• Title/Summary/Keyword: Concept Setting

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패션브랜드의 표적시장 남녀 소비자 특성에 관한 연구 - 브랜드 컨셉과 타깃을 중심으로 - (A Study on the Characteristics of Male and Female Target Consumers of Fashion Brand - Focused on the Brand Concept and Target -)

  • 지혜경
    • 한국의상디자인학회지
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    • 제19권1호
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    • pp.71-90
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    • 2017
  • The purpose of this study is to identify the characteristics of currently targeted consumers of the fashion enterprises. It also aims to assess the value of consumer-related variables that are related to market segmentation. In order to identify the characteristics of targeted consumers, the contents of brand concept and target of 143 brands for women's clothing, and 79 brands for men's clothing were qualitatively analyzed. The results are as follows. First, the demographic characteristics of both male and female included the desire to appear younger, and be more youthful in sensibilities than their actual age. In terms of occupation, male had more variety and concreteness than female. Male and female were above middle class, with an emphasis on being a part of the new generation, one that is young, free, healthy, and leisurely. Second, the psychological and behavioral characteristics of both male and female consumers included the benefit sought of the following: rationality, economy, practicality, functionality, individuality, fashionability, and aesthetics. Their fashion orientations were found to be practical, rational, fashionable, expressive of individual style, and aesthetic sensibilities. Their lifestyles were characterized by elements such as rationality, smartness, urban, active, healthy, young, leisurely, and stable. In terms of the spirit, female had a tendency to be intelligent, elegant, and sensitive, while also being self-reliant, self-disciplined, and unafraid of challenging situations. The male consumers had a tendency to be rational, progressive, passionate, and embracing change, with emphasis on legitimacy, honor, success, pride, and affluence. Third, the usefulness of consumer-related variables in targeting consumers was different according to male and female. These results show that there is a need for these variables to be looked at more closely during market segmentation process. This research may be used as base material in setting up the brand concept and the target market.

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지속가능한 산지개발을 위한 환경기준 설정에 관한 연구 (Development of Sustainability Criteria for Forest Landuse Planning)

  • 윤여창;김상윤;권태호;이창석
    • 환경영향평가
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    • 제8권2호
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    • pp.53-63
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    • 1999
  • This study aims to develop a set of criteria for evaluating the sustainability of forest landuse, which could facilitate the environmentally friendly development of forest lands in Korea. The concept of sustainable development in forest landuse was reviewed from literature and by interviews with experts in forest-related fields. Delphi technique was employed for gathering experts' opinions. According to the results of Delphi test, the concept of sustainable development in forest landuse was confirmed as "Use of forest lands in a lasting manner within the carrying capacity of the ecosystem involved". There are 16 factors which should be considered with care when the development of forest lands is planned. They include the ratio of forest cover left undeveloped, ecological stability, and landscape naturalness. Among them are the ecological factors rated most important. The experts emphasized the importance of local characteristics in setting up the criteria for sustainable forestland development. The study did not attempted to apply the criteria to real settings. Therefore, before applications in real situations, further case studies should be made for the criteria to be safely used in landuse planning.

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평가지표를 통한 녹지네트워크 인자도출에 관한 연구 -비오토프 조성을 위하여- (A Study on Factor Extraction of Green-Network by Assessment Indicators -For the purpose of Biotop creation-)

  • 김이신;이동근
    • 한국환경복원기술학회지
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    • 제4권3호
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    • pp.75-83
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    • 2001
  • This study selected Yangpyung as a target site because Yangpyung is a area of high value blessed with well preserved natural resources and beautiful natural scene and where thoughtless development and malformed use of land are in progress under the mask of hotel, accommodations and sales facility which fits the interests of land owner. As for the method used for this study, I inquired into domestic/international instances and the concept of existing environmental indicators and assessment of suitability with a view to establish assessment indicators and pose the concept through theoretical investigation of green-network and to establish green-network. 17 articles of environmental indicators such as aspect analysis, contour, greenbelt, DEM, NDVI, nature conservation area, reservoir and area for the promotion of agriculture were chosen as a actual analysing n data for setting up assessment indicators. From the result of analysis, as anticipated, green zone in Yongmusan areas within Youngmun and Seojong areas were the center of green-network in the wide area green-network in Yangpyung and the restricted area by basin system, road and legal regulation was selected as spot area and finally arable land and reservoir were selected as base which connects core with spot.

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컴포넌트 검색을 지원하는 퍼지 기반 시소러스 구축 (Fuzzy based Thesaurus Construction Supporting Component Retrieval)

  • 김귀정;한정수;송영재
    • 정보처리학회논문지D
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    • 제10D권5호
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    • pp.753-762
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    • 2003
  • 컴포넌트 검색을 위한 많은 방법론이 제시되고 있고 그 중 유사 컴포넌트 검색을 위한 시소러스 개념이 도입되고 있다. 본 논문은 컴포넌트의 효율적인 검색을 위하여 컴포넌트를 구성하는 클래스들을 상속관계에 따라 개념적으로 분류하였고, 시소러스 방법에 퍼지 논리를 적용하여 객체지향 시소러스를 구축하였다. 제안한 방법은 개념들 사이의 범주를 자동으로 표현할 수 있으며, 각 클래스와 범주에 대한 매칭도와 비매칭도를 비교함으로서 클래스 사이의 퍼지 정도를 계산하여 시소러스를 구축하였다. 컴포넌트 검색은 컴포넌트를 구성하는 클래스들을 이용하여 유의어 테이블을 기반으로 후보 컴포넌트들을 검색한 후 퍼지 유사도 측정 방법을 이용하여 우선순위로 검색한다. 또한 시뮬레이션을 통하여 최적의 질의 확장 임계치를 설정함으로서 검색 성능을 크게 향상시켰다.

The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands

  • Becker, Kip;Lee, Jung Wan;Nobre, Helena M.
    • The Journal of Asian Finance, Economics and Business
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    • 제5권3호
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    • pp.51-63
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    • 2018
  • The study aims to articulate a definition of luxury brands, to propose a framework for consumer luxury brand relationships and to provide empirical evidence of the proposed model. The study conducted two surveys in Portugal and the United States in 2009 and 2013 for selected luxury brands. The study employs factor analysis and structural equation modelling techniques to test the hypotheses. The study finds a link between luxury products and consumer's psychological association represents in a hierarchical order of: cognitive attributes at its base level, extrinsic attributes on a secondary level and intrinsic attributes at the advance level. The findings suggest a concept for luxury brands from three dimensions of: luxury product characteristics, consumer's psychological characteristics, and consumer's psychological association with the luxury product. The research was conducted in Portugal and the United States so that there is always a potential criticism concerning the ability to generalize research results to a broader international population. The findings provide a holistic perspective in the understanding of luxury brand constructs and a definition of luxury brands in the way why consumers involve symbolic consumption. The successful application of the findings in a brand setting would be of particular interest to marketers and brand strategists.

경락시스템 실질에 대한 이해: 과거와 현재 그리고 미래 (Past, Present, and the Future of Understanding the Entity of the Meridian System)

  • 채윤병
    • 동의생리병리학회지
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    • 제30권6호
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    • pp.402-411
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    • 2016
  • The concept of the meridian system is originated from an empirical, systematic references in the clinical setting, which does not always require anatomical features. As the principles of systems biology are mainly associated with regulating the body's internal environment to maintain a stable condition, they are closely similar to the theory of the meridian system. In this review, I describe the origin of the concept of the meridian system, current status of research on the meridian system and acupuncture points, and the future directions of the research. To unravel the entity of the meridian system, we have to start from understanding its origin and clinical significance. The meridian system, as a theoretical model of the indications of acupuncture points, can help to understand the interconnections that underlie the pathologies of particular diseases or symptoms. Based on the establishment of clinical data platform for acupuncture research, we can extract novel medical information from the clinical data and generate analytical models that are useful for medical knowledge discovery on acupuncture points in the future.

전복 안전성 향상을 위한 고속 버스 차체 개발 프로세스에 관한 연구 (A Study for Developing Process of a Bus Body Structure for the Rollover Safety)

  • 박재우;박종찬;유승원
    • 한국자동차공학회논문집
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    • 제18권2호
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    • pp.31-38
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    • 2010
  • Bus manufacturers have tested and studied the dynamic collapse behavior of a bus body structure in rollover since UN ECE established ECE Regulation 66 to provide the requirement for the strength of bus structure. In spite of the costly cycles of practical tests, however, it is still a hard task to meet the rollover regulation by means of local reinforcements in the bus structure. Therefore it is necessary to develop a well designed strategy for the rollover strength implemented in the early stage of vehicle development. In this study, the suitable development method for each design stage from a component to complete body structure was considered to make a well-established development process of a bus body structure for rollover safety. For the efficient approach of the concept design stage, a numerical model based on the plastic hinge theory was used instead of detailed shell models. After setting up the concept design for the component size and geometry, the shell model was used to confirm and optimize the whole structure composition. The process developed in this study was practically used as an effective method to predict the rollover behavior of a new bus body structure.

토지환경성평가의 이론 및 기준·지도작성에 관한 연구 (Theoretical Review of Environment-Oriented Land Suitability Analysis and Setting of EOLSA Criteria and Classification System)

  • 이동근;전성우;이상문
    • 한국환경복원기술학회지
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    • 제7권1호
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    • pp.116-127
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    • 2004
  • The objectives of this study are to build up the concept of Environment-Oriented Land Suitability Assessment(EOLSA) and to develop the EOLSA mapping system by applying the EOLSA criteria to the case study area. In order to draw out the EOLSA critera, this study adopted the Delphi method including the experts' awareness survey to urban planners as well as environmental researchers in May and June 2001. As a result, the concept of EPLSA was defined as a process of land use planning to scientifically assess the physical and environmental value of land and to classify conservation aptitude into several grades for the sustainable management of environmental resources. With an outcome of applying the EOLSA criteria with five degrees to the Seoul Metropolitan Area (SMA), Grade I, indicating the highest conservation value, accounted for 57.76% of the SMA. Then, Grade II reached up to 15.06%, Grade III 3.12%, Grade IV 15.92%, and Grade V, the lowest conservation value, 7.99% respectively. And also, the case analysis showed that the share of Grade I area was the highest in Gapyong county and Yangpyong county, Pochon county, Yeonchon county, Yongin city in the order and the lowest in Kwangmyong city, Osan city, Kunpo city, Kuri city, and Buchon city.

VE기법으로 유동화 공법 도입에 대한 현장 적용성 연구 (Field Application of the Flowing Concrete Method Considering Value Engineering(V.E) Concept)

  • 신현섭;박용규;윤재령;전충근;한민철;한천구
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2006년도 추계 학술논문 발표대회 논문집
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    • pp.21-24
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    • 2006
  • This study investigates field application of flowing concrete in order to improve workability, duality and economic evaluation of concrete. Test results showed that slump of fresh concrete satisfied the target value before and after flowing concrete, and setting time indicated 3 hours difference depending on the mixture proportion of ready-mixed-concrete company. As for the hardened concrete, compressive strength of standard curing specimens, both control and flowing concrete, presented designed value at 28 days elapse. However, the specimens curing at atmosphere decreased the value, due to the lower curing temperature, but also performed the designed value at 91 days. For the evaluation of construction fee by value engineering(V.E) concept, a flowing method declined 4.89% of concrete construction fee, which is 4.9% reduction for materials and 25% reduction for labor expenses, compared with previous construction methods.

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적정 건물 설계를 위한 Target Costing 개념 제안 (A Suggestion of a Target Costing Concept for Optimal Building Design)

  • 안준석
    • 한국건축시공학회지
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    • 제10권6호
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    • pp.137-143
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    • 2010
  • 사용되는 새로운 원가 관리 방안으로 시장 상황에 따라 제품의 가격을 고정하고, 고정된 제품가격에서 기업의 이익과 비용을 차감함으로써 산출하는 시장 지향적 원가산출 방법이다. 본 논문은 프로젝트 개발에서부터 원가 관리의 개념을 도입하는 Target Costing의 개념을 고찰함을 목적으로 한다. "낭비의 최소화, 가치의 최대화"는 프로젝트의 기획 단계에서 건물의 적정 설계 가이드라인을 설정함으로써 얻을 수 있다. 이러한 효과적 예산 관리 방법은 한국의 호화청사 건설 문제를 타개 방안이 될 수 있을 것이다.