• 한국의상디자인학회지
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• 제23권2호
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• pp.93-104
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• 2021

The worldwide coronavirus pandemic has brought to light the importance of having a reliable supply of masks for each person. This study aims to understand the effect of personal awareness (including community, others', and safety awareness) on consumption conformity and the repurchase intention of masks. The research method used the SPSS 22.0 and AMOS 22.0 statistical systems to analyze descriptive statistics in terms of reliability, validity, structural equation modeling, and moderated regression analysis. A total of 272 Chinese participants were recruited via an online survey website (www.sojump.com) from May 1 to May 14, 2020. Findings indicated that mask users' awareness can be categorized into three distinct types: community, others', and safety awareness. The more community and safety awareness is perceived, the higher the level of consumption conformity. In contrast, others' has no statistical effect on consumption conformity or repurchase intention. The positive influence of consumption conformity on the repurchase intention of masks is also weaker than price perception. However, another moderating variable, mask quality, has no moderating effect. The results of this study can help mask manufacturers and distributors retain their customers, resulting in reasonable protective measures while maintaining market order. Theoretical and managerial implications for mask suppliers are also provided.

• 한국의류학회지
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• 제27권1호
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• pp.154-161
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• 2003

The purpose of this study was to investigate the differences between male and female internet clothing purchasers in regard to value and clothing benefit sought. The subjects used for the study were 224 university students who purchased clothing products through internet. The value consisted of security, pleasure, and accomplishment factors. Clothing benefits sought had figure compensation, sex appeal & fashion, individuality, conformity, and comfort factors. The results showed that male and female internet purchased students differed in regard to value and clothing benefit sought factors. Specifically, male students considered pleasure value more important than did female purchasers. In the meanwhile, female students considered accomplishment value more important and sought figure compensation and conformity benefits more than did male students. Regarding the effects of value on clothing benefits sought. the achievement value had a positive effect on figure compensation, sex appeal & fashion, and conformity benefits for both male and female students. no Pleasure value also had a Positive effect on rigure compensation and sex appeal benefits for female students while it had no effect for male students. In addition, while the security value had a positive effect on conformity benefit for female students, it had a positive effect on comfort benefit for male students.

• 시스템엔지니어링학술지
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• 제20권spc1호
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• pp.30-44
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• 2024

The DMAIC methodology, which is most familiar to battery production system developers, is partially inadequate in its conformity to utilize battery production system tasks, so it is necessary to improve the function and structure of the methodology, but many battery production system developers use the DMAIC method based on experience, causing side effects such as confusion, delay in tasks, and insufficient performance during tasks. Accordingly, we intend to conduct an empirical study to improve the "efficiency improvement and conformity evaluation method" so that the DMAIC methodology can be used more reasonably and easily. Using the three-stage research model, we derive components that affect conformity through literature and questionnaire surveys in the first stage, use relational characteristics between components in the second stage to confirm the effect on conformity, and use the relational characteristics in the third stage to confirm the possibility of improving efficiency by applying them to the DMAIC methodology in actual cases. Finally, the "Conformity Assessment Index (CAI) equation" based on relational characteristics is established to enable effective conformity evaluation and continuous improvement.

• 대한가정학회지
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• 제46권10호
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• pp.71-81
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• 2008

This study aimed to identify the effects of adolescents' perceived risk on fashion brand conformity behavior. To analyze conformable fashion brand behavior with consideration to their reference group, 6 dimensions of perceived risk were adopted as explanatory variables. Reference group means people that a person refers to when evaluating his values & behaviors. Data were collected from 672 male and female students aged between 14 and 18. Factor analysis on perceived risk resulted in 6 dimensional structures: socio-psychological, time loss, functional, fashionability loss, performance and opportunity loss risk. Fashionability loss risk positively affected adolescent fashion brand conformity behavior according to their favorite celebrities. Performance risk positively affected in consideration to their parents, while opportunity loss risk had a negative effect on the same reference group. However, socio-psychological and fashionability loss risk positively affected adolescent fashion brand conformity behavior in consideration to their friends, while performance loss risk had negative effect on the same reference group. Adolescent groups divided by the 6 dimensions of perceived risk showed meaningful differences in their fashion brand conformable behavior in consideration to their reference groups.

• 한국의류학회지
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• 제23권3호
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• pp.471-482
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• 1999

This study examined the effect of abolition of school uniform on personality. The subjects were 317 boys(mean age : 18) and 312 girls(mean age : 18) in third grade of high school. the subjects were selected from 4 uniform high schools and 4 free-choice wearing clothes high school in which were situated at north and south part of Han-River in Seoul. They wee administered with the following questionnaires to measure the creativity individuality self-efficacy. conformity of behaviour conformity of attitude autonomy and responsibility. Results indicated that (1) the effect of abolition of school uniform on personality must be considered in the moderator effect of the preferred clothes of students. These results were discussed and its implication and following study were suggested.

• 한국의류학회지
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• 제24권2호
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• pp.245-256
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• 2000

The purpose of this study was to examine the influence of stress, body satisfaction, academic record, and demographic variables on the normative conformity toward clothing and clothing satisfaction of high school students. The subjects were 389 high school students(boys: 169, girls: 220) in Seoul, Korea. The normative conformity toward clothing measured by the degree of wearing of unsuitable clothes for school clothing and private clothing norm of students. The school clothing was influenced by allowance, gender, stress of home life, academic record(-), mother's education(R2=.270). The private clothes was influenced by allowance, gender, stress of home life, body satisfaction, and geographical region(R2=.200). The clothing satisfaction was influenced by body satisfaction, gender, allowance, geographical region, and stress of home life(-)(R2=.325). The present findings provide that stress of home life, gender, and allowance had effect on the normative conformity toward clothing, and the higher the stress of home life, the lower the degree of clothing satisfaction.

• 복식문화연구
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• 제7권6호
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• pp.28-40
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• 1999

The purpose of this study was to understand the Korean teenagers\` clothing behavior through pointing out the factors that clothing behavior of teenagers that was initiated from the important reference group, TV stars. The subject of this study were 570 purposively selected students at female middle and high school students in Seoul. The results were as follows : 1. The clothing conformity to TV stars relating to demographic variables was influenced significantly by location and personal expense variable in the high school group. 2. The exhibition showed a more important role to the clothing conformity in middle school group than in high school group. 3. The clothing conformity to TV stars relating to the clothing related variables was significantly affected by self-confidence to clothing than clothing normative recognition, clothing risk recognition and degree of clothing importance regardless of groups. 4. The clothing conformity to TV stars relating to TV media variables was affected by TV media star identification variable in both groups. And in case of middle school group, interests in TV stars also had influence on the clothing conformity to TV stars. And in case of high school group, interests in TV had effect on the imitation to TV stars\` clothing. As middle school students tend to have self-identification about a particular person, TV media stars become the reference group for the adolescence to follow their clothing.

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.339-348
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• 2016

본 연구에서는 온라인 또래괴롭힘을 서로 알고 지내는 친구사이에서 SNS를 통하여 발생하는 괴롭힘으로 정의하고 온라인 또래괴롭힘에 영향을 미치는 요인을 파악하고자 하였다. 본 연구는 또래동조성이 높은 초기 청소년기에 해당하는 초등학교 5학년과 6학년 학생 375명을 대상으로 또래동조가 온라인 또래괴롭힘에 미치는 영향을 파악하고 도덕적 이탈의 조절효과를 분석하였다. 조절회귀분석 결과 반사회적 또래동조성이 높아질수록 온라인 또래괴롭힘이 증가하는 것으로 나타났다. 또한 반사회적 또래동조성과 온라인 또래괴롭힘의 관계에 있어 도덕적 이탈이 조절효과를 보이는 것으로 나타났다. 이에 본 연구에서는 온라인 또래괴롭힘에 대한 또래동조의 악효과를 감소시키기 위하여 인성교육을 통한 도덕적 이탈의 감소를 제안한다. 이를 통하여 초기 청소년의 반사회적 또래동조성을 감소시켜 효과적인 온라인 또래괴롭힘을 예방할 수 있을 것으로 기대된다.

• International Journal of Advanced Culture Technology
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• 제5권2호
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• pp.1-8
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• 2017

It is usually that some people who did not plan to buy anything walk into e-mart, but walk out with something in hands. Obviously, these people were stimulated and the result is purchasing something maybe are not really needed. As a consumer, sometimes we are interested in what somebody else is using, and sometimes we cannot help trying a kind of new drink when we found many of people around are drinking it. In this paper, conformity psychology's effect in the advertisement will be checked in the hope of helping improve the advertisement effectiveness.

• 한국의류학회지
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• 제25권7호
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• pp.1215-1226
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• 2001

The purpose of this study is to develop a model of adolescent's conspicuous consumption on clothes. For this study, questionnaires were administered to 400 adolescents in Kwang-Ju. Employing a sample of 283, data were analyzed by using the structural equation model of the Lisrel analysis, in addition to cronbach's alpha coefficient for reliability and confirmatory factor analysis for validity. The results of this study was found that a conceptual model for adolescent's conspicuous consumption on clothes was judged to provide acceptable goodness of fit. Specifically, materialism and clothing conformity had a direct effect on conspicuous consumption on clothes, and materialism, hedonic shopping orientation and clothing interests had a indirect effect on conspicuous consumption on clothes. The results indicated that clothing conformity had important influence on conspicuous consumption and its influence on adolescent's conspicuous consumption was mediated by materialism, hedonic shipping orientation and clothing interests.