 요인들을 분석하였다. 특수건강진단에 대한 필요성 인지율은 77.2%, 자발적 수검율은 79.2%로 나타났다. 자발적 수검 여부에는 특수건강진단에 대한 필요성 인지, 유익성, 행동계기가 주요 영향요인으로 제시되었으며, 특수건강진단에 대한 필요성 인지에는 직업병에 대한 감수성 및 심각성, 특수건강진단에 대한 지식, 회사의 지지도가 통계적으로 유의한 영향을 미쳤다. 직업병에 대한 감수성 및 심각성에는 성, 연령, 학력, 직업경력, 보건교육경험이, 특수건강진단에 대한 지식에는 연령, 학력, 직업경력, 질병통제위가, 특수건강진단에 대한 유익성에는 연령, 질병통제위, 건강자부심, 보건교육경험이 유의한 영향을 미치는 변수로 나타났다. 이러한 결과로 미루어 볼 때 특수건강진단에 대한 자발적 수검률과 필요성 인지율을 높이기 위해서는, 직업병 판정을 받은 사업장에서는 그 사실을 널리 알려 직업병에 대한 경각심을 높여야 하며, 특수건강진단의 결과를 근로자 본인에게 바로 통보하여야 하고, 회사의 적극성을 높이기 위해 회사간부 대상의 홍보 및 교육 프로그램이 필요할 것으로 생각된다. 보건교육 경험이 특수건강진단에 대한 지식과 유익성, 직업병에 대한 감수성 및 심각성에 영향을 미치는 것으로 보아, 앞으로의 보건교육은 여성, 저연령, 저학력, 저경력자 위주로 이루어져야 하고, 교육 실시 횟수를 늘이고 직업관련 내용을 더 많이 포함하여야 할 것으로 생각된다. 더불어 특수건강진단의 결과로 인해 근로자 본인에게 불이익이 돌아가지 않도록 배려되어야 할 것이다.

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인터넷쇼핑몰의 VMD 구성요인에 대한 탐색적 연구 (An Exploratory Study on the Components of Visual Merchandising of Internet Shopping Mall)

  • 김광석;신종국;구동모
    • 마케팅과학연구
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    • 제18권2호
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    • pp.19-45
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    • 2008
  • 본 연구는 인터넷쇼핑몰 비주얼 머천다이징의 주요차원을 고객이 쇼핑몰에 진입한 후 정보탐색과 대안평가를 거치는 등의 쇼핑과정을 토대로 AIDA모형 관점에서 점포, 제품, 촉진에 초점을 맞추었다. VMD의 주요차원(primary dimensions)으로는 점포디자인, 머천다이징, 그리고 머천다이징단서로 구분하였다. 선행연구 결과를 토대로 점포다자인의 하위차원으로는 차별성, 간결성, 위치확인성을, 머천다이즈의 하위차원으로는 제품구색, 명성, 정보성을, 그리고 머천다이징단서의 하위차원으로는 제품추천 및 링크를 설정하여 VMD태도와의 관계를 탐색적으로 조사하였다. 연구결과 이들 세 차원은 종속변수에 유의한 정의 영향을 미치는 것으로 나타났다.

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환자들의 의료시장개방에 대한 인식도와 외국병원 선택요인 - S대학교병원 외래환자들을 대상으로 - (Attitudes on Medical Market Opening and Factors for Selecting a Foreign Hospital of Korean University Hospital Outpatients)

  • 윤여룡;유승흠;김유영;오현주
    • 한국병원경영학회지
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    • 제8권3호
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    • pp.32-48
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    • 2003
  • Korea is to open its medical markets to foreign hospitals starting in the year 2006 regardless of our will(DDA, Doha Development Agenda). To accurately understand the characteristics of Korean medical users, their detailed and various needs, their attitudes toward the opening of Korean medical markets, and factors affecting these users in choosing foreign medical service providers would be first step needs to be taken by the Korean medical facilities that need to survive and develope through the fiercely competitive era coming with the opening of Korean medical markets to foreign medical service providers and would be very important in hospital management. The subjects of this study were 500 patients randomly selected from the outpatients who visited one of university hospitals in Seoul on the 14th-16th days of April 2003, and conducted a self-completion questionnaire. The answers of 463 respondents among the selected patients(93% of a responding rate)were analyzed through the Excel and statistics programs. The attitudes on the opening of the medical markets were shown in agreement 56.5%(247 persons), disagreement 6.9%(30 persons), and no idea 36.6%(160 persons). In consideration of only the answers as agreement and disagreement exclusive of the answer as no idea, 89.2% of the respondents agreed to the opening of the medical markets while 10.8% objected to the opening. The approval rate was higher with the higher education and income levels. Moreover, The approval rate for the opening of the medical markets was relatively high regardless of the satisfaction in the medical service, and the most important reason of the agreement was the guarantee of the patients(national)option. The main reason of the disagreement was high medical fee(50.5%), and the other reasons showing low rates were outflow of the domestic fund to the foreign countries(13.6%), damage of medical influences on the public(11.4%), lack of competition of the domestic medical industry(9.1%)and so on. As for the factors of selecting the foreign hospitals in the opening of the medical markets, the patients considered the authority(competency)of doctors firstly, and the other principal factors were worldwide fame and reliance, specific explanation of doctors, modernized medical instruments, convenient consultation procedure, etc. The patients agreed to the opening of the medical markets at a high rate regardless of the satisfaction in the medical service, and the most principal reason of the agreement was the guarantee of the patients(national)option for the medical care. Connected with the factors to select the hospitals, the approval reasons for the opening of the medical markets were the authority(competency)of the doctors as the first one, and then fame and tradition, reliance, overall diagnosis and modernized medical instruments, doctors specific explanation, and so on. However, these factors are actually associated with the Quality of the medical care, and consequently the approval reasons for the opening of the medical markets are connected with the security of the medical care. Accordingly, the guarantee of the patients(national)option answered as the main reason of the agreement can be also understood as the awareness of the right to have a variety of options for the security of the medical quality.

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