• 제목/요약/키워드: Conceptual image

검색결과 180건 처리시간 0.031초

The Effects of Congruence between Self-Image and the Advertising Image of Chinese Consumers on Advertising and Brand Attitudes -The Moderating Role of a Fashion Advertising Model's Nationality-

  • Cui, Yu Hua
    • 패션비즈니스
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    • 제21권6호
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    • pp.1-15
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    • 2017
  • This study examines the various responses of Chinese consumers, depending on the nationality of the fashion advertising model featured in an advertisement; it explores the effects of a congruence between self-image and advertising image (CSIAI) on consumer attitudes. This study was conducted by collecting data online; 200 samples selecting a Korean model and 200 samples selecting a Chinese model with a fashion brand were analyzed. A structural equation model confirms the conceptual framework for the influence of CSIAI on consumer attitudes and purchase intentions. The results show that the perceived CSIAI of consumers positively influences their attitude toward the advertising and the brand, and further, that advertising and brand attitudes significantly affect the purchase intention of consumers. This positive relationship is moderated by the nationality of the model. These findings suggest that the nationality of the model can serve as an important retail mix for global marketers. Other results and management implications are also discussed.

사회적 자기이미지와 가상공간에서의 아바타 이미지 - 이상적 이미지와 실제적 이미지를 중심으로 - (Social Self Image and Avatar Image in the Virtual World: Focus on Ideal-Self Image and Actual-Self Image)

  • 윤송이;;이규혜
    • 복식
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    • 제61권9호
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    • pp.1-14
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    • 2011
  • The purpose of this study was to understand the relationship between one's social-self image and Online Avatar image. Influence of these virtual images on one's attitude toward real world and commitment to the virtual world was examined. In addition, the gender difference was examined. A structural equation model with social self image as exogenous variable and influence of Avatar as endogenous variable was designed. Real and ideal Avatar images were the mediating variable in the model. Survey questionnaire was developed and data from 425 respondents were analyzed. Results indicated that the conceptual model was a good fit to the data. Respondents who perceived their social self-images importantly were likely to have real images of Avatars. Ideal image and real image had significant on commitment to virtual world and attitudes toward the real world. For male respondents, social self image had stronger influence on real image of Avatar and ideal image had stronger influence on commitment to virtual world than female respondents.

위상최적설계를 이용한 CAD모델 구축 (CAD Model Construction Using Topology Optimization)

  • Lee, Dong-hoon
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2002년도 추계학술대회논문초록집
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    • pp.355.1-355
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    • 2002
  • Topology optimization is widely accepted as a conceptual design tool for the product design. Since the resulted layout of the topology optimization is a kind of digital images represented by the density distribution, the seamless process is required to transform digital images to the CAD model for the practical use. In this paper, the general process to construct a CAD model is developed to apply for topology images based on elements. (omitted)

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수학과 용어 유형에 따른 한국어학습자의 이해 분석 (An Analysis of Korean Language Learners' Understanding According to the Types of Terms in School Mathematics)

  • 도주원;장혜원
    • 한국수학교육학회지시리즈E:수학교육논문집
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    • 제36권3호
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    • pp.335-353
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    • 2022
  • 본 연구의 목적은 수학 문장제 해결에 기초가 되는 수학과 용어의 유형에 따른 한국어학습자의 이해 특성 및 오류유형을 파악하여 한국어학습자의 문장제 해결에 효과적인 교수·학습 지도 방안 마련을 위한 기초 자료를 제공하는 것이다. 이를 위해 학교에서 별도의 한국어 수업을 듣는 한국어학습자 4명을 대상으로 교육과정 등재 용어와 교과서에 사용된 교육과정 미등재(정의/무정의) 용어에 대한 구체적인 개념이미지를 분석하는 사례 연구를 하였다. 연구 결과 첫째, 한국어학습자가 수학과 용어에 대하여 적합한 개념정의를 정립할 수 있도록 충분한 시각화 자료를 활용하여 지도할 필요가 있다. 둘째, 한국어학습자의 가정 내 사용 언어와 수학과 용어에 대한 적합한 개념이미지 형성 사이의 구체적인 관계를 파악할 필요가 있다. 셋째, 능동형 용어보다 의미 이해에 어려움을 겪고 있는 피동형 용어에 주의하여 지도할 필요가 있다. 넷째, 일상의 의사소통에 어려움이 없는 한국어학습자의 경우에도 수학 교과서에 사용되는 교육과정 미등재 일상어에 대하여 지도할 필요가 있다. 다섯째, 용어에 대한 설명에서 나타난 한국어학습자의 언어적 특성이 반영된 오류 유형을 고려하여 수학과 용어를 지도해야 할 것이다. 이러한 인식은 언어적 배경이 다른 한국어학습자의 문장제 해결 지도에 도움이 될 것으로 기대된다.

'장소의 상징적 이미지와 문화적 활동의 영역적 체계'에 입각한 문화관광개발의 개념적 모형 정립 (Constructing a Conceptual Framework for the Development of Cultural Tourism based on 'place image' and 'local systems for cultural activities')

  • 이정훈
    • 한국지역지리학회지
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    • 제11권5호
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    • pp.405-425
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    • 2005
  • 대중관광에서 신관광으로의 전환은 문화관광의 다기한 발전과 밀접하게 연결되어 있다. 본 연구에서는 문화관광지의 생성 개발 및 진화 발전 단계를 도출하여 '문화관광개발의 개념적 모형'을 구축하고자 한다. 또 관광, 문화예술 활동, 문화제품 생산 간에 유기적인 시스템이 존재하고 있음을 개념적으로 밝히고 있다. 연구 결과 문화관광지는 '장소 이미지 형성', '상징적 공간 구축', '문화적 활동의 영역적 시스템 형성' 등 세 단계를 거치면서 진화 발전한다. 또 각단계별로 존재하는 몇 가지 지배적인 구성요소를 도출함으로써 문화관광지의 발전 매커니즘을 보다 구체적으로 이해할 수 있게 되었다. 이 연구는 통합적, 영역적 관점에서 관광현상을 분석함으로써, 관광부문과 지역 사회경제 각 부문간 관계를 이해하고, 활력 있는 시스템적 관계로 전환하는 방법론 개발에 기여한다. 이 연구는 장소성, 장소이미지, 활동공간, 영역적 시스템 및 네트워크 등 인문지리학적 이론과 개념에 크게 의존하고 있다.

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Factors That Influence the Intentions to Revisit Korea of Vietnamese Tourists

  • NGUYEN, Xuan Truong
    • The Journal of Asian Finance, Economics and Business
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    • 제7권4호
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    • pp.247-258
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    • 2020
  • The study investigates the influences of different factors on revisit intention to Korea of Vietnamese tourists. A mixed-method including qualitative and quantitative methodologies were utilized. A focus group of 9 experts was carried out for reviewing and exploring different factors and the conceptual model. An in-depth interview with 19 participants was developed with an aim to develop and correct measurement items. The conceptual model was tested and developed using data collected by a questionnaire, from a sample of 473 respondents, who have visited Korea by both electronic and paper surveys with non-probability and convenience sampling techniques. The questionnaire in this research applied a 5-point Likert scale and was distributed both electronically using Google form and by questionnaire paper. The Bootstrap model was used for estimating the model parameters for retesting the reliability of the estimates. Factor analysis and Structural Equation Modelling are employed to analyze the data. Results showed that 427 tourists traveling by groups organized by travel companies and 46 tourists traveling on their own. The reliability, tangibility, empathy, and assurance had influences on tourists' intention to revisit a destination, especially through satisfaction mediating construct. Destination image, self-congruity, and the emergence of Hallyu had influences intension revisit through attitude and tourist motivation.

"쾌적" 이미지의 평가 및 인식구조에 관한 연구 (A study on Appreciation and Perceptive Structure of "Keijeok" (Amenity) image)

  • 양진무;노경준;안정현
    • 환경영향평가
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    • 제8권1호
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    • pp.61-70
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    • 1999
  • The purpose of this study is to understand an appreciation and a perceptive structure of "keijeok" image by Semantic Differential Technique and Factor Analysis. The data used in this study was obtained by the questionnaire survey carried out in Pusan metropolitan city. 15 adjective pairs in the survey were evaluated by the Semantic Differential scales graded 7 ranges from 1(very good) to 7(very bad). A total of 452 samples were collected by the survey and analyzed for this study. The results are as follows; First, 15 variables comprehended to "keijeok" image were estimated as a positive conception(LT 4.0). What's more, residents may perceive "keijeok" image as intangible and aesthetic aspect such as "fresh", "pleasant", "clean". Second, the result of factor analysis shows that factor I which express the major conceptual meaning of "keijeok" image tends to have intangible or aesthetic adjective pairs rather than concrete, whereas factor II which has the weaker meaning compared with factor I may represent a functional aspect of "keijeok" image. It can explain that the perceptive structure of "keijeok" image may be largely influenced by subjective sense, then added or concreted with objective conception or environmental situation. The results can be considered as an important matter which should be reflected at the stage of environmental planning for people's amiable and desirable place.

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청년기 여성의 체중조절 행동의도에 영향을 미치는 요인 분석 (A Study of Factors Influencing Weight Control Behavior in Adolescent Females)

  • 류호경;윤진숙;박동연
    • 대한지역사회영양학회지
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    • 제4권4호
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    • pp.561-567
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    • 1999
  • This study was conducted to provide information about weight control behavior in adolescent females. To explain the behavior intention of dieting, conceptual framework based on "Social Support, Control and the Stress Process Model" and "Theory of Reasoned Action" was used. The survey was carried out by self-questionnaires with 463 female high school and college students in Daegu. Analysis of data was done using mean, correlation and multiple regression analysis with the SAS computer program. A society preoccupied with thinness gives a burden to women, and this burden may stress dissatisfaction with body image. Social perception of ideal body image except parents' perception, and salient others'perception, and salient others' expectation of subjects' body image except parents' expectation, were much thinner than normal figures in this study. The influencing factors for behavior intention of dieting of the subjects were perceived stress and attitude toward diet behavior, especially beliefs of behavioral outcome. Influencing factors related to perceived stress-that is dissatisfaction of body image-were current figure, social perception of body image, effect of mass communication and others' estimation of subjects' body image with self-comparison with others, in order.th others, in order.

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내부 객체 정보를 이용한 온톨로지 기반의 객체 영상 인식 (Ontology-based Object-Image Recognition by Using Information on Inner-Objects)

  • 이인근;서석태;석지권;권순학
    • 한국지능시스템학회논문지
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    • 제19권6호
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    • pp.760-765
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    • 2009
  • 객체 영상에서 색, 모양과 같은 특징은 객체의 특성을 명확하게 표현하지 못한다. 따라서 제한된 특징 정보는 객체 영상인식의 애매성을 야기한다. 최근에는 객체 인식에서의 애매성을 줄이기 위해 지식베이스에 기반한 영상의 인식에 관한 연구가 진행되고 있다. 그러나 영상은 수치적 정보로 표현되고 지식베이스는 개념적 정보로 표현되어 영상과 지식 베이스의 결합이 쉽지 않다. 본 논문에서는 영상과 지식베이스의 정보 표현의 차이를 줄이기 위해 온톨로지를 이용하여 지식베이스를 구성한다. 그리고 내부 객체 정보를 이용하여 객체 영상 인식 과정에서의 애매성을 줄이는 객체 영상 인식 방법을 제안한다. 또한, 과일 영역에서의 객체 영상 인식 실험을 통해 제안한 방법의 효용성을 확인한다.

확장적 패턴화 과정을 바탕으로 한 스킨 이미지 구축에 관한 연구 (A Study on Image Construction of Skin based on Expandable Patternization Process)

  • 최윤미;김종진
    • 한국실내디자인학회논문집
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    • 제17권2호
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    • pp.30-38
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    • 2008
  • It has been stated that the outer skin of an architecture should be related to and express the interior programs. It was rather moral issue than practicality. In contemporary urban cities, this nicely-linked relationship between exterior and interior has become much more complex and, in many cases, is no more valid. It tends that contemporary architectural skin is somehow separately developed and has its own logic to be independent from what is inside. This research focuses on these sort of logical design process to make unique image of skin in which conceptual thinking, spatialization and materialization are mixed together. More specifically this study articulates' expandable patternization process' based on the notion that it has a crucial role to systematically construct an image of skin. Expandable patternization has a couple of stages to complete an architectural skin. The first element is a single unit and the second is organization or arrangement of units based on a logical process. Lastly, the third is spatialization after relating the skin to the interior programs as well as environmental surroundings. It is found that, although, in most related projects, the architect or designer has followed his or her own preference or design tendencies, many skin projects has based the given unique characteristics from the beginning. This study concludes that skin design is not just an image making, but has an important role to amalgamate various aspects of an architectural projects: programs, concept of architect, environment, structure as well as image.